The consulting team of the full-service agency Ammarkt has recently been strengthened by Lucia Burtscher. Burtscher has gained professional experience on both the client and agency side. She has previously worked in the fields of marketing strategy and conception, media technology and graphic design. Since 2005 she has been studying for an MBA in Vaduz, which she will complete in February 2007.

Last weekend, the members of the Swiss Marketing Association (SMC) elected Uwe Tännler from Bellikon as the successor to National Councillor Otto Ineichen.  
At the General Assembly in Basel, the members elected a new Board of Directors. Uwe Tännler is the new head of the leading professional and industry association for marketing and sales specialists. He is the managing director of a personnel management company in Urdorf. The man from Aargau takes over the presidency from National Councillor Otto Ineichen.
 
In his farewell speech, the outgoing president explained the importance of the association, particularly with regard to training and further education as well as federal examinations. Ineichen's time in office was an eventful one: the past year ended with positive association accounts, a successful Swiss Marketing Day, the contract to conduct the MARKOM admission examinations, new association partners and a reorganized, professional office. Otto Ineichen was honored and bid farewell with great applause.

Screen up: Swiss television is participating in this year’s most important industry event for the audiovisual media. In a brief interview with *Werbewoche*, Ingrid Deltenre, Director of Television, discusses current challenges as well as the relationship between public and private television.  
Werbewoche: The SRG—or rather, its subsidiary Publisuisse—is participating in this electronic media industry event for the first time. Industry insiders had already anticipated this back in 2001. Why only now? Ingrid Deltenre: Publisuisse had previously been a partner of Screen up. However, in the years that followed, the marketers of the advertising slots decided not to hold Screen up for cost reasons.  
WW: What significance does the event hold for SRG, and why is it participating? Publisuisse and the advertisers' representatives have decided to jointly organize Screen up again this year. ID:
Screen Up offers us a great opportunity to showcase the advertising industry's programs and planned new shows.  
 
WW: Does this participation reflect a thaw in relations between the public broadcaster and the private broadcasters—perhaps in light of the revised RTVG? ID:
I am not aware of any tensions between Publisuisse or SRG and the private broadcasters.  
WW: How would you assess the current relationship between public broadcasters and private TV stations in Switzerland? ID:
The relationship between SF and the private TV broadcasters is generally good. We do not view them as competitors, but rather as partners—or, more specifically, as broadcasters that provide important local and regional information, particularly in the area of news, which we cannot and do not intend to cover.  
WW: How much of a threat do you consider the competition from German broadcasters to be? In terms of programming, and in the Swiss advertising market? ID: SF’s real competitors are the broadcasters in Germany and Austria. Every major German broadcaster with a full-service lineup has an annual budget that exceeds the entire budget of the SRG SSR for all radio and TV programs in all national languages. Nevertheless, with a 45 percent market share during primetime, we’re still far more successful than our largest German competitor, which has an 8 percent market share. We intend to maintain this lead during primetime in the future as well. That is why we are constantly refreshing our programming and focusing our resources on early evening, prime time, and late-night programming. 
Interview (via email): René Worni 

The British monthly magazine for over-50s, Life50Plus, launches a German-language edition in November.  
The magazine Life50Plus, already successfully published in English by British publisher Nexstar International, will also be published in German from November. The monthly magazine will be launched with a print run of 70,000 copies as a four-color A4 booklet. Life50Plus will be available in selected kiosks and selected hotels, as Kleinreport reported. Later, the publisher plans to establish Life50Plus as a cross-media package: Life50Plus.Radio.eu is to go on air from January 1, 2007, and television broadcasts are also planned; corresponding license applications have already been submitted.
 
People over the age of 50 are still rarely the focus of interest for media makers. However, this target group is growing, not only in terms of numbers, but also in terms of self-confidence. People in this age group have their own interests and preferences - and conversely, these do not coincide with the media mainstream - old people are generally not considered sexy or marketable. Life50Plus aims to counter this attitude with courage, boldness, consistency and surprises, all presented with journalistic competence and visual opulence.

Increasingly, newspapers and magazines are publishing photos taken by amateurs. At present, several German magazines are even advertising for cell phone photos. The magazine Stern, for example, is offering a prize of 1,000 euros for impressive snapshots. The magazine reserves the right to resell the photos and pockets half of the possible proceeds, as the news magazine Focus reports. "5000 euros for a Pope photo" was also announced by the Bild newspaper on its front page last Thursday. 
Since the World Cup, the Bild newspaper has been printing snapshots of readers every day. Things went badly for a Berlin police officer, for example, who was photographed in uniform but without a helmet on his private motorcycle. When the cell phone photo was printed in Bild, a police spokesperson assured that they would try to find out who this officer was, Focus reports. For celebrities, the cell phone photo contests of German newspapers are on the verge of becoming a serious nuisance. According to Focus, for example, Harald Schmidt is annoyed by the countless cell phone displays that gaze at him on his way home.
 
Media lawyer and Burda attorney Robert Schweizer fears that the new generation of cell phone razzis, brought on in part by the countless newspaper contests, could tempt courts to restrict press freedom even further than is already the case today.

