FCP survey The CP sector is growing by 18.5 percent. Electronic publishing also recorded above-average growth. 
The members of Forum Corporate Publishing recorded an average increase in turnover of 18.8 percent in 2007. Each member of the FCP realized the equivalent of six additional print publications and four new electronic objects such as e-journals, online newsletters, podcasts or corporate weblogs. This was the result of the 2007 annual survey on the development of the industry and the assessment of the market among the more than 80 service providers that are members of the FCP.double-digit growth rates "The significant growth of our industry is not only continuing, but is even increasing in comparison to previous years," says FCP Vice Chairman Stefan Endrös. "No other media category and no other marketing discipline has been able to achieve continuous double-digit growth rates in recent years." Digital media, in particular e-journals and corporate weblogs, accounted for 26 percent of sales growth last year. "Electronic publications enable a particularly intensive dialog with customers, business partners or employees," explains Manfred Hasenbeck, Chairman of the FCP. "However, virtual media are only really successful when all media channels are intelligently networked with each other." The number of international corporate publications also rose at an above-average rate in 2007, increasing by around 30 percent. "Worldwide communication concepts are becoming increasingly important in view of globalized markets," says FCP Managing Director Michael Höflich. "Corporate publishing products that appear in several languages and for different countries, while also taking regional influences into account, can make an excellent contribution to uniform branding."
Positive forecastsFor almost all FCP respondents, the positive expectations for 2007 have been fulfilled: 96 percent confirm general growth of 18.5 percent on average for the past year. Around 90 percent of respondents anticipate even better business and sales development in 2008. From a sector-specific perspective, the greatest potential is forecast in the industry, technology and energy sectors. In total, the members of Forum Corporate Publishing produce more than 1,500 national and international publications with a total circulation of around 990 million copies per year. They also implement a total of around 800 electronic publishing projects.
The Forum Corporate Publishing brings together more than 80 CP providers from Germany, Austria and Switzerland. They offer services for all areas of corporate communication, from traditional print products to new electronic media. The Forum is the largest association of corporate publishing service providers in Europe.
Michael Höflich, e-mail: [email protected]

 
Martin Sinning has been Managing Director of Planetactive Switzerland and Austria since March and sees great growth potential for online advertising in Zurich. 
He describes himself as a "digital media junkie" and is eagerly awaiting the near future. Thanks to broadband, the networking of traditional advertising with online will bring surprising ideas and even new media into the world even faster than before. Martin Sinning wants to help shape these developments in an agency with the promising name Planetactive. Since the beginning of March, he has been Managing Director for the Swiss and Austrian markets, where the Swiss branch of Planetactive was founded in November 2000. The parent company in Düsseldorf celebrated its 10th anniversary in 2007. Two employees have also been based in Vienna since 2005. Since 2006, Planetactive has been fully owned by the Ogilvy Group. Even before that, there was a connection to WPP, which is the holding company above Ogilvy and had been a shareholder of Planetactive for some time. "That's how we came into play when Ogilvy wanted to position itself more competently worldwide in the field of digital marketing and founded the global digital media network NeoOgilvy."
The services and specialist departments for all three markets - Switzerland, Germany and Austria - are organized centrally in Düsseldorf. "It makes little sense to set up creation, media, development and technology separately in each market," says Sinning. This structure has "established itself very well" in recent years and is also recognized by customers. "Contact is guaranteed", Sinning knows from experience and calculates that his office represents an agency of over 90 employees with this structure. "This defines our effectiveness and flexibility, even though we are actually only based in Zurich with six consultants."
In Germany, Planetactive is one of the top ten agencies in the digital marketing sector. However, the Swiss agency already makes a significant contribution to the Group's overall turnover. And Sinning expects significant growth, as only around 1.4 percent of all advertising expenditure in Switzerland is spent online, while the trend in Germany is heading towards the 5 percent mark. This is against the backdrop of similarly high Internet penetration in Switzerland, where broadband is already very popular.
Planetactive emerged as a nucleus from a traditional media agency. The first jobs were classic website projects. One of the young agency's first clients in Germany was the European headquarters of General Motors in Zurich. "In 1997, we had the opportunity to develop an international platform for Opel. After more than ten years, the circle has now come full circle for me personally, as I looked after this client back then as a consultant," recalls the new Managing Director in Zurich.
Before entering the online world, Sinning studied business administration, marketing and strategic management in Trier. By chance, he was drawn into an online project in 1995, "which developed into a small company". During this pioneering period of the Internet, he developed his first concepts "on what was still a greenfield site" and realized "that a medium of the future was emerging here".
He got to know the like-minded people at Planetactive, was part of the founding team and has since built up the customer consulting and later the media division. Sinning has never felt the need to change agencies. "The change took place intensively enough around us." First building up the agency, then coping with the internet bubble "in which we didn't want to give up our baby", then enjoying the new success, pulling off the merger with Ogilvy and now the challenge as Managing Director for the Swiss and Austrian markets.
The development of a website, a newsletter or search engine marketing are possible individual disciplines in Planetactive's full service. However, the actual core competence is the sensible networking of all these disciplines. "Digital channels and media are becoming increasingly complex. Every six months, a new channel is added that advertisers have to deal with." A part of the target group suddenly migrates and is no longer accessible on the large portals as before, but more in social communities or increasingly via cell phone. How can I reach these people with my advertising? How can a customer best use the digital channels? Planetactive has developed a range of tools around the term TEM - Technology Enabled Marketing - to provide competent answers to these questions.
"With these tools, marketing concepts, online campaigns and media on the Internet can be specifically measured and thus optimized for customers." Depending on the analysis, Planetactive then recommends an online club for customer loyalty, for example, develops a newsletter or creates a strong platform on which a brand can be experienced. "And perhaps this is combined with a TV commercial and a classic measure where the target audience is activated to go online, where a detailed brand experience can then take place."
As is currently the case, for example, on the new Toblerone website. This Swiss presence for Ogilvy client Kraft Foods is to be extended to other countries at a later date. Another important reference for the Zurich-based Planetactive is Swisscom. "This was our launch client in 2000, and since then we have been responsible for a wide range of activities every year," Sinning is pleased to report. These include the development of the website for Bluewin TV or, more recently, the campaign for Swisscom Karaoke, where Planetactive was responsible for the online part as well as the platform where the videos could be submitted and voted for, in addition to Contexta's traditional work.
Planetactive is planning the search engine marketing for AXA Winterthur, as well as for the trend label Freitag. Two years ago, the Planetaktivists completely conceived and designed Migros.ch for Migros, as well as the M'08 platform and M-cooking.ch. Here you can watch a ten-minute cooking show produced by Endemol every week via broadband or subscribe to it as a podcast.
"My wife and I have been cooking with the laptop next to the stove ever since," says Sinning, underlining his image as a "digital media junkie", as they also regularly Skype with his Maltese wife's parents on the Mediterranean island. Only their son, at 21 months old, doesn't need to be connected to the internet so quickly. The Sinning family will also be physically moving from Düsseldorf to Zurich in the next few days.
Andreas Panzeri

