Summer will soon be here and with it the many festivals. Adlink is getting involved by taking over the online marketing for two festivals. With the Open Air St. Gallen and the SummerDays Festival in Tufertschwil, two exciting festivals came to the media agency. With the simultaneous marketing by Adscreen from Goldbach, cross-media synergy potentials are optimally exploited and Adlink adds further advertising opportunities in the entertainment sector to its portfolio with the two websites Openairsg.ch and Summerdays.ch. 

 The Basel agency Bluegummy has created a new campaign for Minerva. The agency expanded on the claim "Minerva opens doors" for the renowned Basel private school. This year, it focuses on the range of courses on offer for children, young people and adults. At the level of the umbrella advertisements, the three target groups each stand in front of a door, and the offer for each target group is summarized. Bluegummy flanked the campaign with streetcar and S-Bahn posters, open days and a Cinemotion spot.

A cardinal, an iman and a rabbi join forces to promote more tolerance. In their role model function, the religious leaders join forces to push a stuck minibus out of the mud. With this advertisement, the Interreligious Association of Switzerland is promoting tolerance between different religions and cultures. The Euro RSCG Zurich is responsible for the campaign. Frank Bodin, CEO of Euro RSCG Zurich, wrote in a letter to the media that this could only be advertising, making the impossible possible in one image and thus communicating in a highly emotional way not only with people's minds, but also touching their hearts. The campaign is a gift from the agency to the public. The agency is covering the costs of the campaign, and many media outlets were prepared to run the campaign free of charge. Following the example of its client Migros, Euro RSCG Zurich / Geneva has launched an advertising culture percentage, the proceeds of which flow into campaigns for financially weak organizations. This has resulted in campaigns for the Red Cross, Tibet and Sporthilfe, among others.

 Goldbach Media is publishing the Electronic Media Guide for the fifth time. This reference work on electronic media, designed for practical use and training, contains a wealth of updated data on TV, radio, online, ad screen, cinema and teletext as well as the latest information on in-game advertising and mobile marketing. For the first time, the guide presents the latest trends and opportunities for advertising in computer games. It supports participants in marketing and communication colleges and is used in everyday professional life to find information quickly and to work out rough concepts and budgets for communication activities. The Electronic Media Guide 2007 is published in a print run of 7000 copies in German and French. It is free of charge and can be obtained from Goldbach Media. The company also makes the data immediately available for download.

 
The editorial team distributes the current Weltwoche as part of a student distribution campaign at the start of the semester at the University of Zurich. The entire campaign will take place on Thursday, April 12. The editorial team will be out and about on the university campus over lunchtime to answer students' questions. 

Zurich is becoming increasingly attractive as a business location. Many companies are relocating to Zurich and choosing to be close to the airport because of its good transport connections. Unique Airport is responding to this demand and is now publicizing the offices on the airport site with a campaign by Weber Harbeke. The new campaign dramatizes the fact that these properties are not just close to the airport, but right in the middle of it. And thus, as the claim puts it, closer to the world. So close that you can almost see the landmarks of New York, Sydney or Paris through the window. 

 Former Blick editor-in-chief Sacha Wigdorovits apparently has plans for a new newspaper. According to the SonntagsZeitung, the busy communications consultant has submitted applications to the Swiss Federal Institute of Intellectual Property via his PR company Contract Media for the protection of three trademarks: "Punkt CH.ch", ".ch" and ".ch unsere zeitung". Insiders have reportedly said that Wigdorovits is planning to launch a free newspaper that would be delivered directly to readers' letterboxes.

 Companies are increasingly using their employees for advertising. The German newspaper Süddeutsche reported on the young saleswoman Vanessa, who uses frivolous photos to advertise for her employer, the fashion label American Apparel. This trend has also made it across the pond. Several companies have launched campaigns with their employees, and a number of banks are advertising with their advisors. "Advertising with employees", according to Süddeutsche Zeitung, "is en vogue".  
If this preference for in-house models continues, it is to be hoped that the average employee from next door will be preferred in this country. The job search would be very stressful if, in addition to a dynamic appearance, glowing references and impeccable social skills, a successful application also included a flawless walk down the catwalk à la Heidi Klum.

Fine butter is no longer just applied thickly to a piece of bread! Recently, it has also been worn as a cheeky "Mödeli" on T-shirts.  
Now Die Butter is calling for a competition. We are looking for the ideal slogan to advertise the popular piece of Anke on the T-shirt. A jury will select the top 10 from all the slogans submitted, which will then be posted online at www.butterfrau.ch from mid-May. The slogan with the most clicks will ultimately be the winner and will be printed on the new butter shirts. The closing date for entries is May 16, 2007.

 The public prosecutor had accused 42-year-old Erwin Arnada of "causing confusion in society" and "damaging the morals of the country" by publishing lewd material. He had demanded up to two years in prison.  
Arnada had defended himself by pointing out that no photos of naked women were shown, only women with bare legs and deep cleavage. The charges have now been dismissed on formal legal grounds. It lacked the necessary connection to press law. The public prosecutor's office is considering an appeal.
 
Meanwhile, according to the SDA report, Muslim demonstrators gathered outside the court, reacting with disappointment to the acquittal. The Front of Islamic Defenders had announced a "war" in the event of an acquittal. Hundreds of police officers were deployed to prevent attacks. However, there were no incidents.
 
The first issue of Indonesian Playboy was published in April last year. Afterwards, angry Muslims attacked the editorial building in Jakarta. The magazine then moved its headquarters to the Hindu-majority island of Bali.

 Stämpfli, a Bern-based company specializing in the design, production and distribution of electronic and printed publications, is taking over the renowned prepress company Nievergelt.pps in Zurich. This will enable Stämpfli to significantly expand its prepress services, the integration of publication systems and the coordination of publication production. According to Stämpfli's press release, the previous owner of Nievergelt.pps, Robert Lehmann, is selling 100 percent of the shares to Stämpfli with retroactive effect from January 1, 2007.  
Stämpfli employs a total of 300 people in Bern, Zurich, Karlsruhe and Warsaw. Stephan Pua, who is now also responsible for the new Stämpfli subsidiary, remains Managing Director of the Zurich activities. Pua is convinced that the integration of the very well-functioning Nievergelt.pps will make the Stämpfli Group even more present and efficient in the regions of Zurich, Eastern Switzerland and Central Switzerland.
 
Peter Stämpfli, Delegate of the Board of Directors of Stämpfli, is also optimistic following the takeover: "Nievergelt.pps will make an important contribution to achieving our growth targets in the future."

 Zofingen-based ISP Küchen AG commissioned the creative minds from Altenrhein to develop a new corporate design as part of a reorganization.  
In addition, the agency at the airport was also commissioned with other communication tools such as direct mailings for the opening of the new showroom, an advertising and poster campaign as well as the conception of various radio spots. The first measures will be seen and heard shortly.