The agency Ferris Bühler Communications, based in Baden, is supporting the PKZ Group in its media work with immediate effect. According to a press release issued on Tuesday, the PR mandate includes classic media work for the current collections of PKZ, Feldpausch and Burger as well as accompanying measures for sponsoring commitments and events. Ferris Bühler Communications is also supporting the launch of the new men's fashion label "Paul Kehl". The fashion label will be presented at the end of August in the style of PKZ founder Paul Kehl. At the same time, three Paul Kehl stores will be opened in Basel, Lucerne and St. Gallen.

Following a multi-stage selection process among national and international agencies, the agency Flowcube Communications has been commissioned to provide communications consulting and public relations services for the sanitary company Hansgrohe. According to a press release issued on Tuesday, the mandate includes Switzerland-wide media relations for the Axor, Hansgrohe and Pharo brands as well as managing the press office. Flowcube also advises the management on all communication issues.

Rod Kommunikation has a new client: The organization Médecins sans Frontières has commissioned the Zurich agency to implement a viral campaign. The aim is to get young Swiss people excited about the organization, according to a press release issued by the agency on Tuesday. The first results will be seen throughout Switzerland this fall.

As of August 27, 2008, the Basellandschaftliche Zeitung will be published with a new look and a redesigned logo. The focus is on a clear emphasis on title fonts and the targeted use of images, according to a press release issued by AZ Medien on Tuesday. Great importance is also attached to good reader guidance. The paper architecture has also been revised.
In terms of content, the Basel suburbs and the city of Basel in particular will be given more space in the newspaper. As before, two of the normally five newspaper bundles are dedicated to the two Basel half-cantons.
You can read why the Basellanschaftliche Zeitung wants to make its presence felt with its new appearance and what owner Peter Wanner (AZ-Medien) intends to do with it in the new Advertising Week on Thursday.

In view of the network expansion by Swisscom and the electricity companies, Cablecom is also upgrading: by next summer, it will quadruple its top Internet speed and expand its TV offering. "Next year we will break the 100 megabit per second (Mbit/s) barrier," said Cablecom CEO Rudolf Fischer to Swiss media representatives in Amsterdam on Tuesday, according to SDA. This is because bandwidth requirements are constantly increasing due to applications such as video on demand, high-definition television (HDTV) or the increasingly popular downloading of videos, television and radio programs from the Internet.
Last year, the cable network operator decided to upgrade its network after receiving massive criticism for switching off analog TV channels in order to expand its digital TV offering.
By the end of December, two thirds of the cable network will now be upgraded to the highest bandwidth of 862 megahertz (MHz), Fischer announced at the headquarters of Liberty Global subsidiary UPC, which owns Cablecom. The full expansion of the network will be completed in 2009.

In July, there was once again less advertising in Switzerland. The total volume amounted to CHF 208.3 million. This is 1.8 percent less than a year ago, as the market research company Media Focus reported on Tuesday.
In the months leading up to the European Football Championship, there had been growth of between 2.0% and 15.6%. In June, advertising expenditure fell significantly by 7.3%. However, the advertising balance over the first seven months of 2008 is positive (+6.2%).
With a year-on-year increase of 33.4% in July, the key "Beverages" market was able to buck the negative trend from the euro month of June (-
53.3 percent) again. Two thirds of the increase (2.4 million
Fr.) were recorded by the beer product alone.
Watches and jewelry were heavily advertised in July (+48%). More advertising was also placed for tobacco products (+54%), political campaigns (+183%), consumer electronics, photography, film (+22.4%) and household items and appliances (+18.9%).
Conversely, food (-17.6 percent), charitable campaigns (-23 percent), energy (-34 percent) and cosmetics and personal care (-11 percent) recorded a decline in advertising.

British TV chef Jamie Oliver is committed to better food in British school canteens and teaches unemployed young people how to cook. Now the well-known TV star with the frozen grin on his face is criticizing the eating habits of his fellow countrymen. Instead of good food, the British are only interested in drinking and watching television. "People have huge TV sets - bigger than mine - they have fancy cell phones, cars and they get drunk in pubs at the weekend," said the 33-year-old. "I think the cooking habits of the inhabitants of a slum in Soweto in South Africa are much more varied than ours." The celebrity chef has been campaigning for healthy food for years and has repeatedly caused a stir. In his show "Jamie's Fowl Dinners", for example, he gassed chickens to draw attention to the poor living conditions of battery hens. A celebrity chef with a mission.

The CVP wants to better protect children and young people from depictions of violence and other dangers of new media through education and bans. According to SDA, it presented a position paper on youth media protection on Tuesday.
Among other things, the CVP is calling for a uniform age rating scale for cinema and television films, DVDs, computer games and MMS services. The model could be the classification system of the Dutch institution Nicam, which unites all providers on the basis of an agreement with the government.
The party attaches great importance to education and prevention. It would therefore like to make media literacy a compulsory subject. Children should be aware of the dangers of the internet shortly after starting school and also know about the inappropriate use of new media.
In terms of repression, the CVP has tabled various motions in parliament. In particular, it wants to enforce a ban on electronic killer games for children and young people and on depictions of violence on the Internet and cell phones. Providers who store criminal content should be subject to criminal law. The party expects the Federal Council to produce a report by June 2009 on cyberbullying, which is used to expose, ridicule and harass people on the Internet. Another motion wants to make virtual child abuse in the "parallel worlds" of the Internet a criminal offense.

