With its well-founded background reports and features as well as pointed commentaries, Der Bund is the indispensable source of information for the city of Bern and the surrounding area. In order to make this claim clear, Der Bund asks relevant questions on topics that are of great interest to readers and stimulate thought.

In this way, Der Bund provides the best proof of its valuable reading and strengthens its positioning as a media brand with intellectual aspirations. The campaign is currently being extended for the third time. The five new subjects address moving topics from business, society, politics, sports and culture, as well as the city and region of Bern. They can be seen as posters, advertisements, streetcar trailers, online banners and cine pictures.

Responsible at Espace Media: Sandra Locher (Head of Reader Marketing Regional Media D-CH), Patrick Linder (Head of Advertising Regional Media D-CH). Responsible agency: Contexta, advertising agency BSW, Bern. CGI and image editing: Pixelprinz, Zurich.

 

Whenever you think there's finally an app for every need in the world, you'll be proven wrong. The "Pooductive" app allows everyone sitting on a toilet somewhere to merge into one big family. Chat, play, anything is possible. "Like the shower, the toilet is an incubator for creativity. A place where thoughts are forged from outside the box. Unleash your creative power and share it with the world." - One of the many reasons that, according to Pooductive.com speak in favor of using the app.

However, there are also reasons against this: for example, every minute spent unnecessarily on the toilet is said to increase the risk of haemorrhoids. "People should go to the toilet when they really have to and not stay there for more than five minutes at most," warned Professor Alexander Herold from the Rectal Center in Mannheim already 2007.

However, Herold should be reassured: the app idea has so far only really found favor with the media. High-reach portals such as The Guardian, Huffington Post, Mirror and Comedy Central were enthusiastic about the topic. However, the spark did not really catch on with the readership. Of the 10,000 euros required Kickstarter.com collected just 184 by the deadline (but the app does exist and is available for iOS available). 115 Facebook fans, 29 Twitter followers - the number of followers is (still) limited. Perhaps people's need to chat about toilet internals with strangers is not as great as expected. The idea actually has a charitable background: through the free toilet app, the creators want to raise public awareness of the global water problem and collect money for projects in this area. (hae) 

"We are considering opening more stores," says Salt CEO Johan Andsjö in an interview with the Sunday newspaper. In the future, stores will become more attractive than other channels such as online stores because they will not only sell phones, but also become service centers. "The more important communication becomes and the more saturated the market is, the closer the relationship between customers and stores will become," Andsjö says. On the other hand, the telecom company will reduce its range of products and services. Salt will now offer only five products, according to Andsjö. "And we are reducing prices sharply". For certain offers, Salt will be up to 45 percent cheaper than the competition.

Changes in advertising presence

There are also to be changes in the company's advertising presence. In the future, marketing should promote products more directly and not just strengthen the brand, says Andsjö. For this reason, the company is currently clarifying whether the open-air cinema Salt Cinema still fits into this concept. Salt is the name giver and sponsor of the open-air cinemas in Basel, Bern, Geneva and Zurich. Telecom company Salt was renamed from Orange to Salt at the end of April after French investor Xavier Niel took over Orange Switzerland in February. (SDA)

Customers, partners and friends of Encore Picture and Le Mob enjoyed a cozy evening in the Schmiede Wiedikon on Thursday: thanks to the mild summer weather - and thanks to the Zurich city police in the middle of the neighborhood street.

The head of Encore Pictures is producer and creative consultant Jürg Steudler. We introduce him as "Head of the week" in the print edition of Werbewoche.

Behind the Le Mob Motion Design Studio stands for director Bart Wasem. His animated short film "The Hole" has just been screened at one of the biggest festivals in Asia, the "Short Shorts Film Festival & Asia".

Photos: Photoeye

The past week announced merger of advertising marketing by Swisscom, Ringier and SRG is causing red faces at the Swiss Media Association (VSM). Among other things, there are fears of distortions of competition and a creeping undermining of the SRG's online advertising ban. Following heated discussions at the VSM board meeting on Tuesday, Ringier withdrew from the association on Thursday, as Group CEO Marc Walder had to accept accusations that, as a former SRG critic, he was putting himself in the same boat as the radio and TV company (Werbewoche.ch reported).

VSM President Hanspeter Lebrument was combative in an interview with the NZZ am Sonntag. "We will do everything we can to prevent public broadcasters from intervening more in the advertising business," says the Somedia publisher. All available means would be exhausted.

It is not yet clear what these will be. Any ruling by the Weko, which is currently conducting a preliminary review of the deal, can only be appealed by the parties involved. An appeal to the Department of the Environment, Transport, Energy and Communications (DETEC) would be possible. The Uvek examines the effects of activities outside the licensed activities of the SRG on its core business as well as on the private media companies. Conditions or bans imposed cannot be appealed to the Federal Administrative Court.

But before taking legal action, Lebrument told the NZZ am Sonntag that he would seek talks with Federal Councillor Doris Leuthard. It is hoped that Leuthard will take the publishers' concerns seriously, as she did when it came to the online ban for SRG. They believe that this time, too, the SRG will not succeed in penetrating the advertising business of the private media. According to the Uvek, Leuthard will soon look into the planned joint venture and have the companies inform her about the exact content.

