On Monday, September 12, the
Swiss music and youth channel Viva with a series of new
Entertainment shows and series. The real-life documentary "Britney & Kevin:
Chaotic" shows the pop princess Britney Spears and her husband
Kevin Federline in private and captures their love story. At
Eight rich high school friends enjoy "Laguna Beach" in
life to the full in paradisiacal surroundings. One
more realistic insight into the lives of young people is the
Hip-hop reality documentary "Unser Block". The format was filmed in Berlin-Neukölln
filmed
and revolves around success and failure, luck and bad luck, friendship and
Love affairs, problems in the family and the clique. Viva now dedicates
The new program "Shibuya" is also dedicated to karaoke fun. In the
dating show, four single candidates vie for the selector's favor.
The youth station also offers the music formats "Featuring" and
"Jubaira", chart shows, clip sections and clip request sections with
Interactions on offer.

The Swiss advertising window of Kabel 1
will be marketed by Cinecom from 2006. The advertising marketer and
SevenOne Media, a subsidiary of the German
ProSiebenSat.1 Group and operator of the Swiss advertising window on
ProSieben and Kabel 1, agreed on a corresponding,
multi-year contract. After seven years, Kabel 1 is thus parting ways with
its previous marketer IP Multimedia. The two
Companies cite various reasons for the separation.
According to its press release, IP Multimedia will refrain from
lack of
Prospects for the future marketing of the station on a further
cooperation, and the company also wants to focus more on the
"advertising-relevant" channels. A slightly different comment
Christian Gartmann, Managing Director of SevenOne Media, on the change:
"With Cinecom, we have chosen a well-known and proven partner who
who is already doing an outstanding job for Sat.1."
ProSieben's advertising window remains in the hands of IP
Multimedia.

Franz AG is moving to a new
direct marketing agency. The largest Peugeot concessionaire in the
German-speaking Switzerland will in future implement its DM measures together with Euro RSCG
Dialog, the agency announced. The Dialog unit of Euro
RSCG Zurich is also announcing a change in management: since June
under the direction of Peter van der Touw. Van der Touw was previously
Managing Director and Vice Chairman of the Board of Directors at MRM Partners
Worldwide, the relationship marketing agency of McCann.

The Radio Basel 1 station and the ice hockey
Club Basel are now media partners. All home and
Away games of the National League A club will be broadcast live this year by the
Basel 1 sports team broadcast and commentated. This weekend starts
the 05/06 season with an away game against Ambri-Piotta and a
home game against Fribourg. In addition to the live broadcasts
Radio Basel 1 regularly features editorial articles about EHC Basel
send.

On Friday, September 9, 2005, at the
The first "Energy Movie Night" took place at the Pathé cinema in Dietlikon. Energy
Zurich invites 1,600 listeners to five exclusive movie previews and a
party that will last until the early hours of the morning.(pr) There has never been a night like this in Swiss cinemas. Together with
Hewlett Packard and Orange can Energy Zurich at the first
"Energy Movie Night" with five first-class previews at once
The box-office hit from the U.S., "The 40-Year-Old Virgin,
is shown on the largest screen in Zurich. In the other halls
the Swiss premieres of "Stealth" and "Four Brothers" will be screened. The
Highlight of the evening will be the world premieres of "Into the blue" and
"Kiss Kiss Bang Bang."

All films will be shown at 21.30 and at 00.30. The moviegoers
can choose their favorite film on the spot. In the foyer of the cinema a
DJ for party atmosphere. Tickets for the "Energy Movie Night" could be purchased in
won in the last few weeks on Energy Zurich.

With the purchase of the Como-based
Publifutura, the out-of-home advertiser Affichage has completed the announced expansion.
into the northern Italian market. The market potential for the
commercial billposting in this economic area is estimated at around 10
million francs. From the locally anchored small company
Affichage takes on one employee. As part of the regional strategy
The new "APG Insubrica branch" is being built at the Affichage subsidiary APG
with branches in Lugano and Como. This branch is managed by
Renato Belotti, the previous manager of the APG Ticino branch.

Ringier's fortnightly program guide TV2, announced for September 22, already has competition:
As of this Thursday, TiptopTV from the St. Gallen-based HM Verlag
available. It offers the programs of 51 channels on six pages per
day and a jacket section with reports from the Swiss and international
international film and TV scene as well as movie, DVD and CD news. A
Half a dozen puzzles round off the content.
TiptopTV is starting with a print run of around 50,000 copies, according to
can be found in the media data. It can be ordered as a single copy for 3
francs or an annual subscription for 50 francs.
The publisher of TiptopTV is Michael Hahn. The German owns
many years of experience with TV program guides. In 1997, he launched
Germany, the monthly magazine Nur TV, which is entirely based on an editorial
coat. In 2002, he attempted a line extension with the
monothematic Sport & TV, but after a few weeks this was
was discontinued. Helmut Riegel was editor-in-chief of Sport & TV,
who is now on board at TiptopTV as head of service. At the beginning
In 2005, Michael Hahn sold Nur TV to the WAZ subsidiary Gong Verlag.
But TiptopTV is also starting with Swiss market knowledge in its quiver: For
RH Media GmbH is responsible for advertising sales. It belongs to
the publisher-entrepreneur Rüdiger Hahn, who only opened his
sold its own TV guide TV vier to the Ringier publishing house.
Stefano Monachesi

