Snacks One meeting follows the next, there's hardly any time for a lunch break - but you have an appetite for a juicy piece of meat? That's no longer a problem thanks to Bell's Easy Gourmet product innovation: six delicious meat specialties for the microwave. Simply place the meat and its packaging in the microwave, cook for a few minutes - and the beef steak, pork kebab or chicken are ready to serve and enjoy. Of course, this not only works when things get busy at work, but also in many other situations: as a refreshment before a date, when the in-laws are at the door or during a football match at home in front of the TV. Metzgerlehner Worldwide Partners developed such posters and advertisements, which can be seen throughout Switzerland.

The Swiss PR and Media Directory 2007 with addresses of the PR and media industry is constantly updated and offers the most important media contacts in various forms. In this year's edition, the most important Swiss weblogs are listed for the first time. In order to better assess the use of the individual websites, current page impressions and visits are also given for the media and web portals. The Swiss PR and Media Directory is a neutral database that subscribers can access directly via the Internet. 

The agency Advertising, Art & Ideas, based in Zurich and New York, was able to win international mandates last year, including Credit Suisse Asset Management, the software manufacturer Visony's and Fides & Partner. From April, the company will be strengthened by Daniel Stüdeli, who will join the agency as Creative Director. He previously worked for Switzerland Tourism. As the agency, which now has over 20 employees, has also massively increased its staff in the areas of creation and consulting, part of the workforce will be moving into additional office space at Nidelbachstrasse 2 in Zurich in the spring, according to the agency's press release. 

Milch Ruf Lanz didn't take Lovely to the butcher. After switching agencies, the dairy cow made her first film in the jungle. The Swiss Milk Producers (SMP) see their advertising mascot Lovely as "far from being milked dry". Following the change of agency from Advico Young & Rubicam to Ruf Lanz, the good animal is therefore still playing the leading role in a new milk campaign. Following a competitive presentation in summer 2006, the milk producers decided to work with the creative agency Ruf Lanz. For 13 years, Lovely was considered one of the best cows in the Advico Young & Rubicam stable, where she was invented in 1993. Now AY&R no longer wanted to pitch. But the SMP remembered the old farmer's adage: "Never change
a winning cow." Saving Lovely from the slaughterhouse was therefore one of the mandatory requirements for the pitch. But even without this premise, Ruf Lanz would have shown themselves to be animal lovers. "You don't voluntarily give up such a strong popular figure. As an advertising medium, Lovely represents real capital. We now want to use this with fresh ideas," explains Markus Ruf.
The first TV commercial featuring the new Lovely can now be seen. The cow is no longer just the basic body for a cut-out animation. The Fleckvieh has a naturalistic appearance and is also placed in a real environment. Ruf Lanz works with the basic idea that milk "makes you strong and keeps your drinkers in shape".
Heroes have a secretSuch powers are of course also popular with heroes. The idea: every child knows the heroes from movies and books. And yet all these heroes are surrounded by a secret. How can they remain so strong over many decades? The new milk campaign reveals: It's the good Swiss milk that keeps them strong.
In the new adventure, the famous jungle man swings on his vine through the dense jungle to Switzerland to milk Lovely. And to secretly fortify himself with her milk. In the final scene, Lovely herself demonstrates that milk makes you strong: she swings through the picture on a liana even more casually than the jungle man.
For the first time, Lovely is not only allowed to perform her tricks in the commercial, but is also milked for real and the milk is drunk with relish.
"The aim of the commercial is to reinforce the positive image of milk," explains Martin Rüst, Head of Advertising at Swiss Milk Producers. Subsequent posters will communicate changing nutritional messages around the themes "Milk gives strong bones" and "Milk is an essential nutritional factor for healthy development in children and young people". These statements are scientifically proven. Only promises of salvation may still not be made according to a court case.
In terms of figures, the consumption of liquid milk in Switzerland has been "stagnating for years". The market for modified drinks or mixed milk drinks and yogurt is growing.
According to Ruf Lanz, the jungle man is particularly suitable for the start of the campaign because he is a nature lover who loves the animal world.
Other heroes are already buzzing around in people's heads, but of course they won't be revealed just yet. Roger Federer is not intended to be a milk drinker. Although he would be an ideal hero, he has already signed up for Emmi.
The commercial was shot by Markenfilm (Switzerland) under the direction of Rick Lenzing in New Zealand, because not only was the real jungle to be found there, but also the right weather in December.   
Andreas Panzeri

