Walter Vontobel, former director of the
Publicitas Winterthur, will take over the management of the
Publicitas branch NZZ Media. The 49-year-old has been in
active in various management functions of the group of companies. Marcel
Kohler, the current head of NZZ Media, will be leaving after almost twenty
years of working for the Neue Zürcher Zeitung a new challenge.
as Managing Director of 20 Minuten AG. Successor to Walter
Vontobel in Winterthur, Markus Wenger, who previously served as
Advertising Manager and Deputy Branch Director at Publicitas
Winterthur was active.

On September 1, Fabiana De Cassan took over the
management of Edipub in Zurich. She is thus newly
responsible for advertising marketing of Edipresse magazines
Bilan, Femina, Télétop TVguide and for the sale of the entire
Online advertising of the Lausanne publishing house. Fabiana De Cassan has been
the establishment of Edipub in 2001, the development of the
Edipresse subsidiary and was previously in charge of the
Administration and Sales Services. Prior to that, since 1995, she was with
Ringier in the advertising service. She takes over the management of Edipub
by Marcel Siegenthaler, who had already assumed responsibility for
the newly created "Advertising Market Switzerland" division of the parent company
has taken over.

The project will cost up to 20 million francs.
The renaming of SF DRS to SF Schweizer Fernsehen is the responsibility of license fee payers,
reported Blick last week. "With the best will in the world
I don't know how this figure was arrived at. I also don't know where
I should take this sum," counters TV director Ingrid Deltenre
in the latest issue of Schweizer Illustrierte. The total cost
the new corporate identity, i.e. a new logo and the adjustments
station signage, Internet presence, printed matter and the
Labeling of the reportage vehicles and the television buildings, around 1 million
francs. In addition, of course, every year the
Further development of shipments Costs, this year in particular
for the renewal of "Tagesschau" and "10vor10".

The association Swiss Marketing SMC points out in
a report by the industry service Klein Report about
fierce attacks by "concerned members" on association president Otto
Ineichen (see Newsmail of 9. 9.). For the mentioned
Differences of opinion would soon be resolved by proposing solutions.
adopted, it says. The "self-proclaimed internal
Commission of Inquiry", which according to the report Ineichen's resignation
had already disbanded after attending the meeting of the
SMC Strategy Commission on August 27 by the majority of those present.
had not been confirmed.

Against Fritz Schumacher,
Vice-Chairman of the Board of Directors of PubliGroupe, is under investigation on suspicion of
Property offenses investigated. As reported by the SonntagsZeitung (SoZ),
the Basel-Stadt public prosecutor's office has opened an investigation,
after a former employee of Schumacher's trust company ITAG
a criminal complaint "for embezzlement, dishonest business management
and possibly other offenses". In addition to Schumacher
his business partner Konrad Annasohn and two senior executives will also be
Employee accused. At the end of May
A house search was carried out at the company.

On the one hand, ITAG is accused of having unlawfully
customer credit balances pledged against a bank loan and thus a
acquired a 20 percent stake in Radio Basilisk (from which it has
separated again in 2002). According to SoZ, the customers were not
have been informed. A former board member of ITAG confirmed
this incident to the newspaper.
On the other hand, ITAG, as a securities dealer, is said to have prohibited price cuts.
at the expense of their clients. As the buyer of a package
of 12,000 PubliGroupe shares would have been held by Hayek-Holding, for example,
Swatch and the Swatch pension fund of the trust company in advance 15
million francs. However, ITAG offered the buyer a higher price.
price than the actual cost price, thus creating a
made a forbidden course cut, reports the SoZ, which according to its own
corresponding statements are available. Co-owner Konrad
Annasohn, on the other hand, said, with the exception of one other, as early as 2003
case that became known, ITAG had done "everything possible" in securities transactions.
correctly".

For 3 francs, the new
program guide TiptopTV hit the newsstands last Thursday. The
The next issue in two weeks' time should already be cheaper. Because the
Ringier Verlag is apparently launching its competitor TV2 with a
retail price of 2.40 francs, as TiptopTV publisher Michael Hahn
from the kiosk operator Valora.
"We will certainly not let Ringier have the price advantage," explains
Hahn told Werbewoche. He is actually an enemy of
Prize fights. From Germany, where he ran the magazine Nur TV until the beginning of 2005
but he already has experience with it: "Bauer Verlag is a publisher that is
not squeamish about that either." In Switzerland, the
magazine prices, Hahn believes there is still room for improvement.
TiptopTV currently has 40,000 copies on newsstands. To make its
HM Verlag is sending out reading samples to bring the magazine to the people.
via PromoPost to around 1.5 million households. This was followed in October by
possibly a TV campaign, Hahn hints.
Stefano Monachesi

After a 10-year guest appearance at the Zurich
Theater Spektakel, the agency Matter & Partner is currently developing
a new campaign for the Schauspielhaus Zurich. This involves
the Half-Fare travelcard, which allows theatergoers to spend a year at the theater.
long tickets at half price for all performances and events
of the Schauspielhaus. The campaign is to be launched in October
and uses various advertising media, as Daniel Matter explains on
Advertising Week's inquiry.

