Eva Keigel Markous has founded her own company in Geneva called Rosemont Communication Design. According to a press release on Friday, she offers graphic design, corporate identity packaging and new media design in addition to advertising.
The art director previously worked for various well-known agencies. For example, she worked at Euro RSCG, Mc Cann-Erickson and Sulzer Sutter. Among other things, she trained at the Art Center College of Design and has a postgraduate degree in New Media Design.

A small car in a big way: the Zurich agency Sulzer, Sutter has staged the Fiat 500 on three-dimensional megaposters in Basel and Geneva.
From September 11 to October 1 in Basel's Aeschenvorstadt and from October 8 to 31 on Geneva's Route des Acacias, the huge posters are not just pictures, but replicas of the real Fiat 500, with several red Fiat 500s encircling another one, which becomes drunk with love over this abundance of Cinquecento charm. The slogan: "You're turning my head".
Responsible at Fiat Group Automobiles Switzerland: Susana Prado (Marketing Manager Fiat), Timo Di Pardo (Communication Manager Fiat). Responsible at Sulzer, Sutter: Michael Kathe (CD), Sini Oh, Florian Bachofen (Art Direction), Giusi Brullo (Consulting), Think Communication (Production Installation), Starcom (Media).

The Board of Directors of the Vaduz media house has appointed Janine Köpfli as Deputy Editor-in-Chief of the "Liechtensteiner Vaterland" at the request of the management. The editor of the business weekly Wirtschaft regional, who has been with the Vaduz media house since 2002, will take over the duties of Deputy Editor-in-Chief from October 1. This was announced in a press release from the Vaduz media house.
Köpfli, a 30-year-old journalism graduate, is now head of the domestic department at Liechtenstein's Vaterland and editorial director of the cultural newspaper KuL. The former deputy editor-in-chief Matthias Hassler (37) is moving to the communications department of the fastening technology group Hilti.
Janine Köpfli is thus the first Deputy Editor-in-Chief in the history of the Liechtensteiner Vaterland.

The Zurich-based communications agency Marti&Partner is expanding its consulting department with Anita Kittel. Following numerous new client wins, the department has felt the additional workload and has therefore decided to take on additional staff, the agency writes in a press release on Friday.
Anita Kittel previously worked for clients in the financial services, insurance, food, fashion, hotel and gastronomy sectors. In international marketing, Kittel worked at Auto Form Engineering and on the agency side at Brain Store, SGC and most recently at Branding House.

The Goldbach Media Group company Adlink Media Switzerland launched its new website on Thursday. The website contains information about the company, individual offers and the online market.
According to an Adlink Media press release, the website is primarily intended to serve as a simple and quick point of contact for website operators and advertisers, as well as for people generally interested in online advertising. Depending on their area of interest, users are directed straight to Online Media Tool, the largest database of commercial websites and online advertising media.
The new website is based on a European user survey conducted by the Adlink Group. The Hamburg advertising agency SMZ is responsible for the design, which features Adlink Media's typical sailing motif.

Polyconsult has implemented a campaign for Walt Disney Studios Switzerland to encourage children to treat the environment responsibly. The Bern-based agency used existing Pixar images to create a series of advertising materials. The results include a 24-page recycling guide and an online game at Helpwalle.ch - the clean-up robot Wall-E not only ensures a clean planet on the big screen, but also in real life, according to a press release on Friday.
The campaign was realized in cooperation with IG saubere Umwelt and all recycling organizations in Switzerland. It will run throughout Switzerland from September 22 to October 19, 2008.
Responsible at Walt Disney Studios Switzerland: Matthias Keller (Marketing Director). Responsible for the website: Coundco AG, Florian Wieser. Responsible at Polyconsult: Petra Brönnimann and Roger Ghezzi (creation), Caroline Bühler and Cosima Sigrist (consulting).

On Wednesday, Reader's Digest magazine honored the most trustworthy brands with the Pegasus Award for highest consumer trust. The award ceremony was held at the Dolder Grand Hotel in Zurich to mark the 60th anniversary of Reader's Digest.
The winners were determined in the European Trusted Brands 2008 consumer study, writes Readers Digest in a press release. First place in all 16 countries went to Nivea and Nokia. The Swiss food company Nestlé took first place in five countries.
Overview of all results of the consumer study in Europe
For the eighth time, the magazine determined which brands are particularly trustworthy in the eyes of consumers in 16 European countries.
The evening was hosted by television presenter Sandra Studer.

