Watches The new Oris TT3 Chronograph impresses not only with its titanium case or the high-tech precision of its movement, but now also with a fast-paced online campaign by Matter & Gretener. It includes banners in various formats and is being used internationally.

Logistics SBB Cargo and Euro RSCG Zurich remain on the road to success with a new performance campaign. In 2007, SBB Cargo will continue to focus on continuity and performance. In its latest print campaign, the Euro RSCG agency is also continuing along this successful path. In a total of four different advertisement subjects, Frank Bodin and his team are working on the national market for SBB Cargo and demonstrating the advantages of the service provider in memorable images: SBB Cargo offers a nationwide network, absolute reliability and great flexibility. The subjects attract attention with the eye-catching visualization of well-known reference customers. Whether SBB Cargo carries out night transportation for major distributors such as Migros or accompanies Circus Knie on its Swiss tour: SBB Cargo has the right transport solution for everyone. The campaign can be seen in various national newspapers and magazines until the end of June.
Andreas Panzeri

DAB The Federal Council wants to license at least eight digital private radio stations before the summer vacations. The problem is that they want to broadcast in a different standard to SRG SSR.DAB digital radio may be slow to catch on, but it is on the rise. The Department of the Environment, Transport, Energy and Communications (DETEC) has identified the widest possible variety of programs as one of the most important prerequisites for wider acceptance among radio listeners. This is why it gave the green light for a second layer last year. This is because DAB is technically designed in such a way that ten to twelve channels are always broadcast in a bundled package, known as a layer. SRG SSR already broadcasts eleven of its radio stations throughout Switzerland in the first layer. The second layer will now also include private broadcasters. SRG SSR would like to have two of the ten or so additional channels: Schweizer Radio DRS has submitted a project for a news channel with quarter-hourly news, and an English-language channel called World Radio Switzerland is to be created under the leadership of Radio Suisse Romande. A total of 18 private parties have applied for the remaining eight channels, including the major publishing houses. Ringier, for example, wants to broadcast classical music and business news with Cash classics, and the local radio stations belonging to the NZZ Group are planning a joint entertainment program with Radio.ch.
The projects also include DJ and youth radio stations, programs previously only broadcast via cable such as Eviva and a joint project of local radio stations in the mountain regions called Swiss Mountain Holiday Radio.
Conflicting interestsWhen the tender was issued last year, DETEC announced that the concessions would be awarded this spring. But they have still not been issued. This is because technical developments have thrown a spanner in the works. With new compression processes, it would now be possible to broadcast over twenty channels in one layer - theoretically all 18 channels for which an application has been submitted would be possible. The crux of the matter is that the new process, which is called DABplus, cannot be received with existing DAB receivers. This would not be a problem for private broadcasters. They are interested in those listeners who will only buy a new receiver when the private broadcasters go on air. That is why they are vehemently in favor of the new procedure.
For SRG SSR, however, DABplus is a problem. It is true that new devices can also receive programs broadcast in the previous standard. But the planned news program and World Radio could not be received by those who already have a DAB receiver. SRG SSR would have the option of moving two existing stations from the first layer, which will continue to be broadcast using the conventional method, to the second layer and placing its two new stations in the first layer. The private broadcasters would like to prevent this. They fear for the attractiveness of the overall package in the new layer if SRG SSR only places "slow sellers" there and can broadcast the two attractive new offerings in the existing layer.
The Federal Council decides which technical standard the private broadcasters may use and on which layer the two new SRG channels will ultimately be broadcast. It can specify this in the licenses.
According to DETEC spokesperson André Simonazzi, the decision will be made before the summer vacation.
Adrian Scherrer

 The Outdoor Awards ceremony took place on Tuesday evening. Walker won the «Gold Campaign Lion» award for Amnesty International. Draftfcb/Lowe took home a Bronze Lion for Greenpeace.

 The latest study by the Gottlieb Duttweiler Institute looks at consumer behavior. In the "Trust 2.0" study, the institute used a representative survey to examine consumer behavior and attitudes. The representative survey conducted by the Gottlieb Duttweiler Institute as part of this study showed that experts, specialists and independent organizations such as Stiftung Warentest continue to enjoy a high level of credibility - alongside family and friends. The summary of the study also shows that consumers are increasingly turning to new sources of information. The Internet, with its forums, social networks and price comparison services, plays an important role in decision-making. In contrast, traditional sources, manufacturer information, advertising and guidebook publications are among the losers, as are the media. Although respondents still have a high level of general trust in the media, they only play a marginal role when it comes to concrete decision-making. Trust in retailers and manufacturers has also declined. Consumers no longer believe that providers are interested in individual customers. Instead, they seek advice and information from other customers. An analysis of this interaction is essential for future marketing systems.

 Mindlab, one of the leading providers of web controlling and customer targeting solutions, is expanding its activities in Switzerland with a representative office in Zurich. Mindlab is already working with Swiss customers, including Smart. The new branch in Zurich is the company's second international location after London. In the longer term, the company would also like to set up offices in Frankfurt and Vienna. The Swiss office will be managed by Richard Hilbert. According to a Mindlab press release, Hilbert has many years of experience as a manager and led the European expansion of a leading Swiss mobile operator for ten years. Since 1997, he has worked as an independent entrepreneur and consultant for companies in the IT and telecommunications sector.
Mindlabs' Netmind software solution enables companies to better tailor their Internet presence to their target groups and address website visitors in a more targeted manner, as the company writes in a press release.

