Arthouse virtually revamped by Brandnew
Zurich's arthouse cinemas now have a visually and functionally revamped website. The new website was created in collaboration with Brandnew, the specialists for integrated communication from Zurich.
Zurich's arthouse cinemas now have a visually and functionally revamped website. The new website was created in collaboration with Brandnew, the specialists for integrated communication from Zurich.
The site has been completely overhauled in terms of both design and technical functionality. An online ticket system for all Zurich art-house cinemas is now available to surfing movie buffs. Visitors to the site can find out about available seats in the virtual movie theater and then buy and print their tickets online in just three simple steps. Brandnew created a modern, understated look for the redesign. The aim was to give the website a clear and simple page and navigation structure. A well-thought-out structure and self-explanatory navigation create optimum user-friendliness. "From the outset, the aim was to define a discreet design. The aim was to give the films in general and the Arthouse brand in particular as much space as possible," says Isabelle Breu, co-owner of Brandnew, looking back on the concept phase of the project in the corresponding press release.
The site has been completely overhauled in terms of both design and technical functionality. An online ticket system for all Zurich art-house cinemas is now available to surfing movie buffs. Visitors to the site can find out about available seats in the virtual movie theater and then buy and print their tickets online in just three simple steps. Brandnew created a modern, understated look for the redesign. The aim was to give the website a clear and simple page and navigation structure. A well-thought-out structure and self-explanatory navigation create optimum user-friendliness. "From the outset, the aim was to define a discreet design. The aim was to give the films in general and the Arthouse brand in particular as much space as possible," says Isabelle Breu, co-owner of Brandnew, looking back on the concept phase of the project in the corresponding press release.
