Futura.Tv, the television magazine for education and careers, will be broadcast daily on all Swiss-German regional stations from January 1, 2007. This means that Futura.Tv can be received in over two million households in German-speaking Switzerland and thus reach over five million viewers. To date, the career magazine has been broadcast on TeleZüri and TeleTop. Mario Aldrovandi as Editorial Director and Olivier Laube as Marketing and Sales Director are responsible for the project. The program is being produced by the TV production company Primetime in Schlieren. Futura.Tv shows learning paths, job profiles and job prospects, points out apprenticeships and further training opportunities for young and old as well as for career changers. In addition to topical discussions with experts and specialists, the CVs of celebrities are presented as well as the advantages and disadvantages of the various training courses and diplomas.
As of Nov. 1, 2006, Futura.TV will be presented by Randstad, the provider of temporary and permanent jobs. Randstad was founded in Holland in 1960 and is now one of the world's leading personnel service providers. The company has been active at various locations in German- and French-speaking Switzerland since 1998.

In its advertising campaign, Heineken International, the sponsor of the new Bond film, sends the leading actress Eva Green, alias Vesper Lynd, on a dangerous mission to 007. Staged in an action-packed and humorous way, Green embarks on an exciting adventure that is rewarded with a Heineken at the end.Heineken is the first sponsor to shoot an advertising spot on the original Bond film set. It is also a first for one of the main actors to take part in an advertising campaign that is so closely based on the movie.
The commercial was created by Oscar-winning director Stephen Gaghan and can be seen in Swiss cinemas and online from November 22 to December 14. Eva Green will also be representing Heineken International in the print media and on billboards. The new Bond film "Casino Royale" opens in Swiss cinemas on November 23.

X-act, the agency for live communication based in Zurich, has adopted a new corporate identity CI to mark its 10th anniversary. According to the agency, the recent launch of the new website marks the completion of the CI redesign. The refreshing website evokes spring fever and invites you to click. X-act was guided by a core theme during the redesign: Reduction to the essentials. According to the agency, this reduction gives the elements used a stronger statement and meaning.

The Federal Office of Communications (OFCOM) has invited tenders for eight additional DAB licenses for private radio broadcasters. Previously, the intention was to grant access rights to only five providers, two of which belong to the SRG (see ). Now this number is to be increased to ten. According to Alfons Birrer from Bakom, 13 radio providers have already submitted an application, as reported by Computerworld.ch. The additional licenses are available because, thanks to the doubled transmission capacities on the second DAB platform with the audio codec (MPEG-4), the number of stations can be increased. Due to this changed situation, OFCOM is planning a grace period for further applications until the end of December 2006. The revised Radio and TV Act (RTVA) will come into force from April 2007. If a provider has a frequency, it may then broadcast digitally without a license.

So far, 754 exhibitors from 26 nations have booked their stands for Europe's largest trade fair for promotional products PSI (Promotional Product Service Institute) 2007. The trade show will take place from January 10-12, 2007. For PSI 2007, the organizer, ReedExhibitions Deutschland, expects a total of 850 exhibitors from 30 countries and 18,000 visitors. In 2006 there were 849 exhibitors. The PSI website offers all interested parties in the field of advertising media the opportunity to contact 4,200 competent advertising media consultants from over 70 countries, whose contact data can be sorted by nation.
In December, PSI will also be launching a new online service for PSI customers: the PSI Product Finder. The new tool is intended to replace the previous ESP-CD ROM and is part of the Business and Premium membership. The Product Finder is designed to enable a fast, convenient and effective online product search and is based on an extensive database with over 30,000 products. The product offers functionalities such as product comparisons, the creation of presentations and the search for suppliers by region.

The Zurich advertising agency TBS Identity has won the mandate for the Zurich Filmpodium. The agency was able to prevail in a competitive presentation. The mandate includes the realignment of the important core media. The focus is on the redesign of the Filmpodium program magazine, which is published eight times a year. The magazine provides background information on the series and films shown. The first redesigned issue is planned for the turn of the year. According to the agency, the communication of the rich Filmpodium program, namely cycles and retrospectives on selected directors, actors, countries, themes and genres, poses high communicative demands.

In Germany, there is the Institute for Media Responsibility. And it had a great idea in May: to launch a nationwide "transparency week" in November, during which newspaper readers would have been given an insight into the creation of a news item. As laudable as the idea was, it was a resounding failure. Not a single medium agreed to take part in the campaign. 