The International Advertising Association IAA has a new corporate identity. The change affects all communication platforms as well as a relaunch of the website. As global president Joseph Ghossoub writes in a press release, the new identity is both refreshing and contemporary. The new slogan - Inspiring Excellence in Communications Worldwide - fits perfectly with the desire to move forward together with the industry. The agency responsible for the new corporate identity is Y&R in Dubai under the guidance of IAA Vice President Sharif Abu Khadra.

 The National Council has now agreed with the Council of States on press subsidies. The Confederation will now only reduce postal rates for regional and local newspapers and for smaller member press. The National Council agrees to support only regional and local newspapers. However, it would like to use CHF 60 million instead of CHF 30 million for indirect press subsidies. With this decision, the National Council has dropped the decision made a week ago, which would have granted preferential prices to all newspapers. As the SDA writes in a press release, the National Council has adapted to the concept of the Council of States, which did not want a watering can for large publishers. According to this decision, only regional and local newspapers with a circulation of up to 40,000 and member papers of non-profit organizations with a circulation of up to 300,000 can benefit from the postal tax reduction.
The only area in which the National Council did not accommodate the small chamber was the amount of federal aid. It doubled this from CHF 20 million to CHF 40 million for the regional and local press and from CHF 10 million to CHF 20 million for the member press.
These changes will now go back to the Council of States. If the Council of States sticks to its concept, an agreement conference will be required.

 On Tuesday, the jurors in Cannes announced the shortlist for the "Cyber" category. No Swiss agency made it among the nominees. The "Cyber" category honors websites and online advertising. The awards ceremony will take place on Wednesday.

 The international advertising festival in Cannes got off to a good start for the Swiss. Advertising Week spoke to the winners. Pius Walker tells us when he found out about his gold win. Kurt Schmid from Lowe explains that the awards are a good omen for his future collaboration with Draftfcb. And Rolf Zimmermann from SFLB emphasizes that creative awards alone are of no use to him. On Tuesday, the first Gold Lion went to Switzerland. The Walker agency also scooped silver. Walker had never been to Cannes before and was therefore standing around a little lost at the airport when, as soon as he switched on his cell phone, the roar of lions reached his ears: gold and silver for the Amnesty International campaign. A wonderful reception on the Côte d'Azur!
A Bronze Lion in the "Direct" category went to Spillmann/Felser/Leo Burnett for Switzerland Tourism on Monday. Rolf Zimmermann, Managing Director of SFLB, told Werbewoche that he had not expected to win the prize. "But our campaign had attracted worldwide attention. It's easier to convince the jury with that than with work that is only known in Switzerland." Zimmermann is particularly pleased that the campaign also generated economic success: the target of increasing overnight stays in Swiss hotels during the World Cup 06 was achieved. "Creative prizes alone are of no use to me. I'm interested in work that brings something commercially. That guarantees orders - which is more important for the agency than an award." However, the jurors in Cannes only judge the creative side. "Of course, it's ideal when a campaign combines both: Creativity and results on the market," says Zimmermann. The award will be accepted by Creative Director Martin Spillmann, who is representing SFLB in Cannes.
Draftfcb/Lowe picked up two Lions for its DM campaign for Artesanos Camiseros on Monday. "We are naturally very pleased about this," Kurt Schmid, CEO of Lowe Switzerland, told Werbewoche. "After all, a Lion is always extraordinary". The agency won bronze and silver for the idea of dressing objects such as trees and fire hydrants with shirts. "The campaign is cheerful. I'm delighted that the jury rewarded a way of bringing a small store to the people," says Schmid.
Schmid himself is not traveling to Cannes: "I've never even been to the festival". His agency is representing Creative Director Keith Loell, who was instrumental in developing the Artesanos-Camiseros idea.
For Schmid, the awards are also a good omen for the continued collaboration with Draftfcb. The two agencies have been linked since last year, but continue to look after their clients independently. According to Schmid, the cooperation has gone very well so far: "It's not just the Lions we've now won that are pleasing, but also the success on the market, such as the Cailler win and the 1818 campaign. We are back again."

Last week, the Mailingtage Awards were presented at the dialog industry trade fair Mailingtage in Nuremberg. The "Jury's Favorite" award was presented for the first time. This went to the Swiss agency am Flughafen. The new award was created because the submitted campaign "Austrian master photographer asks for work asylum at Swiss advertising agencies" did not really fit into one of the three categories, according to a press release from the agency. This is the first time that a Swiss advertising agency has received an award from the user and expert jury. The award-winning campaign had already won gold at the Swiss Dialog Marketing Award and the Austrian Adwin.
Picture: René Eugster, Creative Director of Agentur am Flughafen, with the Mailingtage Award

 In the «Media» category, the Zurich-based advertising agency Walker won one Gold Lion and one Silver Lion for Amnesty International. The award went to the campaign «Not here but now.» The Grand Prix went—as it did in the «Promo» category—to New Zealand: The agencies OMD and TBWA/WHYBIN received the award for ASB Bank.