Even if 20 Minuten maintains its top position
in the Mach Basic readership survey has been further consolidated, the
Blick is still the number 1, after all.
argumentation has become somewhat more refined than last year. Put
Ringier's newspaper boss Bernhard Weissberg defiantly referred to the
blinkered viewpoint that only a newspaper for sale is a real
newspaper, this time the tabloid is taking the matter with the
wide-angle lens: Blick is the strongest media brand in Switzerland,
it says in Tuesday's edition. Number 1 not only for purchased
daily newspapers, but also in the Sunday newspapers and the
Internet media sites. Among the latter, Blick.ch is in first place with 341,000 users
(narrower user group) well before 20 minutes.
However, its website grew by almost 25 % to 264,000 users.
while Blick.ch practically stagnated (+0.3 %).
You can find the detailed analysis by Mach Basic and MA Comis in the Advertising Week
from September 15, 2005 No subscription? Individual issues of Werbewoche can be
can be ordered from Ginette Peter - - (CHF 8.00 + VAT/postage).

There are plans for a "comprehensive
investigation" into surreptitious advertising on television, announced Bakom Director
Martin Dumermuth in SonntagsBlick. An inquiry from Werbewoche
revealed that the project is still in its infancy.
"We have
the concept of the investigation has not yet been drawn up," said Bakom lawyer
Susanne Marxer of Werbewoche. Around late fall, the
Federal Office to begin screening a selection of programs. One
will primarily target the larger stations with in-house productions.
but carry out the study in all language regions.

"We will examine whether product placements in TV productions
benefits in kind or in cash were paid and whether these were correctly
are shown. The organizers are obliged to provide us with this information,
must therefore submit contracts or requested information," explained
Marxer. If OFCOM identifies breaches of the law, proceedings can be initiated.
be carried out. First and foremost, the aim is to determine,
whether there is surreptitious advertising and, if so, to request the broadcaster to do so,
to eliminate them. Criminal proceedings, on the other hand, are only initiated,
if there is a serious case.

Bakom has already been prosecuted several times this year for surreptitious advertising,
Advertising for the sponsor or insufficient mention of the sponsor in the
television and filed a supervisory complaint. In addition to the much
the "dream job" case discussed by SF DRS in July, the following
reprimanded: SRG for the programs "Fensterplatz" and "Spielfilm", Sat.1
Switzerland for "live ran", Presse TV for "Fussballtalk" and Telebärn for
the "Murmi News".

Carole Scheidegger

The advertising agency Lesch + Frei was founded by
Business
Travel International (BTI) for the conception of a
Retention mailing campaign booked. "As part of a
competitive presentation, Lesch + Frei convinced those responsible at
BTI Switzerland with an idea that could help existing SME customers in several
levels to the wide range of services offered by the Swiss
market leader for business travel and reminds them in a funny and
BTI in an exciting way," according to a press release from the
Agency. The campaign is scheduled to start in October this year
defined.

In view of the success of its existing
Webradios (105 Original, 105 Dope and 105 Classics)
Radio 105 is now launching a fourth program called 105 Hitradio. The station, which has so far been
music as a trendsetter and presents titles away from the hit parade and
mainstream, is now focusing on hits and wants to expand its range of
add. "105 sees itself more and more as a modern music platform,
which, with its brand strength and credibility, is able to reach as many
wants to cover the needs of the young target group," it says in a
Media release. Giuseppe Scaglione, founder and
Managing Director of Radio 105, is convinced that the medium of radio
Despite the increasing popularity of MP3 players, the future will also be a
will play an important role in the future. For this reason, 105 is also planning further
Web radios for young target groups.

If you find this headline funny,
you've lost nothing at the premiere of the Cannes reel, frotzelt
the invitation to this very event, created as always by Cavegn Werbung.
All others can register now until September 29 at the
Cinecom under Tel. 044 448 48 48 or on Canneslions.ch. The
Cannes-Rolle 2005 will be presented on Thursday, October 6 from 6.30 pm in the
Maag Music Hall in Zurich. The number of seats is limited.

