Just in time for Euro 08, Publisuisse subsidiary MediaSense is launching four offers that combine sponsorship on Radio DRS and advertising on Swiss Radio Pool (SRP) radios. Specifically, SRP City and the short program "Wetter am Morgen" on DRS 1 can be booked together on a weekly basis for CHF 50,000 for 42 sponsorship mentions and 24 spot broadcasts. SRP City covers the cities of Basel, Bern, Lucerne and Zurich (860,000 listeners). Those who prefer to address a younger audience can also opt for SRP City and the "Wettergespräch" on DRS 3 (CHF 13,500 for 12 mentions and 6 spot broadcasts). A similar offer is aimed primarily at motorists, but this time all SRP radio stations in German-speaking Switzerland are combined with traffic information on DRS 1 (CHF 70,000 for 51 listings and 15 spot broadcasts) or on DRS 3 (CHF 60,000 for 54 listings and 15 spot broadcasts). According to MediaSense, over 3.3 million listeners and a net reach of up to 75 percent can be achieved within a week, depending on the offer. Commercials and sponsored programs are always broadcast at roughly the same time.
The SRP also includes two radio stations in French-speaking Switzerland, One FM and Lausanne FM. "We are also thinking about similar offers in French-speaking Switzerland, for example with Couleur 3, but we are not quite there yet," says MediaSense Managing Director Bernhard Krättli on request.
MediaSense, which handles the SRP exclusively, also brokers radio stations outside the pool. A total of 42 radio stations and 100 offers can now be booked via Publiplan, MediaSense's planning tool, including Ringier's Radio Energy Zurich, which must be booked exclusively via Goldbach subsidiary IP Multimedia. "We accept the exclusivity of IP Multimedia there," says Krättli.
According to Publisuisse's 2007 annual report, the company granted its 51 percent subsidiary MediaSense a loan of CHF 300,000 at the start. Krättli adds that SRP-Radios, which holds a 49 percent stake, also granted a similar loan. However, the report does not provide any sales figures for the first half of the MediaSense year. Krättli does not want to say anything either.

Markus Knöpfli

The Bertelsmann Lexikon-Institut intends to publish a one-volume reference work based on Wikipedia. It is conceived as a "lexical yearbook" with a topical weighting of the subject articles and, unlike conventional encyclopaedias, will include those topics that were most frequently accessed in the online encyclopaedia in 2007 and 2008. The articles from the online edition will be summarized and shortened for this purpose, the publisher explained to the IT news site Golem.de.
As in the digital Wikipedia, all texts in the printed Wikipedia will be under a free license. One euro of the sales price of around 20 euros will go to the non-profit organization Wikimedia Deutschland. The encyclopedia will contain entries for 50,000 keywords. The digital version currently has over 739,000 entries. The book is due to be published in September 2008.
 

 
At the European Newspaper Congress in Vienna, the right way to deal with China during the Olympic Games was discussed controversially by various media people. The only point on which there was agreement was that the attention currently focused on the country and the human rights situation should be maintained after the summer. "Reporting must continue after the games", is how Pressetext.ch summarized the tenor of the event. Human rights organizations such as Reporters Without Borders (ROG) emphasized above all the moral approach to the issue of China and the 2008 Olympics. In contrast, Peter Rothenbühler, editor-in-chief of Le Matin, took a pragmatic approach to the topic and warned against transferring political issues to the athletes. On the other hand, he even criticized the IOC as an undemocratic, slightly corrupt organization.
Contrary to the opinion that athletes should be completely removed from political responsibility, Uwe Vorkötter from the Frankfurter Rundschau newspaper saw a clear connection between the Olympic Games and politics. "Ten years ago, the Games were awarded to China for political reasons - not least because it was hoped that this would set things in motion in the country."
Elmar Oberhauser, responsible for broadcasting the games at ORF, was of the opinion that Beijing should not have been chosen as the venue in the first place. It was neither about sport nor about human rights, but about money. He also assumed that interest in China, the Tibet conflict and other problems in the region would soon wane again after the Olympics.
Rothenbühler, on the other hand, sees the Games as an opportunity to finally be able to report extensively on China as a whole. In his opinion, the fact that the 2008 Olympics were awarded to Beijing is not a mistake. "China is currently the most exciting world power. If we were to proceed strictly according to human rights criteria, there would be almost nowhere else to award the Games, not even the USA."
For his part, Kelsang Gyaltsen, the Dalai Lama's envoy, hopes that the media will report the facts and shed light on the background. He does not expect any explicit pro-Tibet reporting.

