The Zurich agency Advertising, Art & Ideas is increasingly offering its clients services in the field of electronic media and moving images. These services complement existing services such as traditional advertising, identity management, business development, events and dialog and promotional measures.  
Jonas Kiefer as producer and Paul Kelly as senior designer and 3D specialist form the team for the new offering. They realize and produce the complete range of corporate films and documentaries, TV and cinema commercials, clips and trailers. This also includes 3D productions and interactive media projects such as multimedia presentations and Flash animations. The first major projects have already been completed for clients such as Credit Suisse, Elco and Nemetschek, Fides & Partner.
 
Advertising, Art & Ideas intends to offer comprehensive solutions from a single source, from concept to script development, realization and consulting to post-production.

The state broadcaster Radio Liechtenstein is planning a surplus of 85,000 francs in the 2007 budget. The government in Vaduz passed the budget to parliament for approval on Friday.  
Expenditure of 3.148 million francs and income of 1.733 million francs are planned. Black figures are made possible by the state contribution of 1.5 million francs, as the SDA writes.
 
The state subsidy is used to fulfill the legal mandate as well as to finance education and training, the employment and promotion of young radio journalists and the acquisition of technical equipment. Radio Liechtenstein has been a state broadcaster since 2004. It emerged from the former private station Radio L.

With Hyundai, the Swiss milk producers SMP or the traditional brewery Cardinal, Ruf Lanz has recently gained some new mandates. In order to cope with the larger volume of orders, the Zurich agency moved into its new, larger offices in the middle of Zurich on October 1, which also comfortably accommodate several new employees.  
A number of new employees, who joined Ruf Lanz on October 1 and November 1, are also happy about the new customers and the new workplace:
 
n consulting, these are Natalie Schneider, who brings experience both on the client side (Swiss Re, Warner Brothers) and on the agency side (most recently freelance at Publicis). Then Michèle Leibacher, who was formerly with McCann Erickson. And Altan Tural, who comes directly from Alex Schmid Direct. New at reception is Jasmin Visconti, who also supports Ruf Lanz in administrative matters.
 
The creative team is newly strengthened by: Nicole Glaus, copywriter (formerly at Lowe), Lorenz Clormann, art director (most recently at Reinhold), Grit Wolany, art director (most recently at the design agency erdmannpeisker in Biel), Torsten Maas, copywriter (formerly at Heye Hamburg) and Armin Arnold, desktop (most recently at Lowe Direct).

Homegate.ch developed the Homegate.ch Print Manager in collaboration with Unio. This manages and completes the entire insertion process with just a few mouse clicks. The new online application is based on unioPlama, the publishing solution for managing the insertion process for print and online media without media discontinuity. The standard version is free of charge; for customized ad layouts in your own corporate design, there is a one-off initial cost for creating the design template, according to a press release. The new tool is aimed at people who want to place online advertisements in selected print media in addition to publishing them on the real estate portal. This makes the system a unique alternative to other systems such as Publiconnect, which is more established on the market.

Nescafé launches a new coffee system and has commissioned Mc Cann Erickson with the market launch. With the coffee called "Dolce Gusto" from Nescafé, client Nestlé wants to launch a machine developed together with partner Krups that can do everything: Good-looking, caffé lungo, espresso, latte macchiato with perfect milk foam or cappuccino - just like its competitor Nespresse, all you have to do is insert a capsule and press a lever. Mc Cann Erickson is now making a big push for the market launch. A comprehensive TV and print campaign has been launched, focusing on the design and variety of coffee. The agency also provided the exquisite selection of music: "Sex Machine" by James Brown. After all, coffee is said to have a stimulating effect.

Publisher Massimiliano Caligiuri has launched a glossy magazine on the guest magazine market. It is a guest magazine that really deserves its name, says Caligiuri. The latest product from Swiss Media Print Verlag in Kloten is therefore just in time for the Christmas season. The content is provided by Nexstar International Ltd. in English and German. Photo galleries accompany the stories. The magazine also has a website. The art director is Zurich-based Frederik Koopman with the creative agency Fono.
The magazine is published in four colors with an initial print run of 12,000 copies. It will be available at selected kiosks and in the partner hotels featured in the magazine in the greater Zurich area. However, the concept envisages expansion into other Swiss cities, according to a press release.

