"CAS Change & Innovation Management" is the name of the continuing education course that the University of St. Gallen will offer next spring. The course will be held in cooperation with Wladimir Klitschko, course instructor Thomas Kochanek confirmed, according to reports in the St. Galler Tagblatt and the Balance. Klitschko is a multiple world boxing champion and last defended his title at the end of April in New York against Bryant Jennings. Together with his brother Vitali, the doctor of sports science runs a marketing company in Hamburg. Both brothers are politically active: Vitali has been mayor of the Ukrainian capital Kiev since May 2014. Wladimir Klitschko will teach on one of the 18 attendance days in St. Gallen, Kochanek assured. One of the topics of the course, which is aimed at managers, will be "Fulltime Leadership. The dates for the almost 15'000 euro continuing education program have not yet been set. (SDA)
 

Saatchi & Saatchi has printed a special edition of the Viennese magazine Vangardist with blood from HIV-positive people - the campaign can be seen in the current print edition of Werbewoche. The aim is to reduce fear of contact. The print run is 3000 copies and is intended to address the stigmatization of HIV-positive people. Although society should actually be enlightened, carriers of the HI virus are still ostracized and kept at a distance.

Ogilvy had the same idea in Brazil, printing the "HIV-positive poster" almost simultaneously with blood from HIV-positive people - and creating encounters between the infected people described on the posters and the readers of the messages.

With "The Message from the Lungs", BBDO Proximity Thailand chose a different - yet very similar - approach. For a tobacco prevention campaign by the Thai Health Promotion Foundation, the agency had ink made from donated smokers' lungs. Not as a single piece, but in a larger edition. Messages encouraging people to quit were shared by buyers via social media - unsurprisingly, the other media soon took an interest in the campaign and made it a nationwide topic.

What the three campaigns have in common besides the ink theme: They will probably be among the winners at the upcoming festivals. (hae)

With "Tony Card," the award in the marketing category went to Switzerland for the first time. The collaboration between a wide range of companies in the financial sector to promote cashless payment is unique. The international jury praised not only the implementation but also the courage to break new ground. The partners of the Swiss Card Providers Interest Group with Aduno, BonusCard, ConCardis, Cornercard, Postfinance, SIX, Swisscard, UBS, VISECA, Cembra, VISA, MasterCard and American Express are responsible for the uniform appearance. With the campaign, Saatchi & Saatchi has already won silver at the Epica Awards (Werbewoche.ch reported).

The CMA Contactless & Mobile Award was held for the eighth time. The award is given to companies, organizations and retailers worldwide who have made a comprehensive commitment to contactless payment options. The award was accepted on behalf of the community of interest by project manager Matthias Meihofer (UBS) and Saatchi & Saatchi Zurich.

All winners are listed on here listed.
 

The planning, design and construction of the new state-of-the-art newsroom in Lausanne took around eight months, according to a statement. Since Monday, the publications L'Hebdo, Le Temps and Edelweiss with their respective online offerings have been produced from the new, modern, 1'500 square meter premises. Ten employees are responsible for reporting from the Calvin City from a new office in Geneva. With this significant investment in the new newsroom, Ringier is underlining its belief in the future of the titles produced from it.

In the future, the newsroom will be organized by sections instead of titles in order to create convergence within the publications. The newly created role of cross-title Editor-in-Chief Digital - in the person of Gaël Hurlimann - ensures a balance of print and online content, but underscores the high importance of online for Ringier. The weekly magazine L'Hebdo is headed by Editor-in-Chief Alain Jeannet, the daily newspaper Le Temps by Editor-in-Chief Stéphane Benoit-Godet, and the women's magazine Edelweiss by Alexandre Lanz. The journalistic independence and individual identity of the titles remain untouched.

Daniel Pillard, Managing Director Ringier Romandie: "Our newsroom is the first of its kind: With a daily newspaper, a weekly magazine and a women's magazine, publications with independent brands and different publication styles work closely together. The resulting exchange should enable the titles to offer their readers and online users even better reporting."

PRfact is new PR agency of Sony Mobile Communications

As of May 1, 2015, PRfact takes over the media and public relations of Sony Mobile Communications in Switzerland. Sony Mobile Communications is a subsidiary of Sony Corporation, headquartered in Tokyo. In the Xperia smartphone portfolio, the company combines Sony technologies with content and services, offering easy access to connected entertainment experiences from the world of Sony.