 Forster Kitchens opted for the Blue Spirit agency following a competitive presentation. As a first project, the uniqueness of Forster's steel kitchens will now be impressively showcased in an image campaign, as the agency announced. The first examples will be shown in the summer.

 Saatchi & Saatchi Simko has secured a place on the shortlist of the One Show Festival 2008 with its "Plugs" campaign for the French-speaking Swiss electricity provider Groupe E. The campaign, which is based on a 3D poster concept, has been nominated in the "Outdoor Campaign" category and is therefore in the running for precious metal. The results will be announced on May 9.

 
SF editor-in-chief Ueli Haldimann is annoyed because Swiss television did not receive permission to broadcast the press conference "100 days of Federal Councillor Eveline Widmer-Schlumpf" live on SF Info. The press conference traditionally took place on April 11, 2008 after the new Federal Councillor's first 100 days in office. This time, however, the conference took place in a politically heated atmosphere due to the dispute between the SVP Federal Councillor and her party. Because of the broadcasting ban, Haldimann now wants to seek talks with the Federal Chancellery "to define rules for live broadcasts that are worthy of the principles of a liberal democracy", according to an SF newsletter. Federal Councillor Widmer-Schlumpf's spokesperson, Livio Zanolari, justified the refusal with the risk of instrumentalization. Apparently, the head of the Federal Department of Justice and Police has had a certain fear of contact with the camera since the documentary film about the Federal Council election, which triggered the dispute between her and her party. In her letter of refusal to SF, Zanolari wrote: "We want to avoid putting other media and media professionals at a disadvantage and the risk of spectacularizing and instrumentalizing the press conference. Thank you for your understanding."
Haldimann responded to this a few days ago in an internal newsletter: "No, we have no sympathy for this reasoning. Once again, we have the feeling that EWS (Eveline Widmer-Schlumpf) could be better advised. Why are other media at a disadvantage? We didn't want to broadcast the press conference exclusively, and it's in the nature of things that newspapers only appear a day later." There is also no danger of spectacularization and instrumentalization, especially with a live broadcast. There is no editing or weighting, the broadcast is unadulterated.
According to the SF-Newsletter, Zanolari did not accept these arguments. There was a danger that the PF would be misused by opponents of the Federal Councillor. That is why Haldimann now wants to seek talks with the Federal Chancellery.

 The Goldbach Electronic Media Index (Gemi) grew by 5 index points to 423 in March. The growth in advertising pressure was again driven by TV advertising, which increased by 8 index points to 451. Growth on the Internet was confirmed with an increase of 2 index points to 259. The radio media category suffered a significant loss, dropping 10 points to 243 index points. On the other hand, Teletext shone with an increase of 2 index points to 127 (125). The Gemi values reflect the development of the advertising pressure of various electronic media compared to the market as a whole, as surveyed by Media Focus.

 
The Wall Street Journal has seen a change in personnel: After just under a year in office, Swiss editor-in-chief Marcus Brauchli is stepping down. He apparently failed to walk the tightrope between the Journal's old team of journalists and the entrepreneurial ideas of the new owner Murdoch. The American with a Swiss passport had begun his journalistic career in 1984 as news editor at Dow Jones. He later spent 15 years reporting from abroad, including China, Russia and Japan. In 1999, he returned to New York.The Wall Street Journal is the flagship of the Dow Jones business media group, which was acquired by multibillionaire Rupert Murdoch just four months ago. Since the purchase for a good five billion dollars, Murdoch has replaced numerous top managers. The search for a successor to Brauchli will begin immediately, Dow Jones announced, according to SDA. The 46-year-old Brauchli will work in the future as a consultant elsewhere for Murdoch's media group News Corp. Temporarily, publisher Robert Thomson is to take over as managing editor-in-chief.

