Marcel Visser, founder of the Zug Medical
Display AG, returns to the company in a new role. 18 months after
the sale of his system for rapid patient contacts, he takes over
the entire marketing of the communication tool. Medical Display is a
Presentation concept for medical brochures and according to own
According to the data, it is present in the waiting rooms of 2,500 Swiss doctors. It
reaches 20 million direct patient contacts annually.

From now on, radio spots from the
past 12 months from Germany, Austria and Switzerland for
The Golden Ear can be registered. The Swiss creative competition is
This year for the first time as a three-country prize.
The closing date for entries is November 18, 2005.
The winners will be honored on December 1. The
Participation in the "Golden Ear Night" at the Schiffbau in Zurich is
free of charge. Registration forms for the competition can be found as a PDF on
the website of the Golden Ear, to register for the award ceremony
send an e-mail (by November 25) to .

The online presence of the Neue Zürcher
Zeitung (NZZ) has launched a service under the name eBalance, which
an interactive and customized lifestyle
to enable weight loss. The NZZ had already published eBalance in the
April, at that time it was announced that it would start "after the summer break".
the talk. The program is based on the Swedish "Weight Club" or
"ViktKlubb", which the newspaper Aftonbladet has been running for over two years
(with 170,000 members). According to the NZZ Online, it was
scientifically sound methods in close cooperation with
Professor Stephan Rössner from Karolinska University Hospital in
Stockholm was developed. Close cooperation with the
Hirslanden private hospital group guarantees the scientific nature and
medically sound advice, according to a press release. The
eBalance is based on comprehensive fitness, nutritional value and
Recipe databases. The results are recorded in a personal diary
in relation to the objectives and, based on this, adjusts the
program continuously adapts the suggestions for nutrition and fitness. A
eBalance subscription costs 48 francs for three months and 120 francs
for one year.

Eastern Switzerland's private television station Tele Top
has been broadcasting with a new look since Monday. The design was created
in close cooperation with the production company Primetime in
Schlieren. The entire station identification has been redesigned by Primetime.
designed. The new style of presentation is striking, according to a
Message. The news would no longer be presented from a desk,
but the presenters moved freely in front of a modern one,
silver-colored background in front of the camera. Each theme has a new
certain basic color in the background. Not only the
news, all Tele Top broadcasts received a
Facelift. However, the station logo remains unchanged. "The
Those responsible are convinced that this step will help the viewers in
the region an even more attractive product in the highly competitive
TV market," the broadcaster continues. The redesign
was celebrated on Monday evening with numerous guests from politics and business.
celebrated.

After much toing and froing, the
Central Swiss media company LZ Medien has decided to participate in the
current Maihof site and to build a new building there.
to be built. The building will provide 400 jobs and the costs are estimated at
estimated at around 30 million francs, as the Neue Luzerner Zeitung
writes. According to Chairman of the Board Hans Kaufmann, Maihof is the
economically best solution: there was enough space, the site was in the
the company, the location is central and the new building can be
without the employees having to move out during the construction phase.
would be necessary. Completion is planned for the end of 2008 or beginning of 2009.
In addition to the regional television station Tele Tell, Publicitas is also to be integrated into the new
media house. In addition to the Maihof, there were two other
Variants: the former headquarters of the Luzerner Tagblatt in the
cantonal capital and one location in Emmen.

The weekly newspaper Uster Nachrichten (UN)
celebrates its 25th birthday. For this purpose, it has been graphically revised somewhat
and "adapted to modern newspaper taste," as the editorial of the
anniversary edition is called. In terms of content, however, the UN remained as it has since
25 years were known. The redesign was created by Atelier
Hildbrand in Walchwil in cooperation with the publishing house of UN AG.
In addition to the beauty makeover, the newspaper is also planning various activities, special raffles and contests in its anniversary year.
According to the new Wemf certification, the UN appears with 63 390
copies and have a readership of 72,000 in Mach Basic.
People from.