The renaming of SF DRS to SF Schweizer
Television becomes a fee scandal - at least in Blick. Apart from "a
a few new colors on the screen" and standing
"Tagesschau" presenters, viewers would not have heard about the new
appearance, which is expected to cost up to 20 million francs in fees, says
the paper. Experts speculated that the rebranding was primarily due to the
marketing. In contrast, Roger sees no reason to criticize
Schawinski, otherwise fond of a tabloid attack against TV director
Ingrid Deltenre. This decision makes sense, yes
overdue, said the Sat.1 boss to Blick: "A name with loud
Consonants like SF DRS are a joke."

Last week, two employees received
of the newspaper Der Bund. These are now to be withdrawn
as editor-in-chief Hanspeter Spöri explained in an interview with the weekly newspaper (WOZ)
explained: "The preliminary decision has been made that we will be able to reduce
implement workload reductions. If this is successful, I will
withdraw the terminations." In view of the dismissals, many
colleagues have declared their willingness to increase their percentage
reduce. Responsible for the cost-cutting measures is the
A drop in advertising of around ten percent. Sooner or later
This could also lead to the end of the "Bern model". Asked about this
Spörri did not react too confidently to the WOZ. Admittedly
the model on the square in Berne enables different,
opposing journalistic voices. But there would also be a point where
you have to say: It's no longer possible. This point is still
but no trend reversal is in sight at the moment.

A group of members of the
Swiss Marketing Club (SMC) raises major accusations against
its President Otto Ineichen. As the industry service Klein Report
reported, he has been accused of making defamatory statements to third parties,
the manipulation of logs as well as a report prepared by him and the
Board caused damage to the association of around
300,000 francs. The outraged group demands the resignation of
Ineichen and the Executive Board. According to the Klein Report, the
Conflict on the occasion of the 2005 Marketing Trophy. In the SMC annual report
The reason for this is that the event has "at least outwardly
was worthwhile". In financial terms, however, the event was a disaster
have been. Ineichen himself does not appear to be affected by the accusations.
to be impressed, as he described the angry people to
the Klein Report as "people who have nothing to do".

Since mid-July 2005, there has been a
Lucerne a new service center for business development,
Communication and Graphic Design.(pr) Am Blumenweg 8, behind the head office
of the Cantonal Bank, three innovative companies have joined forces to form an office
and - if the customers wish - also consortium
found

Insight and overview
Strategic business planning, marketing planning, project management
and coaching - this is what Christian Vonarburg stands for in an advisory and accompanying capacity.
to the side. For individual and company-specific corporate designs,
the design of printed matter, books, websites or exhibitions
are Luisa Grünenfelder and Claudius Bisig. Integrated
Communication, a synthesis of advertising and public relations the
delivers far better results than detached individual measures,
offers the CommunicationWorkshop with Beatrice Suter.

OutlookThe four
innovative entrepreneurs have experience in
various industries. The consortium offers thanks to favorable
Small agency structures innovative ideas that are affordable and
enable - individually or as a consortium - companies,
organizations and/or projects the desired appearance.

Tamedia records a success in its
Expansion strategy: The Zurich-based media company takes over the publisher
of the Thurgauer Zeitung, Huber & Co. AG in Frauenfeld. How one
the announcement sent out after the close of trading, acquires
Tamedia for the time being around 75 % of the shares. After the closing of this trade
in October, both the sellers and Tamedia are aiming to hand over the
of all shares. The terms of the transaction have been
The parties have agreed not to disclose details.
With the takeover, Tamedia is securing the long-term independence of the
Thurgauer Zeitung and media diversity in the canton of Thurgau, write
the two publishing houses. Huber & Co. AG will be the Thurgau
The company will continue to operate at its Frauenfeld site. Tamedia wants to
together with the management under the leadership of Urs Lüdi until
At the end of 2005, we will examine the extent to which the two companies can cooperate and
synergies to strengthen the earnings situation.
The Thurgauer Zeitung is to be supported by an advertising combination with the
Tages-Anzeiger a link to the national advertising business
received. The same applies to the Landbote in Winterthur, where Tamedia
already entered the market with 20 % at the beginning of the year. In addition, according to
Communiqué an advertising combination between the Landbote and the
Thurgauer Zeitung newspaper. The two papers were previously published together
combined with the Schaffhauser Nachrichten in Combi I. After the
Landbote canceled this combination in August at the end of the year.
talks about an extension in the last few days. Urs Lüdi and
Landbote Managing Director Lothar Dostal were available for information on Thursday.
cannot be achieved.
In addition to the Thurgauer Zeitung, the Huber Group also publishes the
Regional-Zeitung Hinterthurgau und Umgebung and the Uster Nachrichten.
It also operates a newspaper and commercial print shop, a
magazine and book publisher and the multimedia agency Backslash and
runs a bookshop in Frauenfeld. It generated
2004 financial year, sales amounted to around CHF 61 million and
employs 307 people.
Stefano Monachesi