The conditions imposed by the Federal Office of Communications (Bakom) are tough: no more advertising is to be shown on Swiss television's weather channel. At present, live pictures and advertisements from tourist stations are still shown every morning, bringing in around a quarter of a million francs a year for Swiss television. According to a report in the Sonntagszeitung, Bakom, which is conducting proceedings against SF for surreptitious advertising, is now demanding a radical change. The advertising messages must disappear completely and the political news must be removed. Tourism organizations that finance the programme should be named as sponsors. The channel must also be opened up to image providers who do not pay and the selection of images must be based on journalistic criteria.
The Sonntagszeitung concludes that this could mean the end of the weather picture business for Swiss television. This is because, as the sponsors' images can no longer be broadcast automatically and exclusively, the incentive for tourism stations to place such advertising is likely to drop significantly.

Wirz Zürich won a bronze Lion at the 53rd International Advertising Festival with the "Photographer" spot for Schweizerische Mobiliar. Wirz was the only company to turn its shortlist position into a Lion. Director Ernst Wirz of Wirz + Fraefel effectively staged the commercial. Werbewoche congratulates on the precious metal! The commercial plays with an original dramaturgy: the gag happens in the mind. A photographer is asked to take pictures of a valuable porcelain collection for an auction. The 400 pieces are meticulously laid out on the floor. Naturally, everyone expects a ladder or one of the spotlights to fall over and crash into the porcelain. But the 08/15 expectation is deceived. Instead, there is a short circuit in the flash unit. The picture remains black for a full 12 seconds. And the photographer stands in the middle of the 400 pieces ... The unfortunate man surprised at the stupidest place has no choice but to look for a way through the porcelain to the nearest light switch in the dark. The effect of shattering porcelain in 12 seconds of darkness has achieved a rewarding effect.
In view of the overwhelming dominance of the American and British competition (the USA was represented with 146 shortlist places, the UK with 64), the result for Switzerland in the Film category is more than just satisfactory with 3 shortlist places and a Bronze Lion. The Grand Prix in Film went to Abbot Mead Vickers BBDO, London for the Guinness spot. The French agency TBWA Paris was named Advertising Agency of the Year.

As in previous years, more and more new stop stickers are being affixed to letterboxes in Switzerland and the Principality of Liechtenstein this year. A total of 34,000 new stop stickers were counted on letterboxes. This broke the 40 percent mark, reports Publimedia. The ranking by canton is led by Basel (61.6 percent), Zug (55.7 percent) and Zurich (55.0 percent). Bringing up the rear are the cantons of Valais (24.1%), Jura (19.6%) and Uri (19.2%).
Publimedia is a consulting and service company for print media planning and processing. The company also offers stop-sticker analyses by canton, economic area, agglomeration, district and municipality.

Around 1.6 million viewers watched the Korea-Switzerland match on SF zwei. This represents a record audience for the year, according to Swiss Television (SF). The market share was 79.2 percent, also a record at this World Cup. The ratings for the Swiss national team's previous matches were 74.6 percent (Togo - Switzerland) and 72.4 percent (France - Switzerland). As always, the figures do not include viewers who did not watch the event on screen at home, but in public places and on large screens. SF also reports that the added-value offerings for the World Cup on the Internet have also met with great interest. The sports site Sport.sf.tv has recorded 40,000 visits a day since the start of the World Cup, with over twice as many on the day of the Korea-Switzerland match. The online game has also been successful, attracting 130,000 visitors to date. The football blog records up to 4,200 visits a day.

After almost five years at Swiss Post, the head of the media office Liselotte Spengler is moving to Coop as media spokesperson. As announced by Swiss Post in a press release, Spengler will hand over her post to her former deputy, Richard Pfister, on July 1, 2006. From July 1, 2006, the Swiss Post media office will consist of four people: Richard Pfister, HeadLaurent Widmer, Media Spokesman for French-speaking SwitzerlandDario Ballanti, Media Spokesman for Italian-speaking SwitzerlandOliver Flüeler, Media Spokesman for German-speaking Switzerland

Three entries from Switzerland wanted to compete with the 200 other entries in the Titanium category. Among them was the mammoth "Mary Woodbridge" campaign by Spillmann/Felser/Leo Burnett. However, this campaign, which had already won the Goldbach Media Crossmedia Award, had no luck in Cannes.
This left Switzerland unplaced in the categories Titanium, Promotion, Radio, Cyber and in the supreme disciplines Press and Outdoor, and consequently without a Lion in precious metal.

