Euro RSCG Zurich has designed and realized a print campaign for SBB Cargo that focuses on the performance of the rail transport company. Four different advertisements appear throughout Switzerland. Catchy images are intended to emphasize the advantages of SBB Cargo: A comprehensive network, absolute reliability and flexibility. Whether transporting goods at night for major distributors such as Migros or accompanying Circus Knie on its Swiss tour, the advertisements communicate that SBB Cargo has the right transport solution for everyone. The campaign can be seen in various national newspapers and magazines until the end of June.

 NZZ Online is now offering its advertising customers the opportunity to place their TV commercials as videos on NZZ Online. The advertising videos can also be booked with a button or as a rectangle on the front page and in the sub-sections of NZZ Online. The NZZ media release from Friday also refers to the technical finesse of the new offer: "A Flash player offers the 'large view' function with 'mouse-over'." In addition, users can activate the volume themselves in the control bar. As NZZ Online is heavily used during office hours, the video initially runs without sound when the page is called up. The media budget is based on a CPM, which is indexed with a click or video retrieval rate. The implementation was carried out in collaboration with the companies Solutionpark and Unitec. Sunrise is the first to use the new online offer on the front page of the NZZ portal with its current TV commercial.

Swiss Television (SF) has received the BDA World Gold Award in the "In-House Program Promotion" category for its clip for the 2006 Football World Cup in New York. The commercial was shown before the World Cup broadcasts and was accompanied by the Baschi song "Bring en hei". The clip received the bronze award in both the "Sports Program Promotion" and "Directing" categories, as SF announced on Friday. The Promax/BDA Awards were presented in New York from June 12 to 14.

 The Locarno International Film Festival is taking place for the 60th time from August 1 to 11. Reason enough for Swiss television to celebrate on all channels over the next few months. In June, July and August, the three national SRG SSR Idée Suisse television channels will broadcast around forty films from all genres that have helped shape the history of the festival. As the television company writes in a press release, these include winners of the Audience Award such as "The Full Monty" and "The Syrian Bride", as well as international box office hits such as "The Bourne Identity" and Tim Burton's "The Planet of the Apes". The program also includes numerous films that have won awards at the festival in recent years, including the feature film "Das Fräulein", which will be shown on television for the first time. Swiss director Andrea Staka won the Golden Leopard last year with this highly acclaimed work.

 The exclusive group of Swiss bike couriers is getting its own magazine with Fahrradkuriere.ch. The website of the same name already provides information about sporting and social events in the courier industry, and from June 23 the small-format print magazine will also be available. As the SDA announced on Friday, the magazine was developed by Velokurier and former Zurich cantonal councillor Roland Munz, who also acts as editor. He is supported by a five-strong editorial team and a regional editorial team from western Switzerland. In the first issue, the magazine will report on everyday courier life in Riga, the US championships and tips and tricks from the workshop. In addition, an alleycat report, photo pages and short news items from the western Swiss scene will entice readers, as announced on Fahrradkurier.ch. The magazine will be launched quarterly, but a change of frequency is already planned for next year: from 2008, Fahrradkuriere.ch will be published bi-monthly.

 The Publicitas Index rose by 0.2 points to 96.2 points last month, although May saw one fewer issue compared to the same month last year. It measures the development of advertising expenditure in the Swiss daily press. Job advertisements in particular have increased: the relevant index moved from 174.0 to 176.4 points. According to Publicitas, this means that job advertisements are cushioning the effects of the lack of expenditure and the reduction in volume in the other advertising categories. Occasional advertisements also recorded another increase thanks to financial and political advertisements.
In contrast, there was a decline in commercial advertisements: Although the local market showed healthy growth, national customers remained cautious, according to the press release.
Publicitas attributes this development mainly to the lack of investment by telecommunications companies and the tourism industry. The index for real estate advertisements also declined slightly, falling from 95.7 to 95.4 points.

 At the Annual General Meeting of the Valais media group Rhône Media, Chairman of the Board of Directors Jean-Marie Fournier was not re-elected. Fournier's undoing was apparently that he had already announced his resignation but then stood for re-election. The Board members Hildebrand de Riedmatten, Maurice Tornay, Jean-Marie Bringhen and Antonin Gross were re-elected and now share the chairmanship between them. Edipresse, which holds a 37.5 percent stake in Rhône Media, was particularly displeased by Fournier's fickleness. The non-reappointment was a matter of principle, SDA quotes from an Edipresse communiqué. The rebuff had nothing to do with the person. In contrast, the spurned candidate claims that Edipresse was well aware that he was standing for re-election. Fournier suspects that Edipresse's intention to take control of Rhône Media's most important product, Le Nouvelliste, was behind his dismissal. Fournier, who owns 20 percent of the shares in Rhône Media, has already announced his intention to fight back.

