Schtifti Consulting has launched an internet competition in the form of a criminal case for the school magazine Spick. The aim is to strengthen the Spick brand and its brand awareness among the target group of eight to 15-year-olds and at the same time generate addresses for the newsletter.
TV commercials on the children's channel Nick are drawing attention to the competition until November 14. One spot takes the form of a news report about an unsolved case. It is about a professor who has had the construction plans for his latest invention stolen. As the police are supposedly making no progress in their investigation, the reporter asks the children for their help. You can join in the puzzle on the website www.fallzweistein.ch.
>To the spot
In addition to the TV commercials, posters in Spick and banners on the website are intended to encourage children to find the solution to the puzzle. Flyers were also distributed for this purpose at the Suisse Toy trade fair, which took place in Bern from October 1 to 5.

Responsible at Künzler Bachmann Verlag: Roger Grolimund (project manager). Responsible on agency side: Schftifti Consulting (overall responsibility, text and concept), Gabi Oberholzer, Neuhaus Werbung (graphics), Alessandro d'Angelo (photo), Severin Kipfer (director), Meret Burger, 4-Films (production), Afront (internet).

Cash was awarded second place in the Cross-Media Award in the category "Offers with print publications over 100,000 copies" for its derivatives guide. The jury was impressed by the multimedia implementation, according to a statement from Ringier. Cash succeeded in offering added value to the target group with the derivatives guide, particularly through the well-structured information.
The Derivatives Guide provides providers and users with information on developments in the financial markets, whether in the form of the issue calendar or in the "Moneymaker" section of the daily newspaper. Also on the Internet portal
www.cash.ch the tool is offered.
The Cross-Media Award is presented by the global research and service organization for the newspaper industry (IFRA). Around 66 projects from 27 countries competed for the award. The prize is awarded to publishers who carried out particularly innovative and successful projects to realize their advertisers' messages across media.

The advertising marketer Goldbach Media, which already took control of the German media marketer Arbomedia in September 2008, now definitely intends to purchase all shares by November 21, 2008. Goldbach Media currently holds around 3.3 million Arbomedia shares or 84.19 percent of the share capital and voting rights. The advertising marketer has submitted a mandatory offer to the shareholders in accordance with the provisions applicable in Germany. The offer price of EUR 9.80 per share is around 47 percent above the volume-weighted average price of Arbomedia shares. The advertising marketer has commissioned the bank Sal. Oppenheim jr. & Cie. to carry out the mandatory offer.

Migros pays customers to rate products and services on a weblog platform. 200 blog participants exchange shopping experiences and discuss predetermined topics. The project, which lasts several months, serves to refresh the product portfolio, writes the Sonntagszeitung. The retailer is currently deciding which of its own brands will disappear and what will be added to the range. With this method, Migros is taking its cue from Italian car manufacturer Fiat, which used its customers in a similar way when developing the new Cinquecento. However, as Migros head of market research Oliver Krüsi told the Sonntagszeitung newspaper, the blog is just one of many input machines. Many of the customer suggestions are based purely on wishful thinking and cannot be implemented.
In addition to the product range, the purchasing structures and marketing budget are also currently being revised. The latter is reportedly to be reduced by 20 percent. It will soon be officially announced which agency will have access to the CHF 300 million marketing budget of Switzerland's largest advertising client.

The new head of culture at Weltwoche is Philipp Gut. He replaces Peer Teuwsen, who is moving to Hamburger Zeit for the Swiss extra pages. The 36-year-old Gut studied history and German studies. Two and a half years ago, he joined Weltwoche's domestic editorial team from the cultural department of the Tages-Anzeiger. Before his journalistic career, Gut worked as a teacher. "Philipp Gut has caused a stir with his meticulous research. He is a sharp analyst and apt formulator," the Aargauer Zeitung quotes Weltwoche publisher and editor-in-chief Roger Köppel.

