The woman riding a plastic dolphin advertising the Grand Casino Baden disappears from the billboards. The Swiss Commission for Fair Trading had judged the motif to be sexist and degrading. However, a general ban on such advertising is not an issue. According to the casino's managing director, Detlef Brose, the withdrawal of the posters was voluntary, although the Grand Casino does not share the opinion of the Fairness Commission. However, this year's advertising campaign is over and next year the critical motif will no longer be used, Brose told SDA.

In principle, however, the Grand Casino is sticking to its "Baden im Glück" advertising campaign and also wants to show lifestyle in further campaigns. And this could also include scantily clad men or women in the future, but the Grand Casino vows to exercise restraint and refrain from using ambiguous subjects.

The casino's backtracking is cause for celebration for Aargau SP National Councillor Doris Stump, who campaigned in the National Council in June for a nationwide ban on sexist advertising on publicly visible land. However, the Budesrat rejects a general ban.

The Bern-based cross-media agency designs and implements direct mailings for SMEs. Around 10,000 Swiss SMEs were informed in the mailing about SBB Businesstravel, the free SBB company portal. The information folder sent out shows the companies how the portal creates transparency when it comes to travel expenses. Each recipient received a personal code to register online with SBB Businesstravel. Attractive company competitions rounded off the mailing, with the main prize being a company trip on an exclusive SBB charter train worth CHF 25,000, the agency announced on Thursday. The fact that SBB Businesstravel ensures greater transparency not only in terms of travel expenses was demonstrated to every new customer with a welcome package. It contained practical tools for internal communication. 

On Wednesday, the US company Johnson & Johnson filed a lawsuit in New York against the French cosmetics manufacturer L'Oreal for misleading advertising. The US company is seeking a temporary injunction to stop advertising, obtain a correction and claim damages. As reported by the SDA on Thursday, Johnson & Johnson is offended by the text of a sunscreen advertisement by L'Oreal. It claims that the French product provides better protection against dangerous UV radiation than the corresponding cream from the US company. This is a false claim, according to the complaint. On the contrary, independent tests had shown that the Neutrogena sunscreen from Johnson & Johnson offered greater protection than was stated in the French cosmetics manufacturer's advertising material.
With its lawsuit, Johnson & Johnson is seeking an injunction forcing L'Oreal to stop the advertising in question. Johnson & Johnson is also demanding that L'Oreal send a letter of correction to all those who received the offending advertisement. The US company is also demanding compensation.

Swiss teenagers drink too much, that's for sure. The Go4points.ch website is a moral-free prevention measure that now offers young people an attractive bonus system with which they can collect points if they don't drink at parties. The points they collect are rewarded with attractive products at much lower prices as well as invitations to special events and great competitions. The prevention project without moralizing is running as a pilot project in St. Gallen and Graubünden and was supported by the Swiss Office for Alcohol and Other Drug Problems. The complex implementation of the website was carried out by Net Working and Active Mobile Medie.

The annual media awards were presented by media research institute Media Tenor as part of the International Agenda Setting Conference. The conference, which has the motto "Manage your Reputation", started on October 11 in Bonn. In contrast to other prizes, the Media Tenor Awards are not awarded on the basis of selective jury decisions. The content and formal appearance of the entire year is used for evaluation.
 
Depending on the category, the criteria for awarding the prize are the amount of reporting, rating, variety of topics, proportion of own statements, degree of personalization of the articles/contributions and proportion of certain particularly important topics or forms of presentation in the overall reporting. The number of citations in other media was also taken into account for the media awards.
 
The following media were honored with awards:
 
Global Business Media Award
1. financial times
2nd Hospodarske Noviny
3rd Handelsblatt
 
Global Online Media Award
1st Netzeitung.de
2 Spiegel Online
3. focus online
4. washingtonpost.com
5. newyorktimes.com

Netzeitung was recognized for its wide range of topics. It reaches almost one million readers (unique visitors) per month and was the most-cited online medium in Germany in 2005.
 
Agenda Setter of the Year
1st WirtschaftsWoche

On November 1, the 10,000 Swiss franc prize will be awarded for the fifth time. The CreaTVty Award from the Swiss Television Production Center (Tpc) is a promotional prize and forum for young talent from Swiss universities of art and design. Students in their final year at all Swiss universities of art and design are eligible to take part. The Tpc hopes that they will come up with new ideas. This year there were fifty applicants who tried to make their visions palatable to the nine-member jury. It was a broad and colorful spectrum of innovative, creative and unconventional works, as the Tpc writes in its press release. Three works have now been nominated in each of the categories film/video and media art/media design:
Film/VideoKaleo La Belle (HGK Lucerne), Carmen Stadler (HGK Zurich) and Luzius Wespe (HGK Zurich)
Media Art/Media DesignAnja Moers (HGK Aarau), Valentina Vuksic (HGK Zurich) and Gerry Wyder (HGK Lugano)
In addition to the two jury awards, an audience award will also be presented. Interested parties can cast their vote via the link below.

