Döpfner sees free newspapers as a transitional phenomenon
Printed newspapers are more profitable than ever in the eyes of Axel Springer CEO Mathias Döpfner. However, his publishing house also makes a profit online. Döpfner remains skeptical about free newspapers: he sees them as a "transitional phenomenon".
Printed newspapers are more profitable than ever in the eyes of Axel Springer CEO Mathias Döpfner. His company achieved a record result in its fourth year, he told Sonntagsblick. Döpfner explains the fact that the tabloid Bild has had its most successful year ever in business terms, despite a loss in circulation, with a "consistent multimedia strategy": daily newspaper, Sunday newspaper, subsidiary newspapers with special topics, online platform and so on. For Springer, the Internet is not just a "hope for the future that might one day make money": of Springer's ten largest online activities, seven are already profitable. Boulevard is mainstream today, Döpfner continues. In order to differentiate itself as a traditional tabloid medium, it would be wrong to become "even more aggressive, even louder". Instead, the tabloid should return to its "old virtues": a direct approach, emotionality and authenticity. Döpfner remains skeptical about the long-term success of free newspapers: he sees free newspapers as a "transitional phenomenon" on the way from paid content in a printed newspaper to content financed by advertising on the Internet. In the eyes of Springer's CEO, this transformation process is "good news" in the long term.
Döpfner has nothing but praise for Axel Springer Switzerland. The independence of the Swiss subsidiary is maintained, among other things, by the fact that there are hardly any Germans in the management of the publishing house in this country: "Compatriots do journalism for compatriots." Swiss employees are also to benefit from a profit-sharing scheme in the near future.
Döpfner has nothing but praise for Axel Springer Switzerland. The independence of the Swiss subsidiary is maintained, among other things, by the fact that there are hardly any Germans in the management of the publishing house in this country: "Compatriots do journalism for compatriots." Swiss employees are also to benefit from a profit-sharing scheme in the near future.
