Press What are the Neue Zürcher Zeitung's plans for its regional titles? 
So far, from the outside, no strategy has become apparent as to what NZZ actually intends to do with its network of investments in the regional press, which is why it has been repeatedly in the (industry) media recently. On the other hand, the tight line taken by the expanding regional market competitor Tamedia, which is practically rushing from one coup to the next, is striking. It is currently consolidating its territory, which now also includes large parts of the Bern media center, and looking for potential savings. The strategists on Werdstrasse have had to invest enormous sums in their expansion and one or other sub-strategy could quickly prove to be too costly. "The regional newspapers are very profitable and they are a second pillar of the NZZ that works very well," says Alfred Hümmerich, Chairman of the NZZ Group Management Board, on the company's comparatively defensive course. The regional titles are achieving very good results and there is no deficiency in the strategic management.
Hümmerich sees a key difference between the two companies in the development of their shareholdings. Whereas Tamedia was always centrally managed, NZZ acquired its shares in the last century more for political reasons. Recently, however, these have been increasingly integrated into the group strategy, but this cannot be compared with the centralized management of the competitor. At Tamedia, Hümmerich is observing the opposite process, as the publishing house is moving in a more decentralized direction for the first time with the Bern media center. "Espace cannot be run one-to-one from Zurich."
But the market is changing and the competition is getting stronger. "The NZZ must move closer together with its regional media," says Hümmerich. But there are limits to this. After all, it makes no sense to want to operate companies that are well established in the regions, such as the Neue Luzerner Zeitung or the St. Galler Tagblatt, only from Zurich and to completely curtail their autonomy.
Internal disgruntlementAt least the Lucerne newspaper's announcement of a seventh edition of the NLZ am Sonntag has caused disgruntlement within the company and the impression has arisen that at the NZZ the right does not know what the left is doing. Editor-in-chief Felix E. Müller's recent comment in the NZZ am Sonntag about Tamedia's growing market dominance could also be read as a message to his own company to put its foot down.
But even the NZZ cannot simply ignore the increasing economic pressure. This is also noticeable in the shareholder base. Those who used to subscribe to the company's shares primarily for ideological reasons are now also very interested in the financial value. "We have to think more economically at NZZ today for this reason, but above all because of the challenges facing the industry," says Hümmerich.
René Worni
St. Galler Tagblatt with seventh editionIdealiter
the St. Galler Tagblatt would launch a seventh Sunday edition at the same time as the new Luzerner Zeitung next fall. "Theoretically, we could launch it as early as next fall; we have a ready-made concept," explains SGT Publishing Director Daniel Ehrat. However, the special market conditions in the title's catchment area mean that publication will not be possible until fall 2009 at the earliest, unless those responsible decide against it. One reason is the circulation. The SGT has a total circulation of 100,000 copies. However, 30,000 of these belong to the Rheintaler and the Flawil printing company, which publishes the Wiler Zeitung. These cooperation partners would therefore have to be convinced to publish a joint seventh edition. "Otherwise we would have too small a circulation to get national advertising," says Ehrat. If the publisher then decided not to introduce a compulsory subscription and offer the Sunday edition separately, Ehrat reckons that the circulation would be further reduced to possibly just 50,000 copies. "We're not quite sure yet," says Ehrat, who would prefer the option of a voluntary offer. Another difficulty is the catchment area. If you think of the Appenzell region, houses and settlements are far apart. 80 percent of the circulation is distributed by Zuvo. But Der Rheintaler and Der Toggenburger are distributed by post. Early distribution would first have to be established in the areas concerned.
Possible cooperation models with Lucerne have already been discussed. According to Ehrat, no talks have yet been held with potential partners outside the NZZ Group - for example with AZ-Medien (Sonntag) or Südostschweiz.
 

