(pr) gyselroth, agency for digital media and print in Zurich, brings photographer Claudia Linsi to the Internet.
For the photographer from Zurich, who mainly works in the food sector
gyselroth realized a project specially tailored to the food theme.
tailored portfolio. By means of varying color worlds, the
individual image sections visually supported and held together.
For the first time, the image management tool developed by gyselroth
Photostar used. This allows the photographer, despite technically
elaborate and with high demands on the design set
Conception of the site, a simple management of images. 

After working for several years as an event and
Marketing Director, Judith Bachmann has been responsible for the Lucerne Comic
Fumetto at the beginning of August at his own request. New to the
Daniel Schubert has joined the Executive Board. The event and
Sponsorship planner brings to his new role as Head of
Administration & Marketing of the festival rich experience with,
it says in a statement. The 15th edition of Fumetto will take place from 1.
to April 9, 2006, will again be held in the center of the city of Lucerne.

On April 25, 2005, the Federal Office revoked
for Communication (Bakom) some 0901 numbers, which are used in
Call competitions from Voice Publishing on Viva Switzerland, Sat.1
and Star TV were used. In the game shows, viewers are
to leave their own number by telephone. Individual
Callers are called back and can win money or other prizes.
win. Bakom was of the opinion that the operators had the
price information was not displayed prominently enough, and had
also suspected that the games violated lottery legislation.
could be violated. The Federal Office was also disturbed by this circumstance,
that the fee was also charged if callers merely listened to a tape recording.
with the message "Bad luck". A possible
Bakom withdrew the suspensive effect of the appeal against the withdrawal of the numbers.
Voice Publishing was submitted to the Federal Council at the end of May.
Appeals Commission and demanded that it revoke the suspensive effect of the
complaint, which the Commission upheld. Against this
now the Department of the Environment, Transport, Energy and Communications
(Uvek) again lodged an appeal with the Federal Supreme Court. This has now
found that the suspensive effect was rightly granted and that the
is. It weights the interests of Voice Publishing higher than those of
of the callers, as the legal situation is by no means as clear as the
Uvek. It could therefore not already be assumed,
that the gaming operator generates its profits unlawfully
had. In addition, the provider had suffered considerable losses in sales.
amount, while callers have to pay a fee of 1.50
francs, which is acceptable in comparison with other cases - even if
it would later turn out that the gaming operators were not
had acted in accordance with the law. Until the main hearing, the
competitions will therefore continue to be broadcast.

In August, MTV Networks announced the
Intention to ban ringtone advertising from prime time.
Jamba, a provider of ringtones, responded with
incomprehension (see Newsmail of August 24). Now Jamba and
MTV Networks have decided to continue their collaboration. Although
the German music station group as announced certain broadcasting times
without
advertising for cell phone tones, but the cooperation in other areas is being
broadcasting formats. From mid-September, for example, the
"Mini-Chart-Show" on Viva Plus, a completely new broadcasting format with
a length of 150 seconds into the program. The range of
Mobile entertainment services will be developed jointly by the two companies.
further developed. For this reason, Jamba is providing MTV Networks
developed ringtones, wallpapers, fun sounds and mobile games.
Both sides appear to be satisfied with the agreed cooperation.
"Jamba is the global market leader in the field of mobile
Entertainment of exceptionally high relevance for the target group
of MTV and Viva," explained Alexander Duphorn, member of the
MTV management. 

Under the motto "Who wants to go to the
Going on vacation, but at home is the nicest" led the Tagblatt in
and after the summer vacations conducted a photo contest. For the readers saw
mainland performed a dual function: they were not only
contestants, but also the jury.(pr) In the competition organized by Festland Werbeagentur
readers of the Tagblatt were able to buy the newspaper in the
show within the framework of a photo competition, where for them Eastern Switzerland is most
Most beautiful and at the same time greet all those at home. The
best of the very numerous submitted recordings were selected during and
published after the summer vacations. At the end of August appeared the
double-page photo gallery, with the photos selected by the picture editors for the
Final vote selected photos. On the basis of this gallery selected
the readers the winners of the competition - and had like the best
Photographers - the opportunity to win a digital camera.
The successful campaign was rounded off with an ad that the
result of the vote and announced the names of the winners.

(pr) StudiSurf.ch and StudiVersum have presented the StudiBudget Award 2005 to the
best SME offer for students. The discount system of the online
Stores knopfloch.ch achieved the highest score from the jury. The idea,
the award, and the development of the discount system for
students comes from the creative walls of Complecta.
The more credit points, the more discount - it's easy! Students at
Swiss universities and universities of applied sciences receive one credit point per
in one semester, one percentage point discount on the next semester.
Order on www.knopfloch.ch. This system rewards in particular
performance-oriented students and helps them to prepare for job interviews.
to be perfectly dressed. This campaign runs until the end of 2006.
With the StudiBudget Award, the three winners receive advertising space worth
of 30,000 Swiss francs on the studisurf.ch portal and in the national
student magazine StudiVersum. Second place went to
yoursuit.ch was also a clothing store and came in third place.
stands for the well-known name getAbstract - the largest online library with
Summaries of business books.
Support in marketing communication
knopfloch.ch stands for a smart business look. Via online shopping
shirts, ties and combinations can be selected and ordered.
become. Complecta supports knopfloch.ch in all matters relating to the
Marketing
Communication. As a first measure, Complecta realized a publi
reportage in the student magazine PRISMA and wrote a business
Portrait. Further reports and features have already been published in national consumer and
Special interest media planned.

