SRG is a partner in a pilot project in which the possibilities of television and radio reception via cell phone are being tested. The typical mobile media usage scenarios in the leisure sector are to be examined as part of the "mi friends" project in the Lake Constance region, perhaps by the end of the year, but no later than the beginning of 2007. The focus here is on the development of cross-border content.
 
The project title "mi friends" stands for "Mobile Interactive Television, Radio, Information, Entertainment and New Digital Services" and is divided into four sub-projects under the auspices of the Bavarian Regulatory Authority for New Media (BLM). One of these started last week in Regensburg. Using two video and radio channels, data is being collected for radio and TV providers so that they can adapt to the upcoming markets. A similar project was carried out in the Munich area during the 2006 FIFA World Cup, and another is planned for the South Tyrol region.
 
Swisscom and the University of St. Gallen also under discussion
In addition to SRG, the regional German radio station Seefunk and the Landesanstalt für Kommunikation Baden-Württemberg are also on board the Lake Constance sub-project, as Peter Kettner from BLM said when asked by Werbewoche. Swisscom, the University of St. Gallen and ORF are also interested in the project. 
Sonja Levy

"Toilets mean dignity" is actually the slogan of an exhibition actually opening on Tuesday on Zurich's Paradeplatz. The exhibition is dedicated to a difficult topic. One namely, about which is rather silent than spoken: The toilet, the toilet, the toilet. On Zurich's Paradeplatz of all places - the hub of high finance - life-size figures will advertise the possibility of satisfying basic hygienic needs. Will this communication shot not backfire? Capital is conservative, and so cultivated ladies have been going to the toilet for decades to powder their noses. In this sense, too, toilets mean dignity, and this dignity is certainly closer to the hearts of the Paradeplatz passers-by than the plight of the 2.6 billion people without access to sanitary facilities. Nevertheless, Werbewoche wishes the non-profit organization German Toilet Organisation and the marketing agency Factum a public eager to donate.

Every month, the Swiss Advertising Association SW selects the "Communicator of the Month". For September, the title is awarded to restaurateur Jürg Bühler. "Finally someone has done something about the wave of bans," is how the association explains its decision. Although the matter is too serious to make jokes, it is also refreshing when someone finally dares to rebel against the rampant "prohibitionitis", according to the association.Jürg Bühler, landlord of the Bü's restaurant in Zurich, has worked with the Zurich advertising agency Reinhold to create matchboxes and posters with light-hearted slogans that are intended to poke fun at the grumpiness of politicians. The fact that Bühler was honored as communicator of the month was primarily due to the fact that he firstly took a courageous stand against the prescribed uniform opinion and secondly because his campaign triggered intensive correspondence.

Christoph Caviezel is the new Managing Director of BEA Bern Expo. He takes over from Heiner Federli at the beginning of 2007. In addition to chairing the Executive Board, Caviezel will be responsible for the Guest Exhibitions/Congresses and Events Division. Caviezel has been Deputy Director of the Federal Office for Professional Education and Technology since the beginning of 2006 and heads the Agency for Innovation Promotion CTI. In 2004 and 2005, he worked as a personal assistant to Federal Councillor Joseph Deiss. Over the past ten years, Caviezel has held management positions in various Swiss and international companies and institutions. Federli, who has assumed the operational management function for the duration of the now completed restructuring of the Bern Exhibition Center, will continue to be available to BEA for strategic tasks. According to a press release, the company was in financial difficulties in 2004. This was followed by an intensive restructuring phase. Today, the Bern Exhibition Center is on the move and can look forward to positive developments.

The advertising agency Stahelpartner, based in Kilchberg, has won ShopVille-Railcity's advertising budget. Following a public invitation to tender, the ShopVille-RailCity advertising committee selected five agencies from over 60 applications and invited them to pitch. The agency Stahelpartner, founded in May, was able to prevail against its competitors. The first works will be on display from 2007.

The Zurich-based financial communications firm Capital Communication is strengthening its team with two new employees thanks to a pleasing order situation. In future, Kian Ramezani and Kristina Wetzer will realize IR/PR projects for Capital Communication's various employers. Ramezani previously worked for three years in corporate communications for companies in the energy and telecommunications sector in Switzerland. Wetzer previously worked in the PR department of a trading company.

The new, fully digital Swiss private broadcaster 3+ is reporting positive results after one month - even though no in-house productions were shown in the first 31 days. The rebroadcast of previously aired programs obviously also appealed to viewers, as the average market share was 2.2% in prime time and in the advertising-relevant target group of 15 to 49-year-olds. However, underwear was best received by the Swiss audience (see). As 3+ writes in a press release, this figure exceeded expectations by 50 percent. Comparatively good start If one compares the start of 3+ with the two former Swiss-German private channels Tele24 and T3, 3+ is in a good position. Its market share is three times higher than that of Tele24. TV3, on the other hand, got off to a better start: thanks to many in-house productions, a market share of 4 percent was achieved. As the in-house production "Superstar" starts this week on Tuesday evenings, 3+ is expecting a further significant increase in viewer interest (see
). The castings in Zurich and Basel will be shown in the first broadcast. The castings in Bern and Lucerne will be shown the following week. The station is also doing well in an international comparison, the press release continues. The German channel SuperRTL (market share 2.1 percent) has already been surpassed. Furthermore, 3+ is also more popular than ORF2, whose slot 3+ was able to snatch (see
), which achieved a market share of 1.3 percent. The station is also satisfied with the increase from the start and expects further gains, especially as the reach has also increased since the start of the program (see ).