 
No Sunday at the Züri-Landzeitung A seventh edition is not an option for the Zürichsee Zeitung, the Oberländer and the Unterländer, in which the NZZ is involved to varying degrees and which cooperate together in the Züriland Zeitung association. "That would be a bit strange just outside Zurich," says Benjamin Geiger, Editor-in-Chief of Zürichsee Zeitung. The ZSZ already offers its readers a combined subscription to the NZZ am Sonntag. The ZSZ is skeptical about the issue, particularly in view of the low revenue potential.
Geiger also questions whether the Sunday readership still has a need for Saturday news. The products of other publishing houses, namely Südostschweiz am Sonntag or Sonntag from AZ-Medien, are also not "intoxicating". (rw)

 After seven months as media spokesperson at the private broadcaster 3+, Ana Haldimann is returning to journalism. She will be working as an editor in the lifestyle section at Blick. Before moving to 3+, Haldimann wrote for Schweizer Illustrierte for seven years. Before that, she worked for Bolero and Annabelle. Media relations for the 3+ program "Supermodel" will be handled by the Blofeld communications agency with immediate effect. Filip Stropek is responsible for other media inquiries at the young private broadcaster.

 
Magazine Apart from cigarettes and alcohol, there is probably nothing that Migros does not sell. With 200,000 food and non-food items, the retail giant offers an unimaginable variety of products. How can this breadth of the Migros range be brought to life? Weber Harbeke had the solution three years ago: the agency designed a magalog, a mixture of magazine and catalog. And since Migros offers more in every respect - more choice, more service and more for your money - the name of this publication was soon found: "più", the Italian word for "more", sounds elegant, has style and, last but not least, is easy to pronounce in all three national languages into which the magazine is translated. Since the first issue in February 2005, 25 issues have been published at irregular intervals. The publication is therefore celebrating a small anniversary.

 Danielle Lanz, Christof Kaufmann and René Eugster are this year's representatives on the jury of the Cannes International Advertising Festival. The three creatives will judge work in the "Promo", "Media" and "Direct" categories. This was announced by Cinecom, the Swiss office of the International Advertising Festival (IAF). The festival on the Côte d'Azur takes place this year from June 15 to 21, 2008. Christof Kaufmann, CEO of OMD Switzerland since 2002, will evaluate the work in the "Media" section. René Eugster, founder and creative director of the agency at the airport, will be judging the "Direct" category. And former "Advertiser of the Year" Danielle Lanz, Creative Director of Ruf & Lanz, will judge the works in the "Promo" category. According to Cinecom, Danielle Lanz is only the second woman to represent Switzerland on the Cannes jury after Daniela Jakob.

 With the exclusive marketing of Sortir.ch, Web2com is adding another website to its portfolio.Sortir.ch is a cultural agenda focused on French-speaking Switzerland that reports on a wide variety of events. The reports and reviews on the site come from the French-speaking Swiss daily newspaper Le Temps and the television station TSR. According to a Web2com press release, advertisers have interesting advertising opportunities in this environment.

