The Goldbach Media Group is repositioning itself internally for the 2008 European Football Championship and is appointing Stefan Halter as cross-media project manager for the 2008 European Football Championship. Halter is currently responsible for the Crossfactory and Special Projects. As project manager for all Euro 2008 matters, he is responsible for all projects relating to the championship for advertisers. These include, for example, mobile games, Internet TV, online communities, sales concepts and European Championship radios. Goldbach Media not only makes offers to official UEFA sponsors, according to a press release. Non-European Championship sponsors also have a wide range of presentation options at their disposal. On Tuesday, October 9, Goldbach Media will present all projects and offers at a 90-minute event.

Another part of Saatchi & Saatchi's "A seatbelt for life" campaign has been running since mid-September, which aims to encourage people to wear seatbelts in the back seats. Although the statistics are encouraging and police figures show that behavior is improving, only 65 percent of passengers in Switzerland still wear their seat belts in the back seats. This figure varies considerably depending on the language region: 71 percent in German-speaking Switzerland, 48 percent in French-speaking Switzerland and 43 percent in Ticino, according to a statement from the agency. The new communication phase will be launched with a TV and cinema spot as well as three new motifs in the press. Further campaigns are planned in places where people should remember to wear their seatbelts, such as at petrol stations, where this is pointed out with films on small screens at the pumps or warning stickers on the pumps. During the journey, motorists are addressed via traffic reports thanks to sponsorship. In addition, condoms are distributed in discos and bars to encourage young people to protect themselves on the road. Finally, the message is also being spread online, for example on Sicherheitsgurt.ch.
Responsible at the Swiss Council for Accident Prevention (bfu):

Ueli Moser, Nathalie Wirtner Julmi. Responsible at Saatchi & Saatchi Simko: Olivier Girard (Creative Director), Philippe Schwaar, Isabelle Wilden (Art Directors), Boris Declerck, Kelsang Gope (Concept / Text), Bernard Cornut (TV Producer), Jan De Schepper (Account Director), Vanessa Van der Elst (Account Manager). SAB Mucho (TV production). Laurent Chanez (Director). Jean-Pierre Van der Elst (photographer). Optimedia Geneva (media agency).

 
The Swiss publishing house KünzlerBachmann has transformed the online presence of its popular children's and youth magazine Spick into a hands-on site. The formerly static website Spick.net has been redesigned into a modern children's portal that combines child-friendly colors, shapes and navigation with interactive elements. The focus was on the interactivity of games, puzzles and educational content in order to introduce children and young people to the content in a playful way and encourage them to join in. The publishing house is thus meeting the needs of the young target group in the age of the Internet and Web 2.0 and creating a symbiosis of print and Internet, as detailed in a press release. The website was realized by Online Consulting from Wil (SG) using the CMS ContentXXL.

 At the end of August, the direct marketing general contractor AWZ, headquartered in Bern, purchased ADZ Agentur für Direktwerbung. ADZ, which is headquartered in Baar and has a branch office in Mariastein (SO), will continue its business as an independent company without any changes. The proven team also remains unchanged under the leadership of Board Delegate and Managing Director Danièle Krempp and Director Markus Affentranger. ADZ was sold by the community of heirs of Hans Bodenschatz. The acquisition will strengthen the unaddressed contract sector, according to the joint media release. Both companies are active in direct mail, with ADZ focusing on direct mail contracting since its founding in 1962, while AWZ, which has been in business since 1895, is active in direct marketing as a general contractor; the latter has offices in Zurich, Basel and Lugano. Both companies are members of Sdm (Swissdirectmail), the national association of privately organized Swiss contracting organizations which, as an alternative to Swiss Post, distributes unaddressed printed matter, newspapers, magazines and samples of goods to more than two million households throughout Switzerland with over 8,000 distribution carriers.

 According to the Goldbach Electronic Media Index (GEMI), television was the main driver of growth in advertising pressure in August. It increased by five index points to 393. Radio did not record any growth, but maintained its position at 257 index points, while teletext lost a further four index points and is now at 132. Electronic media ended the summer with an overall increase of three index points to 372. According to the Goldbach Media press release, Media Focus had to announce that, after the previous months, the data month of August 2007 could not be published and activated because some data suppliers did not deliver their sales in breach of contract. A solution is in sight in that the data for the month of September and retroactively also those for the months that were not included are to be published correctly.

 
During the September session, the St. Gallen cantonal council approved a bill to introduce a ban on cinema advertising for tobacco products. It supplements the earlier ban on poster advertising for smoking products in public spaces. The preliminary committee had even wanted to extend the ban on tobacco advertising to all public film screenings, but this did not go through (see: ).

 
Next Friday, September 28, is once again Super Friday at Euro Millions: that's when the jackpot of a now incredible 200 million euros will be paid out. If nobody picks the five numbers and two stars correctly, the jackpot will be distributed to the next lower prize tier. To announce the upcoming windfall, Contexta's campaign shows a fat, golden piggy bank about to burst. It is intended as a key visual to announce the Super Fridays and makes its grand appearance not only in print, but also on the radio, in a comprehensive online campaign and on e-boards in Zurich, Basel and Bern. The plump pig floats in a 3D animation on online banners and e-boards, with Swisslos responsible:
Rolf Kunz, Markus Fischer. Responsible at Contexta:
Bene Abegglen (CD), Frederick Rossmann (AD), Reto Oetterli (graphics) Moritz Staehelin (text), Nadine Borter (overall responsibility), Philipp Tinguely, Michèle Nyffenegger (consulting); image editing and animation: Atelier Tschachtli, Simon Tschachtli; production radio spots: dexmusic, Daenu Extrem.

