From 2007, Ogilvy One and its subsidiary agency Ogilvy Interactive will be supporting Fujifilm in its marketing communications. According to a press release, the Zurich-based dialog marketing agency convinced those responsible with its concepts. In addition to customer communication, Ogilvy is also redesigning the internet communication, including the website. The first results should be visible from January.

The International Advertising Festival in Cannes has announced a new category. The Integrated Lions will complement the Titanium Lions in future. However, entrants need not worry about the new procedure. This is because all campaigns that use at least three media channels around a creative idea will automatically be judged by the jury for Integrated Lions and the associated Grand Prix, which is also new. In addition, all submissions for Integrated Lions also have the chance to win a Titanium Lion and the Titanium Grand Prix. In future, however, the Titanium designation will be awarded even more selectively only to exceptional campaigns with exorbitantly creative ideas. Next year's Cannes Festival will take place from June 17 to 23.

Folding cartons When it comes to packaging, the folding carton is the first choice. Manufacturers of three-dimensional packaging are supported by sophisticated software tools, and every folding carton printer offers the service of developing the "individual folding carton packaging solution" in close contact with end customers and advertising agencies according to systematic criteria: Is the packaged good solid in consistency and shape (folding carton with stabilizing structure required for the object), solid only in consistency (folding carton for grit) or liquid (folding carton for filling goods, e.g. beverage carton)?
Can the folding carton serve as primary packaging (packaged goods are only wrapped in the folding carton)? Or is it only the secondary packaging? (Packaged goods are additionally wrapped in the carton by primary packaging, e.g. bag, wrapper, bottle, tube, etc.)Can the carton and stabilizing packaging elements (e.g. pressed or thermoformed plastic parts) be combined in a single construct? (In this case, the folding carton blank contains stabilizing elements that are folded inwards.)Which packaging material (cardboard coated on one side, corrugated cardboard, composite material made of cardboard and aluminium foil) is most suitable? Which finishing options (varnishing, die-cutting, blind and foil embossing, perforating, window lamination) are available in the company and can be integrated as design or convenience elements (tear tabs, perforations, carrying handles, viewing windows)? design and constructionThe packaging designers use CAD software, e.g. AutoCAD or SolidWorks 3D-CAD, to design the folding carton body. The actual visual design - i.e. the application of brand features, inscriptions and advertising elements - is carried out using special prepress software. The workflow solutions from Artwork Systems (ArtPro, Nexus, Odystar Packaging) and Esko (Scope) are leading the way. Among other things, they allow
import the CAD data or you can generate it yourself (e.g. Esko ArtiosCAD), from which the subsequent cutting dies including perforation and groove lines are also generated;
the transfer of native illustration and layout information from publishing programs, e.g. Adobe Illustrator (80 % is used in packaging design) and InDesign, but in return also the enhancement of Illustrator with 3D simulation plug-ins (e.g. Esko DeskPack 3-dx);the integration, checking and editing of PDF files from publishing applications, possibly including packaging-specific PDF certification (Artwork PA:CT);the trapping of type and graphic elements;the distortion of design elements in accordance with a curvature of the packaging;if necessary repeating (panel copy) or interlaced repetition of the folding carton subject on the printed sheet or web section in order to make optimum use of the print format;Internet-supported collaboration (Artwork WebWay, Esko WebCenter).Finishing on topIn contrast to commercial printers, folding carton printers, like most other packaging printers, hardly suffer from economic downturns and reduced advertising budgets, because packaging is always needed. This certainty means that folding carton printers are more willing to invest in additional finishing technologies: there is a lot of inline technology on the printing presses, but there are also numerous systems that can be used offline. These options, which help companies to survive in the demanding market segment, will be presented in a later issue.
Dieter Kleeberg

The new animated film "Jagdfieber" (original: "Open Season"), which will be released in Swiss cinemas at the beginning of November, is to be advertised increasingly online in addition to traditional measures. The advertising agency Advico Young & Rubicam, based in Gockhausen, has developed a contact strategy specifically for the younger target group. For example, the two main characters of the film "Boog" and "Elliot" will soon be appearing in plush at parties and events throughout Switzerland. AY&R hopes that this will lead to appearances on the sites of the two cooperation partners Tillate.ch and 20Minuten.ch. In addition, banners and video banners as well as an online game and an online promotion are intended to encourage teenagers in particular to go to the movies. Trailers, wallpapers and screensavers are also available for download on the "Jagdfieber" website. The measures were implemented in cooperation with DuDa.