The 50-year-old Inge Staub will become the new editor-in-chief of the free weekly newspaper Wiler Nachrichten on December 1, 2008, the publishing house Zehnder Verlag announced on Tuesday. Staub has worked in various departments for the Neue Luzerner Zeitung for the past seven years, most recently as head of the business editorial department. Previously, she headed the "Lucerne Region" and "Religion and Society" departments.
According to the press release, the Wiler Nachrichten has 69,000 Wemf-certified readers and this year has seen a "noticeable increase in advertising". For this reason, the editorial team, which previously consisted of five men, will now be supplemented with a female editor-in-chief.

Rivella must have said to itself, "Get it right, don't get it wrong" when planning the launch of marketing activities for the new Rivella yellow. The traditional brand has launched the soy-based drink with a cross-media range of coordinated measures developed by the Zurich advertising agency Reinhold. For example, 20Minuten appeared on yellow paper on Tuesday, 50,000 bottles were distributed at Zurich main station and at the same time TV commercials ran on all channels nationwide.
The centerpiece of the campaign is the 30-second TV spot, which is running on all Swiss television channels and in Swiss advertising windows. This was preceded by a week-long teaser film. To accompany this, the entire Tuesday edition of the free newspaper 20Minuten was converted into a kind of Rivella edition. In the edition printed on yellow paper, Rivella advertised on a full eight pages.
Direct contact with people was also sought for the launch of the campaign. On the day Rivella was launched, 50,000 bottles of the new drink were distributed in 600 square meter Rivella yellow lounges at Zurich and Lausanne main stations. These will then go on tour and visit the most important Swiss cities.
2/1 and 1/1 advertisements in all major print media in the country will continue the campaign in the coming weeks. A poster display and a further wave of TV commercials are also planned in late fall to refresh the activities. At the same time as the publication of Rivella yellow, a 32-page booklet containing informative and entertaining facts about Rivella was sent to retailers, restaurants and the press. Of course, there will also be advertising on the web at Rivella-Gelb.ch.
Responsible at Rivella: Mike Brodbeck (Head of Marketing), Esther Stalder (Group Product Manager Soft Drinks), Frederic Zürcher (Product Manager Soft Drinks). Responsible at Reinhold: Reinhold Weber (CD), Oli Kreienbühl (AD), Wolfram Scherer (text), Simone Jörg, Lukas Vetsch (graphics), Patrick Naef (overall responsibility for consulting), Caro Yew (consulting assistant). Photography: Hansjörg "Fonzi" Walter, Sven Germann, Dominic Rawle, Dan Cermak. Picture editing: Mariano Lo Presti. DTP: Barbara Meier, Desiree Guzzo. Film production: Manifesto Films. Reto Salimbeni (director), Shannon Mildon (producer), Gabi Benz (production manager), Denny Spirig (director of photography), Daniel Cherbuin (editor). Das Werk, Berlin (post production VFX/video), Jingle Jungle (post production sound). Music: Roman Camenzind (Hitmill; Vol. 69/6, Vol. Event: Maximilian Souchay, Rufener Events. Bob Klenk, Oceansalt llc GmbH.

Rivella yellow lounge Zurich

Advertisements

Booklet page

Advertisements

The OgilvOne agency has implemented a promotion for Dr. Oetker under the motto "An Italian evening" to promote brand loyalty and increase sales. According to the press release, sales of Pizza Ristorante will be supported by a collection campaign, which will be launched with advertisements and a flyer. An online photo competition is also being held at Ristorante.ch. Interested parties can take part by having their picture taken as part of a photo wall at train stations in various Swiss cities. The winner will be determined by a vote on the website, with a send-a-friend function further increasing the chance of winning the main prize.
The promotion kicks off with the live launch of the website on August 27 and an initial advertisement in the Coop newspaper. The photo wall will go on tour from August 27 to September 2, starting at Zurich main station. A banner campaign, Google Advertising and integration into the Coop newsletter should ensure the necessary attention from the target groups.

Sales of ice cream, beer and potato chips boomed during Euro 08. According to a study by Nielsen Switzerland, Swiss consumers bought more of the typical snacks and drinks for long football evenings during the European Championships than in the previous year. Salty pastries, frozen foods and drinks such as beer and wine were among the winners of the Euros. Nuts, aperitif cookies, iced tea and frozen meat also saw particularly strong growth.
The study also concludes that people from French-speaking Switzerland considered products and services related to the European Football Championship more frequently than German-speaking Swiss. However, only one in four people bought Euro 08-related products and services, predominantly savory snacks and sporting goods.
Advertising for Euro 08 products and services was primarily conveyed via television, print media and posters, and less via radio, the Internet or competitions. According to the study, the apparent correlation between age/household size and the perception of advertising is striking: advertising activities, product promotions or competitions in connection with Euro 08 were perceived more strongly by younger and larger households than by single households.
Despite the euro, consumer sentiment in the Swiss retail sector is declining. According to the Federal Statistical Office, sales only grew by 2% in nominal terms in June (+0.7% in real terms). This growth is significantly weaker than in previous months.