The St. Gallen-based communications agency BPR designed the new advertising material for Filtrox, which operates worldwide in the field of filtration technology. The image brochure and product sheets were designed. The new image is intended to emphasize the forward-looking dynamism and express the proven innovative strength and expertise of the specialists.

It is an online marketplace, a podcast, a university and now also a video magazine via the Internet: Ebay. On November 2, "Marktplatz 1", an entertaining weekly video magazine about the online platform's innovations and offers, was launched. The plan is for the program to achieve cult status, and this could well be the case. The motto "Useful but quirky" ensures this and the specially created Ebay living room is also likely to find a fan base within the Ebay community. In addition to Marketplace 1, individual Ebay University courses are also available as videos. In addition, the portal already offers over 200 podcasts for download.

It's not easy for our public Swiss television. The legal requirement of public service has always been a heavy burden. And because everyone understands it differently, people are firing from every corner. And now we have social and technological change on top of that. And globalization. And the new RTVG. It's understandable that poor television reacts like a tiger in a cage when it feels cornered. It fights back - and its claws are the words. The new mission statement was a respectable 60 pages thick. "The New Suffering Image" was the title of Facts right away and summed up that a lot of paper should put SF employees on the right track. Out came, for example, the values "independence, fairness, innovation, reliability, closeness to the audience." And sentences like: "We are at the service of the public. You realize right away that 40 personalities from politics, culture and business sat down for three days in the Hotel Feusisberg and gave "a lot of impetus.
The "What we do" section also makes particularly interesting reading. "We are not guided by what is technically feasible," it says, "but are guided by the needs of the audience. What is explosive here is that what the viewers want is also written into the mission statement. "They want us to tailor our programming more closely to their individual needs. They want to be able to use it anytime, anywhere." Suspicious how that sounds like a free pass on what's technically possible. But just: The buck stops with the audience, and SF is merely the devoted servant.

Lifting in Aargau and ZüriWest: AZ Wochenzeitung AG and Limmattaler Tagblatt AG - both companies of the AZ Medien Group - are planning a redesign of the free newspapers Aargauer Woche and LIZ Limmat Zeitung. The reason: The two titles are to appear in a new tabloid format and differentiate themselves even more clearly from the subscribed daily newspapers Aargauer Zeitung and Limmattaler Tagblatt in terms of content. On Thursday, March 1, 2007, the time has come. The free titles will now be spread along the shopping and commuter routes of the A1. The regional split into the eastern and western parts of the canton of Aargau and the Limmat valley in Zurich will remain as before, the AZ Medien Group announced on Thursday.
The Wettinger Post will also be swallowed. However, it will be an important part of the Baden/Wettingen/Brugg regional newspaper and will be integrated as the official publication of the municipality of Wettingen. The Anzeiger der Region Aarau/Zofingen will feature the city of Aarau with its official advertisements, it adds. The LIZ Limmat Zeitung will now appear as the Anzeiger for the Limmattal.
From one make two In Lenzburg, the situation from March 2007 will be such that the readership will now receive two instead of one advertiser. This is because the Aargauer Woche, which was previously integrated into the Lenzburg Bezirksanzeiger, no longer fits into the broadsheet with its tabloid format.

There has been a steady increase in the market share of the young Swiss television channel 3+, which in the opinion of Swiss television cannot call itself "young Swiss television". In October, the new private channel achieved an average market share of 2.3 percent in prime time, thereby increasing its share in the 15-49 advertising-relevant target group by almost 10 percent. According to 3+, it is the only private channel apart from Super RTL that was able to further increase its market share in October. It is good that the in-house production "Superstar" was on, as it contributed significantly to the good result. However, feature films and the CSI series were also well received by the audience. That's why there's now more of it: CSI will now be broadcast daily as a double episode in the early evening program.

Swiss Television SF announced on Thursday that the head of the Rundschau editorial team will be leaving her post at the end of the year. Belinda Sallin will take a creative break after her maternity leave and return to SF in the fall of 2007, according to a statement. She will then be available for new tasks. Sallin has headed the Rundschau editorial team since 2002, taking over from Ueli Haldimann, the current editor-in-chief of SF.