A new commercial for the Tages-Anzeiger from Spillmann/Felser/Leo Burnett shows the possible consequences of the Swiss football team winning the European Championship. In keeping with the Tageszeiger motto, the spot focuses on the possible consequences and the resulting effects. The TV advertisement consists of photographs, which - in keeping with the "what if" idea - were supplemented with collages and effects. Once again, the Tagi agency SFLB was at work; the spot was produced by Plan B. Responsible at Tamedia:

Rolf Bollmann (Head of Newspapers Zurich), Dominique von Albertini (Head of Marketing Communications), Cyril Hänggi (Marketing Communications Assistant). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann, Barbara Hutter (text) Katja Puccio (AD) Martin Spillmann (CD), Simone Saner, Andy Stäheli (consulting). Production: Plan B, Zurich. Director: Chris Niemeyer.

 Bruno Bucher, the founder of Mobile TV Switzerland, has reached an agreement with Swisscom. His product MoTV has a good chance of going on air. For the creators, it is clear that cell phone users follow a different profile than normal TV users. "We want to make mobile television, that is still our objective," says Bruno Bucher, the nimble Biel-based founder of Mobile TV Switzerland. Swisscom Broadcast was recently awarded the contract by Bakom to set up a network for mobile TV. Bucher was rebuffed with his model of producing customized TV content for the mobile network and considered fighting for access to the new mobile network via the competition authorities. In the meantime, however, the parties have entered into talks and Bucher has decided not to lodge a complaint, which would make neither strategic nor business ethical sense. "We expect Swisscom Broadcast to set up a network of 20 transmitters. We also want to be one of them on this DVBH platform," says Bucher.
With his product MoTV, the Biel-based company sees itself as a program maker for mouse cinema and wants to produce audiovisual content. A normal television station with its programs is not always suitable for mobile distribution. Although the ball of a football match, for example, is recognizable, it is no longer legible when it comes to the players' numbers. For Bucher, it is clear that cell phone users follow a different profile than normal TV users. The first prime time for his broadcasting concept is between 6.30 a.m. and 7.30 a.m., when people travel to work on public transport.
In principle, the role of program maker is not the task of the network provider, says Bucher. That's why he and his company are taking on a new role. "We are now helping the operators to do the job," he says. The tense situation between him and Swisscom Broadcast has eased. A memorandum of understanding has just been signed with Swisscom Broadcast, Sunrise and Orange. The focus is on the joint development of a first transmission channel for mobile television.
René Worni