 The Audience Council was unusually critical of the new formats on Swiss television. Only "Start up" and the new radio program "Wissenschaft DRS 2" were met with complete satisfaction. In particular, the Friday evening show "Leben live", which replaced "Quer", found little favor. The Council believes that the aim of dealing with current social issues relating to living together is fulfilled. However, the structure of the show seemed arbitrary and the celebrity segment was simply "inappropriate". Overall, "Leben live" lacked the depth for a critical program and the lightness for a magazine.
SF bi de Lüt" also failed: Although informative and varied, the question arose as to whether the topic provided enough material for twelve episodes. The Audience Council did not hold back with its criticism of "Einstein" either: the educational claim was not fulfilled. A knowledge program should educate, not entertain; more background information and scientific commentary would be desirable. The verdict on the new Saturday evening show "Happy Day" was only slightly better: entertainment that is suitable for the majority, but not particularly original and presented in a long-winded manner.
Start up has taken off "The docu-soap "Start up - the path to your own company" is "entertaining and informative". According to a press release issued by the Public Council on Friday, the show illustrates economic relationships in a comprehensible, understandable and, above all, exemplary manner. The new radio program "Wissenschaft DRS 2" was also presented with flowers. It is "simple, factual and understandable", its presentation "straightforward and credible" and the moderation "competent and audience-oriented".

The annual advertising festival kicks off in Cannes on Sunday. *Die Werbewoche* asked Swiss advertising professionals how they assess the Swiss entries’ chances. Markus Ruf, who is staying home, explains why he isn’t traveling to the Côte d’Azur, the criteria his agency Ruf Lanz used to submit entries, and who he thinks will take home the lion’s share of the Swiss awards. Werbewoche: No one from your agency, Ruf Lanz, is traveling to Cannes—why not? Markus Ruf: Because we have two exciting presentations that couldn’t be rescheduled. Fortunately, Cinecom will be bringing the winning entries back to Switzerland for an exhibition afterward. We’ll be taking full advantage of that opportunity.
WW: What entries did you submit? Ruf: We’re very selective about what we send to Cannes. It has to be not only creatively outstanding, but also understandable to an international jury. Anything that requires an explanation due to its local context or cultural background stays home. However, we did submit, for example, the «Letters of Application» for Radio Energy Zurich—which have already won multiple international awards—in which superstars like Madonna and Snoop Dogg applied for sales jobs at Swiss companies. Or the radio spots featuring George W. Bush for Sport Factory Outlet, which show that it’s worth protecting your head with a bike helmet.
WW: What are the Swiss chances? Ruf: Cannes is unpredictable. Still, here’s a quick prediction: Eight Lions for Switzerland, with the lion’s share going to the advertising agency Walker this year.
WW: What does Cannes have to offer the advertising world? Ruf: Lots of work that you would have loved to do yourself.

As part of a partnership with the wine merchant Albert Reichmuth, users can now order wine on NZZ Online. Following the dietary aid offensive and the creation of a student portal, NZZ Online is trying to attract a new, oenologically enthusiastic target group.NZZ Online readers are now granted a 10 percent discount on all tasting packages from the Albert Reichmuth wine house. The introductory offer comprises six different bottles and, according to the press release, is intended as a journey of discovery through different wine worlds. In addition, Albert Reichmuth offers extensive information on all aspects of wine.

 
Matthias Mäder will take over the management of Prospective Media Services from July 1. The previous Managing Director Matthias Zimmermann, who is co-founder and co-owner of the company, will continue to take care of the strategic direction as Chairman of the Board of Directors. Matthias Mäder joined the company on January 1, 2007 as Head of Customer Consulting and Scheduling. His main focus will be on the further development of the e-dispatching tool and personal customer care. Mäder previously worked for Adecco and Tamedia Stellenmarkt.
Prospective Media Services is an agency for multimedia consulting and placement of job advertisements. According to a press release, it increased its turnover in the first five months by 75 percent year-on-year from CHF 7.1 million to CHF 12.4 million. The company expects total sales of around CHF 30 million for 2007.

Since the beginning of June, the French television channel M6 has also been available in Geneva and Lausanne with a Swiss advertising window. Thanks to this decision, IP Multimedia can now offer the advertising industry coverage of almost one million French-speaking Swiss. Five years after the launch of the Swiss advertising window on M6, it has been reaching the city of Geneva since March 1 and Lausanne since July 4. According to the press release, this means that almost 500,000 French-speaking Swiss between the ages of 15 and 49 can now be reached.
IP Multimedia is pleased to be able to offer the Swiss advertising industry increased reach and is adjusting its prices accordingly as of July 1, 2007.