The Walliseller advertising agency Draftfcb has developed a nationwide escalator campaign in shopping centers for the launch of the new Nivea deodorant "Double Effect". In addition to the usual protection against perspiration, the product is designed to ensure that users' underarm hair can be shaved more thoroughly, making shaving less necessary.
Escalator users in department stores should be made aware of these characteristics: Every few meters, a sticker tells them to wait. They find out what they should wait for at the end of the escalator, where a Nivea promoter hands out sachets of the deodorant.
As part of this deodorant launch, Draftfcb also adapted the commercials and posters from the international campaign and developed further below-the-line measures.
Responsible at Nivea: Daniel Münster (Group Brand Manager), Lucia Zosso (Brand Manager).
Responsible at Draftfcb: Nicolas Vontobel (CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Nicole Cannabona (DTP), Gabrielle Lommel, Flurin Hardt (consulting).

In December 2007, the Federal Council granted an FM broadcasting license for the Zurich area to Music First Network, which operates Radio 105, Radio Monte Carlo Swiss and 105TV. The unsuccessful party, DJ Radio, lodged an appeal with the Federal Administrative Court. As Music First Managing Director Giuseppe Scaglione writes in a press release, all of DJ Radio's accusations and allegations proved to be unfounded. The appeal has therefore now been dismissed.
The decision of the Federal Administrative Court is final and can no longer be appealed to the Federal Supreme Court. This brings to an end several years of proceedings concerning the Zurich youth radio frequency. "We can finally realize our long-standing dream and our numerous radio ideas on FM. This is a great moment. Our perseverance on behalf of young people has paid off," says a delighted Scaglione.
His team will now set up the new station. The new radio studios are already under construction in the World Trade Center Zurich and will soon be ready for occupation. The new youth radio station, whose name will be announced soon, will go on air in the next six months and is looking for presenters and editors.

Three months after its launch, the St. Gallen private radio station FM1 is satisfied with its listening figures. According to its own figures, the station reaches 152,000 people every day. This makes FM1 one of the seven largest private radio stations in Switzerland.
In the first three months, the Eastern Swiss station achieved a market share of 13.1 percent in its license area, according to a press release issued on Friday. FM1 has improved compared to other private radio stations and foreign stations.
FM1 emerged from the former stations Radio Aktuell and Radio Ri. The broadcasting area includes the cantons of St. Gallen, both Appenzells, Oberthurgau, the Principality of Liechtenstein and the Chur Rhine Valley.

Daniel Pünter will take over as editor-in-chief of the news program "Schweiz aktuell" on January 1, 2009. He succeeds Thomas Schäppi, who will head the "Tagesschau" editorial team from the New Year.
Daniel Pünter, who has been with Swiss television since 2001, has spent the last three and a half years building up the people magazine "Glanz & Gloria" and leading it to success. Before that, the soon-to-be 40-year-old worked as an editor at "Rundschau" and as a trainer for video journalists. He produced contributions for "10vor10", "SF Spezial" and for sport. From 1995 to 2001, he worked as a video journalist, head of magazine and member of program management at Tele Züri and Tele 24.
The position of Editorial Director of "Glanz & Gloria" will be advertised in the next few days.

There's trouble at the German competition "Die Anzeige": jury member Frank Bodin drops out of the competition immediately. He criticized the organizers, Commclubs Bayern: they refused to cover the costs of an overnight stay for the judging in Munich. It's not about the amount, he would easily pay this himself, Bodin explained in a commniqué. "But anyone who knows how high the submission fees are and that the jurors give their time for free cannot and will not accept such machinations," says the head of Euro RSCG Switzerland. It is not acceptable for organizers of such awards to "shamelessly enrich" themselves from the agencies. Bodin would see the situation differently if the majority of the income flowed back into the industry, for example through a support program for young creatives.
Bodin calculates in his communiqué that the almost one thousand submissions multiplied by an average fee of 300 euros per submission would result in 300,000 euros in revenue. The BSW President also sharply criticizes the award as such: "ADC Germany is the benchmark anyway, which really does something to promote the quality of the industry with its congress, its exhibition, its events and its great supporting programme and is also open to submissions from all German-speaking countries," Bodin's press release continues. For this reason, the "Die Anzeige" award is not needed at all, he concludes.
Incidentally, "Die Anzeige" is no longer included in this year's creative ranking of Werbewoche.