In 2007, two new
Communication courses in Davos: the Executive Master in Corporate
Publishing and the Executive Master in Public Relations. Supported
The two training courses are organized by the association Wissensstadt Davos, the
was founded in 2004 and serves as a coordination platform for institutions
based in Davos and conduct research at university level
or train them. The new Executive Masters will be developed in collaboration with
with Swiss and foreign universities, and is organized by
realized by a project group formed specifically for this purpose.
has formed. These include Hugo Bigi (journalist,
University lecturer), Ivo Hajnal (Professor at the University of Innsbruck),
Franco Item (journalist and federally certified PR consultant)
and Christa Uehlinger (independent communications specialist). The new
Public Relations course aims to fill a gap in the educational offering
because in the German-speaking world there is no such thing as a
Executive Master for Public Relations. The target group of this
The study program consists primarily of federally certified PR consultants.
PR consultants who prepare for the state examinations at the SPRI.
or are already in possession of the diploma. The second new
course, the Executive Master in Corporate Publishing, is aimed at
Corporate publicists, PR editors, publishing professionals and
corporate communicators. It is to consist of three existing
postgraduate courses.

The German
Last week, the Federation of German Consumer Organizations (Verbraucherzentrale-Bundesverband)
of uniform standards for sponsorship in schools (cf.
Newsmail from September 7). The Faspo sponsoring association welcomes
this demand in a press release. Although he does not see any serious
Differences in the regulations of the various federal states, emphasizes
that uniform specifications facilitate the planning of national
would facilitate sponsoring activities on the part of the economy.
The sponsoring association plans to involve the school policy,
Best-practice rules for a constructive and cooperative partnership
education sponsorship. Faspo considers the
School sponsorship as an important topic for the future. However, it is
It goes without saying that in this sensitive area, boundaries
must be complied with. As a first step, a working group
which will hold a workshop this year on the topic of
wants to offer educational sponsorship.

The wholesaler Coop has launched an initiative with
entrusted with a range of tasks. According to media manager Karin Heliopoulos
This is the first time that Coop has worked with a media agency.
together. Until now, all tasks have been managed in-house.
Coop will continue to take care of print and promotion itself. The
Initiative's areas of responsibility range from media design
from controlling to the purchase of TV and posters. The Zurich
agency won the competition launched a month ago against the
competitors Carat and Mediacom. For the briefing, Coop
advised by BBDO Consulting.

After completing the colloquium on
of the 21 students who took part in the Advanced Federal Diploma Examination
A total of 14 graduates
diploma, which corresponds to a success rate of 67 %. A
Repetent, who was still tested according to the old regulations, has also
the title of federally certified PR consultant.(pr) The examination committee of the
Swiss Public Relations Society SPRG has announced at its
meeting on September 5, 10 female candidates and 4 male candidates passed the
Diploma awarded. According to the President of the Commission, Jean-Marc
Hensch, the new audit regulations introduced in 2003 have once again proved
proven themselves. The candidates in the last
Spring their knowledge in the basic subjects of psychology/communication,
economics/business administration/marketing, political science/sociology and law.
have to face. In a second part at the end of April this year
whose professional experience in media relations, the specialized disciplines of
PR, marketing communications and PR for NPOs and the public sector.
examined by hand. The centerpiece was then the diploma thesis,
whose topic "Internal communication as a strategic task" was a
core competence of public relations. Based on a prior
submitted disposition, the candidates had to be included in the
either partial aspects or case studies in a written paper,
conceptual approaches, empirical studies or other
to demonstrate implementation approaches to this topic. The presentation and
Defense of this thesis and a final expert discussion
were awarded a further three grades. Overall, all
subjects achieved an average grade of 4.3, which corresponds to the rate in the
corresponds to the long-term average. According to audit manager Mireille E.
Saucy stood for the subject-specific disciplines and the
PR specialty area 38 experts in action. 

The Swiss Public Relations Association (SPRG), which acts as the
responsible industry organization conducts the higher professional examination,
congratulates the newly graduated PR consultants.
They will be honored on November 10 in Bern at the PR Symposium of the
professional register of the SPRG, which is also thematically related to the internal
Communication, was presented with the coveted diploma:

Olivier Burger, Zug; Tatjana Domke, Zurich; André Hardmeier, Zurich; Germaine Hiltbrunner, Dübendorf; Monika Margreiter, Zurich; Burga Martinelli, Kloten; Claudia Merki Lebküchner, Affoltern a.A.; Irène Messerli, Aarau; Kaspar Meuli, Biel; Rupal Purohit, Zollikerberg; Barbara Salm, Lucerne; Vera Steiner, Zurich; Patrizia von Gunten, Bern, Bernd Wagner, Basel.

"Züri Rauchfrei", the cantonal specialist agency
for tobacco prevention, commissioned the communications agency Matter &
partner with the development and implementation of a youth campaign. "Züri
Smoke-free" aims to close the gap left by the abolition of the
campaign "The new desire not to smoke". In the
Service contract with the Institute for Social and Preventive Medicine
It was decided to develop a youth campaign that would be launched by the
tobacco prevention fund. The "Züri Rauchfrei" association
is supported as a cantonal specialist agency by various organizations
and supported by the Health Department of the Canton of Zurich with funds from the
Alcohol tenth supported. Matter & Partner had already worked with
The specialist unit was promoted with a matchbook campaign.

After a three-year absence from studies and
after the completion of the pre-licensing Philipp Oetterli has become
Advertising time marketer Radiotele returned. Philipp Oetterli was before
the marketing/service department after graduating from university. Now strengthens
as Account Manager Radio for the
Radio Field Service.