 
Broadcast Areas: The Glarus government has no choice but to come to terms with Tele Südostschweiz. 
Hanspeter Lebrument, publisher of *Südostschweiz*, wants to reach an agreement with the Glarus government. The government had recently complained about the programming of *Tele Südostschweiz*, a private broadcaster owned by the Chur-based publishing house. The canton of Glarus is underrepresented in the broadcasts; specifically, important topics—particularly those on the political agenda—are covered only after insignificant news items from Graubünden. The Glarus cantonal government particularly criticized the lack of coverage of the extraordinary Landsgemeinde held last November.
On that particular Sunday, however, important referendum proposals were also on the ballot in the canton of Graubünden, notably the smoking ban in restaurants. «We covered that as our lead story at the time,» explains Pesche Lebrument, editor-in-chief of Tele Südostschweiz. After additional results from the Graubünden referendums came in, the station then aired a two-minute segment on the Landsgemeinde and featured it as the lead story in the news the following day.
That wasn’t enough for the Glarus government. It therefore wants a separate program for its canton—a «Glarus Window»—similar to what Tele Züri provides for the canton of Schaffhausen, for example, and as stipulated in the service mandate. “If the people of Glarus want that, then we’ll do it,” says publisher Hanspeter Lebrument. It would essentially be like a Glarus regional news program. That wouldn’t preclude the most important news from Glarus from being broadcast during the main newscast either.
Basically, however, the publisher would prefer a mixed news program in the style of “Schweiz Aktuell,” with reports from both Graubünden and Glarus. That’s because Tele Südostschweiz fears that if the program were dedicated solely to Glarus, viewers in Graubünden might switch channels. However, the publisher is confident that an agreement will be reached with the Glarus government.
It has therefore resubmitted its response to Bakom. «Perhaps this issue will be resolved,» says Hansjürg Dürst, a lawyer and council clerk from Glarus. But the fundamental problem remains unchanged. Now that OFCOM has redrawn the broadcast areas in a second round of revisions, Glarus no longer has a choice. This is because Tele Züri, should it receive the license for the northeastern Switzerland broadcast area, would not be allowed to broadcast as far as Glarus. This led to protests last fall in neighboring Ausserschwyz and, more recently, a demonstration in Rapperswil in support of the station, because Bakom has assigned the relevant districts of Ausserschwyz to Central Switzerland.
The Glarus government is demanding that the Federal Department of the Environment, Transport, Energy, and Communications (UVEK) reopen the bidding process for the concessions. However, officials in Glarus do not expect this to have much chance of success. «With just over 38,000 residents in 25 municipalities, we’re probably not that important in this whole matter, and we don’t have an inflated sense of self-importance either,’ says Council Secretary Dürst.
Although Leuenberger’s department recently indicated that certain changes might be possible, this would only be in the medium term and after the licensed broadcasters have begun broadcasting. And the hurdle is high: While the DETEC could make minor changes on its own, any major alterations to the system would first require the approval of the entire Federal Council, as OFCOM spokesperson Bernhard Bürki explained to werbewoche.online. From this perspective, the situation in Glarus appears to be set in stone.
Known as a shrewd operator—and recently criticized once again as a media monopolist in Graubünden—publisher Hanspeter Lebrument wisely chose not to mention this aspect in his license application for Tele Südostschweiz. Although he has no objection to Tele Züri broadcasting in Glarus as well, he added: «I’d prefer it if I were the only one with Tele Südostschweiz.»
 
René Worni

 
Food In last year's TV commercial, the Lowe agency, part of the Draftfcb/Lowe Group, showed that Cailler chocolate is more than just the finest chocolate treat. The secret of Cailler lies not only in the choice of the finest ingredients such as cocoa, milk or vanilla, but also in emotions such as love, tenderness or joy. With the help of Lowe, Cailler has found its way back into the hearts of consumers. In a recent survey conducted by Kassensturz, Cailler milk was voted the most popular milk chocolate in Switzerland. After the TV campaign successfully anchored Cailler's specialty in the minds of the target group, the current poster campaign goes one step further. In collaboration with Lowe Paris, the Zurich-based advertisers have used the new Cailler claim "Pur Chocolat. Pure Emotion" with strong and highly emotional images. Added to this is the clever placement of the message on the chocolate, which seems to have been produced just for this one moment.

