On October 1, Gossweiler Media launched a comprehensive relaunch of the Jungfrau-zeitung.ch website. The print edition has also been given enhanced functions. In addition to the design, this involves technical and strategic innovations. According to the press release, the aim is not to react in the highly competitive media market, but to actively shape the process.  
Jungfrau Zeitung as a "web-first pioneer" The print edition is now produced using an in-house publishing system. In addition to the section, title, subtitle, lead, intertitle, box and author, articles are now given an archive number. This makes them easier to find on the web. Information on when the news item was made available online has also been added. "Stories are always published on the web first and not artificially held back until the publication date of the printed edition," explains Editor-in-Chief Samuel Günter. According to a press release, the Jungfrau Zeitung describes itself as a pioneer of the web-first strategy. In the meantime, the London Guardian and the New York Times have also switched to this strategy.
 
Web expression enjoys 25,000 subscriptions Since its foundation, the editorial team has been reporting on the Jungfrau microcosm. According to its own figures, 30,000 users now visit the medium. 25,000 have subscribed to the so-called web printout home delivery service. For CHF 145 per year, the editorial team prepares all content from the web twice a week and delivers the printed newspaper to customers' homes.
Gossweiler Media is in the black The paper, which at first glance looks very similar to a traditional newspaper, has increased both its advertising and subscription income over the past twelve months. Compared to its first year of operation five years ago, Jungfrau Zeitung is now generating 40 percent more net income. Despite increased investments in the publishing system, Gossweiler Media closed June 30, 2006 in the black. Most of the net income is generated by the Jungfrau Zeitung.

The adscreen interest group (IG adscreen) now offers a clearly structured overview of the Swiss adscreen market on its website. All relevant market data for the advertising medium is available in German and French. All relevant Swiss screen networks are published with performance data and details of the marketer. 
The portal is primarily aimed at advertising clients and branch network owners who intend to integrate the audiovisual medium at the point of sale or information point. 

IG adscreen claims to have 20 members in Switzerland and sets standards for the networked and centrally controlled audiovisual, electronic advertising and information medium directly at the point of sale and information point, which allows third-party advertising content in real time.

After seven years of activity, the president of the interest group electronic media (IGEM), Urs Renner, has announced to resign from his office at the general meeting 2007. As it is called on Monday in a message, after seven years the time is ripe, in order to put the office into new hands. The early announcement of his decision is intended to leave sufficient time for the search for a successor. Suitable candidates should belong to one of the 38 IGEM member companies and contact Urs Renner by the beginning of November.

The Publi Annonces company is taking over the Geneva neighborhood newspapers Les Nouvelles from the Tribune de Genève. The monthly newspapers were founded 30 years ago by Serge Dournow and continued after his death by his wife Jeanine. Les Nouvelles now have a cumulative circulation of 1.5 million copies per year and cover the neighborhoods of the entire city of Geneva and the surrounding municipalities. The new publisher Publi Annoces acts as an advertising agent for more than 50 newspapers and magazines. According to a press release, the new acquisition will enable the company to strengthen its position on the local market.

From October 2 to 29, 2006, the Zurich Transport Authority (VBZ), the Traffic Division (DAV) of the Police Department and the Zurich City Police will be running a joint campaign to draw attention to streetcars on open routes. The aim of the campaign is to reduce the number of accidents and near-accidents. Posters, postcards and sweets will be used as means of communication. On October 17, 19, 25 and 26, information postcards with the campaign slogan "The streetcar has right of way... even on the open road" will be distributed on Bahnhofstrasse.
 This third and final part concludes the "The streetcar has right of way..." campaign for 2006. The prevention campaign was structured in three phases. The first phase in September and October 2005 focused on the issue of streetcars giving way at pedestrian crossings. The current third phase is dedicated to the topic of general streetcar priority. The aim of the campaign is to make pedestrians aware of the risk of collisions with streetcars and to reduce the number of accidents. In the last two years, there have been 20 collisions, and the number of unrecorded near-accidents is likely to be much higher. Further joint projects are already being planned for next year.

Journalist Martin Breitenstein, Head of Politics and member of the editorial board of Facts, is leaving the news magazine at the end of the year. As Tamedia spokesman Christoph Zimmer confirmed in a report by Persoenlich.com, the departure is for personal reasons. Breitenstein only took over the newly created position of Head of Politics in May of this year (see Martin Breitenstein moves to Facts
).

At the beginning of 2007, Health Promotion Switzerland is launching a broad-based publicity campaign on the subject of "healthy body weight". The advertising agency Jung von Matt/Limmat prevailed against 18 competitors and will realize the campaign. According to a press release, the Zurich-based agency impressed the jury with its strategic considerations and slogan, among other things. Over the next few years, Health Promotion Switzerland will be focusing on the fight for a healthy body weight. The publicity campaign is intended to inform and mobilize. It will be run in several waves over a four-year period starting in 2007. The campaign's main target group is children and young people and their "influencers". Health Promotion Switzerland is a foundation supported by all cantons and health insurers.

