From Monday, November 12, 2007, U1 TV will offer the latest news from the world of sport in its daily news format. In cooperation with Schweizer Sportfernsehen, the channel will not only present football results and field hockey tables, but also fringe sports will find a place in this program. In the sports news, viewers can find out all about their favorite sport through outlooks, reviews and player portraits, according to a press release. The sports news is presented by Thomas Duppenthaler. The program is broadcast on weekdays as part of News Flash, immediately after the news and weather at 5.50 p.m. for the first time and then in repeats.

 Following the web TV show, Blick.ch is now also launching three web radio stations: the channels "Blick Mix", "Blick Trendz" and "Blick Oldies" are now running around the clock. The stations were created in collaboration with Energy Zurich, which also belongs to Ringier. The channels can be found in the Multimedia Center on Blick.ch. "Blick Mix" features pop classics and today's hits. "Blick Trendz" is aimed at younger users, with rock, R'n'B, pop, hip-hop, dance and funk. Lovers of the good old days will get their money's worth on "Blick Oldies" radio.

 The media and consulting agency Bachmann Medien, run by former Beobachter and Baz editor-in-chief Ivo Bachmann, is currently moving into an office at Thiersteinerallee 17 in Basel and is going online with Feldstudien.ch. This website takes you on a virtual journey through the national and international media landscape. The articles explain why newspaper publishers are having such a hard time with cross-media, how editors of letters to the editor deal with their readers and whether commuter newspapers are a discontinued model. Some of the articles will also appear exclusively in Werbewoche. Bachmann Medien was founded last September in Hausen am Albis, Zurich. The Basel office is now also being opened. The agency supports media companies, organizations, foundations, associations and private individuals in journalistic matters (see
).

 The Zurich agency Matter & Gretener is now promoting natural gas. A comprehensive relaunch on behalf of the Swiss Gas Industry Association is in preparation. The first works should be on display next spring.

 
According to the second study on target groups and reach of Swiss websites, Net-Metrix-Profile 2007-2, the websites marketed by Adlink have a high reach. This was announced by the company on Friday. According to the latest publication, 2.7 million users per month are already being reached. That is 60 percent of all online users of the 40 websites included in the study. Adlink is also achieving high figures with specific target groups, the report continued. For example, the exclusively marketed websites reach a total of 1.4 million female users and therefore half of this target group on the Internet.

 
Swiss Television won two prizes and four awards at the Munich Media Days 2007. SF was honored by Eyes & Ears of Europe, the European association for design, promotion and marketing of audiovisual media. This is the ninth time that the association has awarded prizes to the best production achievements of the year. Prizes were awarded to "Delikatessen" in the category Best Program Label Design (jury: "bizarre and idiosyncratic"), "Schweiz aktuell" and "SF Meteo" in the category Best Studio Design / Set Design / Production Design ("new dimension of weather sensitivity"), "Einstein" for Best Channel-, Program-, Film- or Content-related Music Composition as well as the production SF Feature Film Highlights (Best Channel Promotion Spot) and the SF Image Campaign (Best Channel Promotion Campaign on air).

 
Web2com will integrate the online data from the Net-Metrix Profile study into its existing print media planning tool "Vergo". The website data from the new Internet research can thus be planned together with other media for the first time, according to a statement. The integrated planning process enables a detailed evaluation for all price models (CPM and fixed price), placements (ROS, homepage and classifieds) and advertising media in a clear manner. In addition to gross and net reach, the performance values affinity, GRP and page views per user (OTS) are also shown.

 The advertising agency By Heart is pleased to announce a new client: the agency is knitting a brand relaunch for Ragman, a supplier of knitwear. This can be seen from January 2008 in the trade press, on retailer posters, in brochures, on the web and at the POS in German-speaking countries. The real estate company B Real Estate, which realizes residential projects at an international level, is also relying on By Heart for several projects: a multi-storey communication concept, a strong CI as a foundation, a web portal and sales documentation for the Küsnacht 1 villa project by architect Zaha Hadid.