 
Company A bright red chili pepper is the trademark of IVO Druck AG in Buchs. It symbolizes the company motto "The hottest print shop in Switzerland". 
The striking appearance is part of the strong communication that IVO Druck consistently pursues. In 2008, its anniversary year, many campaigns are planned again. For example, the printing company, which was founded 40 years ago, will regularly inform its customers with direct mailings, a competition including an Internet forum and new, high-quality printed matter. Preparations are already underway for the company's presence at the emex 08 trade fair in Zurich. The highlight of the year will be the anniversary event in September. The first announcements for the event have already been sent out, accompanied by an invitation to take part in the "Chili Contest". The biggest chili in the IVO world will be sought. The whole forum will be documented on the IVO website. The winners will be honored at the event and receive attractive prizes. State-of-the-art technologyWith this mixture of creative marketing ideas and high product quality, IVO Druck has established itself in the market as the address for fine print products. Managing Director Markus Ineichen, who is the second generation to run the company, describes IVO Druck's recipe for success as a combination of creativity, consistent quality and ongoing investment. The competent team comprises 18 employees who work with modern machinery.
IVO Druck makes targeted use of state-of-the-art technology to satisfy the high quality demands of its customers and to enhance print products with new, creative effects. For example, the company decided early on to use frequency-modulated screening technology, or FM screening for short, in the printing process. This enables a particularly high resolution of photographs, resulting in photorealistic image reproduction, which ensures particularly sharp images for all printed products. The very successfully applied technology not only contributes to a quality advantage, it was also the inspiration for the company motto "The sharpest print shop in Switzerland". IVO Druck is also exemplary when it comes to the environment. The print shop has been FSC-certified since July 2006 and is therefore entitled to use the coveted FSC label. Only paper that is produced from controlled deforestation is printed.
 