Ten years ago, Publicitas and the then newly created title Le Temps founded the advertising marketing structure Espace Pub. It is now being renamed Le Temps Media and given a new logo. The new visual identity comes from Essencedesign, an agency that was founded in Lausanne in 1996 and specializes in corporate branding.
According to a press release, the change of name is also intended to reinforce the position of the marketing organization within the changing Publicitas. Le Temps Media continues to be wholly owned by Publicitas and is managed by Marianna Di Rocco. It has fourteen employees and markets all publishing products from Le Temps: the daily newspaper, the weekly supplements, the special editions in print and livepaper format as well as the websites Letemps.ch and Sortir.ch.

 The Bertelsmann media group's profits fell massively in 2007 due to expensive legal disputes and the sale of the music publishing business. Net income amounted to only 405 million euros, compared to 2.5 billion euros a year earlier. The operating result fell from 1.867 billion euros to 1.811 billion euros, as the Gütersloh-based group announced in Berlin on Tuesday. Turnover was also impacted by the weak dollar. At 18.8 billion euros, turnover was 2.8 percent below the previous year's figure.
The book clubs - once Bertelsmann's core business - performed particularly poorly last year. This division is therefore to be sold in North America.
Europe's number one in the publishing and media business is expecting moderate sales growth of one to two percent in 2008. Net income is expected to at least double due to the absence of special effects.

 
The Zurich agency Rod has designed a microsite for Weleda's birch program. It was realized together with multimedia producer Christoph Dubach. The website is part of the early summer communication of Weleda's birch products, a product line against cellulite. According to the press release, the site is to be publicized with further communication measures by the end of spring.weleda.ch/birch offers a virtual tour of the Weleda products. It offers a four-week anti-cellulite cure in the form of a 5-point program. Users can browse through daily reports by presenter and actress Viola Tami, PR woman Alexandra Hermann, stylist Tina Weiss or actress Tonia Maria Zindel and win one of the three Birch products every day.
Responsible at Weleda:
Patricia Pécourt (Head of Advertising), Michèle Prevot (Product Management) and Elena Zavatta (Head of Marketing).