Jacqueline Badran enthusiastic

The planned advertising alliance is not only met with criticism. IT entrepreneur and SP National Councilor Jacqueline Badran is enthusiastic in an interview with Schweiz am Sonntag. She says it is the right response to give the convergent advertising industry what it wants - namely the ability to address specific target groups. This is the right response to Youtube, Facebook and Google, which today dominate personalized advertising. Despite their proximity to the state, SRG and Swisscom had to act in an entrepreneurial manner - and Ringier had wisely joined this alliance. Badran advises Tamedia publisher Pietro Supino that instead of lamenting, Tamedia should join forces with Goldbach. Supino is said to have been terribly outraged at Ringier's "betrayal" in the VSM. (NZZaS, SaS, hae)

(Teaser image: SRG, Ringier, Swisscom, Keystone)
 

In summer 2014, Roger Schawinski filed an appeal in Strasbourg because he found the Federal Administrative Court's ruling on radio licenses "cynical, incomprehensible" and "therefore unacceptable" (Werbewoche.ch reported). In the protracted dispute over radio licenses, Schawinski and his partners said they wanted to crack the media monopolies in Graubünden and Aargau. An appeal was lodged with the Federal Administrative Court against the radio licenses for Radio Südostschweiz (formerly Radio Grischa) and Radio Argovia. The court did not even go into the matter, arguing that Schawinski now held two licenses following the takeover of Radio 105 at the beginning of 2014 and would no longer have been eligible for the requested licenses anyway. More than two per owner are not permitted.

As the NZZ am Sonntag writes in its current edition, the appeal filed in Strasbourg was already rejected as inadmissible in April. Schawinski has been denied further information and correspondence - the letter merely states that the appeal file will be destroyed one year after the date of the decision.

Schawinski concludes from this that an assessment of the legal situation has not taken place at all. This leaves him rather frustrated, as it concerns a "central aspect of our increasingly monopolized media landscape", the Radio 1 owner is quoted as saying in the NZZ am Sonntag. Peter Wanner, publisher of AZ-Medien and owner of Radio Arvogia, is not surprised - it was clear to him from the outset that the ECHR would not accept the complaint. After all, Schawinski had taken the step primarily for the gallery.

Schawinski could still complain to the Federal Office of Communications as a last resort, but he will not do so - the "case" is "closed", as he revealed to the newspaper. (NZZaS/hae)

Image: SRF

 

Werbewoche: Ringier was previously active in various VSM working groups, and Marc Walder headed the Electronic and New Media Department, among others. Are you now relinquishing all of these participations and commitments in departments and working groups with immediate effect?
Edi Estermann: Yes, the resignation is effective immediately and includes all association and association-related activities.

How large is the annual financial contribution that Ringier has made to VSM to date?
Ringier, together with Tamedia, was by far the largest contributor. Please ask the association for the exact amount.

What are the consequences of Ringier's departure for Axel Springer Switzerland?
None.

The Media Congress will take place on Sept. 10-11. Will Marc Walder still be attending there?
No.

A discussion is also planned at the media congress, in which Marc Walder should also participate. Topic: "NZZ, Tamedia and Ringier - which business model has a future?" Will Mr. Walder be taking part in it anyway?
No.

Hannes Britschgi from Ringier is the daily presenter there and also partly the head of talks. Will he still perform this function after Ringier's departure?
Yes.

Markus Knöpfli

On the subject: Withdrawal of Ringier from the Swiss Media Association

The "old aunt" is still easily recognizable at first glance: The layout has been "carefully renovated and made more spacious", as editor-in-chief Eric Gujer writes in an article on the occasion of the new edition. Hardly anything has changed in the structure of the magazine, for example the elimination of serifs in certain titles, author lines or abbreviations. The portraits of authors, which now adorn the comments on the opinion and debate pages alongside their names, are also striking. The number of groups has increased from three to four. The first bundle contains foreign affairs and "Opinion & Debate", followed by domestic affairs, Zurich and "Panorama" in the second. Business and the stock market are grouped together in the third bundle, followed by the feature section, Zurich culture and sport. Editorials will continue to appear on the front page on Saturdays.

New weekend supplement

The front page also reveals an innovation in terms of content: the NZZ is introducing a weekend supplement in a fifth bundle on Fridays - starting with a focus on "Life after cancer". The supplement section also contains reports, articles on social issues and specific articles on research and technology issues or travel. This was the newspaper's response to reader analyses according to which "the time and attention budget" increases towards the weekend. The NZZ layout was last revised in 2009. According to the newspaper, the fact that it has now been relaunched in terms of content and design is due to changes in reading habits. (SDA)

 

In addition to numerous activities, entrepreneur and publishing director Mathias R. Albert has also been active as a publisher for many years and is responsible for the publication of the Swiss edition of Tuning and the VW Speed magazine. "Our intention is to lead Auto-Illustrierte into a successful future as a traditional trade magazine," Mathias R. Albert explains in a press release. "We will be able to take on numerous employees and continue the relaunch. In addition, we are strengthening the national topics and will also take a stronger look into the future."

The next issue will be published on September 25 with a large IAA special. "This will be one of the strongest issues of the year. I am sure that both readers and the industry will appreciate the love and commitment with which we are continuing the traditional Auto-Illustrierte title," continued Albert. Reto Feurer, Managing Director of Motor-Presse Schweiz: "We are delighted that we have found a buyer after all who wants to offer auto-illustrierte employees career prospects." According to the current Wemf, Auto-Illustrierte reaches over 132,000 readers and is published twelve times a year.

Thanks to the new platform Beschwerdeleicht.ch complaints could be recorded within minutes, without the need for time-consuming searches for the responsible office in the company or waiting in telephone queues, wrote the Foundation for Consumer Protection (SKS). It wants to ensure that complaints reach the right place and have an effect. Every year, the SKS receives hundreds of reports from frustrated consumers due to poorly processed complaints, SKS Managing Director Sara Stalder was quoted as saying in the press release. In turn, the SKS wants to offer companies an interactive tool with which they can handle complaints.

Complaints can be recorded on the platform and forwarded to the responsible department of a company. A chat function also enables a direct exchange between customers and companies, and customers can rate a company's complaint management. According to SKS, the free consumer platform is independent of business and politics, and it works without advertising or access to customer data for advertising purposes. (SDA)