Ruf Lanz made it to the final of the London International Advertising Awards with five campaigns. The "Letters of application" campaign for Radio Energy Zurich has now been awarded silver in the "Direct Mail Trade" category, as the agency reported. In the campaign, superstars such as Madonna, Snoop Dogg and 50 Cent apply to Swiss companies with typical letters of application as bed, car or insurance salesmen. It has already won several awards, including from ADC Switzerland, ADC of Europe, the New York Festivals and in Cannes.

 
Following a multi-stage presentation, Ruf Lanz has won the investment companies BB Biotech and BB Medtech as clients. The agency will soon be launching a print campaign with the aim of expanding the companies' investor base and raising their profile. The campaign for BB Biotech will be launched in Switzerland, Germany and Austria in November, according to the press release issued on Monday. BB Biotech invests in biotechnology companies worldwide, BB Medtech in medical technology companies. Both investment companies are among the world's largest investors in the healthcare sector.

 The online marketing provider Tradedoubler Switzerland is growing and is strengthening its team with four new employees. Ev Klausing joined the team as Campaign Manager at the end of September. She was most recently in charge of accessories management at Volvo (Switzerland), having been responsible for setting up global channels for online communication and marketing for the Volvo parent company in Sweden. Business economist Philippe Picalek has been appointed Sales Manager. He was previously Head of Marketing and Sales at an international service company, where he was primarily responsible for business development and strategic partnerships.
Andreas Nigg has joined the team as Publisher Executive Switzerland. He studied marketing at the Metropolitan University in London and previously worked as a marketing assistant at Good News Productions in Zurich.
Michael Rohner has been on board Tradedoubler as Account Executive since October. Until the end of September, he worked as a consultant at Bwv IT Solutions for six years. From October 2005 to October 2006, he also held the position of Regional Manager at the online portal Usgang.ch.

 Susanna Fanzun from the Rhaeto-Romanic television station Televisiun Romantscha wins the Swiss Aids Federation's journalism prize worth CHF 5,000. She was awarded the prize for the program "Giuventetgna e sexualitad". In this film about the sexuality of young people in Graubünden, the editors collected voices and opinions on the sexual behavior of young people in Graubünden. It was not a didactic film, but an important contribution to working with young people on this topic in schools, according to Aids-Hilfe Schweiz. The Swiss Aids Federation Journalism Prize is being awarded for the second time this year. It is intended to help raise the profile of HIV/Aids in the media in Switzerland.

 From next year, the Zurich station Energy Zürich will take over local sales and the marketing of promotions and special advertising formats itself. IP Multimedia will continue to be responsible for national sales. The corresponding marketing contract has been extended ahead of schedule, according to a statement from IP Multimedia. Local sales and the sale of promotions and special advertising formats will be integrated into the Energy Zurich organization because proximity to the broadcaster is necessary in these areas. The IP Multimedia sales team, which previously worked for Energy Zurich, will be taken over on January 1, 2008. Energy Zurich will be filling the position of sales manager in the next few weeks.

 Rheintaler Druckerei und Verlag AG (RDV), based in Berneck, is taking over MediaSec, a publisher of trade journals specializing in specialist information in the field of security, with effect from 1 January 2008. The jobs of MediaSec's eight employees and two trainees will be retained, according to the press release. The company will continue to be based in Forch, Zurich. With the sale, the founder and owner of the publishing house, Daniel Beer, is arranging his succession, but will remain operationally active in the company. MediaSec publishes the three trade journals Sicherheitsforum, Safety-Plus and IT-Security.
With this takeover, RDV is continuing its expansion in the specialist magazine sector. According to CEO René Wuffli, the company's now seven trade journals will generate sales of almost eight million Swiss francs in future. This will make them the company's second-strongest sales contributor after the printing division. In 2006, RDV achieved a total turnover of around 25 million Swiss francs. The company employs around 135 people.

 
Heye Zurich has adapted and re-edited Lipton's latest international commercial for the Swiss market. The 30-second TV commercial focuses on the benefits of Lipton's new pyramid sachets.
Responsible at Unilever Switzerland:
Maarten Vriesendorp (Brand Manager) and Sibylle Rauber (Product Manager).
Responsible at Heye, Zurich: Daniel Bieri (CD), Urs Zwyssig (text), Jeannette Boelle (art buying), Patrick Puskar and Daniela Britt (consulting). Media: Mindshare Zurich, Helen Seligmann (Media Planner).

