As of August 1, 2007, Dani Büchi will take over the management of Energy Zürich; he has been head of programming and marketing since the launch of Energy nine years ago and has now also taken over the sales management ad interim. He replaces Jürg Bachmann, who has been managing director for the past four years. In the future, Bachmann will take care of strategic projects in the area of digitalization for Energy Zürich, Ringier and Goldbach Media. Bachmann will also continue to serve as president of the Association of Swiss Private Radio Stations, Ringier spokesman Marco Castellaneta told Werbewoche in response to an inquiry. In order to adapt the company's structures more strongly to the multimedia business, as the media release states, the entire management will be reshuffled; Pascal Frei, previously head of communications, will become head of marketing and also take a seat on the management board. The third member is Hans Knobloch, who, as Head of Content, will take over the areas of radio and website ad interim. In terms of multimedia, Energy is planning, for example, to expand the range of special-interest stations on the website.
At the end of June, DETEC approved the sale of a 51 percent stake in Energy Zürich by Goldbach Media to Ringier. With the station purchase, Ringier wants to secure a 360-degree media package, Castellaneta continued: "The reason for the entry into Zurich is that we want to have a strong presence in Switzerland's most important media center ". 49 percent of the share capital in Energy Zurich will remain in the possession of the French NRJ Group.

 
Various marketing experts talk about Apple's iPhone campaign only in superlatives. For example, Al Ries, marketing expert and chairman of the brand consultancy Ries & Ries in Atlanta, who, according to Cash Daily, describes it as one of the most successful advertising campaigns ever. Especially in terms of the high media presence and the relatively low cost. The combination of cell phone and multimedia device generated more coverage in the run-up to the sale than any other product, Ries continues. In addition, concrete information was only released to the public bit by bit, which further increased interest in the new miracle device.
Ville Heiskanen from Bloomberg agrees with him; he compares the impact of the Apple campaign with that of Ford for the Mustang in 1964 and with that of Microsoft for Windows 95, and he concludes that Apple has probably set new standards.
The costs also seem low compared to the broad impact achieved: Michael Gartenberg, analyst at JupiterResearch, estimates the total cost of the market launch at around 100 million dollars, less than half of what Microsoft invested in its Windows 95 campaign.
Matt Williams, Partner at Martin Agency, sums up the character of the campaign perfectly: Apple is one of those rare brands that can surround a product with an aura of mystery. Apple has also started rumors that have taken on a life of their own.
The official sales figures will show whether the product will be as successful as its campaign. Al Ries, who is so positive about the campaign, is rather pessimistic here; convergence devices have a long history of failure. Or as one blogger put it more concretely with regard to the iPhone: "An expensive cell phone with a lousy keyboard, and an expensive iPod with too little storage space.

A star photographer (or photo goddess) takes a portrait of the Queen, the Queen shoots the star photographer in the mouth, the TV station twists the former's words around in her mouth and snips the truth, whereupon the TV station has to apologize to the Queen and the photo goddess. This happens when Annie Leibovitz photographs the Queen and the BBC reports on it. For most television stations, it would be everyday life. Or even a successful teaser. For the (former) super-uber-mega prestige broadcaster BBC, the almost unattainable benchmark for journalists around the world, it is, as more secular media around the world happily report, only one thing: embarrassing. In Corpus Delicti, a promotional clip for a documentary broadcast several times on the BBC, clever editing is used to suggest that the Queen stormed out of the photo shoot with American photographer Annie Leibovitz - at least as noble as the Queen in her field and as supernatural as the BBC - in a rage and in full regalia. Leibovitz had enraged the Queen by demanding that she remove her crown. Senior representatives of the broadcaster had to concede on Thursday that this was not quite true. Sorry. The Queen had not broken off the photo session prematurely, but had denied the photographer's well-intentioned suggestion in an unusually brusque manner and had not even let her finish the sentence. Nobody knows exactly why the Queen left the room so angrily after her work was done. The critics know best what the pictures are like, but they are not unanimous: while a columnist for the New York Times described the Queen as having the personality of a wooden figure, a British colleague was relieved that Leibovitz, who is known for her provocative poses, portrayed the Queen in a classic way and not "in the bathtub or break-dancing".

