History is not lacking in examples where untrue press reports have served as a trigger or pretext for war. False reports announcing the death of celebrities have always been popular. Recently, the Berlin daily Tagesspiegel fell for one and exclusively reported the sleeping pill suicide of pregnant actress Birge Schade. Schade could be seen at the end of October in the ZDF comedy "Krieg der Frauen" as a convinced full-time mom. Then it went blow by blow. The news agency AFP picked up the report and sent it over the ticker. 34 minutes later, however, the agency withdrew the report, as the Tagesspiegel report had turned out to be a hoax. According to her agency, the actress is in good health.
Apparently, the misinformation originated from a fake e-mail that had been circulated under the name of Schade's art publishing agency. The newspaper had omitted to have the report confirmed. The macabre report had seemed credible to them.
The correction also appeared in the Bild newspaper, among others. The Internet newspaper Netzeitung took the message from this. But the net newspaper also put Ms. Schade back to work - it let her age prematurely. The 1969 born is namely only 37 and not, as the net newspaper reported, 41 years old.
 

In this year's creative ranking of the Gunn Report 2006, England is in first place. Every year, the Gunn Report summarizes the results of the most important awards worldwide. The British lead both the ranking of the best commercial and the ranking of the best print campaign. This is the first time in seven years that the UK has ousted the USA from the list of the most successful countries, with the most frequently awarded commercial being the Guinness Campaign by the BBDO London agency. The following commercials also made it into the top ten:
1st Guiness "noitulovE" by Abbott Mead Vickers. BBDO (London)
2nd Sony Bravia LCD TV "Balls" from Fallon (London)
3rd Carlton Draught Beer "Big Ad" by George Patterson Y & R (Melbourne)
4th Bankok Insurance "Tyre/ Twister/ Robbery" by Creative Juice/ G1
(Bankok)
5th Honda "Impossible Dream" from Wieden+Kennedy (London)
Viagra "Golf/ Office/ Coach" by Taxi (Toronto)
7th Smooth E Baby Face Foam "Love Story 1-4" by JEH Uited Ltd (Bankok)
8th Canal+ "Le Marche de l'Empereur" by BETC Euro RSCG (Paris)
9th Vodaphone "Stop The Clock campaign" by JWT (London)
10th Honda Civic "Choir" by Wieden+Kennedy (London)
In terms of print campaigns or advertisements, DDB London's calendar campaign for Harvey Nichos takes first place, followed by JTW Shanghai's Nike campaign and JWT London's Golden Wonder Golden Skins Crisps campaign.
1. Harvey Nichols "Calender campaign" by DDB London
2. Nike "Run Free Road campaign" by JTW London
3. golden wonder golden skins crisps "campaign" from JTW London
4th Land Rover Owners Club "Directions" by Lowe & Partners (Kuala Lumpur)
Sony Playstation "Head" by TBWA Paris
6. wonderbra "Bar/ Escalator/ Restaurant" by Publicis Conseil (Paris)
7. 11 News 1 Channel "Housewife/ Boy & Campaign" from Euro RSCG Flagship
(Bankok)
8th Grande Reportagem Magazine "Flags campaign" by FCB Lisbon
9. NTT-Resonant Internet "Fill the City with Questions" by Dentsu (Tokyo)
10th Kodak SD Card "Panty/ Prisoner/ Beauty Pagent"
The top five most awarded advertising clients remains unchanged compared to the last two years, only the order has changed. As in the previous year, Volkswagen is in first place, followed by Sony (2005: 3rd place), Nike (4), Honda (4) and Adidas (2).
Of the most successful agencies, four that made it into the top ten are based in London. DDB London is the new leader in the ranking (2005: 4).
1st DDB London
2. TBWA Paris
3 Abbott Mead Vickers. BBDO London
Crispin Porter + Bogusky Miami
Dentsu Tokyo & Osaka
6 Wieden+Kennedy London
7th JWT London
8th AlmapBBDO Sao Paulo
9th Creative Juice G1 Bankok
10th Young & Rubicam Buenos Aires
Among the agency networks, BBDO Worldwide is in first place for the fourth time, making it the network with the most awards over the last eight years of the Gunn Report's existence.
1. BBDO Worldwide
2 DDB Worldwide
3. TBWA Worldwide
4TH JWT
5 Leo Burnett
6 Ogilvy & Mather
7 Saatchi & Saatchi
8. lowe
9th McCann-Erickson
10 Young & Rubicam
For the Gunn Report, the lists of winners of the most important national and international creative competitions are evaluated and summarized. This results in an annual ranking of the world's best advertising agencies. The important creative ranking has been published every November since 1999 and is an important evaluation tool for both advertisers and companies around the world. Although Switzerland is one of the 20 largest advertising markets in the world in terms of volume, it is not really represented in the Gunn Report.

The entertainment marketing agency Creative Assets will be responsible for the overall coordination of the tenth Swiss Film Awards ceremony on January 24, 2007. The Zurich-based agency has been commissioned by the Film Section of the Federal Office of Culture Bak and Swiss Films, responsible for the promotion of Swiss film, with the mandate, which also includes the marketing and additional sponsorship of the event. The aim is also to contribute to a strong national film scene.
More glamor and VIPsThe Zurich Film Festival has shown that even in Switzerland, film stars, VIPs and celebrities like to strut down the red carpet well-dressed and smile for the cameras. Now the Swiss Film Awards in Solothurn, the most important national platform for Swiss film, also wants to become more prominent and exclusive. The redesigned awards ceremony will begin with a VIP aperitif and end on a glamorous note with an artistically staged after-party at the Palais Besenval. The invited guests will also be officially received on a red carpet after the awards ceremony in the presence of the media and photographers.
 