Glamour Engineering was the first Swiss advertising agency to discover and use the scene of slam and rap poets as authentic ambassadors and presenters of the broadband offering.  
How to dramatize mobile broadband, including downloadable tracks, for a target audience of under-30s? That was Sunrise's question, Glamour Engineering. Now the answer: With representatives from the slam and rap scene, who lend authenticity to the offer.
 
Now the scene star Jurczok 1001 is the main character of an advertising film and a viral marketing campaign in German-speaking Switzerland. And he doesn't mince words for Sunrise either, packing rap rhythm and poetry into his tracks, according to the agency's media release. From September 27, the clip can be seen via the link below.

Journalists in French-speaking Switzerland do not want to accept any further pay cuts and do not want to forego the automatic cost-of-living adjustment.  
In the run-up to a meeting between the social partners in French-speaking Switzerland to renew the collective labor agreement (CLA), the professional association Impressum published the results of a survey among its members in French-speaking Switzerland on Tuesday. Of the 600 responses received, three quarters reject the draft CLA presented, while a quarter would accept it very reluctantly, as Impressum boss Mathieu Fleury told SDA.
 
According to Impressum's calculations, the salary model proposed by the publishers would amount to a cumulative salary reduction of CHF 36,400 over 15 years. Alfred Haas, General Secretary of Presse Suisse, countered that this figure was entirely theoretical. There are always adjustments when moving to a different salary bracket. On Thursday, the publishers in French-speaking Switzerland and the representatives of the journalists' associations want to sit down again at a round table to find a solution - high time, as the CLA for French-speaking Switzerland expires at the end of the year. Colleagues in French-speaking Switzerland are facing the same difficulties that journalists in German-speaking Switzerland and Ticino have been living with for two years: The wage partners have been unable to reach an agreement and the industry is working without a CLA.

Since August, the Goldbach Electronic Media Index (GEMI) has also included Adscreen, and this with the highest growth of 14 index points to 205. As the Internet also recorded a jump of 4 index points to 225, the two "New Generation Media" are catching up with considerable growth.
 
Total media investment rose slightly in August from 171 to 172 index points. However, radio with 250 and teletext with 148 index points did not record any increase. Television continued its growth with 1 index point to 333, while electronic media grew by 2 index points to 332. The GEMI is based on the data published by Media Focus for advertising investments in Switzerland.

Since the beginning of April, the Zurich-based multimedia specialists from The Eyecatcher have been in charge of the electronic communication of the Avanex brand, a Helsana company.  
For Avanex's three-stage campaign, the multimedia agency developed a web-based, viral game as a first step: Sign up, get on a plane, win brilliant prizes and perhaps soon go Christmas shopping in a metropolis. Every participant has a plane ticket to try their luck. If you want to play again, you have to invite your friends to play and get one more try for each registered friend. In addition to city flights with pocket money, there are iPods, portable Playstations and CD vouchers to be won.

Festive mood at the left-wing weekly WOZ. A toast is in order: To 25 years of serious and independent journalism. To a quarter of a century of self-administration. To an eventful past and a successful future. The anniversary edition will be published on October 5, accompanied by various activities.  
When the special edition comes off the presses on Thursday, October 5, 21 personalities will set out to sell it on the streets of Basel, Bern, Chur, Flims, Winterthur and Zurich. Georg Kreis from the Anti-Racism Commission will be trying his luck at half past midnight at Basel's main railway station. Beat Schlatter and Patrick Frey, who will be out and about in Zurich's Niederdorf from 10 a.m. to 11 a.m., and Franz Hohler, who will be selling the anniversary WOZ on Bahnhofstrasse for an hour from 3 p.m., will have to get up later.
 
With this and other actions, a remarkable newspaper is celebrating an astonishing anniversary. At times, the future of the WOZ was on the brink or only in the stars (see
). In terms of content, the WOZ's anniversary issue goes in search of clues. It is designed by former employees who now work in other media, publishing houses or bourgeois companies. Marianne Fehr (Weltwoche), Res Strehle (Das Magazin) and Alex Grass (Radio DRS) explore the question of what has become of individual exponents of the Swiss left. The WOZ does not want to reveal any more, but everyone is invited to the big birthday party, which will take place on Saturday, October 7 at the Rote Fabrik. Schtärneföifi, Namusoke, the Allschwil Posse and many others will perform in honor of WOZ.

The employees of the Zurich advertising agency Publicis can also look forward to receiving awards at the New York Festivals. Their work "Vögele Soccer Jerseys" won gold. Their work "Stuck Ball" also received a gold award. The remaining 17 nominated works (see ) were honored with a shortlist place.

Zurich-based Lowe's work "A Town Called Today" has won a bronze award at the New York Festival. The 90-second animated film for Winterthur Insurance won over the jury in the "Animation/Cartoon" category. The "Ocean Defenders" campaign for Greenpeace, developed for the entire German-speaking region, was awarded the UN/UNDPI special prize, also in bronze. Both winners also occupy additional shortlist places, with a further shortlist place going to the interactive Christmas mailing "Bad Santa" by Lowe.