 Radio Basilisk founder Christian Heeb is aiming for an FM radio license in German-speaking Switzerland. His plan: a high-quality, information-heavy program that clearly distinguishes itself from pure entertainment for a younger audience.  
In order to put these plans into practice, the radio veteran has founded the public limited company Medien für Erwachsene (MFE). As the SDA writes in a press release on Thursday, the company's purpose is formulated rather vaguely as the "development and operation of platforms in the media and communications sector with a high quality of journalistic provision for adult users". The reference to adults does not in any way indicate any kind of dirty content, as the SDA goes on to say, but primarily serves to differentiate the company from pure entertainment channels, which find a largely young audience.
 
According to the communiqué, MFE is not targeting a local but a regional language station in the new tender for radio and TV licenses announced by the Federal Council. A participation in or takeover of an existing station is also not ruled out. It remains unclear whether this refers to Radio Basilisk, co-founded by Heeb, which Tamedia will have to sell following the purchase of Espace. Similarly, no figures have been published on the station's future financial requirements. As the SDA writes, it is currently only certain that the offices have been occupied and that the company's shares have been fully paid up. Former Ringier TV boss Hans Jürg "Fibo" Deutsch is also involved in the project as a board member, as is Franz C. Widmer, who is retiring as editor-in-chief of the Basellandschaftliche Zeitung at the end of the year.

 A representative survey commissioned by the TV guide TV Movie shows that Germans have little interest in additional digital channels. 90 percent of those surveyed stated that they did not want to receive any more channels. The study also revealed glaring gaps in the knowledge of the German population with regard to digital offerings. As reported by Werben & Verkaufen, one in four respondents thought that the range of services was already too confusing. In contrast, only eight percent of the 1,004 viewers aged 14 and over surveyed wanted an even broader offering. The survey also showed that only a few viewers are aware of digital TV: 68% knew that it is a transmission standard for television broadcasts, a full six percent believed it was a new channel and eleven percent were convinced that digital programs by definition are chargeable. And many of those who are already supplied with digital TV are still unaware of their good fortune: although 34% of German television households are supplied with digital TV, only 26% stated that they can watch digital TV.

 
This Sunday, June 15, Viva Switzerland will be launching its latest in-house production "Swiss.Space.Talk", which will focus on the local music scene. The first guest on the half-hour talk show is successful DJ Sir Colin. Viva already only shows Swiss video clips every day between 7.00 and 8.00 pm. Now the music channel is expanding this offer with a weekly talk with the protagonists of the Swiss music scene, as Viva writes in a press release on Thursday. The half-hour talks are a deliberate counterpoint to the 3-minute short interview. For the premiere of the new format next Sunday, Sir Colin will chat with VJ Robin about his single life and his latest video shoot. A week later, presenter Jubaira invites Switzerland's most successful rapper Stress for a chat. Talks with Gimma, Seven, DJ Tatana and Bligg are also planned, according to the station.

 
The Olten-based printing and media company Dietschi wants to upgrade its newspaper printing system to four-color throughout. According to a press release, the publisher of the Oltner Tagblatt and the Oberbaselbieter Zeitung wants to maintain its independence with this investment and meet the requirements of customers, newspaper readers and advertisers by adding two further 8-unit Geoman printing units to the Uniman newspaper press. Dietschi's own newspapers will benefit from the four-color printing capability, but the company also wants to secure more external orders. The focus is on small to medium-sized weekly newspapers with a circulation of 20,000 to 100,000, which can utilize the expanded printing system beyond daily production. The new printing towers should be operational from May 1, 2008.

 The vacancy in the editorial office of the investor magazine Stocks has been quickly filled: Urs Aeberli will take up the post of editor-in-chief with immediate effect. He succeeds Hansjörg Ryser, who abruptly resigned from his position at the end of June and moved to the Invest department of Bilanz (see ). Urs Aeberli has been Deputy Editor-in-Chief since Stocks was founded. Prior to this, the economist was already head of the editorial department at Handelszeitung and editor-in-chief of the specialist magazine Schweizer Versicherung at the Handelszeitung publishing group. Following Ryser's resignation, Aeberli headed the editorial team on an interim basis together with Hans Peter Arnold, supported by editorial coach Peter Balsiger.
Marc Boris Reisner will also join Stocks as deputy editor-in-chief and editor-in-chief as of September 1, 2007. Reisner can look back on many years of experience as managing editor and editor-in-chief at various German publications such as Geldzeitung and Euro am Sonntag and was already a financial columnist at Handelszeitung in 2000 and 2001. Marc Boris Reisner holds a degree in business administration from the University of the Federal Armed Forces in Hamburg.
The Stocks editorial team is completed by Hans Peter Arnold, who has been with the investor magazine since January 2007 and continues to hold the position of Deputy Editor-in-Chief.

