Knowledge about avalanches wins silver

Atfront has been nominated for the Silver Award at the Horizon Interactive Awards in the Education/Training category for its e-learning application «White Risk.».

 Atfront has been nominated for the Silver Award of the Horizon Interactive Award in the Education/Training category with its eLearning application "White Risk". The agency created the CD-Rom for Suva in collaboration with the Swiss Federal Institute for Snow and Avalanche Research in Davos. It interactively explains the complex subject of avalanche awareness and is a comprehensive work for both beginners and professionals, according to a press release. Atfront specializes in the conception, design and implementation of interactive marketing tools and eLearning applications. The Zurich-based company has been working for Mammut, Suva and Swisscom, among others, for four years.

Reinforcement for Radiotele

Three new employees have joined Radiotele's TV team. Marco Josi, Chantal Arnold, and Viola Schnüriger are the newest additions to Radiotele.

 Radiotele is strengthening its product management, sales and media planning departments with three new employees. Marco Josi will join the TV team as a product manager on June 1. Josi already worked in product management at Radiotele from 2000 to 2006. Chantal Arnol has been working in TV sales since mid-April. She has worked in radio sales at Radiotele for four years. Viola Schnüriger has also been working in media planning since April, the company writes in a press release. She has worked at Optimedia in the electronic media unit for the last six years.

Oehen responsible for PR at investment companies

Victory Industriebeteiligung has entrusted Oehen PR with managing Victory’s media relations. Effective immediately, Oehen will serve as the company’s spokesperson and coordinate all media inquiries for Victory. In addition, Oehen will advise the company on all aspects of public relations as well as its PR strategy.

 Victory Industriebeteiligung entrusts Oehen PR with the Victory media office. Effective immediately, Oehen will assume the role of spokesperson and coordinate all media inquiries for Victory. In addition, Oehen advises the company in all PR areas as well as in PR strategy. Victory Industriebeteiligung, with investments in OC Oerlikon and M+W Zander, is one of Europe's leading industrial investment companies and is based in Vienna. Its goal as a strategic investor is to establish a globally active high-technology conglomerate in the field of mechanical and plant engineering.
Oehen PR advises companies listed in London, Zurich, Dubai, Frankfurt and Scandinavia with interests in Switzerland, Austria and Germany. The focus of the owner-managed consulting activities is on classic media relations, corporate communications issues, networking and the political representation of interests in the Canton of Zurich and at the federal level.
Stephan Oehen was a PR consultant, CCO and in the last three years Managing Partner at Klaus J.Stöhlker from 1997 to 2006. In 2006, he founded Oehen PR. The company is based in Zollikon and now employs 6 people.

Three new mandates for Mediascope

Mediascope, a communications firm specializing in media interactions, has secured three new accounts.

 Mediascope, the media relations and commercial communications company founded in November 2006, has already won three mandates. The budget wins come from the entertainment, media agency and healthcare sectors, according to a company press release. For the company's Managing Director, Raymond Lüdi, this is a sign that companies are increasingly relying on interdisciplinary consulting and qualified teams.  
Mediascope provides services in the field of commercial communication and specializes in optimizing the communication mix of companies.

Klaus J. Stöhlker rejuvenates the Board of Directors

Klaus J. Stöhlker is taking the final step in the generational transition. Fidel Stöhlker is taking over the role of Delegate of the Board of Directors from the company’s founder, Klaus J. Stöhlker.

 Fidel Stöhlker is taking over the position of Delegate of the Board of Directors from his father. He will assume this role on May 22, as the company writes in a press release. Fidel Stöhlker will share the management of the company with his brother Raoul Stöhlker. Klaus J. Stöhlker will remain associated with the company as a consultant. Paula Stöhlker-Vogel was re-elected as Chairwoman of the Board of Directors. The management consultancy is celebrating its 25th anniversary this year.

Fewer advertisements in April

In April, the Swiss press had fewer pages of advertising to fill. Compared with the same month last year, the total volume declined by 7.3 percent in francs.

 The Swiss press was less able to fill its advertising pages in April. Compared to the same month last year, the total volume fell by 7.3 percent in franc terms. As the news agency SDA writes in a press release, the decline in commercial advertising was responsible for this. Income from commercial advertisements in the daily and regional weekly press fell by 8.3 percent. On the other hand, job advertisements increased by 2 percent. The Sunday press fared worse, with an overall drop of 8.3 percent. On the other hand, the financial and business press was slightly more successful in April. It increased by 20.1 percent. The volume of the general press was slightly lower but up 11.2% on the previous year. In the specialty and trade press, the statisticians were guided by the page volume. These filled 3.6 percent fewer pages in April, while the volume of advertisements in the specialist press fell by four percent.