Promoting young talent The agency offspring are in no way inferior to ADC's old hands when it comes to creativity. This was demonstrated by the Young Creatives Award. 
The future is in the hands of the young. ADC has also recognized this and this year launched a competition for young talent for the first time: the Young Creatives Award. Young applicants were allowed to create a campaign for the human rights organization Amnesty International. The message to be conveyed: The violation of human rights is not happening here, but now. Creative youngsters were allowed to submit ideas in the categories "Print & Outdoor", "Film" and "Cyber". The U28 generation had just under two months to put the task, which was announced in August, on paper. The competition generated a great response. A total of 100 works were sent to ADC. Of these, more than two thirds were ideas for the "Print & Outdoor" category. Only four works dealt with implementations for the Internet, which shocked the ADC Advertising Guild. Is the Internet-savvy and print-shy youth just a myth? Urs Schrepfer, responsible for the award at ADC, sees a need for action: "ADC must open up more in the area of the Internet. Generous agencies The majority of the participants came from local creative agencies that financially support their young people in the submissions. Some of the agencies were extremely generous. Individual teams were able to submit up to ten works thanks to the agency subsidy. ADC charged a fee of 110 francs per submission.
Top-class juryWith Amnesty International, not only a relevant client was the sponsor of the first ADC Young Creatives Award. The jury, which examined the ideas of the young creatives, was also made up of renowned members. Under the direction of Urs Schrepfer, the ADC members Danielle Lanz (Ruf Lanz), Pius Walker (Walker Werbung), Peter Brönnimann (SFLB), Uwe Schlupp (KSSJ), Stefan Ehrler (Hasenfeld), Ralf Kostgeld (Publicis), Pierre Rebetez (Headbanger), Christian Bobst (AY&R), Matthias Freuler (Wirz), Petra Bottignole (Euro RSCG), Alexander Jaggy (JvM/Limmat) were the judges. In addition, Paul Tschurtschenthaler from Amnesty International Switzerland, Philipp Petersson from Condor Films and Glenn Gibbins from BBH London were on the jury.
The jury scrutinized the works of the young creatives very closely. Lengthy discussions ultimately led to the award ceremony at Kaufleuten being held almost two hours later than planned. Details decided on a placement on the shortlist. Ideas that experimented with the medium and formats had the best cards. Schrepfer: "Classic, tidy advertising is no longer enough today. Internationally, too. So we deliberately awarded fresh ideas that experimented with formats."
Plagiarism, by the way, was immediately recognized by the jury. Matthias Freuler from Wirz, for example, quickly identified a subject that had once appeared in the well-known Lürzers archive. Jury president Urs Schrepfer summarized: "Among the submitted works were an ADC Winner from Germany and one from Cannes. Of course, we could not consider these." Works that did not adhere to the briefing also had no chance with the jury. The judging lasted almost six hours before the winner was decided.
Next year to CannesSince no work from the cyber field was convincing, the jury chose two winners from the total of 78 print & outdoor works submitted. The jury was convinced by the work of Moritz Stillhard (AD) and Andrea Heierli (AD) with their poster "Gitter". The media idea works with the mechanics of prism posters. Behind the blocked slats, a poster shows the misery of a prisoner. Pius Walker: "A really strong idea that is exactly in line with Amnasty's brand." The winning work was also awarded the Grand Prix. Amnesty will have this idea realized.
On the other hand, Iris Alder (text) and Roswitha Brülisauer (AD) convinced with "What's up in Guantanamo". The two young creatives placed the "top events" from Baghdad to Guantanamo next to the going-out tips from 20 Minuten in the same layout. Next to the parties in Zurich, they placed the mass executions, stonings and tortures in Guantanamo. Pius Walker on the work: "Hard-hitting and subtle at the same time."
In the Film category, Martin Arnold (Text) and Nik Hodel (AD) won with their idea "Weather Camera". The idea: While weather cameras show images of idyllic Swiss vacation resorts, the spot switches quite abruptly to the disaster areas from Rwanda to Iraq.
U23 talent selectedIn addition, the jury has selected someone who will be allowed to attend a support workshop at the renowned Roger Hatchuel Lions Academy in Cannes. The team of Claudia Gaisser (text) and Andrei Vid (AD) must decide among themselves which of the two will take the only Swiss place at the Hatchuel Academy. They won with their idea "Postcards", in which posters are pasted with postcards, which altogether show the picture of a tortured person. When the cards are removed, the positive effect that the postcards and thus the support of Amnesty International can have becomes visible underneath.
Christian Lüscher
The ADC blast hits - plagiarism? 
You don't have to reinvent the wheel, the creator of the YCA trophy and subject will have said to himself. The grenade brain was the 1995 album subject of Swedish cross-rockers Clawfinger. The title of the album fits the ADC blast: "Use your Brain".

 
The web and communications agency Future Connection won a pitch against two other agencies in early fall and gained the Basel construction company Tivona as a new client. The focus is on the Science Park Basel construction project, for which the agency is initiating and implementing advertising and marketing measures such as a trade fair presence, print materials and direct mailings in addition to the Scienceparkbasel.ch website. According to a press release, the aim is to publicize the large-scale construction project as a location for commercial premises, offices and laboratories among future-oriented companies from the life sciences sector. As part of these measures, the appearance of various Tivona construction projects has been standardized:
Michael Sailer (project management). Responsible at Future Connection:
Nadine Straumann (concept and project management), Valérie Wirz (design), Markus Kohlbrenner (technology).

