SevenOne Media, the Swiss marketer of the ProSiebenSat.1 Group, is launching a new index to forecast the development of TV advertising investments. Spots (SevenOne Media Projection on TV Spendings) documents the fluctuations and trends in the Swiss TV advertising market on a monthly basis. In order to forecast developments, experts from media agencies answer quantitative questions on the subject of TV spending. According to the press release, the index is the first trend barometer for the development of TV spending in Switzerland. In the first edition, experts comment on the new Radio and Television Act and its impact on advertising block structures. The survey was carried out by the Media Research Group on behalf of SevenOne Media. The first spot predicts that TV advertising investments will develop similarly to the overall market. Growth of just under three percent is expected for both. 

The ZSC Lions have many fans. One of them - like many others - is 17 years old. But instead of watching the matches from the stands like his colleagues, he stands on the sidelines with his camera or interviews the players in the dressing room. Flavio Camenzind is the managing director of Tele Cool and Radio Cool. His team consists of around ten employees and broadcasts from the teenager's bedroom via the Internet. Nobody is earning money yet, but the ice hockey club has already expressed great interest. From next season, the club wants Camenzind to work on its behalf - after all, he claims to reach 25,000 viewers with his contributions. Word of the idea has also already spread, as the SCB has already started broadcasting its own television. From next season - should the contract be awarded - Camenzind would like to assign a member of staff to the project. He wants to complete his apprenticeship as a photo specialist himself so that he doesn't end up as a self-made media man without a degree one day.

The Euro 26 leisure card offers discounts throughout Europe for young people up to the age of 26. The Basel agency for corporate publishing Basel West has developed a supplement for Twen, the card's monthly magazine. Twen+ is the name of the supplement and is intended to offer members added value, as detailed in a press release. The quarterly themed magazine gives young people tips on how to lead a successful life. The first issue on the subject of careers reports on development opportunities for various professionals and outlines the careers of some celebrities. Twen+ is distributed free of charge to members of Euro 26 and is published in a print run of 300,000 copies in German, French and English. The other topics planned for 2007 are vacations, living and love.

Spillmann/Felser/Leo Burnett won over the umbrella organization of Swiss organic farming organizations. For Bio Suisse, the agency's strategic considerations regarding the development and positioning of the brand were decisive for the communication assignment. In addition, the agency's high potential for creativity was an important factor in the decision, according to the press release. The first work by the organic advertisers will be visible from spring 2007.

Swiss television's people magazine "Glanz & Gloria" can now also be seen on Saturdays on SF1. The program thus also provides information about Swiss and international celebrities at the weekend. The program will air every Saturday at 6.10 p.m. from August 25. The weekend edition summarizes the most important news from the previous week for just under half an hour, supplemented by a report on an event from Friday evening and a studio talk with guests. The program will now also be broadcast during the summer so that Swiss housewives don't miss out on the numerous summer highlights.

The SBB media office in Zurich will have a new press officer from March 1. Rahel Koerfgen succeeds Roger Baumann, who is leaving SBB after five and a half years. The 27-year-old studied at the Zurich University of Applied Sciences in Winterthur and graduated as a communicator FH. She then worked in various areas of communication, as can be seen from the SBB press release. Koerfgen is currently editor at Basel local radio station Radio Basel 1. Together with Michèle Bamert, Rahel Koerfgen is responsible for the Basel, Lucerne, Zurich and Eastern Switzerland regions.

The advertising agency Lesch und Frei was entrusted with the application for this year's Einsiedeln World Theater. This open-air play with hundreds of amateur actors only takes place every seven years. Thomas Hürlimann is the author and Volker Hesse the director of this theatrical experience. The premiere is on June 22 and the play will run until September 7, 2007.

The 2006 World Cup apparently generated high ratings not only for TV stations (see ). It will also soon give German maternity clinics a boost in the statistics. "We won't have exact figures on a baby boom after the World Cup for a few months, of course. But our birth preparation courses are overflowing," Rolf Kliche, head of the Kassel birth clinic Dr. Koch, told the Süddeutsche Zeitung. An increase of 10 to 15 percent is expected.  
More births nine months after an event like the World Cup are surprising only at first glance, Kliche said. "Those who have a positive underlying mood also get pregnant more easily." The euphoria seems to have spread to all areas of life, he said. "The excitement in the game apparently lasted for many and was used in other ways after the final whistle," Kliche told the Süddeutsche newspaper. He added that it would be curious to see whether Lukas, Bastian or Jens would then become particularly popular among the names.
 