The Belgian company, which claims to be the world's leading provider of production preparation solutions for the packaging industry, is introducing a comprehensive expert consulting service. The new service is available immediately for customers in North America and Western Europe. Global implementation is planned for 2007. The aim is to guarantee the company's customers high added value and increased returns. The development of the strategies will focus on optimization, innovation and integration and cover five key areas from application architectures to packaging supply chains with partners and yield optimization plans, Esko announced in a press release. Esko employs 700 people worldwide and distributes its products through a global network of resellers.

The International Communications Consultancy Organization (ICCO) has inducted the CEO of Zurich-based communications agency Farner into the International Hall of Fame. He is the first Swiss to hold this distinction. Along with König, Americans Lou Capozzi of Publicis, Helen Ostrowski of Porter Novelli and Spaniard Carlos Lareau, former CCO of Burson-Marsteller, now with Fleishman-Hillard, were honored. The Hall of Fame includes 15 members to date. ICCO unites around 1000 PR agencies in 30 countries worldwide.

Creative agency Euro RSCG is also represented in the final round of the prestigious London International Advertising Awards (LIAA). In the "Print" category, the work for Arena 225 Fitness Center managed to convince the jury. The Zurich agency announced on Thursday that the sweaty subject had already scored points in three other national and international competitions.

The Swiss downhill skier is the new advertising medium for Gillette razor blades in German-speaking countries. Even the news agency SDA wondered how the Bernese Oberland nature boy of all people was supposed to keep up with the metrosexual, perfumed celebrity kicker as an advertising medium when it reported the deal on Thursday. However, Kernen's nerves are by no means fluttering in the face of his oversized predecessor, as the skier probably has a few things over the footballer when it comes to shaving: "In summer I shave my armpits and chest hair, in winter my legs," he revealed to Blick - it's more practical with all the massages.
Bruno Kernen is also a man in demand in other respects at the moment, as the athlete has been able to win Helvetia Insurance as his new head sponsor. We can only hope that the sporting successes will not fail to materialize in the coming winter
- It is already more aerodynamic and well insured.

At the end of March next year, Quertalker Patrick Rohr will be leaving the show at his own request. The presenter wants to turn his attention to new projects. For 14 years, Patrik Rohr was seen on Swiss television, before his current program Quer also as a presenter of Schweiz aktuell and Arena. Now that Quer has been restructured both internally and externally, Rohr feels the time is right to leave the program. The Quer editorial team regrets his departure and editor-in-chief Ueli Haldimann praises Rohr's "inquisitive, fresh and always respectful manner that has characterized the programme in recent years". It is not yet known who will succeed Patrik Rohr.
In future, the Valais native will be devoting himself primarily to his external training, coaching and freelance moderation activities. He also wants to work more in print journalism again. Rohr will probably not disappear from the screens completely - according to a press release, SF is already in talks with him to present a new program.

And once again we hear his words from the *Weltwoche* pulpit. He preaches in favor of tradition and against the nonsense of passing fads: Roger Köppel, editor-in-chief, owner, and publisher of the *Weltwoche*. His latest work is an intellectual pass to his editorial team titled «Schreiben, was ist» (“Writing What Is”). He himself writes about what the Weltwoche is—and, above all, what it was or should be again: a journalistic authority, part of European intellectual history, the embodiment of outstanding Swiss qualities. A place for independent, uncomfortable reflection and a forum for precise debate—as well as more than the sum of its editorials. A stage where journalistic geniuses of intuition follow their instincts.
In his effort to clarify the appropriate historical scope of his writing’s context, Köppel slips into a fair share of unintentional humor and succumbs to a romanticization of slogans. After the reader has dined splendidly with the author and *Weltwoche* founder Karl von Schumacher at the Kronenhalle, kept the Federal Council on the right side while writing about World War II, and received congratulatory telegrams from such prominent figures as Ben-Gurion and Willy Brandt, Köppel steers the discourse back toward the present with weighty sentences: «The war is long over.» (Where?) «Europe has laid down its arms.» (But Switzerland has not.) «Times have changed»—but *Weltwoche* would rather not.
 
Köppel praises liberalism and «journalistic realism» with the gentle ambiguity of words that sound great. It doesn’t matter, he notes, where the criticism comes from or from which side the applause comes. But that doesn’t explain, at least for now, why the paper tends to take aim at young Albanians rather than neo-Nazis. Yet Köppel promptly offers the post-Luhmannian explanation: «The political arises from the journalistic.» We’re already looking forward to more.