Last but not least: Cars in the West also like to burn

Time and again, we hear about unintentional accidents and deaths of journalists in the media world. So far, however, the West has remained more or less unharmed. Until Tuesday night, when the car of Bild's editor-in-chief began to glow.

 The car of the editor-in-chief of Bild Zeitung began to burn brightly on Tuesday night, writes the news agency SDA in a report. Unknown persons had placed an incendiary device on the rear left tire. There was considerable damage to the vehicle. The police does not exclude a political background. Is thus the freedom of opinion also in the west more and more exposed to the danger not to lean too far out of the window? Or is this just an arson attack in connection with the G8 summit? Or maybe the car was just in the wrong place at the wrong time? Whatever the reason, Bild itself likes to be counted among the arsonists. Perhaps Kai Diekmann will learn from this in the future to extinguish fires with his Bild rather than to start them.

EWL with new website

EWL, Lucerne's energy and water utility, has launched a new website. The communications agency Nextage was responsible for the new site.

 The Lucerne-based energy and water supply company EWL presents a new website. It replaces the website that was launched in 2001 when the company became independent. The new website has been adapted to both the changes in the company and the changes in technology, the company writes in a press release. Nextage created the new website for EWL. Thanks to the uncomplicated and creative collaboration between EWL and Nextage, it was possible to design a very appealing site that complements EWL's new appearance and guides visitors quickly to the desired content.
With the new website, EWL is introducing a unique homepage for the energy sector with product families that are tailored to customer needs. For example, under "cooking" you will find two options for cooking with natural gas or electricity - but not a cooking course. Under "Protect the environment" you will find various types of renewable energy - but not an environmental protection organization. Nevertheless, the targeted user still has the option of directly accessing electricity, natural gas, water, telecommunications, heat contracting, installations or energy advice.

The new formats at SF will remain

In its latest issue, the TV and movie magazine *Tele* takes a close look at the seven original productions that Swiss Television has launched since February.

 In its latest issue, the television and cinema magazine Tele takes a close look at the seven in-house productions that Swiss television has launched since February, writes the magazine in a press release. Röbi Koller's "Happy Day" is very promising, "SF bi de Lüt" is a little on the good side and the "Quer" successor format "Leben live" is rated as the biggest construction site. As the TV magazine learned in an interview with the editor-in-chief of Swiss Television, Ueli Haldimann, none of the programs are in danger of ending. Of course, television is working on the programs. None of the formats had really failed, so it would be wrong to cancel one of them. Haldimann told Tele.

Four rings continue to sponsor the Zurich Film Festival

Audi is extending its sponsorship of the Zurich Film Festival. The automaker has been the festival’s main sponsor since 2006, and Audi is now extending its commitment for another two years.

 The still young Zurich Film Festival has extended its partnership with Audi by two years. The main sponsor would like to support the film festival for another two years. According to a statement from the car brand, Audi will once again be the exclusive partner of the opening night this year, in addition to its traditional sponsorship services. Audi will also provide a limousine service for VIPs on the opening and closing days and support the festival management with emergency vehicles for the entire duration of the event.  
The Zurich Film Festival takes place from September 27 to October 7.

Goldbach Media plans IPO

Goldbach Media's general meeting approved the advertising agency's initial public offering. In addition to the existing members, the meeting elected three new members to the board of directors.

 Goldbach Media, which is active in the advertising marketing of private electronic, interactive and mobile media in Switzerland with the companies Ip Multimedia, Adlink, Activemobile and Game Mediarep, is planning to go public. According to a press release issued by the company, Goldbach Media has met the requirements for this. The Board of Directors now has authorized capital with a nominal value of CHF 2.5 million. The Annual General Meeting has approved this proposal. Bank Vontobel is playing a leading role in the IPO. In addition to the existing members, the Annual General Meeting elected Bruno Widmer, Patrick Eberle and Michael Scheeren to the Board of Directors. Bruno Widmer will take over as Chairman of the Board of Directors.

Publitest gets new managing director

Lukas Zihlmann will head Publitest from June 1. Zihlmann takes over the management from Peter Strub.

As of June 1, Publitest will have a new Managing Director in Lukas Zihlmann. The market research institute is part of the Wirz Group. Previously, the CEO of Wirz, Peter Strub, was in charge of Publitest's business. Zihlmann has been Managing Director of advertising statistics company Media Focus since July 2002. He previously held various positions at Weka Verlag, most recently as Head of Sales and Member of the Executive Board. In a press release issued on Monday, Zihlmann writes that Publitest is to become a preferred address for marketing, media and communications research. Publitest wants to impress with its specialist knowledge and be innovative and close to its customers.
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