 The TV channel 3+ does not have to search for a new name. The Swiss Federal Institute of Intellectual Property (IPI) has dismissed a complaint by broadcaster 3sat at first instance due to a likelihood of confusion. According to the court decision, the 3+ brand enjoys trademark protection as an independent sign, as the broadcaster announced on Sunday. At the end of July 2006, Zweites Deutsches Fernsehen ZDF had filed a complaint with the IPI on behalf of 3sat, the joint public broadcaster in which SRG also holds a stake, and demanded the cancellation of the 3+ trademark.
The plaintiff had argued that there was too great a risk of confusion between 3+ and ?3sat? According to SDA, 3+ concedes in the press release that the ruling is not yet legally binding. The plaintiff can appeal to the next instance.

Hochschulplatz Zürich has a new newspaper: the ZS - Zürcher Studierendenzeitung will be delivered to the homes of all university and ETH students this Monday and published at the universities. It is the result of a merger of iQ - Quarterly Info for Uni and ETH and Zürcher Student/in. With a circulation of 36,000 copies, it will be published three times a semester on a monthly basis. According to a press release, with the new publication the publisher Medienverein wants to concentrate its activities on a newspaper with a new freshness, which at the same time carries on the traditional name ZS. The tabloid format newspaper will have at least 32 pages. In terms of content, the editorial team, which is made up entirely of students, aims to present its readers with a mixture of current news, a focus topic and light subjects such as columns, style sections and reviews. Student topics from both universities will be central to the reporting. The layout was designed by graphic designers Kerstin Landis and Christoph Senn as part of a diploma thesis at the Zurich University of the Arts.
A website will soon be launched at Medienverein.ch, which will provide students with news between the publication dates of the print edition. The Medienverein is a non-profit organization and covers most of its expenses with advertising revenue. The Media Association will celebrate the launch of the ZS - Zürcher Studierendenzeitung on Wednesday, September 26 from 5 p.m. with a party in the atrium of the main building of the University of Zurich.

 The SRG Board of Directors is receiving massively higher remuneration than before. At the end of June, the SRG Central Council decided to increase the fees of the Board of Directors. This was reported by NZZ am Sonntag and Sonntagsblick. The increases have not yet been communicated by SRG. The fee of SRG Chairman Jean-Bernard Münch will rise from CHF 133,000 to CHF 180,000. In addition, there will be an expenses allowance of CHF 12,000 for the 65% workload. In future, the members of the Board of Directors will receive CHF 40,000 instead of CHF 12,000. In addition, the attendance fee will be doubled from CHF 500 to CHF 1,000. The members of the Central Council - the body that decided on the increase - will also benefit from the increased attendance fee.
SRG spokesman Daniel Stein explained to the NZZ am Sonntag that the hefty increase was a reaction to the 2005 management salary report, which showed that the fees for the SRG Board of Directors were very low compared to other companies in the federal environment such as SBB, Swiss Post or Ruag. The remuneration would hardly meet the requirements. It is therefore hardly possible to find candidates for a seat on the Board of Directors.
The reactions of the politicians interviewed by NZZ am Sonntag and Sonntagsblick are characterized by a lack of understanding across party lines. According to spokesman Daniel Bach, the Leuenberger Department will examine and comment on the fees of the SRG Board of Directors in the 2008 management salary report.

 The Ringier publications Blick, SonntagsBlick, Heute and Il Caffè are media partners of the UBS Arena in German-speaking Switzerland and Ticino during the 2008 European Football Championship. The titles will accompany the public viewing events in terms of communication and will also be present on site, according to a Ringier press release on Sunday. The media partner in French-speaking Switzerland is Edipresse Publications. The UBS Arenas will offer Swiss football fans the opportunity to experience the third biggest sporting event in the world in their region. Arenas with covered seating, standing room, LED video wall, official sports store and catering facilities will be built at 17 different locations in Switzerland. The Biel-based agency Perron8, which is organizing the public viewing events in cooperation with Uefa, is responsible for the project.

 In the current issue of the magazine, publisher Michael Ringier rejects the claim that Frank A. Meyer was partly responsible for Thomas Landolt having to leave his post as Head of Ringier Switzerland. This is "cabbage, pure fabrication of legends". It was no longer possible with Landolt "because he was used to running a company like a general from Romania". This was bound to lead to a culture clash in Switzerland. Ringier generally doesn't seem to like questions about Frank A. Meyer alias FAM: "Oh God, don't bring that up, it's a pointless topic," he replied when asked to talk about FAM. He had become accustomed to being asked about Meyer, but he felt sorry for him when his role was constantly brought up again. Ringier is annoyed by "these miserable journalistic achievements". According to the publisher, rehashing old cheese for 25 years doesn't make it any better.
The fact that Frank A. Meyer is polarizing at Ringier is "another fairy tale". The editors-in-chief have "a totally relaxed relationship with him, are completely independent and enjoy discussing things with him". Ringier comes to the following conclusion about Meyer: "He is extremely stimulating".