Sabine Schiffer, project manager and media educator, took this to the verbal barricades. People need to be shown that news is something made by people and is not created in a black box. And: as the process of creating a news item is largely unknown to media users, this leaves room for myths and conspiracy theories to develop. Somehow, in view of this coherent and plausible argument, it is not at all surprising that Ms. Schiffer did not get in touch with those responsible shortly before the start of the Transparency Weeks, who were initially at least partially interested. 

According to the Institute's original media release, the aim of the campaign was to counteract everyday powerlessness by building media literacy. For one week, the newspapers should have prefaced each news item with a brief explanation of how the respective article came about, why it was selected, why which image was assigned to it, etc. However, the deputy editor-in-chief of Nürnberger Nachrichten, Alexander Jungkunz, rejects the accusation that the newspaper is a conspiratorial black box. The source of a news item can always be identified by the agency abbreviation or author's name. In addition to the space problem, such a project generates a textual effort that is not possible in a daily newspaper. 
 
The newspaper rejections in particular could have been a confirmation to Ms. Schiffer that news is something made by many people after all. Within a production process that cannot be changed at the drop of a hat.

The merger project involving the five Reformed church newspapers—aimed at combining to form a monthly newspaper with a circulation of over 820,000—has encountered its first difficulties. The *Interkantonale Kirchenbote* is now only participating pro forma. Although the paper—which has a circulation of 160,000 copies and is published in the cantons of Basel-Stadt, Basel-Landschaft, Solothurn, Schaffhausen, Lucerne, Obwalden, Schwyz, and Uri—remains a member of the project group, it can no longer provide financial support. This is because the regional churches of Basel-Landschaft and Basel-Stadt have terminated their contract with the Interkantonaler Kirchenbote effective at the end of 2007. They want more influence over the newspaper, claiming that the editorial staff is not sufficiently loyal to church leadership. The Baselland Church Council would like the *Kirchenbote* to become more of a member-oriented newspaper. Although the regional churches of Baselland and Basel-Stadt contribute nearly half of the budget, they hold only a quarter of the votes.
Work on the «Reformierte Zeitung» project is continuing nonetheless. “We recalculated the project without the *Kirchenbote*,” said Martin Lehmann of the project group. In addition, several other regional churches have expressed interest in participating. According to Lehmann, an editor at the Bern-based *Saemann*, the project group will continue to work with its current members for the time being. In the next step, the publishers of the partner churches must approve the project description, the financing model, and the editorial charter. The publication is scheduled to appear for the first time on Pentecost 2008, featuring a shared front section and regional supplements.

The Federal Council has adopted the ordinance on the "Mountain" and "Alpine" labels for agricultural products. It is now ensured that products labeled in this way actually originate from a mountain region. In order to be allowed to bear the designation, the raw materials must now originate from a mountain region and have been processed in the mountain region or in a neighboring municipality. If the products are processed outside the mountain region, only the origin of the raw materials may be indicated. One such example is the description "yoghurt made from mountain milk". In the case of cheese, both production and processing must take place in the mountain region.

Although there were fewer participants in this year's examination, the success rate was exceptionally high. 26 of the 29 participants were awarded the federal diploma in communication management. As the Swiss Advertising Association, which was responsible for administering the examination, announced on Monday, it was not only the pass rate of almost 90 percent that beat all records, but also the average grade of just under 4.5. And for once, the men with 12 graduates were almost able to keep up with the women with 14 graduates. The graduation ceremony will take place on December 15.

The first issue of the new specialist magazine Innovation Management will be published on Tuesday. It is the first Swiss trade journal for innovation and lateral thinking and is published four times a year with a circulation of 15,000 copies. It is distributed in print and as an e-paper by subscription. The magazine was developed by the experienced editor-in-chief of KMU Magazin, Hans Suter. It is published by Engeli & Partner Verlag in Horn, which also publishes KMU Magazin and Nebelspalter. Suter is also responsible for the magazine as editorial director. He is assisted by Marco Ratschiller as deputy editor-in-chief.
Innovation Management aims to accompany innovation processes on over 130 pages: From the idea or invention through the transformation into an innovation to the business plan, patenting and market launch. Theoretical models are supplemented with practical examples. The magazine also places particular emphasis on lateral thinking. According to the press release, the authors are proven experts. In addition to quality, the focus is also on service. All authors are available to answer subscribers' questions about the articles.

Three poster subjects seek attention: Shortly before the large-scale national image campaign of the aid organization Terre des hommes, the three poster subjects address the plight of children. The subjects address the main problems that need help worldwide: Exploitation, neglect and prostitution. The themes are staged using toy dolls - actually a symbol of happy children's play. The dolls thus become a projection screen for the suffering that children from problem regions are exposed to on a daily basis.