Basel residents want to go to Barcelona, Zurich residents to Vienna. This is demonstrated by the enormous response to the offer of discounted Swiss European flights at Coop City department stores, which has been running since Tuesday. The flights are up to 60 francs cheaper, and almost half of the 32,000 vouchers have gone like hot cakes. The first promotion by the two partners (see ) runs until November 18. The vouchers are valid for flights from Zurich, Basel, Geneva or Lugano to 19 destinations in Europe.

The Independent Complaints Authority for Radio and Television (UBI) has criticized a report in SF 1's "Rundschau" from 12 April 2006 on the subject of "Dispute over inheritance". The report violated the principle of fairness and the program complaint was upheld. The report dealt with the role of a Zurich lawyer in connection with the inheritance of a German widow. The inheritance included an important collection of paintings by Ferdinand Hodler and Franz Marc. The Zurich lawyer lodged a complaint with the UBI as he considered the report to be inappropriate for a number of reasons. However, the UBI concluded that the "Rundschau" had presented the essential facts correctly.
With regard to the consequences of the inheritance dispute for the collection of paintings, however, the article gave the impression that the paintings would only be exhibited in the Kunstmuseum Basel in future and thus be accessible to the public at all because of the negative outcome of the proceedings before the Federal Supreme Court for the complainant. The "Rundschau" failed to mention that the complainant had also wanted to make the works of art available to a suitable museum, initially for 20 years as a free loan. This essential fact had not been mentioned in the report, so that the public had not been able to form a correct opinion on this part of the report. The requirement of fairness was therefore violated on this point. However, the UBI can only approve or reject program complaints in principle. The decision was made by a narrow margin of 5:4 votes.

With the new "Business Development and Mergers & Acquisitions" division, the leading competence center for the marketing of electronic media is getting ready for the digital revolution. On December 1, 2006, Martin Radelfinger, CEO of Adlink Internet Media Switzerland, will take over the management. This will bundle the efforts. Radelfinger's appointment will also open up new dimensions. In the area of "New Generation Media", Radelfinger will be supported by Business Development Manager Camille Zimmermann. In this context, the management of Adlink Switzerland will be reorganized. Operational management will be assumed by Stephan Suter, Chief Sales Officer and Deputy Managing Director, and Chief Operating Officer Markus Rusterholz. Martin Radelfinger will continue to be responsible for the strategic direction of Adlink as Managing Director.
In addition to Adlink Internet Media, the Goldbach Media Group also includes ActiveMobile Media, IP Multimedia and Energy Zurich.

Radio DRS plans to broadcast two information programs in High German from next May. This is because there are a large number of people in Switzerland who do not understand dialect. The programs affected are "Rendez-vous" and "Infodrei". Until now, the news block of "Rendez-vous" has been read out in the written language, but the subsequent correspondent reports are now also to be understandable for Ticino residents and foreigners. In future, dialect will only be permitted for "Tagesgespräch".
This means that from May 2007 almost all important information programs on Swiss radio will be in High German. Only in the regional journals, which are currently being retouched (see
) dialect should continue to predominate.

Local.ch, Publigroupe's local search engine, now also offers news, specifically local news for the Chur region. In addition, the Local.ch search mask will be integrated into the Südostschweiz website. These are two of the results of the new partnership between the Südostschweiz media group and the search portal. However, the partnership also includes the joint publication of advertising, and the two have their sights set on video clips for local advertisers in particular. Commercials produced by Südostschweiz Emotion will be placed on Local.ch. The form of advertising is still in the test phase, according to the press release published on Thursday. If it is accepted, this form of advertising will be offered to local advertisers.
Local.ch is offering local news for the first time with Südostschweiz News. Further partnerships in the field of local news are being sought.

On Thursday, Züritipp, the Tages-Anzeiger supplement, was published with some new content and a facelift. With the launch of the regional splits for Zurich (see Stadt-Split - ein Tamedia-Unikum
), the Thursday supplement of the Tages-Anzeiger is once again being positioned more strongly as a magazine for going out. The front page has been redesigned and now highlights one event per week, to which a double page is also dedicated. The layout has also been slightly changed and streamlined overall. However, the previous "City life" pages have disappeared from Züritipp. They have been moved to the city section of the Tagi. Instead, a new feature has been introduced on the last page of Züritipp: the city blog. The idea is as follows: in the City Blog, readers of Züritipp Online give their personal tips, suggestions and opinions on city life. The best contributions are printed on the last page of Züritipp. 