Ruf Lanz advertises new for Museum Haus Konstruktiv

The Museum Haus Konstruktiv in Zurich is one of the leading exhibition houses in the Swiss cultural landscape. The museum owes its appeal to its five to six major exhibitions each year, which highlight the connection between the constructive-concrete and conceptual history and international contemporary art. Ruf Lanz is now responsible for the promotional staging of the renowned museum. According to director and curator Sabine Schaschl, the creative agency "convinced us with fresh conceptual ideas that put us on the map beyond the initiated circles." The campaign will be on display from late summer 2015.

Vitamin 2: Fresh ideas for Thurgauer Kantonalbank

In recent years, Thurgauer Kantonalbank has sharpened and strengthened its brand with a comprehensive rebranding. After initial campaigns such as "Anlegen" (Investing) and "Hypotheken" (Mortgages), the region's leading cantonal bank evaluated a new partner in marketing communications. The St. Gallen-based advertisers from Vitamin 2 won the pitch, and the first creative outputs will be on display from fall 2015.

Stämpfli Kommunikation: Pitch for Reka won

At the end of March, Reka decided in favor of Stämpfli Kommunikation's new catalog concept in a pitch process. "With the concept, we have brought the family theme more to the fore," emphasizes Bernhard Kobel, Head of Customer Projects and Services at Stämpfli. The two catalog sections "Holidays in Switzerland" and "Holidays by the Sea" are no longer subdivided by location, but by season: "Family Holidays in Summer" and "Family Holidays in Winter". This not only provides a better overview of Reka's wide range of vacations, but also allows more space for a refreshed image section in the future. Thus, the new catalog concept focuses on communication, while the sale of specific vacation offers is shifted to the web. "Our concerns were implemented in the most target-oriented way: The conceptual derivation, the division into summer/winter catalog, simple adjustments on Reka.ch and the development of a completely new, refreshing design concept convinced us," says Damian Pfister, head of Reka vacations, explaining the decision in favor of Stämpfli.

Saphiron and Coop Switzerland strengthen cooperation

Saphiron Digital Strategy Consultants, a management consultancy specializing in e-commerce and online marketing, is strengthening its collaboration with the Coop Group. The Bonn-based digital experts are supporting Coop in expanding its digital dialog marketing. The focus here is on integrating the mailing platform into an overarching campaign management system based on SAS, an analysis of the newsletter portfolio, and the strategic and conceptual further development of e-mail marketing measures. Lukas Jung, Project Manager Digital Marketing at Coop, comments on the collaboration: "Digital marketing, especially email marketing, is of great importance to our group, as it enables us to establish highly relevant and efficient communication with our customers. We look forward to developing this channel strategically and operationally with Saphiron's support."

Werbeweischer wins Obscursion as cinema partner

Expansion of the cinema portfolio in French-speaking Switzerland: Werbeweischer will be marketing Obscursion's high-attendance cinemas in Sion from 2016. The owner-managed company is the only cinema operator in the capital of the canton of Valais. The four state-of-the-art cinemas are located in the center of Sion and are all digitally equipped to DCI standard. Obscursion has been part of Sion's fixed cultural offering for around 60 years. The program of the cinemas mainly features mainstream films with a high reach. The Arlequin cinema has 334 seats, the Lux cinema 198 seats - both halls have 3D technology. The Capitole cinema seats 110, and the Les Cèdres cinema seats 80.

People need sun. But not too much and not for too long. Nevertheless, even in the 21st century, many beachgoers still seem to consider their complexion more important than their long-term health. Despite years of educational campaigns about skin cancer, many sun worshippers think that a little sun cream is all it takes. But it's not, because what really helps against the dangers of the blazing sun is shade.