 In five new radio commercials, Spillmann/Felser/Leo Burnett show how popular the Zurich private school Juventus is with its pupils. You can hear pupils writing letters of apology to the school management. But they are not about truancy or gossiping in class. The Juventus pupils' misdeeds are of a slightly different nature: In one commercial, for example, a pupil apologizes for tampering with the school bell in order to extend lessons. Another pupil is terribly sorry for attending lessons despite having measles and infecting half the school. And another pupil apologizes for chaining herself to the heating in the classroom the day before the vacations and swallowing the key for the handcuffs.
The latest advertising coup by Spillmann/Felser/Leo Burnett can be heard on Radio 1 and Radio Energy Zurich since March 17. SFLB had already organized a student demo and created posters for Juventus.

Responsible at Juventus:
Stephan Ogg (Rector), Silvia Bärle (Marketing Assistant). Responsible at Spillmann/Felser/Leo Burnett: Cornelia Wenk, Barbara Hutter (creation), Martin Spillmann (CD), Dominik Mätzener, Sabrina Wirz (consulting); sound design: JingleJungle, Christoph Benz.

 Zurich cantonal councillors are of the opinion that the government council is promoting the SRG's monopoly in the Swiss market with its statement on the award of the license if it wants to grant fees from the state pot to Tele Top as a "weak competitor". Council members Barbara Steinemann (SVP, Regensdorf), Ralf Margreiter (Greens, Oberrieden), Thomas Maier (GLP, Dübendorf) and Heinz Jauch (EVP, Dübendorf) therefore submitted an urgent question to the Government Council on Monday and criticized its consultation response. The government must respond within four weeks, as the Tages-Anzeiger reports. With its statement on Tele Züri, Radio 24 and Radio Energy, the cantonal council has also spoken out against the most successful stations and against the majority of listeners, the cantonal councillors believe. It is questionable why Tele Top, a station that is not professionally positioned in Zurich, should be "upgraded" with state money. Tele Züri and Radio 24, on the other hand, are important media for the formation of political opinion and report widely on Zurich politics, the cantonal councillors believe.

 
The new ZVV campaign has its work cut out for it: it will be measured against its cult predecessor. And it will be weighed and probably found to be too light. After all, the old campaign ("Ich bin auch ein¬...") has been so thoroughly engraved in the cerebral cortex of most Zurich residents for seven years that it is almost impossible to get it out again. What's the point of "So that you are where your ... is"? No, too long, too cumbersome, too much of a rip-off of the old idea. Or maybe not: the new campaign has been running for two weeks now, and it seems as if it still has a grace period, as if it still needs some time to be judged. And in this time of opinion vacuum, the free newspaper 20Minuten finds hidden messages on the new posters. Somewhere in a tree is a Batman mask. A rascal's prank by a graphic designer? No, 20Minuten has done some research. "That's Batman, and he's advertising specifically for the night network," says ZVV marketing manager Jürg Baumgartner. In fact, the ZVV advertises night transport with "Live like a bat: flutter in and hang out".
But Jürg Baumgartner says even more, 20 Minuten has done thorough research: The poster is full of such hidden messages and gags. And KSB/SJ boss Daniel Krieg adds that further surprises are planned as part of the campaign. Hmm, planned. But the fact is, there's a lot to be found on the posters. For example, the head of the advertising agency responsible, a Monsterluxemburgerli, a ... - oh well, search for yourself. So that you are where your attention is. You get the idea.

 
Walker Advertising Agency has launched the communication offensive of the campaign "Euro 08 against trafficking in women". The aim is to make the population aware that not only football fans from all over the world will be flocking to Switzerland next June. Traffickers in women from Switzerland and abroad will also be entering the country to ensure supplies for the growing clientele, according to the press release. As a visual leitmotif for the topic of trafficking in women, perfect female legs are used in a first round, as they are known from fashion photography. The image, which appears seductive at first glance, is to be broken by the discreet gold chain on the legs - as a sign of slavery. The campaign starts in March 2008, runs during the European Football Championship and will be completed in autumn 2008.
The "Euro 08 against Trafficking in Women" campaign is an initiative of 25 women's, men's and human rights organizations, equality agencies, counseling centers, aid agencies, church organizations and trade unions. The total number of victims of human trafficking in Europe alone is estimated at between 53,000 and 124,000. The majority of these are women, often minors.
Responsible at "Euro 08 against trafficking in women":
Yvonne Zimmermann (campaign manager), Ruth-Gaby Vermot (commission member) and others. Responsible at Walker Advertising Agency: Serge Pennings (AD), Steven Clarke (copy), Nik Hodel (design). Photography: James Day. 