As of September 1, 2008, Erich Baumgartner will take over the management of Scholz & Friends in Switzerland. This is the first time that a Swiss has headed the Zurich branch of the agency network.
Baumgartner succeeds Katrin Seegers, who has managed the Swiss office together with Jan Leube since 2006. Katrin Seegers, who became a mother in July, will remain at Scholz & Friends with a seat on the Board of Directors of the Zurich agency.
According to Frank-Michael Schmidt, CEO of the Scholz & Friends Group, the agency and agency group wants to usher in a new phase of market presence and strive for growth with the appointment of Baumgartner.
Erich Baumgartner began his professional career in 1981 at DDB, which he continued in consulting at McCann-Erickson Zurich/Frankfurt and GGK Zurich. In 1990, Baumgartner moved to Philips Switzerland as Head of Marketing Communications. He went on to work for Marti Ogilvy & Mather, Advico Young & Rubicam and Publicis in Switzerland before joining Lowe in Zurich as Managing Director in 2003. For the last two years, he was an entrepreneurial partner at Glamour Engineering AG in Zurich.

In this country, Facebook has often made the headlines in recent days - not because the social network was playing a new advertising prank, but because young people were calling for a mass booze-up or botellón. For Facebook, it was perhaps not too pleasant to be constantly mentioned in the same breath as drunk teenagers.
In Chile, on the other hand, a cheerful event is taking place on the virtual village square, namely a beauty contest. The "Miss Facebook Chile 2008" contest has triggered a veritable beauty movement in Chile over the past few weeks. The fan base of Facebook members, who can cast their votes or comment on the contestants' profiles, has now grown to 37,000 registered users. According to the conditions of participation, the "beauty, naturalness and expressiveness" of the photos are the main deciding factors. For the Botellón youngsters, on the other hand, the stability of the liver would probably be the deciding factor.

In the U.S., the president becomes whoever can best exploit the media for their own benefit. And the campaign of Barack Obama, the Democratic Party candidate, was praised early on for its shrewdness in this regard. "Obama especially embraced the Internet from the get-go," says Sally Howald, a communications professor at Webster University in St. Louis, pointing out that he launched the website Fightthesmears.com as early as last year to counter the expected character assassination campaigns. "In this way, he immediately brought the rumor mill under control."
Through the early and targeted use of online media, Obama was already able to gain an advantage in the race against Hillary Clinton. In addition to Facebook.com, the social networking site MyBarackObama.com, where individual groups of Obama supporters such as environmentalists, Latinos or students can exchange information, occupies a prominent position in this. Most important, however, is the fundraising function of this and other Obama websites, which were already used at the beginning of his candidacy at the grassroots level to call on voters to donate not only large sums but also small amounts of around $50.
Almost legendary is a fundraising appeal last spring, when then-opponent Hillary Clinton loaned her campaign five million dollars from her personal fortune. Obama immediately turned to his supporters for help and was able to raise eight million dollars within 24 hours. Another important medium, popular especially among young voters, remains YouTube, where user-generated content such as the "I got a Crush on Obama" video appeared early on.
According to market observers, the use of text messaging is particularly effective. For example, a database of prospects is currently being created that will be texted immediately when the vice presidential candidate's choice is decided. "Text messaging is particularly effective in organizing campaigns and events," says George Haley, a marketing professor at New Haven University. "Often people volunteer for these campaigns and then don't do anything, and text messaging is how you make sure the volunteer actually shows up." Blogs are also picking up on Obama as a popular topic, leading Internet users online to enjoy talking about him. According to media research firm Nielsen, Obama was discussed in 0.75 percent of all online forums, compared with 0.39 percent for McCain.
But the increased media attention could potentially backfire for the political star. According to a new poll by the Pew Research Center polling institute in Washington, 48 percent of respondents expressed some Obama fatigue. Add to that the fact that many Americans feel they don't know very much about his strategy. "The Obama brand that so many in the media talk about doesn't really exist," believes Rob Frankel, branding expert and author of the marekting book "The Revenge of Brand X." "It has an image, but no real substance. People don't know what he stands for." Coupled with the accusation of so-called overexposure - that so much is said about him that a certain weariness sets in - this presents a tricky challenge for the newcomer. "It's a difficult combination" believes Haley. "On the one hand, the campaign has to make clear what his values are and what his strategy is, but on the other hand, you have to avoid at all costs creating an even greater dislike of Obama."
Regardless of who ultimately becomes president, another winner is already certain: the media. In the longest election campaign in history, in which the first commercials were already placed in December 2006, $800 million has been spent on political advertising so far. Per week, spending is at $23 million, an average of ten million more than four years ago. The reason for this is that candidates in the U.S. still spend the most money on TV ads, while the Internet is only marginally used for digital ads. Obama alone is spending five million as part of the Olympics, with McCain following suit with as much as six million. In addition, the Obama campaign is spending far more money in those states traditionally given to Republicans.
Gerti Schön, New York