While the overall market for sweet sins only recorded a slight decline, sales at Cailler have suffered significantly since the introduction of the new packaging. In April, for example, sales slumped by over 25 percent compared to the previous year. In May, sales were even 32 percent lower than in the same month last year. This is confirmed by figures from the market research institute AC Nielsen.
As the Sonntagszeitung reports, Nelly Wenger, head of Nestlé Switzerland, has not only spent a lot on the new packaging, but also on marketing. The advertising offensive alone would have cost an estimated 10 million francs by May. However, Nestlé disputes the slump in sales: The company has other figures, media spokesman Philippe Oertlé told the Sonntagszeitung, but without substantiating these figures. The loss of Denner as a sales channel is also to blame.

But there is no sign of enthusiasm among the other retailers either. Coop lowered its prices at the beginning of May and the beginning of June so that the new Schoggi does not cost much more than the old one. Volg also failed to achieve a resounding success and Manor is hoping for Christmas business.

However, one suspicion remains: The new PET packaging for the chocolate caused annoyance not only at Denner, but also among many customers. According to a French consumer organization, it produces twice as much waste as the old packaging. After Kassensturz took up the issue, quite a few people called for a consumer boycott of Cailler chocolate in PET packaging. Following the launch of the new packaging at the end of February, Nestlé first reported an increase in sales figures. In the meantime, curiosity seems to have died down and the willingness to buy has fallen back to a lower level.

Five Lions and eighteen shortlist places - this is how the Swiss fared in Cannes. The bronze Lion from Wirz in the film category was a positive surprise at the end. So Switzerland doesn't just have to hold back when it comes to football, but also when it comes to creativity - it really can! Over 120 advertisers invested several thousand francs this year to take part in the 53rd International Advertising Event. Jung von Matt/Limmat and Ruf Lanz took home a golden lion for their efforts, while bronze went to Wirz, Lang Gysi Knoll and OgilvyOne. And these are the winning entries:
Cannes Media Gold: Jung von Matt/Limmat with the "Size" campaign for Mini http://www.canneslions.com/winners_site/media/win_2_1_00447.htm
Cannes Direct Gold: Ruf Lanz for Mühlehalde home for the blind "Featuring Worldhits" http://www.canneslions.com/winners_site/direct/win_2_2_00016.htm
Cannes Film Bronze: Wirz for Schweizerische Mobiliar with "Photographer": www.canneslions.com/winners_site/film/winsat10pm_4_5_01508_3.htm
Cannes Direct Bronze:OgilvyOne for Volvo with "Volvo Inscription": www.canneslions.com/winners_site/direct/win_4_1_00752.htm
Cannes Direct Bronze:Lang Gysi Knoll with "Emptying Postboxes" for Swiss Post:www.canneslions.com/winners_site/direct/win_4_1_00301.htm
 

The
The 53rd International Advertising Festival came to an end on Sunday. Who saw which
award, what was talked about, which people were there
and where the best parties took place, you can read here in our
Cannes overview.
 
Sunday:
The Cannes balance sheet:
Saturday:

Cannes: The prestigious Film Lion goes to Wirz
Friday:

Cannes: No Titanium for Switzerland
Thursday:
The D-A-CH event on Thursday evening: Direct from Cannes by Beat Fritsch
The waterskiing event. Direct from Cannes by Beat Fritsch
Cannes: Three Swiss shortlist places for film

Wednesday:
The absolute evening. Direct from Cannes by Beat Fritsch
Lots of brain food. Report on the Wednesday seminars. From Cannes: Beat Fritsch
Cannes: Switzerland unlucky at Young Creatives
Cannes: Seven agencies join the fight against AIDS
 
Tuesday:
Cannes Media: Jung von Matt/Limmat honored with Gold Lions
Cannes: No Cyber Lions for Switzerland
The games are open. Direct from Cannes by Beat Fritsch
Monday:

This is where the bear taps! Direct from Cannes by Beat Fritsch
Cannes Media Lions: Switzerland shortlisted six times
Cannes: Three Direct Lions for Switzerland
Sunday:
Work is being done here! Direct from Cannes by Beat Fritsch
Nine Swiss placings for Lions Direct

The advertising agency took advantage of the beautiful weather over the weekend to carry out a guerrilla campaign for its customers. On Saturday and Sunday, bath towels were used as advertising media in popular locations - in the largest bathing establishments throughout Switzerland. 2000 bath towels were used and communicated the offer to the sun-hungry target group with an extremely high frequency of contact. In this way, the Swiss Youth Hostels effectively promoted their summer special offers and the address of the Nur-weg.ch website.