Media professionals should earn 3 percent more in real terms in the coming year and receive an inflation adjustment of 2.5 percent. This is the demand of the Swiss Journalists' Association Impressum.
Wage increases for media professionals in German-speaking Switzerland have failed to materialize in recent years despite economic successes, Impressum said in a press release on Friday. With the high inflation in 2008, the loss of income is no longer sustainable.
While wages in Switzerland rose by an average of 2.4 percent in 2007/08, media professionals rarely benefited from this. Since the termination of the collective labor agreement in 2004, many publishers have not even granted full compensation for inflation. For this reason, and in view of a possible economic downturn, Impressum is calling for purchasing power to be maintained by compensating for inflation of 2.5 percent. In addition, media professionals should finally be granted their share of the upswing with a 3 percent real wage increase.
The media union Comedia is also demanding a general real wage increase of CHF 100 per month and full compensation for inflation. "With the highest inflation for 15 years, the improvements granted at the beginning of 2008 have long since melted away for most wage earners," according to a communiqué issued by SDA at the beginning of September.

The Press Council has partially upheld a complaint against Sonntag. It complained that the newspaper had inappropriately exaggerated a quote from a UBS press spokesperson on the resignation of then UBS Chairman Marcel Ospel. The altered quote gave the readership the incorrect impression that Ospel's resignation had been confirmed after a year at the latest.
At the end of February, Sonntag reported that Ospel would resign after a year at the latest. The author referred to a statement by a UBS spokesperson. In reality, however, it was an evasive non-statement, writes the Press Council in a statement on Friday.
The UBS spokesman wrote that Ospel had "declared his willingness to be re-elected for another year. He has no plans beyond that". While the newspaper reproduced the quote unchanged in the business section and in the online version, it changed this sentence on the front page to: "He definitely has no plans for the time after that".
Sonntag argued that everything in the article had since come true and that the quote from its spokesperson had been reproduced in the same sense. In addition, Ospel's resignation had been confirmed by another UBS source prior to publication.
For the Press Council, however, it is not decisive whether Ospel actually resigned or not. The situation as it presented itself to Sonntag at the time of publication is decisive for the professional ethics assessment. In addition, the newspaper should have named the other UBS source mentioned in the article.

The Press Council has reprimanded the management of Radio and Television of Italian-speaking Switzerland (RTSI). The heads of RTSI have presented their employees with a fait accompli by creating a news center, writes the Press Council in a press release on Friday.
The newsrooms of the radio, television and online services will be merged in the news center in order to make better use of existing synergies.
The Press Council upheld the employees' complaint, in which they accused their bosses of violating their duty to inform. This involved a fundamental change in the composition of the editorial team and its organization.
The staff should at least have been informed before the final decision was made, as the Press Council's statement went on to say. The RTSI management, on the other hand, argued that the complex structure of the company made it difficult to involve all those affected in the decision-making process.

Agence Trio, based in Lausanne and Zurich, has designed the festival poster, program, press communication and signage for the first Honda Festival. The design of the motifs smells of asphalt and suggests the roar of engines, the agency said in a press release. The event takes place on September 21 and 22 in St. Stephan in Bern and offers the public the latest rock and an exhibition of the most legendary two-wheelers.
Responsible at Trio: Mélanie Mudry (Client Advisory), Michael Kamm (Strategic Planning), Aline Di Silvestro (Concept/Text), Yvo Hählen (Graphics). Responsible at Honda Motorcycles (Suisse) SA: Thomas Moureau.

The "Arena" discussion program on SF 1, which has changed slightly since the summer break, has been well received by the Audience Council. The new decor and the more flexible structure were met with approval by the majority, as was the new flexibility regarding the number of panelists at the main desk. It allows the editors to invite those people who really have something to say on the respective topic, according to a statement on Friday.
The choice of topics for discussion is usually rated as "mostly comprehensible". The focus should be on topics that require political action. So-called "soft topics" are better placed in the "Club" on Tuesday evenings, writes the Council.

Praise for presenter Reto Brennwald
Presenter Reto Brennwald masters his task with aplomb and strives for fair discussions, according to the majority of the council. In addition, his discussion style, his brief summaries and his intervention in the event of unclear or incorrect arguments contributed significantly to the comprehensibility of the program.
Some council members would like Brennwald to be even more assertive when it comes to keeping "political strongmen" in check among the invited discussion partners and voters with the potential to inflate.
The street statements are perceived by a majority of the Council as an element that loosens things up. However, there is no consensus on the usefulness of the recordings. The role of the audience is also controversially discussed in the Council.