Catherine Müller is the new legal advisor for the Swiss Press Association. She succeeds Hanspeter Kellermüller, who will take over the management of the association in January 2007 (see ). Müller is currently working as a lawyer in an American commercial law firm in Zurich and deals primarily with media and entertainment law. Previously, she was a member of the management and program creator of a Swiss private radio station and head of program services/legal services at Swiss television. Subsequently, she built up the Swiss branch of the German film distribution company Telepool and served as its head.

The Zurich web agency mitLinks is realizing the website for the newly created guesthouse with restaurant on Kornhausstrasse in Zurich. mitLinks is responsible for all project steps from conception, design and text layout to technical implementation. Kafischnaps offers coffee and pastries in the morning and beer, schnapps and classic Swiss delicacies in the evening.

Cash daily, Ringier's electronic, interactive newspaper (see ) benefits from the new CMS infrastructure of Ringier subsidiary Previon. Previon MediaSuite serves as a content aggregator for the centralized management of information from various sources. The journalists on the Cash editorial team now have an editorial tool at their disposal that collects data from a variety of sources and makes it available for further processing. For example, articles from print products, news items, film clips, images and podcasts are all available via the editorial tool. Journalists carry out recurring daily production tasks, such as linking to the ePaper edition or providing and publishing online news via this integrated application.

The Zürichsee Zeitung, the Zürcher Oberländer and the Zürcher Unterländer were published with a joint cover for the first time on Tuesday. The subtitle "Zürcher Landzeitung" now adorns all three papers. They are published together in one jacket with the pages Zurich, Domestic, Foreign, Economy, Culture and Last Page. There are separate editorial teams for regional, local and sport. Nothing will change in terms of marketing: as before, the three papers will be marketed in an advertising combination. Printing has also taken place at the same location since 1992. Despite the new concept, the cooperation with the Limmattaler Tagblatt in the Zurich section will continue. In addition, the new national editorial team cooperates with the NZZ titles Bund and St. Galler Tagblatt. And the Neue Bülacher Tagblatt will also be published under the joint title "Zürcher Landzeitung" from November 1 - due to the existing cooperation with the Zürcher Unterländer. A total of six jobs have been cut as a result of the concentration. 
Countermeasure to regional splits of the Tages-AnzeigerThe measure was implemented in order to be able to free up more funds for local reporting and thus differentiate itself from the reporting of the regional split editions of the Tages-Anzeiger (see
). This is also intended to improve the quality of national reporting. According to SDA, the Tages-Anzeiger has poached a total of twelve editors from the three regional newspapers for its regional reporting in recent months. Thanks to the cooperation, however, the company believes it is well equipped for the increased competition. Although the three regional newspapers are independent publishing houses, the Neue Zürcher Zeitung acquired significant minority stakes of 20 to 40 percent in all three papers through a deal with Publigroupe in 2004. However, the cooperation is not related to the NZZ shareholding, it is further stated. Reorganized editorial team The new editorial team of the regional newspapers is formally organized as a public limited company with the name
"Zürich Land Medien AG" was organized. The public limited company is owned equally by the three newspapers. The approximately ten national pages are produced daily by a 10-strong editorial team in Stäfa. The managing director and head is Michael Schoenenberger, the former deputy editor-in-chief of the Zürichsee Zeitung. According to the communiqué, the three regional newspapers together will reach a circulation of 110,686 copies and 211,000 readers. The large weekly circulation reaches 342,000 readers. This makes the Zürcher Landzeitung the seventh-largest newspaper in Switzerland.

From December 1, Swiss television SF will be producing a "Tagesschau" in 100 seconds. From 7 a.m. to 11 p.m., viewers will be able to catch up on the latest news on their cell phones on the hour, according to a press release. The new information service will initially only be produced for Swisscom. Swisscom mobile customers with a UMTS phone will be able to use the "Tagesschau" in 100 seconds. TSR is producing an identical service in French. A separate workflow has been organized within "Tagesschau" for the new service, which is independent of the production of the TV "Tagesschau". Five full-time positions are earmarked for the production of the 17 bulletins per day. As the project is urgent, these positions have already been filled in the last few days. The technical project will be managed by Bruno Schärer. Jürg Lehmann is responsible for coordination and staff recruitment.

Each bulletin contains five to six reports from all areas, which are updated on an ongoing basis. There are also sports results, stock market indices and meteo. 100 seconds is a project of the editor-in-chief. As there are many points of contact with multimedia, the 100 seconds team will be transferred to the Multimedia Center in the course of next year.