The Zurich agency for digital media and print, Gyselroth*, is redesigning the corporate identity of Rapperswil-based Artaplast. In a first phase, a new design concept for brochures and a new photography style will be developed. A new website with an integrated online store will follow later, as Gyselroth* announced in a press release.Artaplast manufactures its own product line as well as customer-specific solutions in the field of plastics processing. Gyselroth* was founded in Zurich in 2000 by Alexander Gysel and Andreas Roth.

More than 200 invited guests attended the tenth anniversary of rotor Agentur für Kommunikation. After a first refreshment with food & drinks in the agency's courtyard, 64 racing enthusiasts signed up for the qualifying of the Tenth Grand Prix of Zurich. Whether as a Carrera driver or as a spectator, the excitement went on until the end. After the award ceremony, which was performed by the charming Miss Carrera 2006, DJ Steve McQueen and the unplugged band Los Bandidos led the way deep into the night with their Tequilla Racing Punk.The race organizers opened the qualifying for the Tenth Grand Prix of Zurich. Sascha Kieslinger, Art Director rotor and Alexander Gessert, Creative Director and co-owner rotor.Maurizio Scarpa of Sfax hairstylist welcomes two beauties to the paddock.Christine Roth, the former Marketing Manager of Freitag Lab enjoyed herself together with Daniel Kistler of Ringier.Ludwig Dörr, the former advertising director of Coop Switzerland, found time for a lightning visit to Zurich despite his retirement.Music meets film: Phonogen.com founder Rino Meyer poses with Beat Lenherr of panimage.With enough fuel in the tank, 64 drivers battled for thousandths of a second to qualify for the race on the rotor Speedway at Club Zukunft.The subsequent race was held in pairs in a knockoutsystem 1 against 1. Between the races, Beat Engeler of Fischer Architekten AG and Martin Hauser, co-owner of rotor, talk shop about the drivers' performances.Great amazement in the VIP grandstand: Bernd Götz of Swiss Re with his wife Inge, Lorenz Hauser music and events specialist and Gilles Bachmann of Fauxpas Grafik.Peter Burri, Marketing Manager of Health Promotion Switzerland coaches his son Tim. Miss Carrera 2006 Oxana Fedorova presented the prizes to the finalists. The runner-up André Becchio was taken comfortingly in the middle. And the winner Oliver Fitze owner Hum Records was happy about the hard-fought Carrera package.Afterwards the racing circus celebrates until the early morning hours the rotor anniversary Grand Prix to the legendary Tequilla Racing Punk of Los Bandidos. Text & Image: rotor
 
Upload: Beat Fritsch
Support: Kathrin Fischer
Good Job: Urs Bühler
 From next Monday (19.6.06), the daily shortlist coverage from Cannes will be available here.captioncaptioncaptioncaptioncaptioncaptioncaptioncaptioncaptioncaptioncaptioncaptioncaptionCongratulations!!!The new concept of the Swiss event has proved its worth. It is no longer a Swiss event, but was held yesterday for the first time together with the German cinema marketer Werbeweischer and the Austrian ORF-Enterprises, who have all been baking their own bread in Cannes up to now. The contemplative coexistence has become a strong and cheerful togetherness. And the exclusively positive, almost euphoric feedback from visitors guarantees that the event will definitely be held again next year. And secondly, that those responsible will work extremely hard to eliminate the event's last teething troubles. These included the fact that the portions of food served were a little small and there was no hot main course. As a result, after midnight a rather large group of Swiss people could be seen sitting stolidly in front of the McDonalds in Cannes, filling their stomachs. It's just that a cheeseburger gives us a feeling of home since you can get it on the Corviglia in St. Moritz, but on the other hand, and this is a top criterion for a party in Cannes, the hard drinks only ran out 10 minutes before closing time. That means something, because down here people don't drink towards the end of the week, they drink to excess. Which doesn't mean that the story gets out of hand. Because the fatigue that also sets in keeps any alcohol-fueled rowdiness in check. You just slump down here very comfortably. And this year in particular.
Unfortunately, the Events/Parties category is not yet listed in the competition below. But the organizers of the joint evening of all German-speaking countries definitely deserved the Golden Party Lion yesterday.text & photos: Beat Fritsch
Location: Place de la sonundso, below Le Souquet
Party: The best of the week
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