For the fifth time, the New York Festivals
The Midas Awards for Financial Communication were presented for the third time. Honored
Zurich agencies were among the winners. In the category
Guerilla marketing received the "Recruiting Pencil" from Ruf Lanz for the
clients McKinsey a World Silver Medal. Searching with the pencil
McKinsey graduates who don't go with the first solution that comes along.
are satisfied. The "True" media campaign made it onto the shortlist.
to You" for Bank Julius Baer, which was designed by Jung von Matt/Limmat
was realized. The work "Phone Numbers" by Ruf Lanz for
McKinsey & Company is represented on the shortlist.

Over 130 participants from Germany and abroad
attended the second Swiss Crossmedia Symposium on Wednesday at the
World Trade Center Zurich. On the basis of practical examples, case studies and
speakers from Germany and abroad showed how successful campaigns can be
cross-media concepts can be implemented. Launched by leading
associations and media providers, was the second "Crossmedia
Symposium" was a complete success.
(pr) Under the patronage of the Swiss
Advertising Client Association SWA and the IAA Swiss Chapter was held on September 7.
at the World Trade Center Zurich the second Swiss Crossmedia Symposium
was held. While last year's symposium focused on the
interpretation and definition of the cross-media concept, the
focus this year on national and international projects that have already been
international cross-media campaigns, as well as impact measurement and
research. In front of over 130 participants, renowned speakers from
Finland, the Netherlands, Germany and Switzerland, numerous case studies
studies from a wide range of areas. Excursus presentations showed,
the challenges facing marketing and
Communication specialists in today's world in terms of organization,
media use and technology.

Turning away from old organizational structures?
14 speakers from marketing, research and technology explained the
Successful concepts from practice, findings from research and development
Research and visions for the future. Critical
Do not vote out: Andreas Waldis, Head of Marketing & Sales at
In his presentation, RingierTV pointed out the stumbling blocks in the
collaboration for a cross-media campaign. The
German marketing professor Ralph Sonntag called on agencies and marketing
advertising customers a departure from the current organizational structures;
Departments that only deal with one type of media are
outdated. It has become clear from all the presentations that a
In addition to the creative idea, a successful cross-media campaign not only
in-depth know-how about the various online and offline media, but also
also requires a corresponding organization of the partners involved.

Positive response
"The dense program demanded a lot from the visitors, we are satisfied with
but very satisfied with the initial response," says Christian Gartmann,
Managing Director for Switzerland of the ProSiebenSat.1 Group, who will
Symposium as co-initiator and during the whole day
had moderated the event. The aim was to provide the participants with
examples of success factors for cross-media campaigns. "Now
we will carefully evaluate and review the visitors' questionnaires,
what we can show at the next symposium."

The Swiss Crossmedia Symposium is a joint initiative of
20min, AdLINK, cinecom, Publisuisse, Radiotele, SevenOne Media Switzerland,
SPOK and the professional associations SWA and IAA. The organizer is SPOK - School
for practice-oriented communication. The Handelszeitung has established itself as
Media partner of the symposium.

Download the presentations
From Monday, September 12, the website of the Crossmedia
Symposium, all presentation handouts are available for download. Who
who did not attend the symposium can use these documents to get an idea of the
about the successful use of cross-media campaigns.

The "Swiss Sponsoring Barometer" study
2004/2005" provides information about Swiss
Sponsorship decisions. 86 % of the companies surveyed stated,
Using sport for sponsorship purposes, followed by event marketing (73 %)
and art/culture (70 %). According to the study, the
Social sponsoring (51 %) is becoming increasingly important due to the many global
Disasters have increased enormously in recent years. Considered
sports sponsorship a little more closely, football (53 %) leads the way.
Ice hockey (40 %). Ski sponsorship (20 %) has developed positively despite the very
poor performance of the national ski team compared to the previous year
held. The sports of inline skating (16 %) and beach volleyball (14 %)
are becoming more and more popular. The European Sponsorship Exchange
and the service agency Sport + Markt conducted the manager survey on the
for the sixth time.

The Government Council of the Canton of Thurgau
regrets the acquisition of Huber & Co. AG—publisher of the
Thurgauer Zeitung – published by Zurich-based Tamedia. According to a statement
As a result, the website of the Canton of Thurgau loses a
a media company with a long tradition has retained its independence. As a positive
The cantonal government describes the news that the new owners
the company, including the Thurgauer Zeitung, the printing plant, and the publishing house
continue the business and assume all employment contracts
will be. In the takeover by the economically powerful
He also sees an opportunity in the media company, since the Frauenfeld location
could be expanded as a result, and the canton would continue to have two
is supplied to cantonal daily newspapers.

The Mediaforum.ch portal currently
conducted a survey on the topic of "Standardization in the printing industry".
Print professionals and clients can give their opinion here on whether
they welcome the introduction of ISO standards in offset printing. These
specify exactly how a print result should look on different papers.
has to look like. Errors in litho, proof or print will be corrected due to
Measurements of a media wedge detectable. On the website there is a
Link to relevant specialist reading and a discussion forum on the subject.