The photos of Herbert Grönemeyer's girlfriend may no longer be published following a ruling by the German Federal Supreme Court. As the news agency SDA writes in a report, the court has banned the magazine Bunte from publishing pictures of the Zurich woman. She did not have to accept reporting on her privacy. Bunte published pictures showing the couple in a café in Rome and strolling in a pedestrian zone. For the Federal Court of Justice, this was a recognizably private situation that had no connection to a historical event. As the pictures were not a contribution of general interest or information about a historical event, they were not allowed to appear in Bunte. The only question is whether this ruling has any effect on photos of celebrities and their appendages in general? After all, photos of children and girlfriends of stars are not really of general interest and stars themselves are not really historical events.

Grey has launched the national campaign for the new Sony Cyber-shot. With this communication package, Sony aims to further expand its market leadership. Based on a strategy that applies to Europe, Grey has developed a new and independent campaign, the agency writes in a press release. This was adapted to the special market situation in Switzerland - a larger proportion of expensive devices, a more design- and lifestyle-oriented target audience. Unlike the usual advertising for cameras, which focuses on the subject, the Sony Cyber-shot poster campaign changes the perspective by 180 degrees. The focus is not on the photographed object, but on the photographer from the subject. The headline "For the pictures of your life" is intended to be both a promise of quality and a campaign slogan.

 The German Cartel Office suspects anti-competitive collusion between Pro7Sat1 and RTL. As reported by the news agency SDA, the German Cartel Office has had the subsidiaries of RTL and Pro7Sat1 responsible for marketing searched. The reason for this is the suspicion of illegal agreements between the companies under competition law. The Cartel Office suspects that Sevenonemedia and the marketing company IP, which belongs to RTL, granted their customers such high discounts that smaller providers were no longer able to compete. The Cartel Office estimates the combined market share of IP and Sevenonemedia at 80 percent.

The Startbahnwest agency is designing a poster series for the Rathaus Apotheke in Wettingen for the second time. According to the press release, the series has helped the pharmacy to become known beyond the village boundaries. In 2006, Startbahnwest developed the first poster series for the Rathaus Apotheke in Wettingen. The successful collaboration paid off, which is why the pharmacy asked the agency for another series. The motifs address problems appropriate to the time of year. Three solutions are always offered - two of the alternatives are rather absurd, the third and best of course comes from the Rathaus Apotheke.

 Yahoo has been lagging behind Google for some time, and a new boss is now set to change that. Co-founder Jerry Yang is taking over from Terry Semel. Jerry Yang founded Yahoo together with David Filo in 1994. For years, Yahoo was the leading search engine on the Internet, but then Google came, saw and won. For the shareholders, CEO Terry Semel acted wrongly and they accused him of not having found a recipe against Google. As the news agency SDA writes in a report, Google has a market share of 49.7 percent of Internet search queries in the USA, with Yahoo trailing in second place with 26.8 percent. Even if it is a huge challenge, he is ready, announced the new boss Yang. Yang has always played a key role in the company since its foundation. In his opinion, there are no plans to sell Yahoo.

