The consultation responses received from many cantons regarding radio and TV licenses have provoked different reactions from applicants. Werbewoche has collected reactions. Read what Tele Züri, Tele Ostschweiz, Tele Top, Tele Säntis and RBB have to say. Tele Top and Tele Säntis satisfied Günter Heuberger is in the concession race with two stations: Tele Top for the Zurich-North-Eastern Switzerland region, Tele Säntis for Eastern Switzerland. For Tele Top, the media man recorded successes in Schaffhausen and Thurgau. In contrast, the eastern Swiss cantons prefer Tele Ostschweiz for the eastern Switzerland region. Nevertheless, Heuberger was satisfied. He was particularly pleased that the governments repeatedly mentioned the "high quality of the applications". He also thanked the governments for "ensuring media diversity with the TV licenses". According to a communiqué, the cantonal governments' positions are "delicate and therefore all the more valuable in monopoly areas dominated by one media company".
Tele Top and Tele Säntis had accepted the qualification and selection criteria formulated by OFCOM from the outset. In the months leading up to the licensing decision, the two broadcasters now want to increase the level of information available to the public about the services to be provided.
Tele Ostschweiz is delighted Tele Ostschweiz is "delighted" with the comments from the cantons of Eastern Switzerland. "Both the government of the canton of St. Gallen and the governments of the cantons of Thurgau and Appenzell-Ausserrhoden are in favor of awarding the concession to Tele Ostschweiz and against the Tele Säntis project," writes the broadcaster, which belongs to the publishing house of the St. Galler Tagblatt, in a press release. The city of Rapperswil-Jona and the Association of St. Gallen Municipal Presidents have made the same recommendation.
The station sees this as an "overwhelming vote of confidence" and "proof of its excellent roots in the region". It now wants to press ahead with the planned expansion of the program and the editorial team with all its strength. Tele Ostschweiz is confident that it will receive the license for the Eastern Switzerland region. The intention is to implement the significantly expanded program mandate described in the license application before the end of this year.
Tele Züri does not want to be punished for its own successTele Züri's parent company Tamedia is being combative, even though the Schaffhausen and Thurgau governments have not spoken out in favor of the station. "Of course we would have been delighted if Thurgau had supported us," spokesman Christoph Zimmer told Werbewoche. "But we are still convinced that Tele Züri, as the number one private broadcaster, has a track record that would make it incomprehensible if it were to come away empty-handed with the license."
Zimmer also parried the fears expressed in the comments that the TV station might not pay enough attention to local issues in Thurgau and Schaffhausen: "Tele Züri selects the news based on journalistic criteria. It is weighted according to the relevance of the topics, not the location of the events". The idea that a certain quota of reports must be dedicated to a specific region or institution is "an insult to any independent editorial team", the spokesperson says. Regional topics would also be included in the news windows.
According to Zimmer, if Tele Züri were to be refused a license, this would have serious consequences: "It would have existential consequences. We would have to rethink the entire concept of the station and the operation of TeleZüri in this form." Tamedia is of the opinion that two stations cannot coexist in the same space. Zimmer does not accept the argument that Tele Züri is the most likely of all the private broadcasters to survive without licence fee money: "That's crazy. You can't make a fuss about Tele Züri's economic success".
RBB radio project aims to dispel doubts about profitability Although the Basel government had expressed doubts about the profitability of Christian Heeb's RBB project in its statement, the media entrepreneur believes the milestone has been reached. "The two governments of Baselstadt and Baselland have not rejected our project in principle, which is a great endorsement for us," Heeb told Werbewoche. And he also wants to dispel any doubts about the economic viability of the project. He spoke to a representative of the Basel government on Thursday. "I presented him with the financial analysis that Publigroupe, led by Christian Gartmann, has carried out for our project. They are very cautious in their calculations and still come up with very good forecasts as far as the economic side is concerned.
Of course, it is difficult to compete against existing projects. "But it is a misconception that the stations would be closed because of the new applications. All licenses were terminated last August, and in the end no one objected to this." Heeb emphasizes that, according to the Bakom criteria, there are no privileges for the existing broadcasters. And he appeals to Moritz Leuenberger to take into account the diversity of opinion and the independence of the applications submitted. In the coming months, more efforts will be made to inform the people of Basel about the RBB project. "That's not easy, because the Basler Zeitung is simply boycotting reporting on us. Basler Zeitung Medien is also launching its own station, Radio Basel 1."
But Heeb is in good spirits: "We are backing RBB more than ever." He has the support of Ringier man Fibo Deutsch, Tele-Top boss Günther Heuberger and former Basellandschaftliche-Zeitung editor-in-chief Franz C. Widmer. If the license is granted, Publigroupe intends to acquire a 25 percent stake in RBB.