On September 14, the national
Press CLA action day. The two employee associations Imprint
and Comedia invite you to their press café next to Zurich railroad station
Stadelhofen. From 9 a.m. to 2 p.m., this offers journalists and
Journalists and interested parties
opportunity to discuss the current, problematic situation in person.
state without a press CLA. In this way, the possibility
interest in an independent, high quality service for the
journalism. In addition to the press café, a funny
Internet campaign to draw attention to the problem: With the
online GAV game, the employee associations want to achieve the broadest possible
Reach and sensitize the masses. For whom it
Gavgame.ch succeeds in attracting as many journalists as possible with a click of the mouse.
onto the red CLA carpet before they hit the printing press.
with a little luck, you can get a subscription to a daily newspaper.
win

The ICT trade fair Orbit-iEx will take place in 2006.
will now be held at the Zurich Exhibition Center. A survey of this year's
exhibitor showed that 75 %s are relocating from Basel to Zurich.
prefer. Many personal conversations with exhibitors who have given the trade fair
This year's absenteeism pointed in the same direction, according to a press release. In May 2005
the first Orbit-iEx took place in Basel, which consisted of the Basel Orbit and
of the Zurich Internet Expo. As a marketplace and as a
trade fair for information and communication technology, it wants to
familiarize business leaders with the technologies that will enable their
business in the near future, but will also facilitate
can. "The positive reactions from this year's exhibitors and the
visitors show that we are successful with our concept of a trade fair for
business-oriented ICT are right and meet the needs of
industry," explains Orbit-iEX Exhibition Director Giancarlo
Palmisani from Exhibit AG. The trade fair concept will therefore remain unchanged despite
move from Basel to Zurich.

The Swiss private broadcaster Star TV is to
due to a violation of the ban on tobacco advertising a fine of
pay 4000 francs. This was reported by Radio Zürisee. In the sales program "Netto netto", Star TV
water pipes and the tobacco that goes with them. According to the
Federal Office of Communications (OFCOM), the broadcaster has thus violated the
tobacco advertising ban and must therefore, in addition to the fine, pay the
The Federal Office will also take the unlawfully obtained
revenue. However, Bakom's decision has not yet been
legally binding.

The Frankfurter Allgemeine Zeitung (FAZ)
sells the book business of the DVA, Kösel and Manesse publishing groups
to Random House subject to antitrust approval, as the FAZ Group announced on
announced on Tuesday. The Group is thus continuing to focus on the
newspaper business, having already acquired the
has sold its DVA magazine division. Excluded from the sale are the
DTV shareholdings and other shareholdings that were not included in the previous
remain with the shareholders. With the sale to the Bertelsmann subsidiary
Random House is committed to continuous author and customer support at
of DVA and its two daughters, according to a press release from DVA.
Media release.

The communications agency Adam & Adam
is responsible for the entire brand management of Swiss Snowsports and the
Swiss ski and snowboard schools. The area of responsibility includes
the redesign of the CI/CD, the development of the new brand strategy and
internal and external communication measures. Swiss Snowsports
develops training and further education and membership programs and implements
these. The association also supports its members in the area of
Administration, marketing and quality management.

Still in the six-figure range
Readership: According to today's survey, the free newspaper 20 Minuten reaches
published by Mach Basic in 2005. It has thus
increased by 166,000 compared to the previous year. The (sold)
Tabloid Blick, for a long time Switzerland's biggest daily newspaper,
on the other hand, suffered a decline of 19,000 to 717,000 readers. Losses
The Tages-Anzeiger (-5,000) and the Berner Zeitung (-21,000) also lost ground,
the Basler Zeitung (-11,000) and the St. Galler Tagblatt (-10,000).
On the other hand, there was a minimal increase (2000 readers) in the Neue
Luzerner Zeitung, in whose home territory 20 Minuten was published in June 2004
has penetrated the market. The Neue Zürcher Zeitung (+15,000) and the
Mittelland Zeitung (+7000) increased. The trend appears to be
Sunday reading. All three newspapers in German-speaking Switzerland record more
Readers. The SonntagsBlick increased by 11,000 to 988,000, the
SonntagsZeitung by 23,000 to 813,000 and NZZ am Sonntag by 40,000
to 457,000 people.

On Tuesday, September 13, the
Agency Alex Schmid Direct again to present winning campaigns
and shortlist of the Cannes Lions Direct competition. In addition
Co-owner Ralf Doller, who was on the Cannes jury this year, in the
his favorites as part of a personal tour. The informal
The event with aperitif will take place from 5 p.m. at Miller's Studio in the Mühle
Tiefenbrunnen (Zurich). Non-binding registration on the website
of the agency.