Andreas Widmer, CEO of Wunderman and CEO of Futurecom interactive, was a member of the jury in the "Direct" category in Cannes. He reveals what is decisive for the jury match, why the presentation has to be as good as the campaign and how the DM category has developed. This year, I had the honor of helping to decide the winners of the Cannes Direct Lions for the second time as a Swiss: As one of 30 jury members from all over the world, I was able to spend 5 days (and sometimes nights) marathoning through 1689 submissions from 80 countries. My personal conclusion:
Even though it should be obvious, being among the best in Cannes does not primarily mean having submitted a particularly effective work. Creativity is what counts first and foremost in the awarding of prizes - which, of course, usually automatically contributes to the success of a work in terms of impact. However, the focus is primarily on the creative idea and not on the response generated.
The best works all had one thing in common: they did not buy the favor of the target group, but won it through attractive and relevant content. They were so irresistible that the viewer wanted to see the commercial form of communication. Vive la Creativité.
Creativity, however, was crucial for a second match: the way in which the work is submitted has become even more important if it is to stand up to global comparison. We had to painfully realize this ourselves. Or to put it another way: submitting a good work on the familiar presentation board is no longer enough in Cannes. A campaign for the campaign helps, and a submission film has the potential to make the difference between getting in and getting out.
Another development worth mentioning concerns the Direct discipline itself: It has once again changed massively in Cannes; one could almost speak of a convergence of disciplines. On the one hand, this development is hugely exciting for agencies: everything is DM. On the other hand, the blending is likely to lead to a dilution of the category, which is something to keep a close eye on.
You will find the full article in the next issue of Werbewoche. Andreas Widmer reveals what you need to know as a submitter to be successful. On newsstands or in your letterbox from Thursday.

 The scramble for the American Dow Jones publishing house continues (see: ). Now Pearson CEO Scardino is trying to outbid Murdoch for the Wall Street Journal with a counter offer. As part of Murdoch's media group News Corp., the business newspaper could become a strong competitor for the Financial Times, which belongs to the British media group Pearson. According to the Frankfurter Allgemeine Zeitung, Scardino was in New York last week to find partners for the takeover. Apparently, she is in talks with General Electric and its media division NBC Universal. In addition to the Financial Times, Pearson's newspaper business includes a stake in the Economist and the French business newspaper Les Echos, which the British publisher is considering selling, according to a report by the news agency SDA. The publishing group does most of its business with school and specialist books, as well as Penguin Publishing.

 At the Lions Awards in the "Promo" category on Monday evening, the Helvetic participants were unlucky. The nominees were Draftfcb/Lowe and Ruf Lanz. The Grand Prix went to the New Zealand agency TBWA/WHYBIN Auckland for Adidas with the "Bonded by Blood" campaign.

 The most successful category for the Swiss at this year's advertising festival in Cannes was Outdoor: the jury awarded 22 nominations. The Zurich agency Walker was shortlisted eleven times for Amnesty International. Publicis was nominated three times for Stalder&Moser and once for Sportplausch Wider. Two places go to McCann Erickson Geneva for the flower store Fantasia. One nomination each went to Jung von Matt/Limmat for Mini, Ruf Lanz for Airport Outlet Zurich, Hochspannung for Lotos, Advico Young & Rubicam for Head Snowboards and Draftfcb/Lowe for Greenpeace Switzerland.

PWC's new national campaign focuses on the company's culture of asking questions. The advertising agency Festland is responsible for the "Good People - Good Questions" campaign.PWC's new brand campaign was launched in mid-June. Under the motto "Good People - Good Questions", it is intended to show, according to a press release, that the people at PWC not only think and act professionally, but also think about the fundamental aspects of their services and question topics holistically.
The brand campaign appears in the national business and Sunday press and shows PWC employees at a moment when they are dealing with an unusual issue. The topics of these questions are varied and cover tasks ranging from auditing, tax and legal advice to business consulting. The campaign kicks off with six advertisements, with more to follow after the summer vacation.

 The jurors at the 54th Cannes Advertising Festival have announced the first shortlist placements. Two Swiss agencies made it in the "Direct" category: Lowe/Draftfcb is nominated for Artesanos Camiseros, Spillmann/Felser/Leo Burnett for Switzerland Tourism.

 The Lions in the "Direct" category were awarded in Cannes on Monday evening. Two Swiss agencies were delighted to receive a total of three awards. Draftfcb/Lowe won with its work for Artesanos Camiseros: the agency picked up a Silver Lion in the "Clothing Footwear & Accessories" sub-category and a Bronze Award in the "Alternative Media" sub-category. Spillmann/Felser/Leo Burnett took home a Bronze Lion for Switzerland Tourism in the sub-category "Traffic Building".