 The new free newspaper .ch's trump card over 20 Minuten and Heute has always been delivery to doorsteps. However, according to the Berner Zeitung (BZ), this could now become a sticking point because the new free newspaper does not want to pay a stand rental fee. .ch will be launched in mid-September with a circulation of 425,000 copies. These will not only be distributed in public spaces, but will also be offered in front of building entrances in a total of 35,000 newspaper stands. According to research by BZ, the competitor 20 Minuten pays high rents of up to CHF 500 per year and stand in Bern and up to CHF 600 in the city of Zurich to the landowners for setting up the distribution boxes, depending on the location. In the case of 20 Minuten and Heute, these are mainly the transport companies and various stores and company properties.
However, there are no plans to pay rent to the property owners in front of whose properties the .ch boxes will be installed, writes the BZ. They would merely be "informed in advance". According to the homeowners' association, the owners can indeed demand payment for the location. The initiator of .ch, Sascha Wigdorovits, vows to remove the stands if there are any complaints. And such complaints are certainly conceivable, as many passers-by misuse the stands as litter bins, which could lead to additional costs for property maintenance. And property owners certainly don't do this for free.

Process integration Printing press manufacturer Heidelberg declares war on manual production planning. The working day in most print shops and/or print finishing companies begins with an early morning planning meeting. This is where the day's jobs to be produced are discussed, medium and long-term deadlines are set and entered or marked out on planning boards. Priorities are then defined, which are often overturned during the day ... Missing or insufficient data, delays in data delivery on the part of customers, etc. are everyday problems that printers and subsequently also print finishers or processors are confronted with and which require constant adjustments to schedules.  
Electronic planning Although modern workflow solutions do not allow companies to get to grips with the shifting of deadlines or the problem of last-minute changes, it will probably soon be possible to react better and, above all, faster to the external influences mentioned thanks to the extended range of functions of these systems. But that's not all: if Heidelberger Druckmaschinen AG (Heidelberg) has its way, the manual planning or production planning board will soon become obsolete. The company presented an important piece of the mosaic, or more precisely a component that fits in with its Prinect production workflow system, at an international trade press conference in Switzerland and Liechtenstein in June. Jörg Bauer from Heidelberg presented the new Prinect Scheduler and Prinect Postpress Manager software components (see box), which complement Prinect, to practitioners - the print shop Fotorotar AG, based in Egg in the Zurich Oberland, and BVD Druck+Verlag AG, based in the "Ländle" or Schaan.
 
The Prinect Scheduler discussed by Bauer is an extension of the Heidelberg workflow solution Prinect and is scheduled to be available at the Drupa trade show in June 08. "The Scheduler will enable print shops to plan their print jobs much faster, more flexibly and also more easily," says Bauer, outlining the possibilities of this integrated, electronic production planning system. To ensure this comprehensive overview, the Prinect Scheduler connects to the Prinect Integration System, which provides centralized data management within a print shop based on JDF (Job Definition Format). By means of a central, JDF-based job ticket - which contains information on job identification and the materials used and describes the production route - and JDF routing - the assignment or forwarding of JDF instructions - job-relevant information can already be sent back and forth or retrieved electronically between the work preparation/calculation and production departments.
 
Putting it through its paces At the press event on the subject of "process integration", the first test users should not miss out. The company Fotorotar will soon be using the Prinect Scheduler component developed by Heidelberg as a beta test customer. Fotorotar is a print shop that has been working closely with Heidelberg for a long time and has even helped to develop the system. The most recent example of this cooperation is the field test of the Speedmaster SM 52 with the Anicolor inking unit, which was tested in Egg over an extended period and provided the press manufacturer Heidelberg with important information about its use in practice. The same will now be done in Egg with the Prinect Scheduler and the component will be put through its paces when it is launched in fall 2007. This scheduling tool promises to bring the planning board into the digital age. "All the data recorded/supplied by AVOR can now be used for production," says Managing Director Jürg Konrad. Otto Brunner, also a member of the management team, believes that "thanks to the electronic planning board function, fewer consultations with the customer will be necessary". In addition to the Prinect Integration System and Pressroom Manager, Fotorotar also uses the Prinect Printready prepress solution. The print shop relies on the Swiss product Printplus as its industry software and MIS system.
 