 "We are satisfied with a market share of 33.5 percent," said SF Director Ingrid Deltenre at the annual media conference of Swiss Television on Tuesday. Although there are always slight fluctuations - SF lost one percent in 2007 compared to the previous year - the station is at a very high level and 0.1 percentage points above 2005. The station did lose 3 percent viewers in February compared to the same month last year. Deltenre cites the absence of the highly acclaimed talent show Music Star, which achieved an impressive 46% market share last year, the lack of the World Ski Championships and the weather situation, which is always proportional to TV usage, as reasons. "But we cannot fully explain the strong fluctuations," said Deltenre. Especially because no reliable market data is available from audience research. "We are still waiting for explanations from Mediapulse," she said to the media research company, which emerged from SRG's in-house research service in 2006. According to Deltenre, one plausible reason could be the switch to DVBT.
Viewers with satellite dishes are zapping away Due to the fact that SF can no longer be received in analog form as before, many viewers have probably purchased a satellite dish and are spending their time zapping through the huge offering for the time being. This trend was also observed in Austria during the switchover. However, the fluctuations would level out again over time, said the TV director calmly.
On the other hand, the fact that audiences are increasingly using their TV sets not only for traditional programs, but also for TV on demand, games and watching DVDs, is causing more and more headaches for television producers. Since 2005, this share has
- The market share of SF has doubled, albeit at a very low level, while traditional television is experiencing a slight but steady decline. The biggest competitor to SF in Switzerland is the RTL Group with a market share of 16.3%. For around four years, there has also been an increase in the number of other receivable channels, including a large number of micro and special interest channels, which together account for a market share of 13% in Switzerland. The Swiss private channels are at the bottom with a market share of 4.4%.
In terms of programming, those responsible expanded the business and knowledge sections in 2007 in favor of greater quality and depth with the programs "Eco", "Start up", "Einstein" (instead of MTW - Menschen, Technik, Wissenschaft) and "SF-Wissen" at www.sf.tv. More "Dok", "Reporter" and specials on current events were produced, including on the NRLA and the Blocher election. In the culture segment, the aim was to be more topical, for example with Mozart's "Magic Flute" in two-channel sound or with a total of seven premieres of Swiss films (including "Herbstzeitlosen").
Children's channel continues to keep SF busyFor greater viewer loyalty, SF launched a series of entertainment programs such as "SF bi de Lüt", "Heimspiel" and "Landfrauen". In the past financial year, SF also committed itself to more emotional sports programs and expanded its offering for children and young people. "However, we are not yet satisfied with the children's program," said Deltenre. Although a separate SF children's channel is currently on hold, the issue will continue to occupy those responsible in the current year.
The third survey of around 1,000 people revealed that the public generally has a positive attitude towards SF. It was better in all areas than in the previous year. In the areas of information, sport, entertainment, culture and series, SF is the channel of choice. It came in second place for feature films.
2008 dominated by the EuroThe current year at SF will be dominated by Euro 08, the world's third largest sporting event, with comprehensive coverage and live broadcasts as well as a 17-hour special program in June. Another focus will be the presidential election in the USA.
In addition, the "Arena" is being redesigned in terms of appearance and content and is set to become more lively and interactive from August. The health magazine "Puls" is also undergoing a relaunch. In the summer, the documentary series with criminal cases will be continued, this time under the title "When women kill".
The canceled show "Zart oder Bart" will be replaced by a new quiz "1 against 100". The cultural highlight will probably be the performance of Verdi's "Traviata" at Zurich's main railway station.
René Worni

 After the robbery at the Bührle Collection, in which thieves stole Cézanne's "The Boy with the Red Vest", among other things, a YouTube video featuring this very painting caused a sensation: in the clip, two masked men can be seen hanging the painting on the wall. As it turned out, the video was not a hot lead for the investigators, but a campaign by the Zurich agency Publicis. It advertises a business that sells art prints, as reported by 20 Minuten. In a second clip, several prints of famous paintings can be seen. The resolution: "Deceptively real. The art posters of the Art Poster Gallery". The two Publicis creatives Raphael Monsch and Res Matthys are behind the viral campaign. They were surprised by the response to the clip, they told Pendlerblatt. The police were less pleased about the whole story: when the video came to light, they had stated that they wanted to include it in the investigation. According to Stapo spokesman Marco Cortesi, they now need to check whether the advertisers have committed a criminal offense. "We only filmed a poster and posted it on the internet," Matthys replied to 20 Minuten.

 
ViznerBorel thematizes the eternal game between women and men for the Schild fashion house's summer collection. On the catwalk of vanities, the two sexes tease each other and exchange little side blows that are intended to make people smile, according to the press release. The national campaign will run on posters as well as on the Internet and television and will make use of the Schild magazine and POS measures:
Stefan Portmann (overall responsibility) and Sascha Bättig (marketing). Responsible at ViznerBorel: Lajos Vizner and Guillaume Borel (overall responsibility), Sascha Knauer (consulting), Guillaume Borel (text), Hanna Zimermann (AD) and Daniel Aeschlimann (photography). 
Subjects 1 to 6 sign magazine, subjects 7 and 8 poster F12 and subjects 9 to 13 poster F200.