Preaching and deterring often doesn't help much. It is better to entice and reward. With free Internet, the smartphone generation can be wrapped around your finger anytime and anywhere. So it's hardly surprising that the Belgian agency Happiness relies on wifi for the Liga Contra el Cancer to get bathers out of the sun: A patch of shade on the beach that offers free internet. It's a great idea, but above all it's a convincing implementation. This is because the signal "moves" with the course of the sun and shade and is limited precisely to the shaded area. According to Case-Movie, this should work quite accurately. (hae)

Jan Vontobel joined Radio 1 in February 2014, having previously spent five years as editor-in-chief at Radio TOP. Vontobel has a degree in journalism from the University of Zurich. Radio 1 boss Roger Schawinski: "Thanks to his many years of management experience, Jan Vontobel is the ideal choice for the editorial team. I am delighted that such an accomplished journalist and media professional will be leading Zurich's premium radio station in future."

Oli Dischoe (31) is leaving Radio 1 at his own request to complete a language course abroad, among other things. He has been with Radio 1 from 2008 to 2009 and since 2012, most recently as Editor-in-Chief since 2013. Roger Schawinski: "I very much regret Oli's departure. I would like to thank him warmly for his great work and his dedicated commitment to Radio 1."

Adrian Sutter will join the Radio 1 editorial team on June 1, 2015. The 36-year-old has over 15 years of radio experience and has worked for Radio 24 and Energy Zurich, among others. Most recently, Sutter was Head of Communications at Grasshopper Club.
 

This was revealed by Marcel Kohler, member of the Tamedia Management Board, on Monday at the European Newspaper Congress in Vienna City Hall. Kohler's company credo: "The production of print and online must converge. If investments are made in both editorial offices, print losers will become digital winners." Germany will be 20 Minuten's third foreign market after Luxembourg and Denmark. The test phase in Germany was announced back in March (Werbewoche.ch reported).

The joint success of print and online was worth a comprehensive study for the New York Times. Andrew Phelps and Adam Ellick presented the results to the 500 media people who had come to the Newspaper Congress from many European countries: "More than half of our audience is already mobile, and it is moving even faster than our business environment." The NYT has a payment model, and that requires quality: "There are many products on the lowest rung, but few high quality products. That's why the NYT pushes good journalism."

With teams in which all areas of the media company are represented, especially analysts, the NYT is working "to ensure that the stories find readers. It used to be all about the front page. Now it's about how to optimize the data." Since the NYT appeared on the four-square-centimeter screen of the Apple Watch, the stories have had to be focused on one sentence: "Short and crisp," says Phelps. The fact that people only like simple and short stories is nevertheless a myth: "They have to be good and then resonate with the reader if they want to read a long story". Most of the NYT's revenue comes from advertising and subscriptions; this year the NYT wants to reach one million subscriptions for mobile applications. Andrè Hellmann showed that the previous focus on the usual key figures was of little use. "Key figures are only useful if the targets are precisely defined: Traffic or entrances, for example." He is convinced that the market is capped and that only those who "invest people's time best" will win. Mobile traffic in Germany is around 40 percent, and it is occupied by a few large media. As in the USA, the decline in website traffic is enormous.

Constantly and repeatedly improving: Heiko Scherer from the Berlin digital agency Clapp found the word for this: "constant beta". "The importance of mobile devices is still underestimated - the end user is gaining power," says Scherer. The challenge lies in constantly developing new products for different devices. In the past, technology defined the medium, today we are living with the cross-media trend. The development is leading to the emergence of separate companies that can handle the new problems in the media companies.

Congress co-organizer Nobert Küpper continues the congress with an overview of newspaper trends. The European Newspaper Congress is organized by the media publishing house Johann Oberauer together with Norbert Küpper, newspaper designer in Germany. Cooperation partners such as the City of Vienna, Austria Tabak/JTI and OMV provide significant support for the event.

The shareholders of Swisscontent have elected Claudia Coninx-Kaczynski to the company's Board of Directors at their Annual General Meeting. She replaces Fredy Hämmerli, who is stepping down from this role as part of long-term planning. He will continue to work on important customer projects on a mandate basis. Andreas Z'Graggen, who has been a member of the Board since 2000, will take over as Chairman of the Board of Directors.

Claudia Coninx-Kaczynski is a lawyer. In addition to Swisscontent, she is a member of the Boards of Directors of Tamedia and Forbo. Andreas Z'Graggen is a journalist and communications consultant and has been editor-in-chief of Bilanz and Berner Zeitung for many years. The existing members of the Board of Directors were also confirmed for a term of office of one year. They are Bendicht Luginbühl, Jürg Stuker and Daniel Kaczynski.

