The Gutenberg print shop based in Schaan has received the highest European award given to a printing company. It has been ISO 12647-2 certified since September 11, making it the first printing company in Liechtenstein to receive this honor from the "Association for the Promotion of Scientific Research in the Graphic Arts Industry" (UGRA). This is maintained by the Swiss Competence Center for Media and Printing Technology, which has been conducting research for the graphic arts industry for over 50 years.
The ISO standard defines a globally recognized standard for the printing process in order to guarantee the safety, quality and cost-effectiveness of the production process. It enables print products to be assessed according to objective quality criteria.

The story has already made the rounds, but it's still worth taking a closer look at it based on recent findings. We are talking about the fall in United Airlines' share price due to a false news item on Google News.
Sometime on Sunday night, September 7, a reader retrieves the news about the bankruptcy of United Airlines in 2002 from the archives on the website of the Sun Sentinel provincial newspaper. Because there is otherwise hardly any traffic on the site, the news item, once clicked on, ends up in the "Most read" section and thus on the radar of Google's search robot. It doesn't realize that the message is already six years old - archive messages are not dated - and assigns it the current date. So far, so bad.
The news ends up on Google News, one of the most visited websites on the planet. A stock market analyst saw it there on Monday morning and included it in a newsletter for the Bloomberg news agency. By 11.00 a.m., the UAL share had already lost a lot of ground. Having lost almost 76 percent of its value, the sale is suspended. In the meantime, however, following the clarification of the misinformation, the share is back on track.
The point of the mishap, which was ultimately caused by a search robot, is the fact that the massive price drop was not triggered by humans but by computers, which automatically dumped UAL shares en masse based on a new risk assessment. To be continued.

Yesterday, the winner of the Talent Screen Cineman Online Award was chosen. The Movie Marathon for young filmmakers thus awards another prize about two weeks after the long Talent Screen night. All the films submitted could be viewed, commented on and rated via the Internet.
More than 4,000 people voted and declared "Fünf Freunde," a fast-cut near-jealousy drama with a pound of mincemeat in a supporting role, the winner. The short film "Köbis Welt" made it to second place, followed by "Paters Liste" in third place. The winning team included Urs Keller, Sophie Hostettler, Joachim Budweiser, Claudia Lenzi, Christoph Keller and Liv Briechle.

"Five Friends"
"Köbi's World"
"Pater's List"

The Climate Cent Foundation, which is obliged to report to the Federal Council, failed to inform the federal authorities in advance about an advertising campaign costing CHF 1.5 million. This emerged on Tuesday from a Federal Council response to a question from the National Council. The national government expressed its annoyance. The foundation also has a public task and is therefore subject to particular sensitivity. The climate cent is levied on consumers with the promise that it will be used to finance CO-2-reducing measures and not for advertising on its own behalf.
According to the Federal Council, the campaign also gives the impression of political advertising, as the consultation on the law for the post-Kyoto period is currently underway. The foundation emphasizes that it only wanted to make itself known to the public. There has never been any political influence.
The Foundation invests in greenhouse gas-reducing projects in Switzerland and abroad. The resulting emission reductions are calculated according to nationally and internationally recognized principles and can be counted towards Switzerland's reduction target. The Climate Cent Foundation is financed by a levy of 1.5 cents per liter on all petrol and diesel imports. This raises around CHF 100 million annually, which can be invested in projects - or in advertising.

According to the Goldbach Media Index (Gemi), advertising pressure in the month of August fell by one index point to 199 for the total media covered by Media Focus. By contrast, the Internet medium recorded a positive result with a continuous increase of three points to 295. Radio also recorded an increase, namely by one index point to 264. Teletext recorded an increase of 9 points to 149. TV fell more sharply than in the previous month, namely by 3 index points to 460. As a result, the index for electronic media as a whole also fell by 2 points to 437.

Trimedia Communications Switzerland is implementing a major, long-term campaign for the Swiss Association of Consulting Engineering Companies USIC with the aim of fascinating young people with the engineering profession. The campaign also aims to highlight the social importance of the profession and the prospects on the Swiss job market.
The main communication tool is a Web portalwhich uses short texts, images and videos to present a selection of the most exciting Swiss engineering projects of the last hundred years and provides information on training. Until the beginning of October, it also offers the opportunity to take part in a young talent competition, in which the boldest idea in the field of engineering is awarded a prize.
The reason for the communication offensive is the long-standing shortage of young engineers in Switzerland and Europe in general.

Many cell phone owners have never used the Internet functions of their phones. The tariffs were too high and sometimes opaque. Now the wind is changing: according to SDA, all telecom providers have introduced new and significantly cheaper tariffs for mobile Internet use in recent months. This means that even with a prepaid subscription you can use the Internet for a day for just CHF 5.
Cell phone owners also have the iPhone to thank for the price drop in Internet tariffs: because this device only really makes sense when used simultaneously with the Internet, telecoms providers also adjusted their Internet tariffs at the same time as launching the new phone. All cell phone users are now benefiting from the resulting price slump - tariffs have been reduced by 90% in some cases.
By way of comparison: in 2004, you still paid 30 pennies for 10 kilobytes of data that you picked up or sent from the Internet with a prepaid cell phone. One gigabyte would have cost a whopping 30,000 francs back then. If you buy an iPhone today, you can use one gigabyte of Internet data every month and pay 44 francs a month with the cheapest provider. But you don't have to buy a new cell phone to benefit from such a subscription. Existing contracts with most providers can be changed to the new subscriptions with cheaper Internet volume.

Schneiter Meier Külling has already been working for SBB for the last five years and has helped the railroad company to achieve top positions in the balance sheet rating during this time. Now SBB had to retender for the annual report. The Zurich-based agency for branding and corporate communications once again came out on top in the competitive presentation and won the mandate for a further three years.

Every two months, Lürzer's archive presents the most exciting advertising campaigns from around the world. In addition to works from the USA, England, Holland, France, Argentina and Germany, Switzerland is also represented in the current issue: with the airport outlet campaign by Ruf Lanz. It dramatizes the outlet's move to the countryside using real farmers who have undergone an astonishing fashion transformation. The campaign, which has been honored with inclusion in Lürzer's archive, was developed by AD Grit Wolany and copywriter Torsten Maas under the direction of CD Markus Ruf. The photography is by Stefan Minder, the image processing by Süsstrunk & Jericke.

The Lucerne-based advertising agency Rocket - Powerful Advertising has been on a roll for three years with various national and regional mandates and pitch wins, as it writes itself. While revising its own "dress", a dynamic and straightforward Website which surprises with a pleasant mixture of mysterious ambience and clarity of content. As an expansion idea, one could consider whether the weather behind the mountains shown could simulate the current weather - at least one would know whether or not to take an umbrella when visiting Lucerne.

Advertising revenues in the Swiss press continued to fall in August: compared to the previous year, advertising revenues fell by 2.1 percent to 121 million francs, as reported by Wemf AG für Werbemedienforschung on Monday according to SDA. In the most important category of advertising, commercial advertising, the decrease amounted to 2.8 percent. Revenues amounted to 86 million francs. Income from real estate advertisements even shrank by almost a quarter to CHF 5.3 million.
In contrast, the press titles were able to increase job advertisements by 6.6% to CHF 22.5 million and brochure inserts by 2.3% to CHF 7.3 million. The most important media category, the daily press, recorded a 6.7 percent decline. The trade press, the regional weekly press, the general press and the financial and business press also recorded a decline. The Sunday press was the only one to record a significant increase, with a surprising 61.1% rise.