Michael Gut joined the Schellenberg Druck sales team on June 1, 2008. After an apprenticeship as an offset printer and several years of further training in digital printing, he is the right person to contact in all areas of printing, prepress and all further processing, according to a press release issued on Tuesday. Gut is currently undergoing further training as a sales specialist.

 
The advertising agency Lowe, part of the Draftcb/Lowe Group, has created a rebellious image in the new Bad Enough campaign for the energy drink Burn. According to the press release on Tuesday, the campaign is in line with the image that the drink already has among young people. According to a preliminary market study conducted by Burn's marketing managers together with Lowe and H,T,P,Concept, the drink from Coca Cola is perceived as more mysterious, more "stylish" and more rebellious than competing products. If the competition gives people angelic wings, their energy drink turns them into heavenly rascals, says Henk-Jan Menger, Brand Manager of Burn. The cross-media campaign will run from May to June on television, in print media and on the Internet. At the heart of the campaign is the website . Responsible at Coca Cola:
Henk-Jan Menger (Brand Manager Burn). Responsible at Lowe: Nicolas Vontobel (CD), Sebastian Hugelshofer and Jean-Marc Grubenmann (AD), Ivan Madeo (text/concept), Patricia Harzenmoser (graphics), Nicole Cannabona (DTP), Melanie J. Auerbach (art buying), Kurt Schmid, Stefan Naef and Gabrielle Lommel (strategy/consulting). Roger Schneider (photography); [kju:] Vienna (website). Ultra Images (production). Jingle Jungle (sound). Mediacom (Media). Responsible at Agentur Helvetica: Milija Kovacevic (promotion: creation & concept); Nic Liotta (promotion: project management & implementation).

 
New addition to the news network of Basler Zeitung, Berner Zeitung and Tages-Anzeiger: Anatol Heib joins the team at Werdstrasse as community cross-media editor. He previously worked as an online editor at the Bieler Tagblatt and wrote articles for the multimedia section of the Sonntagszeitung. Graduate TV journalist Roman Weber has been appointed video editor at Newsnetz. In recent years, the 36-year-old has worked as an editor and VJ on various TV editorial teams and has produced films for advertising, companies and for theater, art and cinema productions.Felix Schindler
, a graduate of the Zurich School of Applied Linguistics, has been working for the Zürcher Oberländer as a journalist, editor and reporter since 2006. The 35-year-old will take on the role of local reporter for Tagesanzeiger.ch. Monique Brunner will become news editor at Newsnetz. The 32-year-old currently works as an editor at Swiss TXT, writes for cineman.ch and is co-head of the publishing house Scharfe Stiefel. Philippe Zweifel
will be in charge of the culture section at the new Newsnetz. The China and music expert worked as an online editor at 20 Minuten from 2000 to 2002 and is now back at 20 Minuten as an editor after a break. With Walter Niederberger, who worked as a business correspondent in New York for the Tages-Anzeiger from 2002 to 2008, an expert is taking over reporting from the United States. The 54-year-old has been working as the Tagi correspondent for economic issues from San Francisco since 2008. 

 Around ten days ago, it looked as if the ongoing dispute between Zurich-based Radio 1 and Rundfunk Berlin-Brandenburg (RBB) could be settled amicably. Now, however, Roger Schawinski's broadcaster has announced that his talks with RBB director Dagmar Reim have not produced any results. The mediation proposals submitted were rejected as insufficient (see ). The dispute revolves around the name and claim, as there has been a Radio eins under the RBB umbrella since 1997, which also advertises with the slogan "For adults only". RBB no longer disputes that Radio 1 is allowed to use the station name, Schawinski's station writes further. However, the German media company continues to insist that the Zurich radio station does not use the claim "Only for adults". RBB wants to protect itself from other radio stations also using this claim. Zurich-based Radio 1 has had the term "Radio 1 - Nur für Erwachsene" (Radio 1 - Adults Only) protected under trademark law in Switzerland. Schawinski also argues that the founder of the German radio station Radio eins, Helmut Lehnert, gave him the claim free of charge. RBB, on the other hand, is of the opinion that Lehnert is now head of entertainment at RBB television and is in no way entitled to give away the claim or name (see
). Should the matter now go to court, Schawinski is looking forward to it calmly, the press release continues. He hopes that the matter can finally be clarified.

 
The Young & Rubicam Group has created an online banner and a newspaper advertisement for Zweifel. The aim is to publicize the online game "Guitar Hero", which the chip manufacturer is launching in the run-up to the big open-air festivals. The well-known guitarist Slash is supported in his guitar solo by two specially illustrated potato chips experts. The prizes include Openair VIP tickets. 

Responsible in case of doubt:
Sylvia Petrick (Sponsoring & Event- /Internet Manager), Christoph Ernst (Group Product Manager / Media). Responsible at Young & Rubicam Group Switzerland: Christian Bobst (CD), Daniela Britt (Consulting), Pascal Deville (AD), Patrick Bucher (Text).