Sabine Flaxman 

 
Open-source user-generated advertising is no longer a trend in Switzerland, but part of everyday life. Consumers are more in demand than ever as partners for advertisers. 
The creative minds at JWT H+F are not magicians. But what the advertisers from Zurich's Maagareal showed us last year did border on true magic for a moment. Remy Fabrikant and his team of helpers turned a fluffy cat into a real cuddly tiger. And not with a magic hat, but in the microwave and with the help of a Whiskas can. The film is available on YouTube under "Making a Real Cat With a Microwave" and was shown on TV channels 3+ and SF 2. Andy Hostettler, head of JWT-H+F at the time, used the film to lay the foundation for in-depth research. The agency wanted to investigate the mysterious phenomenon of "User Generated Content" (UGC) in all its facets. The first results on the subject should have been presented last summer. The agency obviously underestimated the subject matter. As chief strategist Rainer Bühler says today, the developments had overtaken the agency: "Just as a few years ago it was imperative to have TV spots and double-page spreads, today it is imperative to integrate customers and audiences, activate, engage, post via the web and blog, have things sent in, vote, post-process and so on. We simply couldn't keep up with monitoring because we ourselves are part of those who are experimenting without a care in the world."
There is currently a lot of experimentation with UGC in Switzerland. One year after the "Broadcast Yourself" spot by JWT H+F, user-generated campaigns are springing up like mushrooms. ADC President Jean Etienne Aebi says: "It's a megatrend. The development has been going on for three years and can be observed in many different forms."
New forms, especially on the webConsumers are getting creative today. Branded companies are organizing competitions and asking consumers to take part. Although blurred and poorly lit commercials on traditional television are a rarity, a look at the Internet shows that more and more companies are being inspired by the rapid development process, the so-called Web 2.0 and the creative potential of consumers. "I don't think anyone disputes that the Internet can make the difference between the success and failure of brands today," says Dominique von Matt. The Managing Director of Jung von Matt/Limmat is keeping a close eye on developments because the acrobats on the Internet have a strong influence on products and their image. "Today, user-generated advertising takes place mainly online and less in traditional media," von Matt is convinced. And that will remain the case for the time being. According to von Matt, advertising based on the Linux principle rarely takes place in traditional channels because clients rely on the expertise of agencies and they know best how an ad works on television.
The UGC theme is more topical than ever at Jung von Matt. For the Graubünden umbrella brand, the advertisers shot a commercial with ibexes having funny conversations. In addition to the TV spot, the creatives have launched a website where visitors can synchronize the scene with the ibexes themselves. According to Dominique von Matt, the "Do it Yourself" versions will remain on the Internet for the time being and will not be used as TV commercials. This is unusual today anyway, because brand development will never be left unmanaged.
Jean Etienne Aebi agrees: "People like to talk about brand democracy, but no company is letting go of brand management. These days, they are all cleverly controlled stories." The claim by cynics that advertisers are being sent into early retirement as a result of current developments makes Aebi smile: "Such campaigns involve a lot of effort. For the agencies, such user-generated campaigns mean even more work."
User-generated advertising also means getting ideas cheaply. But not necessarily quality. This is impressively demonstrated by the "So much happiness" campaign from cat food manufacturer Whiskas. Cat lovers can post their moments of happiness online in the form of a video. The poorly exposed domestic cats, filmed eating and lolling around, raise questions among advertising professionals.
Hardly professional qualityClaus Bornholt from Futurecom sums it up in his blog post: "In any case, the cinematic results are of a rather dubious aesthetic nature." Although the campaign has caused a shake of the head, Bornholt says: "You shouldn't expect quality that can compete with that of advertising agencies. In most cases, that's not the aim. Such campaigns are basically just about involving the consumer in the world of the brand."
In addition to the lack of quality, Whiskas is also struggling with a well-known UGA problem: consumers are apparently only interested in large lifestyle brands. The cat page currently has very few visitors who actively participate and upload films. The situation is different with UGA campaigns from Apple, Coca Cola or BMW. A Jung von Matt/Neckar employee recently rightly asked himself: "Where are the cool communities that flock to small brands? The happy housewives who exchange staining tips on websites or the group of people who talk about cheese and document their best experiences in the cheese store?"
Perhaps consumers will meet on Internet playgrounds like "Pitch it" in future. At the beginning of February, television marketer Publisuisse launched an ambitious UGA project. It is intended to offer advertisers a platform to get in touch with amateur advertisers. Project manager Reto Hufenus: "It is a standardized model that we want to make available to the advertising industry." The aim is to enable clients to engage in cross-media dialog with consumers by communicating and publicizing a "Creative Brief" on television. Producers can then upload videos and rate them among themselves. Publisuisse wants to show the best videos on television. A campaign is currently being run by Switzerland.com.
Whether such a platform will mobilize the freelancer armies remains to be seen. Nevertheless, a study from the USA suggests what the future holds for such projects. The American Marketing Association asked consumers about their UGA behavior. Conclusion: companies that involve consumers in their advertising significantly increase the approval ratings of over 25-year-olds. The situation is different for younger people. Their reaction is predominantly mistrustful. The "net natives" are in a position to produce professional content thanks to simpler and more easily available hardware and software. However, they are also smart enough to distinguish genuine offers for participation from showmanship. Simply putting a participatory campaign online is therefore not enough.
Christian Lüscher
Some UGA examples from SwitzerlandUser-generated advertising (UGA) is also very popular in Switzerland. Werbewoche took a look at a few open source campaigns.
Graubünden - Beware of the ibex!
The star of the Graubünden umbrella brand is the ibex. The funny TV commercials can be replayed on the Internet. Visitors to the graubuenden.ch website can synchronize the TV spots with their own ideas in the Capricorn Remix. Due to the large number of entries, the competition has been extended until March.
Swisscom - Love is in the Air
Before Christmas, Swisscom launched an online karaoke competition to promote the new Bluewin DSL 20,000 Internet access. Until January 15, amateur singers could take part in the competition and sing along to the disco classic "Love is in the Air" (1978) by John Paul Young. A total of 750 videos were uploaded to the karaoke platform Swisscom-karaoke.ch. At the end of the campaign, a TV commercial was created using footage of users recording their performance with the help of webcams and cell phones.
Migros - Favorite products
A little older, but also a UGA story: Migros launched the cross-media "Migros favorite product" survey in 2006. The retailer wanted to find out from consumers what their personal favorite products were. The participatory campaign took place primarily on the Internet. Consumers were able to find out everything they needed to know about their favorite products on a website, view images and data or meet other people with the same product preferences in an original partner meeting. The most interesting results of the survey were included in the second wave of the campaign for TV commercials and advertisements.
Fust - EM fever
Last year, the electrical goods retailer demanded
asked customers to shoot a 20 to 30-second commercial on the subject of "Fust EM-Fieber". Around two dozen commercials were produced. To date, the winning commercial has not yet been broadcast on regional television, as promised in the advertisements. Find out more at Fust.ch/videoblog
Olma - Bratwurst
The well-known St. Gallen sausage specialty announced a public competition last year. The task was to produce a TV commercial for the Olma bratwurst. A total of 26 films were submitted. The winning video was chosen by SMS voting and broadcast on Tele Südostschweiz. The films can no longer be viewed today because individual participants have infringed music copyrights.
Baslerstab - My favorite piece of Basel
The free newspaper Baslerstab is currently running a photo competition. Potential participants are being asked to show the paper how important Basel's largest free newspaper is. The best snapshots will later be used for an advertising campaign. (cl)