Assai, Wirz subsidiary and lead agency of DaimlerChrysler, adapted the launch campaign of the Dodge brand for Switzerland. Assai opened the pre-launch phase in July with a cinema spot and advertisements. The main campaign with TV commercials, advertisements in the Sunday press and in trendy magazines started in September. An iPod prize draw was also held to encourage visits to retailers. The campaign was accompanied by online measures created and implemented by the internet agency Netvertising. The American brand Dodge stands for a young, extroverted and masculine world "full of life". Accordingly, the campaign is intended to show the Dodge Caliber as a super guy who doesn't bat an eyelid in the tattoo studio and makes his opponents look limp when flexing his muscles.
Assai, based in Zurich, is an agency for digital and dialog-oriented communication that works for national and international companies. The Zurich-based company Netvertising manages the entire online area of Dodge Switzerland. 

Zürcher Kantonalbank recently launched its new online bank. The new website was designed by MetaDesign, the Zurich-based agency specializing in branding and design. The project was all about user-friendliness. Frequently used functions can now be found more quickly, search functions have been improved and ZKB customers can also experience optimized usability in many other areas. According to Bernadette Grossenbacher, Head of Advertising at ZKB, the bank sees the design as a strategic instrument with which it wants to set itself apart from its competitors.

The Zurich advertising agency Weber Harbeke has caused an uproar with a poster for the Grand Casino Baden. The Swiss Commission for Fair Trading deemed the poster to be sexist and derogatory (see ). The poster from the "Baden im Glück" campaign shows a young woman in an evening dress rolling on an inflatable dolphin. As this subject has caused unrest and perplexity, the client has now decided to no longer display this image. At least not publicly. Instead, anyone over the age of 18 can now take the controversial poster free of charge from the Grand Casino in Baden. After all, you can put up whatever you like at home without being reprimanded by the Fairness Commission. This campaign is advertised in radio spots featuring the voice of Frank Baumann.

At this year's LIA judging, the London International Awards, the Wallisell-based creative agency FCB Leutenegger Krüll was named a "finalist". It was one of three Swiss agencies to receive the prestigious award in the Print category - with an advertisement for Tonstudios Z. 

Since November 13, SRG television channels can only be received digitally with antennas in the Engadin. In Ticino, the analog signal was already switched off at the end of July. SRG is gradually expanding digital terrestrial broadcasting via DVB-T (Digital Video Broadcasting-Terrestrial). The development of DVB-T was commissioned by the Federal Council and is part of the digitization strategy. As the SRG announced on Tuesday, the previous analog broadcasting via antenna will be discontinued in almost all areas of German-speaking Switzerland in November 2007, with the exception of the canton of Graubünden and the Upper Valais. With a few exceptions, the digital signal already covers the whole of northern Switzerland. Work in Central Switzerland and the Bernese Oberland is in full swing. The switchover should be completed by 2008. Detailed information on the broadcasting regions and reception options can be found at
. The switch to DVB-T will result in an improvement in the quality of picture and sound reception. However, it is not free of charge for television users. In order to receive the television signal via a roof, device or indoor aerial, you need a digital-compatible receiver (set-top box) or a television with an integrated digital receiver. DVB-T also enables mobile reception via a laptop, for example. This requires a TV USB stick. Alternatively, you can also switch to satellite television. A satellite access card is then required to receive SRG programs, which are broadcast in encrypted form.

The St. Gallen educational and regional radio station Toxic.fm is celebrating its 5th anniversary. The station was founded five years ago by students from the University of St. Gallen HSG and went on air for the first time on December 3, 2001. At that time, the station was still called "Herzschlag" and had a temporary license. After receiving a permanent license, the station was renamed Toxic.fm. In the meantime, the St. Gallen radio station has trained over 70 radio producers and established itself as the St. Gallen radio station for new music and original culture, according to a press release. Toxic.fm plays everything from rock to indie, hip hop, punk, trip hop, pop and electro with a beat, heart and rock n' roll, reaching around 30,000 listeners every day.
Since Monday, November 13, 2006, Toxic.fm has also been broadcasting a new series. Under the name "Gleichfalls.ch", the young team wants to shed light on equality between men and women in today's world. The program uses humorous radio plays to present serious situations and offer solutions for women and men.

 

The launch of Swisscom's BluewinTV on 1 November is dynamizing the market for digital pay TV. On Tuesday, competitor Cablecom reacted to the market offensive and announced a drastic reduction in prices for its offering. The set-top box will also be massively cheaper - in response to the intervention of the price watchdog. However, the prices are dictated to Cablecom in the form of a letter of intent from 2007 to 2009, as the price supervisor and Cablecom were unable to reach an amicable agreement. If these are adhered to, the price watchdog will refrain from initiating official proceedings for price abuse, said price watchdog Rudolf Strahm to the media in Bern on Tuesday. Cablecom, for its part, has promised to adhere to the tolerance limit and communicated the new prices on the same day. 
 