(pr) The Swiss Floorball Association
(Swiss Floorball) and the new communications agency Xentran AG have
an exclusive strategic cooperation agreement in the field of
Marketing for mobile services (SMS/MMS/WAP) completed. Thus
in the future, among other things, floorball action pictures, player data, statistics,
News, ringtones and logos to players and fans for mobile services.
provided. For the Xentran company, this cooperation is of
importance because the floorball players and their great
fan community is the ideal target group for such services.
For the individual floorball clubs and associations, an innovative
sports club solution (xSport), which can be implemented within a few hours.
existing web solution of the sports clubs can be integrated. This way
these quickly and easily make use of the wide range of mobile
make
During the twelve-month development period, the advertisers have already been
and sponsors. With the various modules can be from the beginning away
active mo-bile marketing can be operated and integrated. The mobile
Advertising can be booked through Xentran or IMS Sport.

Since the beginning of September, Art Director
Reto Schild for conceptual reinforcement in the creation of the Berner
advertising agency Lang Gysi Knoll (LGK). Schild was previously with Contexta under
for Valser, Feldschlösschen, Swiss Lotto and Lucky Strike, among others.
active. Franziska Pulver also joins LGK as a new member. The team leader
comes from Schneider Berthoud in Basel, where they serve customers such as Weleda,
Ehinger & Armand von Ernst, Stadtmarketing Basel and the
special supplements for the Basler Zeitung.

Since the beginning of October Ursula
Eggenberger new managing director of the Zurich branch of the
PR network Trimedia Communications. She will also be deputy
by Martin Zahner, CEO of Trimedia Switzerland. Eggenberger was most recently
operates independently and integrates its existing customers into the
Trimedia's portfolio. Previously, she worked as deputy
Managing Director and Member of the Executive Board at Wirz Public
Relations.

Instead of going public, the Swiss
cable network group Cablecom to the US cable giant Liberty Global. Only
one day after the announcement of the price range for the planned
The Cablecom shareholders, who were represented in the Glacier
holding company, have received a takeover bid from Liberty for
2.825 billion francs. This means they sell slightly below the minimum
the target purchase price on the stock exchange. The new owner finances
the takeover in part through debt incurred by Cablecom.
(550 million euros, around 850 million Swiss francs). This will turn
Liberty boss John Malone uses the same trick with which the former
owner NTL almost bankrupted the cable group in mid-2003
would have been driven up. At that time, however, the debt burden amounted to almost 3.8
billion francs. It was reduced through a debt restructuring plan,
in which the members of Glacier Holding acquired ownership of Cablecom
came. Liberty Global is listed on the New York Stock Exchange and in
South America, Australia, Japan and around 15 European countries.
It was created in mid-2004 as a spin-off of the international activities of
Liberty Media, one of the largest cable companies in the USA, which
is also managed by John Malone.

(pr) At the Publimedia Forum on September 27
the new three-country advertising combination between the Süddeutsche
Zeitung, the Austrian Standard and the Tages-Anzeiger called
D-A-CH was presented. This first ad combination of three
Quality newspapers in German-speaking countries to launch on October 1
2005 and has a readership of 2.1 million people.
Within this overall readership, two out of three readers are younger than
50 years old, one in three readers has a university or college degree.
university degree, and around 500,000 people are managers.
The D-A-CH advertising combination is aimed at the transnational
advertising budgets of international companies. The acquisition targets the
budgets of car manufacturers, the financial sector and the
luxury goods industry. In addition to a price advantage compared to the
advertising customers also benefit from the simple booking process.
Handling process by the central booking office at SV-Media,
a subsidiary of the Süddeutsche Zeitung.
The D-A-CH combination is being launched with a print campaign by the
Zurich advertising agency studerpartner Communication AG. The advertisements
are published in various European specialist media titles
and refer to the website .

The Viva Switzerland program will be
The station is marketed by IP Multimedia since January 2006. The music station and the
TV marketing company agreed on a multi-year contract. The
According to the communiqué, the new partnership is the result of many years of
by IP Multimedia for MTV's Swiss advertising window. Since
MTV and Viva have belonged to the same family of channels since 2004, they would have
new synergies for marketing in Switzerland. With the change
Viva is parting company with Radiotele, its previous marketer, which will continue until the end of
of the current year for the station.