The revamped Baslerstab, the free newspaper published by Basler Zeitung Medien, will be launched on February 21, completely changing the layout and colors of the "Stab", as Basel's largest free newspaper is known. However, the format (broadsheet), publication frequency (five times a week in the city and twice in the region), distribution (home delivery and boxes) and editorial content (around 30 percent of the volume) are different: Conceptually, everything remains the same. The new design is already evident in the logo and thus in the newspaper head. In the past, it was a little too small and appeared to be pushed to the top edge, but now it takes up more space again and thus appears more confident. This impression is underlined by the change from a negative to a positive logo: previously the name Baslerstab was in white Fraktur script against a green background, but now the same lettering appears in dark orange on a white background. The bold black Baslerstab, previously to the left of the lettering, has been removed. "It was wrong anyway: instead of looking to the left as in the correct coat of arms, it looked to the right," says publishing director Patrick Wehrli.
Two other new features stand out on the front page: Below the logo, three large content boxes highlight stories inside the paper. The lead story, which used to be featured on the front page, is now only teased with a large image and a few lines; the actual article can be found on page 3. Another content change for the Baslerstab is the addition of a «Last Page» featuring a mix of news and the comic «Nico & Mirek.» And since it remains a two-section newspaper, the second section needs a strong opening. This will typically be a “People” page, which is likely to feature a Basel-based human-interest story more often in the future.
As you flip through the pages, the more clearly labeled page headers stand out, along with the section titles in blue. The entire paper looks more organized and lighter. «The goal was to modernize the Baslerstab. The uniform color for the editorial and commercial sections is intended to make it clear: The Baslerstab is and remains primarily an advertising journal and thus a marketplace for advertisers,» says Wehrli. The orange logo is also meant to reflect the publication’s increased focus on tabloid journalism.
The layout, designed by newspaper designer Christine Lang (LMS Media in Herdern), has an impact not only on the newspaper itself but also on Basel’s cityscape: Along with the new look, the green-and-yellow *Baslerstab* newspaper stands at bus stops and in public squares are being replaced. They are being replaced by new, bright orange distribution boxes. As before, they will continue to be stocked daily with small posters featuring headlines that draw attention to the paper’s content. This has apparently been too time-consuming for the other free newspapers. Together with a broad-based relaunch campaign by the Basel-based agency kreisvier, the Baslerstab has succeeded in creating a striking new look.
Markus Knöpfli
Subject from the relaunch campaign:

