Last week, Swiss television showed "Entscheidung 07: Die Jungdebatte". A program in which one hundred young guests discussed politics. SF editor-in-chief Ueli Haldimann rated the program, which was watched by 187,000 people and achieved a market share of 22.5 percent, as a complete success. What Haldimann must have overlooked was the average age of the viewers as determined by Mediapulse. At 57.5 years, this was roughly the same as for the Tagesschau. Apparently, it was mainly people who wanted to know what young people think who were glued to the screen. Everyone else was watching the Champions League on the sister channel and thinking: When will a goal finally be scored here?
Dominik Kaiser, head of the Swiss TV station 3+, who said at the publishers' congress in Lucerne that young people are primarily interested in entertainment, claims to have recognized young people's disenchantment with politics. Perhaps that's why the two pundits Ackeret and Blocher now have their own TV show.

 Fabio Serratore takes up his new position as Project Manager (Print) Media & Research at Publimedia on October 1st. Serratore was previously responsible for strategy and planning at OMD in Zollikon, which specializes in the procurement of advertising space and advertising time in the media. After six years at OMD, he is now taking on a new challenge at Publimedia.

On behalf of Gasverbund Mittelland, Startbahnwest attracted Swiss natural gas drivers to Legoland Germany for the fourth International Natural Gas Drivers' Day. On September 8, more than a thousand families from Germany, Austria, Italy and Switzerland met there to experience a number of natural gas-related attractions. The campaign by the Zurich-based communications agency included flyers, an invitation and an information booklet. In addition, advertisements in the Swiss section of Autobild magazine and in the Gibgas program booklet drew attention to the fact that there are more and more natural gas drivers in Switzerland as well.responsible at Gasverbund Mittelland:
Kurt Schmidlin (Head of Marketing)Responsible at Startbahnwest:
Jasmina Fischer (consultant), Dominique Wirz (text), Gesine Dittrich (graphics), Stefano Di Giusto (DTP).

 Emmi has found a new Group CEO: Urs Riedener is to lead the Group from April 2008 at the latest, as the Lucerne-based milk processor announced on Tuesday. There will be a management swap between Emmi and Migros: Riedener will replace Walter Huber at Emmi, who will step down at the end of September and move to Migros as Head of Industry and CEO.
The 42-year-old Riedener is now a member of the Executive Board of the Federation of Migros Cooperatives and Head of the Marketing Department. He previously worked for Lindt & Sprüngli. Riedener studied business administration at the University of St. Gallen.
With Riedener, a strong personality with extensive management experience is joining Emmi's top management, the press release continued. Riedener replaces Walter Huber, who is stepping down at the end of September. Until Riedener takes office, Huber's deputy Robert Muri will manage Emmi's day-to-day business.

Graduate communicator Désirée Schmid is now a full member of the crew at the agency at the airport. After working at the brand management agency at Altenrhein Airport for three years with a twenty percent workload, she is now available to the company one hundred percent as a copywriter.

 The Basel lawyer, media entrepreneur and Jean Frey board member Martin Wagner is taking over 100 percent of the shares in Radio Basilisk from Tamedia. At the same time, it is planned that Wagner will take over Tamedia's 50 per cent stake in RV Radio Vision, the joint radio marketing organization of Radio Basilisk, Radio Basel 1 and Radio Regenbogen. He is also expected to take a seat on the Board of Directors of RV Radio Vision. With the sale to Martin Wagner, Radio Basilisk will return to Basel and remain an independent voice in the Basel media market, according to a press release from Tamedia. The parties have agreed not to disclose the purchase price. Radio Basilisk and RV Radio Vision will be continued in their current form, with the existing management and staff.
Wagner will take over as Chairman of the Board of Directors of station operator Radio Basilisk Betriebs AG. The lawyer already has experience as Chairman of the Board of Directors: until the sale of Jean Frey to Axel Springer, he was Chairman of the Board of Directors of the Zurich publishing house.
In addition, Weltwoche publisher Roger Köppel and Bernhard Burgener, Chairman of the Board of Directors of Highlight Communications, will join the Board of Directors of Radio Basilisk. As Wagner told Werbewoche, he himself will be responsible for legal matters, Köppel for journalistic matters and Burgener for commercial matters.
When asked by Werbewoche whether listeners will now hear more about Christoph Blocher on Radio Basilisk thanks to Köppel's input, Wagner replied: "No, the station will remain politically independent. I also think it's unfair when Roger Köppel is always put in this corner. He should be a guarantor for independent journalism, provide input and convey the courage to tackle hot topics". The clear aim is for Radio Basilisk to become a station that you simply have to listen to - just as Weltwoche is a magazine that you have to read.
However, the journalistic orientation of Radio Basilisk is not to change; Wagner does not want to turn the station upside down. There are also no plans to cut jobs. "I'm excited that the Basel station is back in Basel hands. I want to take up the challenge of implementing the new RTVG and the associated performance mandate together with the broadcaster". The station's team is also delighted that Radio Basilisk is being transferred to an owner from the city on the banks of the Rhine rather than being affiliated to a large corporation.
The transfer of the concession from Tamedia to Radio Basilisk must be approved by the Department of the Environment, Transport, Energy and Communications (Uvek) in accordance with the Radio and TV Act. Wagner hopes that approval will be granted in the next few days. A decision will then also be made as to whether he will take over Tamedia's 50 percent stake in RV Radio Vision. It is important to Wagner that Radio Basilisk can continue to be marketed together with the other stations.
The background to the sale is the new Radio and Television Act, which stipulates that no provider may hold more than two radio licenses. Tamedia, which will already operate Radio 24 and Radio Capital FM following the merger with Espace Media Groupe, is therefore forced to sell Radio Basilisk, according to a press release. For its part, Espace Media Groupe will sell the Biel-based radio station Canal 3.