 
In order to hit the ground running in the European market in future, Melco has commissioned the agency at the airport to develop an end-to-end communication strategy. According to the agency's press release, the first measures will soon be on display. The Arbon-based company Melco, whose full name is Melco Headquarter Europe Oerlikon Saurer Arbon AG, is one of the world's leading companies in the development, production and sale of computerized embroidery machines and systems. 

For the past two weeks, posters and advertisements with a bull have been on display throughout Eastern Switzerland. The guesswork surrounding the teaser campaign has now come to an end: the bull is part of the logo of FM1, the new radio station in Eastern Switzerland, which will go on air on May 7, 2008, replacing the two stations Radio Aktuell and Radio Ri. Their broadcasting areas are being merged as part of the ongoing relicensing of Swiss private radio stations. With the bull shown in the advertisement
FM1, which belongs to the media company St. Galler Tagblatt AG, is to demonstrate its self-image, as stated in a press release: the station is to be powerful, earthy and self-confident, but also with an ironic wink. The claim is called "eifach gueti Musig". The St. Gallen advertising agency Kraftwerk is responsible for the campaign. 
The station will be available in the entire canton of St. Gallen, the two half-cantons of Appenzell, Oberthurgau, the Principality of Liechtenstein and the Rhine Valley in Chur. FM1 is the only radio station applying for the license in the Eastern Switzerland East region and therefore has very good chances.
The program will focus on local and regional information, entertainment and a mix of music hits. It will be produced at the two studio locations in St. Gallen and Buchs and, in addition to a joint program, will include daily local window programs from 12 noon to 2 pm and from 4 pm to 7 pm.

In addition, a second channel is already in the starting blocks: The cable channel FM1 Melody is aimed at lovers of light entertainment music from the oldies, pop and folk music genres. It will take over the sister channel's news programs. FM1 Melody will start broadcasting in July 2008 once the technical preparations have been completed.

"Dranbleiben" is the slogan of the Tages-Anzeiger. The Zurich daily newspaper wants it to be more than just an advertising slogan, but an attitude, an approach to life and the world. SFLB's new campaign celebrates this claim with a long text. More precisely: a 268-metre-long text, spread across 100 numbered F12 posters in Zurich and the surrounding area.
Poster no. 001/100 is located in front of the Tages-Anzeiger building on Werdstrasse. The text excerpts on the individual unique posters encourage people to read on and thus make it possible to "stay tuned". If you want to read and listen to the whole text, you can do so on the campaign website:
. There you will also find an overview map with all 100 poster locations.
With this surprising appearance for the Tages-Anzeiger, SFLB has created the world's longest poster in sequels, the agency writes in a press release. If all 100 parts were lined up, it would be a good hundred meters longer than the largest poster listed in the Guinness Book of Records at 166.5 meters.
SFLB also implemented the "stay tuned" claim with a 4-meter-long strip ad in the Tages-Anzeiger (see
). The poster display is also supported by a long radio spot lasting 4 minutes 12 seconds, which can be heard once on Radio 24, supplemented by shorter radio spots with individual sections from the text. There are also 100 cards (with a competition) distributed via dispensers in streetcars and buses. And finally, a concluding double page with the photos of all 100 poster sites can be seen in the Tagi.
Responsible at the Tages-Anzeiger:
Dominique von Albertini, Cyril Hänggi. Responsible at Spillmann/Felser/Leo Burnett: Beat Egger (text), Fabian Esslinger (AD), Martin Spillmann, Beat Egger (CD), Mirjam Eberle, Andy Stäheli (consulting), Daniel Strickler (production). Recording studio: Hastings, Zurich. Media: Bemberg, Gedenk, Media, Zurich. Website: Instanz/Medialution, Zurich.

The first 8 of 100 posters to stay tuned:

 In an agency pitch, Wirz Corporate prevailed against two competitors and is now responsible for Kaba's 2007/2008 annual report. Since 2006, the listed Kaba Group has been pursuing a single-brand strategy with the aim of strengthening the perception and profile of its own brand. In this context, Kaba has already standardized the visual appearance of the corporate brand internationally. In terms of content, the brand communication is aimed at raising Kaba's profile as a globally active and technologically leading group of companies in the security industry, as the agency announced. The redesign of the annual report is intended to make the company's brand strategy and positioning even more visible and easier to understand. The new annual report will be published in mid-September 2008.