 The Cresta Awards have been handed out: 150 jurors from 18 countries have made their judgments for the advertising prize. One work from Switzerland was recognized as a winner - the Helvetas spot "Carwash" by Spillmann/Felser/Leo Burnett. Three other works from Switzerland were recognized as finalists: In the Press category, "Shark" for Züri Sub by Euro RSCG Zurich and "Lottoschein" for Zürcher Aids Hilfe by SFLB. The Helvetas film "Wasser" by SFLB also received finalist status in the TV commercial category, as the agency announced on Tuesday. In total, entries were submitted from 52 countries. The Grand Prix in the respective categories went three times to Germany, once to Sweden and once to the USA: Grand Prix Ambient Media for Jobsintown.de (Scholz & Friends Berlin), Grand Prix Interactive for Diesel.com (Farfar, Stockholm), Grand Prix Poster for Lego "Builders of tomorrow" (Jung von Matt, Hamburg), Grand Prix Press to WERU Soundproof Windows (Scholz & Friends, Berlin), TV/Cinema Grand Prix for Arnold/Crispin Porter Bogusky. The award ceremony can be viewed at Cresta-awards.com/2007ceremony.
The Cresta Awards were founded in 1993 in partnership with the International Advertising Association. Pre-judging takes place in the various countries. This year's jurors in Switzerland included Bene Abegglen, Jürg Aemmer, André Benker, Christian Bobst, Claude Catsky, Markus Gut, Remy Fabrikant, Matthias Freuler, Mike Krüll, Alexander Jaggy, Hanspeter Schweizer, Urs Schrepfer, Philipp Skrabal and Martin Spillmann.

 Rivella has once again commissioned Goldbach Media subsidiary Activemobile Media to implement an SMS competition. Consumers can now find an individual lucky number on promotional bottles and placemats in retail outlets and restaurants, which they can use to take part in a competition via SMS or the Internet. The prize is a week's skiing for two including a ski instructor. Activemobile was tasked with setting up an SMS service so that consumers can take part via SMS regardless of time and place. It is also responsible for the participation option via the web and ensures the convergence of the two interactive channels.

 
To publicize the new opening hours of Airport Shopping at Zurich Airport, the airport operator Unique commissioned the Zurich agency Weber Harbeke to design radio advertising. From November 1, 2007, many stores in Airport Shopping will be open one hour longer in the evening. In addition, Zurich Airport is to be presented as a shopping center, with 80 stores, restaurants and service providers that are also open on Sundays and public holidays. To this end, commercials have been created that show the airport as a real alternative to Zurich's nightlife calendar: fans of sport and music now obviously prefer to be there than at the Hallenstadion, for example, according to a press release. The commercials will run on Radio 24 from November 1, 2007 and will be supported by posters and advertisements in the daily press. 
Responsible at Unique:

Michael Breuer (overall responsibility), Emanuela Dancsecs (Marketing Communication) Responsible at Weber Harbeke:
Thomas Harbeke and Max Weber (CD), Christian Sidow (text/director), Karin Both (consultant). Radio production and music: Selmi Tonstudio GmbH, Chrigi Grunder and Renzo Selmi.

 The Competition Commission has rejected a request by Radiotele to order precautionary measures against Publisuisse's investment in Mediasense. However, it is continuing to investigate the matter. "Weko secretariat sees no need for precautionary measures against Mediasense". That was the title of a communiqué issued by TV marketer Publisuisse on October 30. In it, the SRG subsidiary triumphs over its competitors, Publigroupe subsidiary Radiotele and Goldbach subsidiary IP Multimedia, which had filed a complaint with the Competition Commission against the new marketing model of the Swiss Radio Pool (SRP). The model provides for marketing by Mediasense, a joint company of Publisuisse and SRP, whereby SRP advertising must be booked via Publisuisse's Publiplan online booking system. Publisuisse is dominant in the market and would abuse its position by entering into the brokerage of radio advertising with low prices and prescribing booking via Publiplan, the competition complained (see
Mediasense is not out of the woods yet
). Radiotele also demanded precautionary measures. Such measures have now been rejected by the Weko, writes Publisuisse, and concludes: "Mediasense can therefore implement its business model as announced. But that is only half the truth. Weko spokesman Patrik Ducrey does confirm the waiver of urgent measures. "Nevertheless, the matter is not definitely settled," he says. It is possible that normal proceedings will be opened against Publisuisse if the Weko secretariat finds that the exclusive marketing of SRP violates antitrust law. A decision will not be made until around the end of the year, Ducrey said.
Markus Knöpfli