 Here, a trailer is given the opportunity to prove whether it has advertising clout: The artist group 400asa is looking for an audience for its rehearsals in a forest in Chur and refers in a letter to a . If the commercial alone is not enough to convince you, the group entices you with another promise: Free bus travel! First things first: 400asa needs an audience for its main and dress rehearsals in Chur and therefore invites interested parties to attend the outdoor rehearsals free of charge. They guarantee "religious elevation, satisfactory catering (schnapps, sausage) and respectful, serious consideration of professional feedback". After all, 400asa depends on this. Anyone who is convinced by the promises of the trailer or the bus trip should come to Theaterplatz in Chur on 30 September or 1 October at 6.45 pm. Advance registration at [email protected] is requested. Theater groupies should not forget to wear "very, very warm clothing". 400asa recommends thermal underwear.

Italian photographer Oliviero Toscani, who made a name for himself with Benetton shock ads, is causing a stir once again: In a campaign for a fashion label, he shows the emaciated naked body of a young anorexic. "No. Anoressia" is the short and sweet caption, meaning "No. Anorexia". The woman depicted has been suffering from the disease for 15 years and weighs just 31 kilograms. Toscani's pictures were published on Monday, at the start of Milan Fashion Week, by various Italian daily newspapers and on posters in several Italian cities.
"Anorexia is a taboo subject for the fashion world, as it used to be with Aids," Toscani told the Italian news agency ANSA. "I believe that fashion has contributed greatly to the spread of anorexia."
The Italian Ministry of Health supports Toscani's campaign. Following the death of a model from starvation, the government, fashion associations and the organizers of Italian fashion shows drew up a manifesto against anorexia at the end of last year.
However, Fabiola De Clercq, president of an anorexia research association, criticized Toscani's pictures: "This campaign makes no sense," she said. Such a sick girl should be in therapy. The advertising does not show the severity of the condition and cannot have a positive effect.
Toscani's advertising campaigns are a constant source of controversy. Among other things, he was responsible for posters showing a newborn baby, the blood-soaked clothing of a killed Yugoslavian soldier or an AIDS patient.

The student magazine Studiversum, which is distributed and published at all German-speaking universities and universities of applied sciences, was completely revised during the semester break. According to a press release issued on Monday, it now has a clearer structure, an independent visual language and well-founded articles. The aim of the redesign was to increase recognition value through new sections and a new layout. The new appearance underlines the claim to be fresher and bolder and to take up polarizing, unconventional and quirky topics more often. The most important change concerns the cover topic: whereas it was previously dealt with in a single comprehensive article, up to four different articles now deal with it and examine it from different perspectives. For this reason, the size of the magazine has also been increased by eight pages. In addition, the entertainment sections are also intended to provide an opportunity for diversion at any time during the stressful university routine. Studiversum is the only student magazine that is distributed and published at all universities and universities of applied sciences in German-speaking Switzerland. The magazine is published six times a year and has a Wemf-certified circulation of 30,000 copies.

In addition to the advertising bans on tobacco and alcohol products, advertising restrictions on consumer credit are repeatedly being discussed at cantonal level. The poster company APG commissioned the lawyer Lucas David from the Zurich law firm Walder Wyss & Partner to draw up an expert opinion. The focus was on the question of whether cantons are at all entitled to issue advertising bans for consumer credit. David comes to the conclusion that the cantons are not authorized to introduce this measure. According to David, the federal government regulates consumer credit agreements conclusively, including advertising. In this respect, the cantons are not permitted to enact further provisions to protect consumers. According to David, there is no public interest - unlike in the case of alcohol and tobacco products, where health considerations play a role - because the aim cannot be to restrict the conclusion of small loan agreements per se. However, undesirable socio-political effects should be prevented or reduced, according to a press release.
However, according to the report, a general ban on outdoor advertising for consumer credit would appear disproportionate. In comparison, casinos would only have the requirement to "not advertise in an intrusive manner".
According to David, the protection of property is not one of the public interests that the state must ensure in principle. If this were nevertheless the case, there would be less drastic measures than a general ban on billboard advertising. However, such a ban would also have to be extended to other offers that could lead to consumers becoming over-indebted, David is quoted as saying.

The Brüngger Dialog agency can announce a new client. Riedener Baumarketing has entrusted it with the sales communication of residential/commercial boxes in the KMU-Park Uster. The order follows an initial successful test mailing, as detailed in a press release. Riedener Baumarketing is realizing the living and working project in the KMU-Park in Loren Uster. Combined residential and commercial premises are intended to bring activities such as hobbies, living and working under one roof. According to the press release, the successful test mailing has brought Brüngger Dialog extensive follow-up orders. Further communication and sales measures are now being implemented by the Zurich-based dialog agency.

 
Jung von Matt/Limmat has created a kind of paparazzo poster to not only interest potential customers of SI Style magazine in the magazine, but also to answer the question of whether they might have star potential. This flashes every passer-by (but also every passer-by) via a motion detector. The passers-by thus made aware then look directly into the lens of a camera with a flash and know intuitively (or was it written on the poster?) that they too have what it takes to be a starlet. The poster, first used at a street casting on Zurich's Bahnhofstrasse in mid-September, will also be used in future at events with an SI Style presence. 
Responsible at SI Style:
Urs Heller (Publishing Director Schweizer Illustrierte/Editor-in-Chief SI Style), Stéphanie Joly (Product Manager SI Style), Franziska Schmid (Head of Advertising Ringier Magazines) Responsible at Jung von Matt/Limmat:
Alexander Jaggy (creative direction), Thomas Ammann (text), David Hanselmann (art direction), Florian Fröhlich (graphics), Martin Samsel, Dennis Busch (consulting), frontwork (poster technology).