Volg has discovered mobile communication and provides customers with an information channel via SMS. Promotions are communicated quickly and easily. The new service has been well received by customers, Volg reports in a press release. Volg currently offers six information channels, but these can be expanded at any time. The new mobile services are being implemented by Xentran.  
The future has also already been considered. A Volg chat per village and various mobile competitions and quizzes are conceivable. The new mobile services will be accompanied by the print medium "Öise Lade" and the Internet.

They don't trust it, the web. After all, it has entered its second era, the age of Web 2.0, where any web user is suddenly responsible for any content and the content belongs to everyone. Journalists are rightly skeptical about content and the development of the Internet. So skeptical, in fact, that they use it enthusiastically themselves. A recent study by the University of Vienna reveals that 80 percent of journalists consider the web to be an ideal research medium. This is interesting, because the same study found that the same media representatives have little faith in the Internet. Have journalists become schizophrenic? Or simply cognitively dissonant?
Quite simply, one attempted answer would be: we are on the cusp not only of a digital media revolution, but also of a journalistic one. This is because the traditional type of journalist will soon disappear and make way for a new one. This study derives three types of journalist from its findings: The "self-confident internet skeptic" (type 1), the "critical internet user" (type 2) and the "internet-savvy all-rounder" (type 3). Type 1 is currently still the predominant type, accounting for around two-thirds. It regards the Internet as a medium that is replacing traditional research methods and is bringing about a change in the way people work and their job description. Older journalists in particular belong to this type. Type 2 emphasizes its own function as a gatekeeper or filter. In the medium term, however, type 3, the internet-savvy all-rounder, will become the majority.
 
Today, women and young media representatives in particular already belong to this type. Even though 87% of all respondents believe in the relevance of the gatekeeper role against the backdrop of the internet age and 70% think that the agenda-setting function has increased, this type places no less trust in the internet than in traditional media. The conclusion: Journalism 2.0 is just around the corner.

The Wirz subsidiary Assai helped to launch the new online travel portal of SBB and the Switzerland Travel Center (STC). With technical and methodical advice on the content and conceptual implementation. The CI/CD was developed by Wirz and formed the basis for the web layout. Sbb.ch/travel is the first four-language online travel portal in Switzerland that allows the combination of different offer elements in so-called "dynamic packaging". This allows rail and air travel to be combined with hotel and rental car bookings. Assai created the screenbook for the booking process and the HTML prototype, which served as a template for the technical implementation. Unic Internet Solutions was responsible for the technical implementation (see
).

All 22 Zehnder weekly newspaper titles will also be available on the Internet in future. In this way, the newspaper publisher wants to create free added value for readers and advertising customers with the free titles. An e-paper test was carried out with the Winterthurer Zeitung in September. According to a press release, the test was so successful that the publisher's management has decided to put all titles online. Six of the 22 titles are already online, and by January 2007 all titles will have moved to their second home on the Internet.
The weekly newspaper titles can be called up 1:1 from 6 a.m. on the day of publication. The advertisements are linked to the respective homepages of the providers. These links are generated automatically if a web or e-mail address is specified in the advertisement. In addition, the entire archive is saved so that all existing issues can be searched.

The German professional association for sponsoring FASPO, which has an office in Switzerland, will join the umbrella organization Schweizer Werbung (SW) on January 1, 2007. The aim is to join forces in the field of sponsorship. A trend-setting decision. According to the "Advertising Trends 2006" study by the Handelszeitung, the FASPO sponsorship association represents 10 percent of the advertising volume in Switzerland. With the joint presence of Swiss Advertising and FASPO, interests can be articulated more intensively and in a more targeted manner in future, according to the media communiqué issued on Thursday.
Above all, Swiss Advertising hopes to gain more weight in the current disputes regarding advertising bans and ambush marketing (free-rider marketing). In connection with legislative processes, it will be able to make a stronger presence and voice the key concerns of the sponsorship market in all relevant areas, the press release continues.

Credit Suisse's employee magazine "one" has won two awards for corporate publishing. Firstly, the magazine won the Grand Prix 2006 for the best internal magazine in Europe. The prize was awarded in mid-October in Vienna by the Federation of Europe Business Communications Association FEIEA. This is the second time that "one" has won the Grand Prix. The Credit Suisse private banking employee magazine had already won the competition in 2003. In addition, after three consecutive silver awards, "one" finally received the Golden Pen of the Swiss Association for Internal Communications SVIK. Second place went to the SBB newspaper, while third place went to Swiss television with "Live". The front cover of "one" also received high marks. The magazine came third in Europe and second in Switzerland. "one" is published five times a year in four languages with a print run of 35,000 copies. It is designed by the Zurich agency Process Corporate Design. Back in the summer, the Credit Suisse employee magazine won the Best of Corporate Publishing award from the industry association Corporate Publishing.