Footballers are in the spotlight at Euro 2008, regardless of where they originally come from. On this year's Refugee Day, which takes place on June 21, the Swiss Refugee Council SFH is drawing attention to the fact that there are also other heroes: People with a migration background who are well integrated in Switzerland and score points for Switzerland in everyday life. As representatives of these people, the SFH's campaign "I score points for Switzerland." focuses on four refugees from Eritrea, Tibet, Tunisia and Iran and their personal backgrounds, as detailed in a press release. The campaign was created in-house at the SFH. Responsible at Swiss Refugee Council SFH:
Charlotte Schläpfer (Head of Communications), Rahel Trechsel, Michael Fankhauser (text, concept). Graphics: Bernd Konrad, Bern. Photo: Caspar Martig, Bern.

 The corporate and marketing communications agency Inform is expanding its workforce. The two designers Andreïna Trachsel and Patricia Bissig and the copywriter Helen Frieden have joined the team. Andreïna Trachsel has worked for Code and Department, among others, but also as a freelancer for Tamedia and Migros. Patricia Bissig most recently worked for the Musqueteers agency and was involved in the "Migration Design" research project at the Zurich University of the Arts. Helen Frieden has already worked for Inform as a freelancer. She also wrote copy for the former Fisch.Meier.Direkt, CB'a Design Solutions, Open Up and other agencies.
With the three new additions, the agency, which was founded in 2002, now has 12 employees. Inform counts both large companies and SMEs from various sectors among its clients.

 The first criminal proceedings in Switzerland against the sale of violent computer games resulted in an acquittal in Bern on Monday. The judge ruled that the game in question was neither cruel nor was the cruelty portrayed in a vivid manner. The case was brought against the manager of a Mediamarkt store in the Bern area. The prosecution was initiated by SP member of parliament Roland Naef. His complaint was not primarily directed against the manager, but was of a more fundamental nature. Naef wanted to substantiate his view that the relevant Article 135 in the Swiss Criminal Code was not sufficiently effective.
In any case, the paragraph was not enough for a conviction: the cruelty shown in the game "Stranglehold" did not violate human dignity, the court of first instance argued. Although it was a so-called "killer game", it was not a prohibited one.

 
The monthly magazine Schweizer Versicherung has a new Product Manager in Pascal Hendriksen. The 38-year-old has been responsible for the advertising market since the beginning of June. Hendriksen previously worked as a sales and media consultant at Publicitas. In addition to his sales responsibility for Schweizer Versicherung, Hendriksen will also support the advertising manager of Handelszeitung Fachverlag, 39-year-old Christian Santa, in the national marketing of TopFinanzkombi, which consists of the three Q-certified financial publications Schweizer Bank, Schweizer Versicherung and Private Banking and, according to statistics, reaches a total of 25,000 Top Leader readers (source MA Leader 2007).

 The Zurich agency Jung von Matt/Limmat is delighted to have won two silver medals at the New York Festival: precious metal was awarded for the film "Gas Can Blues" for Smart in the "Original Music" category and for Smart "Slim-poster" in the "Automobiles" category.

 The Winterthur Stadtblatt will be discontinued with immediate effect. This was decided by the newspaper's board of directors on Monday. The publishing house, which converted the paper into a free Sunday newspaper at the beginning of the year, has run out of money. Publisher Guido Blumer still considers the concept, which was well received by readers, to be the right one, as he told SDA when asked. However, the necessary capital was lacking to make the paper a success after the relaunch. Blumer intends to privately raise the debt of around 350,000 francs that has accumulated since the beginning of the year in order to pay all outstanding bills. Twelve employees, most of them part-time, are given notice.
At the beginning of the year, the former Winterthur city paper with a circulation of 4,400 copies became a free Sunday newspaper with 46,000 copies distributed to all households. According to the publisher, 1000 subscriptions were paid for despite the free offer, but the budget figures in the national advertising market were nowhere near reached.
Hopes of raising the necessary money from corporate partners were also dashed in the last six months. According to Blumer, the continuation of the first free Sunday paper in German-speaking Switzerland would have led to a deficit of CHF 700,000 by the end of the year, which is why the project has now been discontinued.
The city paper, which is now disappearing completely, has an eventful history behind it: it emerged from the left-wing Winterthur AZ in 1997, when it was no longer published daily, but only three times a week. The publication has long been independent of party politics.

 The workforce at the Marsens printing plant in Lausanne went on strike on Monday morning with the support of the Comedia media union. The 16 employees, who were made redundant at the end of March, are holding a one-day work stoppage to demand negotiations on an appropriate social compensation plan. The print shop was acquired by the French Autajon Group, which already owns the Säuberlin & Pfeiffer print shop in Châtel-St-Denis. The merger unites the two names under one roof. As a result of this merger, six women and ten men were made redundant on March 28, 2008. The accompanying measures offered to them to avoid resistance were "ridiculous", writes Comedia in a press release on Monday. The current approach of the management, which is trying to get rid of the employees without any consideration and regardless of their expertise, is causing costs from which the company is increasingly suffering, it says.