Swisscontent employs around 40 people. The independent, owner-managed agency designs and produces content-based communication and marketing materials with a particular focus on content quality.
 

The music production company musically accompanied the retrospective of the history and development of ADC Switzerland - and skilfully picked up the retro aesthetics of the 70s and 80s. The animations were realized by Frame Eleven.

In addition to sound design, Department of Noise has also made a name for itself with audio branding: the creatives recently developed the sound identity for the smartphone app "Tapit," for example, making this new brand "sound." "Every brand takes place on the auditory level," say the sound experts. "With the conscious use of silence, noise, sound design and music, the emotional brand connection can be strengthened many times over. It is the most direct way to trigger emotions with a brand in the customer, to be remembered positively - and thus to stand out from the competition."

New in the portfolio of Department of Noise is the innovative Layerboxx. This modular system consists of sound layers, which - based on brand audio guidelines and always newly combined - cover different soundtrack needs. Swisscom is the first customer to use this tool, which is unique in Switzerland, to optimize communication content at its many touchpoints. Thanks to Layerboxx, the brand is also always present on an auditory level.

Another core business besides corporate sound is artist production: DoN have produced albums with Swiss artists such as Seven, Marc Sway, Caroline Chevin or Hendrik Belden. In addition, the song for the film "Vaterfreuden" by Matthias Schweighöfer as well as the album of the duo "Resaid", which rose to number 3 in the German iTunes charts, were produced in their studios. Currently DoN accompanies the artist Cat Couture from London, who has just signed a contract with Sony Music.

The company Department of Noise was founded in Zurich in 2001. It consists of the partners Philipp Schweidler and Florian Goetze and one employee. DoN is one of the leading music production companies in Switzerland and has an internationally renowned network.
 

For the first time, Thomy is introducing a dressing that will be sold in the refrigerated section of the retail trade. The new product line with the sub-brand "Thomy Tradition" has a high-quality positioning and is characterized by "homemade" recipes with exclusively natural ingredients. Preservatives and other artificial ingredients are dispensed with entirely. This positioning is also emphasized in communication.

The Unikat agency was able to develop a TV spot, posters and accompanying measures for the market launch. In cooperation with Manifesto Films, a humorous spot was created, which is completely set in the well-known and proven animation world of Thomy. It shows a rivalry between different salads vying for the charming new star in the salad dressing sky. The campaign will be on air at the beginning of May.

Responsible at Nestlé Switzerland / Thomy: Miguel Serrano (Business Executive Manager), Frank Wilde (Marketing Manager Thomy), Mandy Strebel (Group Brand Manager Thomy). Responsible at Unikat Kommunikationsagentur: Daniel Meier, Patrick Lienert, Samo Stahler (creation); Olivier Pasche, Sylvia Goetschel (consulting). Responsible at Manifesto Films: Shannon Mildon (Producer), Reto Salimbeni (Live and Animation Director), Milford (Animation), Andy Weimer (Post-Production Supervisor) Fred Herman, Hitmill (Music). Photography: Jonas Kuhn.
 

Since 2012, Ruf Lanz has been raising awareness of the various manifestations of autism on behalf of Autismus Forum Schweiz. According to Nicole Ulrich-Neidhardt, President of the Forum, "Ruf Lanz's excellent campaigns have done a lot to promote understanding of people with autism". The individual manifestations of autism are varied. But all people with autism have impairments in social behavior in common: for example, difficulties making contact with other people and talking to them.

Ruf Lanz is now addressing this with a new surprising campaign. Theoretical instructions for small talk are printed on 15,000 beer mats. They are used where small talk is the order of the day and night: in bars and restaurants (including Yooji's, Iroquois, Totò and Bohemia). Resolution on the back: What is natural for others, people with autism have to learn laboriously. Therefore, they depend on understanding and support.

The text for the small talk guide comes from Bettina Jenny, psychologist and psychotherapist at the autism consultation of the Center for Child and Adolescent Psychiatry at the University of Zurich.

Responsible at Autismus Forum Schweiz: Nicole Ulrich-Neidhardt (President), Thomas Girsberger (Vice President), Thomas Ulrich, Edith Vogt-Hörler, Nikola Bellofatto (Board Members). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Dave Schellenberg (Graphics), Colette Magnin (Consulting).