From Friday, the Ron Orp newsletter about cultural events in the city will be published with a revised, more modern design. The Ron Orp makers have also given the website a facelift. Registered Ron Orp readers can now use the city page, including the forum. You can still search for apartments, tickets and ex-boyfriends under the heading "The latest". The free newsletter currently flutters into the mailboxes of around 15,000 subscribers, as Ron Orp editor Hanna Lauer told Werbewoche. Ron Orp was created in 2004 as a hobby project by the managing directors of the Mitlinks agency, Romano Strebel and Christian Klinner. Over the past three years, the newsletter has developed into a professional medium with an independent editorial team.

The people responsible for the Zurich information number 1818 have obtained a super-provisional injunction against the competitor "1801 - ich weiss" from Biel. The reason for the action is a TV commercial showing two skiers. However, 1818 had already been advertising with two skiers in the retro style of the 1970s since last fall and is now claiming this motif for itself. In the meantime, the super-provisional injunction prohibits the Bielers from broadcasting their commercial. However, according to the news agency SDA, the Biel-based BNS Group, parent company of "1801 - ich weiss", is contesting the court order.

Pelle Törnberg, President and CEO of the international media group Metro, has decided to step down from his position this year. He has been involved in the media empire since the early days of Metro. In 2000, the company appointed him Chairman. Under his leadership, the news group has worked its way up to become the leading publisher of free newspapers. Metro is now the largest international newspaper with a daily commercial reach of 22.8 million readers. Törnberg will continue as CEO until summer 2007, after which he will devote himself to other tasks within the company, according to the Metro press release. 

Ernst Meier's agency, Edelweiss Werbung, is joining forces with Matter & Gretener and placing its client base in the hands of the Zurich agency. The transition will take place under the supervision of Ernst Meier, who will continue to work for Matter & Gretener as a consultant for the accounts he has previously managed. Gaby Dierauer will also be joining the Matter & Gretener team. The decision to merge the two agencies is no coincidence, according to the press release. A year ago, Ernst Meier and Daniel Matter were already discussing a joint path. It was not difficult for the two to decide on this path, as they have known each other for more than 20 years and the philosophies of the two agencies coincide in many respects. The ownership structure of Matter & Gretener will not change as a result of this merger. The agency will remain in the hands of Daniel Matter and Marcus Gretener.

The Japanese printer manufacturer Konica Minolta is strengthening its sales team in Switzerland by agreeing to merge certain areas of the company with Graphax. The entire marketing and sales team of Konica Minolta's Swiss subsidiary will be integrated into Graphax as of April 1. From then on, the printing company will act as Konica's sole Swiss partner. Until now, Graphax was the sole distributor for Konica Minolta brand multifunctional systems. This collaboration will lead to the complete dissolution of the Swiss branch of Konica Minolta Printing Solutions.

Maxomedia is carrying out a guerrilla campaign for Immoscout24 to draw attention to the huge range of over 50,000 residential properties on offer. In Zurich, Basel and Bern, A2 wild posters have recently been put up that look like home-made apartment advertisements - hand-written sheets of paper with little notes to tear off. Only much larger than usual and instead of one apartment, there are several hundred for rent. Of course there is no private number, the advertisement refers to Immoscout24.ch.

The globally active French news agency AFP is launching the new AFPTV International service. For the time being, the service comprises a good 150 short reports per month by AFP journalists from all over the world. The service is currently only available in French and English for websites and television stations. Other languages, including German, are to follow in the coming months, reports the news agency SDA. AFP not only wants to report news and features from the areas of politics and society, but also to serve customers with lifestyle topics. The news agency provides videos in different image resolutions and with separate audio tracks, edited ready for broadcast and as raw material. 

This year's Culture Prize of the City and Canton of Lucerne goes to the youth radio station 3fach. The first non-commercial and advertising-free youth radio station in Switzerland has offered a contrasting program to conventional radio since it was founded in 1998. Despite financial difficulties (see ), it has continuously expanded its programs and has always supported young presenters. According to the press release, Radio 3fach has become an important part of youth culture in and around Lucerne with special programs focusing on individual cultural sectors, a calendar of events, live broadcasts and a festival. For this ongoing commitment in the field of cultural mediation, the radio station has been awarded the 2006 guest prize of CHF 15,000 from the canton and city of Lucerne.