From August 18, 2008, the Dark Knight will be making his presence felt on Zurich's Bahnhofplatz - in the longest streetcar waiting hall in Europe. Every day, around 50,000 streetcar passengers will be able to admire 10 motifs from The Dark Knight on 64 F12 top screens. This is a novelty in film advertising, as the only time all of the spots were used was when the station opened four years ago (at that time by the fashion chain H&M). So anyone waiting for public transport at Zurich station will get their first taste of the latest Batman adventure for a week. The advertising agency Pixeldisko and the media agency The Generation Media AG were commissioned by Warner Bros. for the Black Knight's grand entrance.

The Zurich agency Metadesign has staged the relocation of the Infras research and consulting institute. The Christmas card was the first indication of the new domicile, which is jokingly referred to as the "supertanker": You could make a ship out of the card. The invitation card for the opening played with this motif again. The imagery of the tanker's deck can also be seen in the current company brochure. The website and all other media have adopted the new look. Metadesign brought photographer Andri Pol on board to implement the visual language.
Communicating the move is not Metadesign's first work for Infras: a few years ago, the agency redeveloped the brand's image as part of a repositioning.

The four Swiss host cities of the 2008 European Football Championship are satisfied with the Euro 2008 summer. Although there were fewer overnight hotel stays in Zurich (-4.8 percent), Bern (-12.7 percent) and Geneva (-5.1 percent) than in June 2007, turnover increased due to higher prices. The decline in overnight stays is explained by the fact that traditional city travelers and congress guests stayed away due to the Euro 2008 and the price increases. "We overestimated the potential for travel to Switzerland in connection with the Euro," said Zurich's Tourism Director Frank Bumann at a joint media conference with tourism experts from the three other host cities. Only Basel recorded more overnight stays than in the same month last year (+4.3 percent), where the international art fair Art Basel took place in addition to the Euro 2008.
The tourism organizations of the four host cities are hoping for a lasting effect and an improvement in the image of their cities. Zürich Tourism believes that Euro 2008 has raised the profile of the city on the Limmat and strengthened its image in the long term. Meanwhile, Thomas Lüthi from Bern Tourism says that they have hit the jackpot with the Dutch. "The pictures of the orange Bundesplatz went around the world. This advertising is priceless." The other host cities are also hoping for lasting advertising effects and image improvements.
Zürich Tourism confirms the great interest shown by the international media. According to its director, the major event has provided "important impetus for the future development of tourism in Zurich".

The Zurich-based private broadcaster Radio 1 is discontinuing the comedy series "Zmorge bi Blochers". "Christoph Blocher has lost so much of his appeal in recent months that he can no longer be the focus of a daily comedy show on our station," Radio 1 founder Roger Schawinski is quoted as saying in a press release. However, comedy will continue to be broadcast on weekdays at 7.20 am: The "Comedy Hotline" will now be broadcast, featuring phone-ins with current exponents of public life. Depending on topicality, Christoph Blocher may also appear again. The "Comedy Hotline" will be hosted by morning presenter Marc Jäggi and voice impersonator Patric Schäfler.