Germany's largest news agency, DPA, often takes content from press releases and publishes them as self-researched reports. This is the conclusion reached by Tobias Höhn, who investigated how six of the agency's national offices handle PR releases in a thesis last year. As Agenturjournalismus.de quotes the current Spiegel article "Gesteuerte Flut", 82 percent of the information received during the investigation period consisted of press releases. 18 percent of this was used for a news item - often without any research being carried out. In many cases, the core statement of the press release was also completely incorporated into the report, Verdi.de quotes one of Höhn's statements. In a quarter of all reports, the journalists also failed to name the source.
Der Spiegel describes the study as an embarrassment for the "journalistic core of the country". The DPA rejects the criticism: Höhn defines the term PR too broadly, counters news agency editor-in-chief Wilm Herlyn. For him, according to the article, a police report is not a PR product. According to Verdi.de, Michael Ludewig, also a member of the DPA editorial team, sees the agency to a certain extent as a "transporter of information". However, conclusions for practical use were also drawn from the study. In future, the agency wants to provide more background information and classify the information better, just as customers want based on Höhn's statements. The study was very, very helpful in this respect.

The Zurich agency Jenni Kommunikation has won the mandate from Devolo. The Aachen-based company has established itself worldwide as a provider of home network solutions and offers data exchange via domestic power lines using HomePlug technology. Jenni Kommunikation is now responsible for providing technical advice and implementing the communication strategy for Switzerland. According to a press release, the agency's focus on ICT and consumer electronics was the decisive factor in the decision to work together.

On Sundays, a fly is more than just a fly, and a poodle is more than just a poodle. That’s what the SonntagZeitung tried to make readers believe last Sunday with a single-page and a double-page ad—one of which surprised readers in the NZZ am Sonntag, while the other appeared in the paper itself. In the ad designed by Advico Young & Rubicam (see ), Switzerland’s favorite Sunday read promotes all sorts of curiosities that apparently can be found within its pages, accompanied by the slogan «Time to discover. SonntagZeitung.» Being allowed to print three full-page ads about flying—the NZZ am Sonntag must have been quite pleased.

Swiss Television (SF) is having to tighten its belt. The reason: almost 9 percent less advertising revenue since the beginning of the year has made a considerable dent in the budget. 16 million francs are missing from the coffers. This was reported by the SonntagsZeitung with reference to data from the Zurich research service Media Focus. 
SF 1 saw the biggest decline, accounting for almost 17%. Although the second channel increased by around a third thanks to the Olympics and the World Cup, it was unable to plug the gap. The fact that total advertising revenue in Switzerland rose by around 4 percent year-on-year and that the economy is good is a particularly explosive aspect of the data. SRG's top management is now looking for solutions. 
Bad program? Migration to private channels?  
Television director Ingrid Deltenre explained the decline with the discontinuation of the two Coop advertising programs. However, Coop denies that its TV advertising budget is practically unchanged and that it is investing more in commercials. The poorer program quality and the lack of successful shows are also blamed. Advertising customers are unsettled by the many changes in the entertainment program. And the money is flowing to the private broadcasters, who are enjoying a 22% increase in advertising money. The Swiss advertising windows of foreign stations increased by 12%.
 
In the savings round is before the savings round  
SRG is currently implementing the 80 million savings program. Asked by the SonntagsZeitung, SRG CEO Armin Walpen does not rule out an additional round of savings. A review will also be carried out to determine whether additional measures are necessary in the current savings round. This would depend on the development of income and expenditure, said Walpen. The SonntagsZeitung also takes this data as an opportunity to forecast the increase in radio and television fees. The SRG Board of Directors has promised that the annual fee will not rise by more than CHF 45. The Federal Council will decide on this issue in February.

The study "E-shopping - what customers really want" conducted by Hamburg-based Novomind in collaboration with Wiwo.de and Handelsblatt.com wanted to find out: What are the decisive criteria for customers when choosing an online store? The study surveyed 506 end customers in Germany from May to June 2006.
 
The result was surprising. Only 126% see the lowest price as the decisive criterion when choosing an online store. The most important criterion is the design of the service: three quarters of the 506 respondents attach importance to good delivery conditions. Money transfer and payment methods are also important. 65 percent place above-average demands on security.
 
According to the study, women rely primarily on practical experience. 39 percent opted for a provider that was recommended by friends or where their own experience was good. Men tended to focus on the best price-performance ratio.