 For the first time since Adlink Internet Media Switzerland was founded, there will be a change of personnel at management level: Stephan Suter, previously Deputy Managing Director, will take over from Martin Radelfinger as Managing Director of the Goldbach Media subsidiary as of January 1, 2008. Suter has already been responsible for sales and the development of structures and processes within Adlink Media Switzerland for six years as a member of the Executive Board and since the beginning of 2007 as Deputy Managing Director. Radelfinger will in future devote himself entirely to the internationalization and development of new business areas of the Goldbach Media Group, according to a communiqué. The change had already become apparent at the beginning of this year, when Radelfinger took on these tasks in addition to his position as Adlink managing director.

 The closing date for entries for the German-language radio spot prize das Goldene Ohr 2007 has been extended to November 7, 2007. The organizers of the Golden Ear 2007 are thus giving creatives, agencies, sound studios and clients one more week to send their radio spots and sound designs to Zurich.

 
Following a multi-stage selection process, the Zurich-based design and communications agency Heusser.biz has been awarded the contract for SRG's annual report. The agency, which has already designed annual reports for UBS, beat three competitors in the final pitch with a convincing concept, according to a press release issued on Tuesday. The agency will also design other print products for SRG.

 Peter Wälty, currently head of 20 Minuten Online, will be editor-in-chief of the new online news network that the three daily newspapers Basler Zeitung, Berner Zeitung and Tages-Anzeiger are launching together with Landboten and Thurgauer Zeitung in spring 2008. Cyril Treptow, previously Advertising Market Online Sales Manager at Tages-Anzeiger, will take over the management of the advertising market. Before joining Tages-Anzeiger in 2004, he worked at the Chamber of Commerce in Whistler, Canada, and in the e-commerce sector at Telekurs.
Wälty's successor at 20 Minuten Online will be Hansi Voigt, the current deputy editor-in-chief, on an interim basis. Before joining the commuter newspaper's online presence in 2005, Voigt was head of copy at Beobachter and deputy editor-in-chief of Cash and the business newspaper Internet-Standard.
Wälty will take up his post on March 1, 2008, but will already have a significant influence on the structure and concept of the online news network before then. He has been editor-in-chief of 20 Minuten's online editorial team since 2000. Before that, the 40-year-old was project manager at Schweizer Radio International for two years. He gained further online experience as online editor of Tamedia Online and Facts.
According to Tamedia spokesman Christoph Zimmer, the current head of the online portal of the Tages-Anzeiger, Sandra Manca, will continue to work on the team and will be in charge until Wälty takes up her post. The current heads of the online presences of Basler Zeitung and Berner Zeitung will remain in their posts and will provide regional reporting there with their teams.
Wälty himself is in charge of the cover editorial team, which produces the content for the presences of the three daily newspapers. "The network is not a completely newly created platform, but builds on the strengths of the existing online presences," says Zimmer. Readers will be offered not only agency reports, but stories researched in-house. By the end of 2008, the network is to comprise 36 sites. According to Zimmer, the exact launch date for the network has not yet been defined, but it should be next spring.
The commuter newspaper News, which launches in December, will also be linked to the new network in the virtual world. Until its launch, the online presence of News will contain the content of the commuter newspaper and will be linked to the existing platforms of the daily newspapers, Zimmer explained.