In Swiss terms, it is to be hoped that the Swiss national team will do better at the European Championship 08 than it did in last Wednesday's friendly against Germany. And not only in the interest of Swiss television. But also to give the demographic development a new direction. For the time being, it remains to be seen whether the names Alex, Ludovic, Hakan or Blerim will appear more frequently in the civil registers in spring 2009.

The team at the Cosmic advertising agency in Bern has been awarded a new contract: It is taking over the entire communication and presentation of the Madonna Fust Gallery. From May 2007, the gallery will be exhibiting contemporary international art at Rathausgasse 14 in Berne. 

Five months after its launch, Cash Daily's business information is well received by readers, according to a study by the consulting firm Publicom. From October to December 2006, the Kilchberg-based company surveyed Cash Daily users in 10 survey waves to gather their opinions and socio-demographic information. At least 700 participants were regularly surveyed using an online panel. This survey showed positive results, according to a press release from the publisher Ringier. With its multimedia concept, Cash Daily reaches a target group that is interested in business and finds the content up-to-date and varied. Cash daily and the NZZ are the information media most used and appreciated by the panel participants. According to the study, Cash daily also has the highest proportion of women of all business media at 40 percent. The average age of the readership is 42.6 years. The audience is characterized by a high level of employment and professional status, and its income is well above the Swiss average. Many of the users are commuters with a focus on Zurich. In terms of distribution, Cash daily wants to keep up with demand and will increase its presence at K kiosks with better placement and 500 additional boxes. Distribution via company locations is also to be promoted. The third innovation concerns distribution via mailboxes. This will be possible once a test phase has been successfully completed.

The Zurich agency Reinhold has lost its client Graubünden Ferien - and says goodbye with a full-page ad. Gaudenz Thoma, the new CEO of the tourism organization, had made the decision to part ways after only five days in office. Reinhold's office was informed of this by letter, which its boss Reinhold Weber commented on in a communiqué as follows: "As if there were still no telephone in Chur". In his communiqué, Weber reviews the good times with Graubünden Ferien and recalls the first advertisement for the customer, which was placed in 1988. At that time, together with the then head of Graubünden, Marco Hartmann, a completely new era in tourism advertising had been ushered in: "Solid content, researched stories, free of any tourism cliché, presented double-sided and very editorially and always with a good pinch of humor," according to the statement. This new approach has caused a great stir and enormous response in titles such as Spiegel, Weltwoche, Tages-Anzeiger and NZZ. Dozens of letters referring to these genuine Graubünden advertising stories have testified to this.
In his communiqué
Weber also responds immediately to the question of what the agency will do now without the Graubünden client: "I've experienced several Graubünden bosses, cooked up hundreds of ads, films, radio spots, events, PR campaigns, VKF exercises, direct mails, giveaways and whatnot with quite a few excellent people, also worked for Switzerland Tourism for three years and was allowed to pick up countless medals in the process - hopefully our agency won't be without a tourism client for too long," Weber is quoted as saying, "and since we've just won a big sweet drink account, the loss of fees doesn't hurt us too much either." To the decision of the new CEO Gaudenz Thoma the agency Reinhold gives on Monday in its own way answer: with a full-page advertisement in the first bundle of the Graubünden edition of the Südostschweiz. It shows Thoma's letter in full. Underneath, Reinhold Weber thanks and says goodbye with the following words:
"Thank you for letting me meet you by mail on your fifth day of work after 20 years working for Graubünden. Although this pill tastes bitter, we nevertheless wish you every success with this new style of advertising. We wish all the best to all the people of Graubünden. Thank you, it was really fun with you!"

The Swiss representatives on the jury of the Cannes International Advertising Festival have been chosen: Stephan Küng, CEO of Initiative Media and new President of IGEM, will sit on the jury for the "Media" category. This is the first time that Switzerland has had a jury representative in this category. Andreas Widmer, CEO Wunderman/Futurecom, will represent Switzerland in the "Direct" category. This was announced by Cinecom, the Swiss office of the International Advertising Festival (IAF), on Monday. Preparations for this year's Cannes Lions have already begun in Switzerland with the first phase of the Swiss Entry Awards. The festival in Cannes takes place this year from June 17 to 23, 2007.