 
Wholesaler ViznerBorel has produced a series of seven funny and politically incorrect TV commercials for Denner. 
A series with seven commercials at the same time is not often seen in advertising television. If these films are also refreshingly cheeky, funny and daring, then we can certainly speak of a rather unusual offensive in Swiss advertising. Just over a year ago, the family business Denner came under the Migros umbrella. Since then, the communication strategy has not changed noticeably. The Zurich agency ViznerBorel continues to act as Denner's lead agency. Lajos Vizner and Guillaume Borel have been in charge of this budget since their agency was founded four years ago. During this time, they have already helped the discounter's image take the right direction several times with cheeky and funny films.
Denner spends around seven million francs a year on such measures. This is a quarter of the total advertising budget, which is estimated at 30 million francs annually. The rest is spent on so-called "piggyback ads" with up-to-date information on products and prices or sophisticated print campaigns, such as the recent launch of the premium "Primess" line. "Print supports the communication of tactics and makes it possible to react quickly. Strategic measures are more possible in film," says Guillaume Borel.
Intensification desiredDenner invests around three quarters as much in advertising as Aldi. However, the budget is significantly more modest compared to Coop and Migros. For Denner advertising manager Stefan Maegli, this initial situation is therefore one reason why Denner advertising has to be correspondingly cheekier and more "pointed" so that it can still attract attention. As in the store, Denner also "takes on the role of Robin Hood" in its communication, as Maegli recently aptly commented on the discounter's communication policy. In this way, the role of the lone fighter is also continued in advertising, just as Denner founder Karl Schweri did back then in the fight against cartels and price fixing by the big players. Today, it is Philippe Gaydoul who, as CEO, knows how to present the discounter as a "close ally" and therefore always a reliable partner for the consumer. "Denner: always good, always cheap" is also the final claim in all seven commercials in the new series, leading to the happy end of each short story.
Guillaume Borel, the CD of ViznerBorel, took the ideas for these commercials "from life" in a wide variety of situations. And, of course, had them shot a little over the top. The seven films were shot "cost-effectively and very efficiently" in just one week by Reto Salimbeni. The style of the commercials, which nonetheless seem like "great cinema", was made possible because Salimbeni also has an offshoot in Vancouver with his Manifesto Films. In Canada, the price-performance ratio for such films is "optimal", says Vizner-Borel.
The commercials, which sometimes almost create the feeling of a "cinematic counter-world" to a similarly comprehensive series of image commercials for Migros, are intended to attract attention within the advertising blocks not only with humor, but also with "a bit of cheekiness". "They should entertain the audience," says Borel. In order to achieve this effect, they have not shied away from jokes that are not always politically correct.
In one of the commercials, for example, a woman is unable to start the engine of her car. A passer-by quickly "helps" by inserting a can of energy drink into the tank opening of the car. Whereupon the car suddenly starts up - but crashes into the rear of the car in front with full force.
The joke of sexual ambiguity is played on in a commercial in which the door of a fridge makes suspiciously similar creaking noises when opened and closed, similar to those normally associated with the squeaking of a lottery bed in such gag films.
Duel of the burpersThis "joke" is topped off with a movie story in which three men burp in front of the TV after drinking heavily and are ultimately outshone by a woman who burps even harder and longer. The intention is clear: this film should also become a long-lasting "burp" in the viral network of the relevant film communities.
Naturally, Denner and ViznerBorel do not want to provoke the wrong audience with these cheeky films. The different spots are each carefully targeted at different audiences. The "burp" is sure to be a hit on the channels of the young broadcasters Viva and MTV. The grilled party guest is certainly in good hands on SF 2 before the late-night music programs on Saturday. The exploding Coke bottle and the squeaky fridge can also be a fun diversion before "10 to 10" or "Tagesschau".
The focus in all films is on "price, proximity, actions".   
Andreas Panzeri

 
Company M-real has reached a significant milestone with the production of the second million tons of the coated white top kraftliner Kemiart.  
Production of kraftliner began in Kemi, Finland, in 1971. In 1990, the production processes at the plant were improved and an investment was made in a coating machine. In the very first year, M-real Kemi was able to start production of its first coated quality. Today, the product range includes three different coated grades that corrugated board producers and printers worldwide choose for their quality and consistency. From the outset, the development of the coated grades was based on the requirements of customers, end users and feedback from both groups. Past innovations have led to the current product family, which offers the right liner for every printing method. It also enables the corrugated industry to meet the requirements of brand owners and retailers for high quality packaging, regardless of the printing technology chosen. 
 
Sabine Flaxman