The Zurich Advertising Club hosted a talk with Roger Schawinski on Thursday. Under the title "The market gap - and how to find it," the former radio pioneer showed how he wants to pioneer again with his Radio 1.
"You find a gap in the market where everyone else isn't looking," Schawinski said by way of introduction. It's "unimaginative" how everyone in radio today runs in the same direction and indulges in the same mainstream. With a lot of effort for research, managers in some headquarters decide which 300 songs should be played up and down all day long. "This is how a radio without a soul is created," said Schawinski, who at that time still designed his program "from the gut. He also said that today the spoken word contributions are only in the area of "misfortunes and crimes".
"The medium of radio is no longer properly looked after," Schawinski summarized. And in response to this "gravy", he finally came up with the idea for his "market niche": cultivated radio, again as it was back then. But for a new target group. The claim for his new station is: "Radio 1 - for adults only. That excludes. "But it also includes." He makes a radio as if for himself, that is, one that he would also like to listen to himself. "There will therefore definitely be "no research" for his Radio1.
At the moment, Schawinski is busy working with old companions to check 5000 music titles for their suitability for his new radio. "All titles that have fallen through the cracks of today's radios." Schawinski described himself to the Advertising Club panel as a "musical average guy," making him the ideal benchmark for his new radio. "The closest thing you have to music is the music you experienced your first love with..." But the new Radio 1 is not intended to be nostalgic or an "oldies station."
With Radio1, Schawinski wants to give the industry "a new impulse. The response to the announcement has already been overwhelming. He is already in the process of hiring "the best journalists and the best voices" for his station. In order to be able to pull off the "top quality," Radio1 also does not want to broadcast every spot. In many cases, today's spots fit "perfectly with the sauce of today's radios. Schawinski therefore hopes that better spots will be produced for his station again. In the discussion with the advertisers present, however, he was not yet able to answer the question of how this is to be achieved in concrete terms. In addition to the healthcare industry, he also mentions tour operators and banks as possible customers. This already works very convincingly at "AM 740," a station in Toronto that could be a possible model for Radio 1.
Schawinski, who still spends part of his life in Berlin, feels that this city of 18 radios is the ideal place to find inspiration for his new concept. "Now I have the opportunity to start again with a white sheet." The name Radio 1 was also a souvenir from Berlin, he said. For Switzerland, this name was still free. Only the domain www.radio1.ch was already taken. Schawinski had it bought anonymously through a German secretary. "Under my name, it probably would have cost a fortune."
Radio1 will broadcast on 93.0 for the time being, starting in January with a continuous "sound test" as a teaser. In March, it is to go on the air for real, accompanied by a major advertising campaign. A new license application is already in the works, according to which Radio 1 will then be able to broadcast to a larger area from the Üetliberg instead of the Zürichberg.
Andreas Panzeri

The new Walter Meier corporate brand incorporates previously well-known names such as Oertli Service, Vescal and AxAir Kobra. The Swiss company takes care of all areas of indoor climate. In a campaign, the Sulzer, Sutter agency dramatizes the company's well-established service and expertise. Walter Meier's service technicians and their vehicles are sent to the desert, the Arctic and the steppe to combat indoor climates that are too hot, too cold or too dry.
The broad-based campaign starts on November 11, 2007 in the Sunday press, followed by advertisements in special and trade press. Customers and business partners will also be informed by means of a mailing.
Responsible at Walter Meier:
Silvan G.-R. Meier, Werner Adler, Martin Schäppi. Responsible at Sulzer, Sutter: Sven Oeschger (strategy), Michael Kathe (creative direction), Florian Bachofen (art direction), Katja Wölfel (text), Remo Christen (consulting), Vienna Paint (image processing).

 It's currently high season for media awards - here's another honor: This year's Idée Suisse media award for television goes to Alain Hertig from Télévision Suisse Romande's "Mise au point" magazine. Hertig receives the prize for his "exemplary political interview" with National Councillor Christoph Mörgeli, according to the communiqué. In the explanatory statement, SRG does not hold back with side-swipes at Mörgeli. Hertig had succeeded in dismantling the conspiracy theory of the "SVP ideologue" with targeted questions and attentive follow-up. With his interview, the journalist had shown how weak the arguments supporting the conspiracy theory were and at the same time exposed the core of Mörgeli's rhetoric: generalized mistrust. Hertig Hertig proved to be a profound expert on the dossier and a tenacious and extremely present journalist, SRG continues.
The Media Prize jury also awarded four honorary mentions, namely to "Rundschau" editor Reto Brennwald, TSR journalist Darius Rochebin, radio presenter Roberto Antonini and Alain Franco and Serge Gumy from Radio Suisse Romande.

«Tagesschau» has a new female and male anchor. Maureen Bailo and Georg Halter will join the anchor team for the noon, 6 p.m., and late-night newscasts starting in December 2007 and January 2008, respectively. Bailo, 36, will begin appearing as a “Tagesschau” anchor in January. She previously worked as a presenter, editor, and video journalist for the regional television stations Tele M1 and Tele Tell. Prior to that, she worked as an editor at Radio Argovia. She will initially join Swiss Television on a 60-percent contract as a presenter and editor.
 
Halter will join «Tagesschau» as a host and editor as early as December. The 35-year-old is currently the Aargau correspondent for SF. Prior to that, he worked as an editor and producer at Telebasel.