 
New offer from April - immediate promotions From April 2007, the entry-level offer with up to 100 TV and radio stations will cost CHF 6 per month instead of the current CHF 15. The purchase price for the receiver with digital video recorder will fall from CHF 495 to CHF 150, Cablecom announced to the media in Zurich on Tuesday. The country's largest TV cable network operator is thus bowing to pressure from price watchdog Rudolf Strahm and launching a counter-attack on Swisscom, which had switched on its first Bluewin TV customers the previous day. Cablecom immediately countered with promotions and reduced the price of the two offers "Digital TV Recorder" and "Digital TV Receiver" by CHF 10 each for the first six months.
Strahm had criticized the prices for digital television as being too high. In the EU, reception devices (set-top boxes) can already be purchased for 50 to 80 euros. However, unlike the Swiss market leader, there is competition in the EU. Cablecom, on the other hand, encrypts its digital offering so that only its own devices can be used. With other Swiss network operators, however, customers can buy and use unencrypted set-top boxes in stores. The price watchdog therefore demanded that Cablecom either share the key with all manufacturers or massively reduce the prices for the devices. After months of talks, the price watchdog and Cablecom have now reached an agreement on prices for the next three years. The current agreement expires at the end of 2006.
Increased competition Since the beginning of November, Swisscom has been offering Bluewin TV Internet television with over 100 channels and a video library of over 500 films for CHF 29 per month (see
). With Cablecom's new offer, digital television enjoyment (with the CHF 21 for conventional analog TV) will cost a total of CHF 27 per month from April 2007. The price for the "Digital TV Recorder" (with recording function) will also be reduced to CHF 20 per month from this date. Cablecom is also planning to launch an offer for high-definition television (HDTV) and video on demand (VOD) in the second half of 2007. Analogue viewers finance digitization However, viewers of conventional analogue television will be asked to pay for the battle for digital TV. Cablecom is increasing the price for the basic analogue connection by CHF 1.50 to CHF 22.50 per month from 1.1.2008 in order to finance digitization. In addition, the program on conventional television will be further thinned out. In order to make more space for digital channels, further channels in the analog program will be switched off and moved to digital TV. Four to six channels will fall victim to the introduction of high-definition digital TV (HDTV) next year. A further four channels will be removed from the basic offering in 2008, with the number varying depending on the region and network standard. This means that in future, ordinary viewers will pay more money for significantly fewer channels.
Problems with the universal serviceCablecom has repeatedly caused red flags in the past. Just last month, the English channel BBC Prime and the Spanish TVE were removed from the analog program, while the Austrian channel ORF 2 was moved. The price watchdog took the opportunity on Tuesday to once again draw attention to the problem of encryption. Both Cablecom and Bluewin TV encrypt their channels for the purpose of vertical bonding. In a universal service, however, encryption should either be dispensed with or limited to the access card. The price watchdog called on the Federal Council to set a minimum number of 20 to 25 receivable channels for this universal service, both for the remaining analogue range and for digital transmission.

For the third time, awards for outstanding trade and specialty publications were presented on "Trade and Specialty Press Day" on November 14, 2006. This year is characterized by a mixture of internationally established "classics" and clever niche products. The jury, consisting of Pepi Burch, publishing consultant (Zurich), René Grossenbacher, Managing Director of Publicom (Kilchberg), Karl Lüönd, publicist (Räterschen) and Jürg Siegrist, Managing Director of SWA (Zurich), presented awards in five categories and honored the following print media:- "Q-Award for Quality": TOP Finanzkombi (Swiss Bank/Swiss Insurance/Private Banking)
- "Q-Award for Design": KMU-Magazin
- "Q-Award for market presence": auto&technik
- "Q-Award for Innovation": HOMEelectronic
- "Top Award": Vinum
The background to this award is the permanent quality offensive in favor of the print media that the Swiss Press Association is conducting. In a country with a sometimes small market size and correspondingly tight budgets, high demands are placed on diligence both on the editorial and publishing side. In the same spirit, the Publishers Association has been awarding the Q seal of quality for some time now. According to a press release, this seal of quality is awarded to those who prove their focus on content, editorial performance and credibility as well as transparent business conditions in a selection process. Detailed jury statements can be found on the website
can be viewed.