"With Creative Assets, we have gained a professional external expert who can support us with his relevant know-how and network in the industry.
We want to give the Swiss Film Award more glamor and spectacle in the future," says Nicolas Bideau, Head of the Film Section at the Federal Office of Culture and Head of the Swiss Film Award.

The Swiss number one for office furniture systems, Lista Office, has a new image. The integrated rebranding strategy was developed together with the communications agency Festland. The aim of the repositioning is to update the brand profile and clearly differentiate it from its sister brand Lista B+L, which sells business and storage equipment. The launch was preceded by several events with partners and employees, and the presentation to employees, customers and partners took place at various events as well as through customer visits, rebranding kits and direct mails.
All levels of corporate, image and product communication are included, according to the press release. All printed and digital media will be updated with the new logo and all production plants, POS and vehicles will be re-labeled. Image documentation and an image film for audiovisual communication of the brand world will also be produced. In national print media, regional newspapers and various specialist titles
A multi-stage advertising campaign will be launched.

The Zurich advertising agency Publicis has launched a new image campaign for the Neue Zürcher Zeitung NZZ. The posters, advertisements and radio spots point out that for the NZZ the world does not end in Zurich. Two new pencil subjects are intended to draw attention to the NZZ's worldwide network of correspondents and its supra-regional reporting: in one subject, the pencil extends across all world time zones, while in the other, the NZZ's broad horizon is even made physically tangible in the form of a 3D poster. The theme of the radio spots created by Publicis is the guidance offered by the NZZ, which is becoming increasingly important in the growing jungle of information. The image campaign can be seen on billboards, in newspapers and on public transportation as well as heard on the radio.

The website of the Südostschweiz media group Suedostschweiz.ch has been upgraded with a real estate platform and an online news ticker. Immo.suedostschweiz.ch, the largest real estate platform for the Southeastern Switzerland region, was launched on Tuesday, the Southeastern Switzerland Media Group announced. Its partner is Homegate.ch, which recently launched the option of placing print advertisements from the online marketplace (see ). This solution is therefore also available to Immo.suedostschweiz.ch advertisers. Those interested in real estate can also keep up to date by means of a search subscription. The real estate platform was developed with the help of NewMedia AG. The news ticker offers regional news and is fed by the editorial team of Grisons local radio station Radio Grischa. There is also a link to web radio. You can also listen to the news on the hour. A news archive completes the new service.

Zurich photographer Julien Vonier is the only Swiss photographer to have made it for the second time: he has been included in the renowned publication "200 best AD Photographers worldwide". According to Lürzer's archive, "200 best AD Photographers worldwide" is a small, select circle of experts whose work first has to pass a jury before being accepted into this exclusive club.

The organizers of the international advertising festival Cannes Lions have announced the launch of a Content Showcase for 2007. This is to take place in the Palais des Festivals and will offer content providers their own exhibition area. The Content Showcase aims to be both informative and educational. In addition to the actual exhibition area, various workshops will be held on the topic of "content". Interested parties can register on the Cannes Lions website. The 54th International Advertising Festival will take place in Cannes from June 17 to 23, 2007.

The online platform of the Swiss IT business publication Computerworld will once again be marketed by Adlink from 2007. The marketing of Computerworld.ch will complete Adlink's IT technology pool, according to the company. Computerworld.ch was already a partner of the online marketer until 2005. Adlink also markets Pctipp.ch, which, like Computerworld, is also a production of IDG Communications.

As is well known, there is no accounting for taste. In prudish India, for example, a TV commercial for condoms with different flavors is currently stirring up emotions rather than a desire to buy. And the censorship authorities there are having to deal with the question of what actually constitutes good taste. However, the issue is not the strawberry, chocolate or banana flavor of the condoms, but the accusation that the campaign is tasteless. The campaign is currently running with the slogan "What's your flavor of the night?" only after 11 p.m. because the censorship authorities have stopped broadcasting it during the day.
 
The head of the Indian Censor Board, former Bollywood actress Sharmila Tagore, considers the advertisement obscene. A representative of the condom manufacturer countered that it was not a campaign for oral sex, but that the campaign was intended to appeal to couples who find the latex smell of the condoms repulsive. The state television had approved the broadcast of the commercials, but now the advertising council announced that it would review the advertising again.
 
The Indian government itself is promoting the use of condoms to curb HIV and AIDS. After all, India is not only the most populous country in the world after China, with over 1.1 billion inhabitants, and has recorded the largest absolute population growth. It also holds a sad world record: according to the United Nations, 5.7 million people in India are infected with HIV or have AIDS.

Following a multi-stage evaluation process, including a presentation by competitors, Raiffeisen Switzerland has chosen Metzgerlehner as its new advertising agency. According to a press release, the first results of the new collaboration are to be seen throughout Switzerland from spring 2007. Raiffeisen is the third-largest banking group in Switzerland and currently has 2.9 million Swiss customers.  

The new collection from Dutch designers Viktor & Rolf hits the stores on November 9 and the advertising campaign is underway. The focus of attention and the collection is the wedding dress, and the lavish commercial shows a love story. The festive party appearing in it naturally wears clothing from the Swedish clothing company - tuxedos and cocktail dresses are also part of the new collection. However, this will also include everyday dresses.