 
The news portal of the Neue Luzerner Zeitung Zisch.ch has been given a new layout and a new section structure. The aim of the redesign was to create a clear and concise structure, according to a press release issued on Monday. Some sections have been combined and the Quiz Pack Internet game has been introduced, where prizes will be raffled off every day until Christmas. The new visual appearance was preceded by the expansion of the online editorial team, which now consists of three people and works closely with the print editorial team. According to online editorial manager Robert Bachmann, the regional news received the most attention from visitors, which is why the regional section is being further expanded. Zisch.ch has been online since September 2000 and currently has over 2.6 million page views per month.

 There have been several changes at Axel Springer Switzerland in recent months: Urs Aeberli replaced Hansjörg Ryser as editor-in-chief of Stocks, Dirk Schütz is taking over as editor-in-chief of Bilanz, there was a reshuffling at the editor-in-chief level among the TV magazines, and Balz Hosang will step down as editor-in-chief of Beobachter next spring.
«There’s no unrest here—all these changes were made by mutual agreement,» Axel Springer Switzerland CEO Ralph Büchi told *Werbewoche*. «The changes took place for various reasons: At Stocks, it became clear that Hansjörg Ryser is better suited for a different position—he now heads the Invest department at Bilanz. If we were talking about soccer, I’d say he scores more goals in his current role.».
In the TV magazine sector, the situation changed completely in a very short time: «First we took over TV-Star, then Ringier’s magazines. Since the magazines collaborate in many areas, we no longer need a separate editor-in-chief for each title. We’ve found a good solution here with Editor-in-Chief Gion Stecher as ‚primus inter pares’ and Urs Padel as deputy editor-in-chief and editor-in-chief of Tele. Ringier also wanted Dominic Geisseler back—that worked out well.» Geisseler, the former editor-in-chief of Tele, TV2, and TV vier, now heads Schweizer Illustrierte. According to Büchi, there are numerous opportunities for editorial collaboration among Axel Springer Switzerland’s TV magazines. However, merging titles is not currently under consideration.
The change at *Der Beobachter* announced last week was due to yet another reason: «Balz Hosang, who will soon turn 60, has expressed a desire not to be involved in day-to-day operations as editor-in-chief with the same intensity in the coming years. That is why he is now taking on the role of editor-in-chief,» said Büchi.
Büchi emphasized that these changes within his company had been carefully considered and carried out without haste. «And changes are simply part of business life.».

  According to 20 Minuten, the young Zurich agency Rod Kommunikation has acquired another major client: Rod is to be the new lead agency for health insurer Sanitas. Following an agency evaluation, the marketing managers and management of Sanitas decided to work with the agency from Zurich-Enge, which was founded in July 2007. The cross-media positioning between advertising, PR and new media as well as the strategic competence were convincing, Sanitas marketing manager Valentin Hüsser is quoted in a press release.

 Roger Schawinski has published the tariffs for his new station Radio 1 and announced an extensive advertising campaign. The rates are divided into two phases: In the test phase from January 14 to March 16, 2008, spots will only be offered in packages at a reduced secondary rate. According to the announcement, Radio 1 will run a maximum of two advertising blocks of no more than 90 seconds each during the test phase. An initial advertising campaign will draw attention to the start of the test phase. At the official start of broadcasting on March 17, 2008, the regular rates, which are graduated by the hour, will come into force. The launch will be accompanied by an extensive advertising campaign. The rates are available on the Radio 1 website.

 In the article "Nullrunde? - Oh where!" in WW issue 40/07, the editors made a mistake: In the table on advertising rates for 2008, Sonntagsblick's new rate for 1/1 (bw and vf) was stated as CHF 28,868, 13.4 percent more than in 2007. This is why Sonntagsblick was then described as "brazen" in the text. But the figures are wrong. The new rate is a whole 2,000 francs lower at 26,868 francs, which corresponds to an increase of 5.5 percent. This means that Sonntagsblick still has the lowest thousand-contact price for 1/1 vf. among the Sunday publications. We apologize for the error and the inference.