Schweizer Illustrierte was published for the first time on Monday together with the green lifestyle magazine SI Gruen. The first issue features snowboarder Tanja Frieden on the cover and focuses on Moritz Leuenberger's renunciation of meat. The magazine is expected to appear four times in 2009 and, according to Ringier, reports on the current megatrend of the green lifestyle in a fun and credible way. Visually, the makers of SI Gruen have been heavily inspired by SI Style.
The content of the green magazine is also geared more towards female readers.
oriented: There are tips for environmentally conscious cosmetics, eco-fashion and environmentally conscious home design. There are also portraits of 50 Hollywood stars who are committed to the environment. An interview with Environment Minister Moritz Leuenberger discusses his decision not to eat meat and his preference for organic vegetables. Snowboarder Tanja Frieden has her ecological footprint calculated and admits to showering less. Finally, the travel page invites you to search for clues in Chernobyl.
SI Gruen deliberately refrains from issuing threats and warnings, writes editor-in-chief Urs Heller in the editorial. Instead, the aim is to help with green shopping, green enjoyment and green banking. "Copper, wool, bast is finally passé," he summarizes the message of the new magazine. According to Ringier, all advertising space for the first issue has been sold. Several food companies, suppliers of cosmetics and medicines as well as six car manufacturers have placed full-page advertisements promoting their low CO2 emissions.

In its first financial year in the hands of financial investors, the English music group EMI made a huge loss of 757 million pounds - equivalent to 1.39 billion Swiss francs. This represents an increase of 470 million pounds compared to the previous year. According to the company, the massive deterioration in the result is largely due to financial burdens from loans and exchange rates.
EMI recently launched another round of cost-cutting in Switzerland. The workforce has now shrunk from a good 50 employees to just 9.

David Sieber will become Editor-in-Chief of the Graubünden daily newspaper Südostschweiz at the beginning of 2009. He replaces Andrea Masüger, who has been editor-in-chief of the former Bündner Zeitung and today's Südostschweiz for 17 years and will take up the new post of journalistic director.
In the 1990s, the 46-year-old Sieber worked as foreign and business editor at the Bündner Zeitung and later at Südostschweiz in Chur. From 1995, the native of Basel-Landschaft was editor of the Swiss Parliament for four years. After working as head of the Swiss section at the Berner Zeitung and further training in editorial management and political communication, he worked as a freelance journalist and as a page editor at the Mittelland Zeitung. Since August 2007, Sieber has been Federal House Editor of the Sonntag newspaper.
The former Editor-in-Chief Andrea Masüger remains Delegate of the Board of Directors of Südostschweiz Presse und Print AG and thus Head of the daily and weekly newspapers, the publishing house and the customer printing house. He also remains deputy to publisher Hanspeter Lebrument. Masüger will continue to work for Südostschweiz in the areas of analysis and commentary.

The Swiss Poster Award 2008 will be presented on May 14, 2009. Posters that have been publicly displayed in Switzerland between January and December 2008 can be submitted to the competition. Posters that were commissioned, designed or printed abroad are also eligible. The entry deadline for the competition is January 15, 2009. Entries can be submitted electronically at www.apg.ch/swissposteraward.

Caption: "The Arabian Night" won the Swiss Poster Award in 2007.

DD Marketing has worked for Axa Winterthur at news.axa-winterthur.ch developed a personalized communication platform. By linking various communication channels with a personal information account, Axa will in future be able to contact its customers across all media via the Internet, e-mail, SMS, fax or mail merge. Customers, on the other hand, can use their personal web account to specify which information, additional services and offers they would like to receive, when and via which communication channel.
The communication platform was implemented by the dialog marketing agency within two months. It is based on the Multi-Channel Suite (MCS), a CRM application developed by DD Marketing for centralized information and interaction management.

Responsible at Axa Winterthur: Barbara Hubmann (Head of Direct Marketing/
CRM) and Peter Rehnke (project manager). Responsible at DD Marketing: Ben Klein (Managing Director) and Sabina Krunic (Project Manager).

The media have long since gotten into the business of Haider's death and are busy tinkering with the myth of the right-wing populist politician. Now, the Austrian magazine News has gone down the drain with a Jörg Haider memorial calendar: Twelve pictures for each month in 2009, including one of Haider in shorts with a razor in his hand. News boss Oliver Voigt answered the Austrian newspaper Standard when asked what they had in mind: "We have paid homage to the late, undoubtedly controversial, but nevertheless important politician."
Even before the publication of the questionable calendar, the limits of journalistic taste were tested, with the quality newspapers being in no way inferior to the tabloid media. In their greed for new Haider sensations, the media quoted each other just to somehow be able to accuse Haider of bisexuality. Jörg Haider was undoubtedly someone who was not exactly known for his good taste - and here, too, the safe shores of good taste were abandoned.