Focus on fast throughput Unlike Fotorotar, BVD uses the Prinect Prinance MIS system from Heidelberg. Peter Göppel, Member of the Management Board, is an enthusiastic user of this industry software: "Service to the customer is when you can provide information about the production status quickly and competently. Prinect with Prinance is a convincing solution." 8500 jobs of various sizes are produced annually in offset and digital printing processes at the Schaan printing and publishing house. This figure illustrates the importance of the AVOR employees' ability to provide information to customers. With the Prinect Postpress Manager, BVD is testing another module that is currently under development and was also announced by Heidelberg at Drupa. The Prinect component, which is geared towards postpress, enables the online connection of Heidelberg postpress machines and thus bidirectional data exchange with a print shop's management information system (MIS) - including the loading of job data directly onto the machine. In return, the Postpress Manager delivers analysis data directly back to the MIS. For Peter Göppel, who introduced himself as a manager interested in business figures and evaluations, the latter in particular should be an argument for continuing to use the Postpress Manager in practice.
 
Conclusion: Scheduler = Networking 2.0 The networking and integration of processes enables far more than the transfer of production data and the feedback of various status information. Embedded in a system and with tools such as the Prinect Scheduler, the planning of production resources and the ability to provide information to the customer can be significantly improved, as the two print shops clearly demonstrated. This is a topic that should interest many print shops and, in some cases, their customers.
 
Jürgen Franck
 
 
Process integration With the Prinect Scheduler
(to schedule), Heidelberg is integrating the electronic planning board into the production workflow with the availability of Drupa 2008. This will enable print shops to plan jobs faster, more flexibly and more easily.  
Even today, Prinect Cockpit
The optional scheduler also combines planning activities with production control. So-called checkpoints indicate whether defined milestones, such as the release of the proof or the availability of printing plates and paper, have been reached. This gives authorized persons a quick overview of the situation in production.  
The Prinect Postpress Manager
will also enable the online connection of various Heidelberg postpress machines or the offline connection via data terminals of machines from third-party suppliers or those for which no online connection is possible from Drupa 2008. (jf)

 The Zurich-based dialog marketing agency Fisch.Meier.Direkt has strengthened its consulting team as of the beginning of July. Daniela Bahnmüller is now on board as Brand Director. Bahnmüller brings with her many years of professional experience in the agency and publishing sector, according to the press release. The marketing planner and publishing manager has supported various titles from analysis, conception and project management through to operational responsibility. Manon Gesess has also joined the team as a junior consultant. According to the press release, she contributes her knowledge in the areas of product and service management, classic advertising, online communication, merchandising and print production. Philipp Zubler, who has several years of pre-print experience, has joined the desktop publishing team.

Politics Spillmann Felser Leo Burnett calls on young people to think politically. "Dissatisfied with the world of today? Then get involved in the world of tomorrow." This appeal is used to create a political mood among young people. The sender is the organizing committee of the Federal Youth Session. This September, young people from all over Switzerland will once again have the opportunity to take politics into their own hands for at least one "hot autumn". 
To draw attention to this opportunity, SFLB has staged the dissatisfaction that politics often leaves behind among young people in an astonishing and provocative way for the Youth Session: with a paint attack on the Federal Palace and a simultaneous call to stand up for the future at the Youth Session. The motif appears as a mailing, advertisement and poster. Potential participants also receive color stickers with the suggestion that they place them where they experience grievances.
 
The Youth Session is open to 200 young people aged between 14 and 21 who either live here or have Swiss citizenship. Around 30 "alumni" who took part in last year's session work for the organization. Social activities in the evening promote cultural exchange. The Youth Session shows young people politics at first hand and motivates them to get involved in politics and actively participate in social life. Discussions with adult politicians are one of the stimuli provided.
 
Andreas Panzeri