Nudity on Display
Just in time for the fall/winter collection, the Oswald Siegfried advertising agency (OSW) has designed two themes for shopping bags for its Basel-based client, Naked Fashionstore, that take the boutique’s name literally. The designs feature a naked man and a naked woman whose bodies test the limits of the shopping bag’s space. Everything is visible—and yet nothing is.

A New Home – for Young Readers
Since Friday, October 31, the new lifestyle magazine *20 Minuten Friday* has been published once a week. It is a joint publication of the commuter newspaper *20 Minuten*, *Annabelle*, and the nightlife portal *Tilllate.ch* (all part of Tamedia). «20 Minuten turned an entire generation of young people into readers, and now they’re adrift,» says Friday Editor-in-Chief Marco Boselli, who leads the 20-person editorial team. Friday aims to offer these young people a new, radically youthful home across 52 pages of glossy paper. Friday is launching with a print run of 137,000 copies. By 2010, the magazine aims to distribute 230,000 copies via distribution boxes and reach approximately 660,000 readers. Friday is also available at stores popular with young people.

A Zurich Resident on a Trip
In Güstrow, Germany, near Rostock, renowned gallery owner Gunter Rambow is exhibiting Dominic Geissbühler’s most beautiful opera house posters from the Alexander Pereira era. The posters will be on tour until early January.

The Board of Directors of the Rhône Media Group, publisher of the Valais daily newspaper Le Nouvelliste, dismissed CEO Jean-Yves Bonvin with immediate effect on Tuesday. He will be replaced by Antonin Gross, Delegate of the Board of Directors. Rhône Media announced on Tuesday that trust in the previous management had been damaged. One reason for the decision was the way in which the previous CEO had managed the pension fund dossier, explained Chairman of the Board of Directors Hildebrand de Riedmatten at the request of SDA. The Board of Directors commissioned a lawyer to clarify the management of the pension fund dossier. In addition, on Monday it sent various members of the Executive Board requests for payment amounting to CHF 1.8 million. Thanks to this measure, the limitation period was interrupted.
(Image: Keystone)

On Wednesday, the Bern-based IT company Bedag awarded the Eugen media prize to three journalistic contributions on IT topics.
Stefan Betschon has been awarded a Eugen for his articles in the NZZ. In a press release on Wednesday, Bedag explained its decision by saying that Betschon always focuses on the complexity of IT instead of "short-term hypes".
Roland Fischer and Daniel Stern also received the same award for their "excellent work on a WOZ special". In this special, the two journalists focused on the Google search engine.
The television award went to a report by François Roulet and Olivier Paul on TSR television in French-speaking Switzerland. In it, the pair addressed the issue of uploading and downloading copyrighted works.

Scholz & Friends Zurich was the only Swiss agency to win an award at the Junior Days 2008, ADC's young talent competition, in Munich. It was awarded in the category "Practical Work" for the ambient media idea of junior copywriter Christian Schäfer. The agency had attached an image of the driver's cab to the rear of a truck for the Strebel truck driving school. The slogan "Anyone can drive forward." emphasizes the difficulty of reversing, which can be learned at the driving school.

The journalists' union Impressum now has observer status with the Swiss Federation of Trade Unions (SGB). Last week, the SGB Executive Committee approved a corresponding application from Impressum. The status is limited to two years. As an observer, associations can have a say in the trade union federation, but they have no voting rights.
The SGB is pleased about this rapprochement, it said in a press release on Tuesday. It closes the gap in the social partnership landscape in Switzerland that was left by the termination of the collective employment agreement for the press by the German-speaking Swiss publishers in 2004.
So far, only the trade union SIT (Syndicat interprofessionel des travailleurs/-euses) and the Swiss Vocational Education and Training Association BCH (Verband der Berufsschullehrer und -lehrerinnen) have observer status with the SGB.

The Zurich agency Match Communications has created a huge billboard for the new Fribourg shopping center "Galerie du Rex" to make the previously unrented retail space disappear. The project was commissioned by representatives of the center's owner, a Credit Suisse real estate fund. The approximately 120-metre-long advertising space was decorated with a long Desede sofa. In collaboration with photographer Arsène Saheurs and his team, 100 Fribourg residents were portrayed in various poses and doing a wide range of activities on the huge piece of furniture. The motif was deliberately chosen to give the room a lively feel.
Responsible at Credit Suisse Real Estate Asset Management: Daniel Hediger. Responsible on agency side: Roland Sennhauser, Christian Staub (Match Communications), Arsène Saheurs (photography), Bomotion (pre-press), Plot Factory (wall construction and printing).

ADC Switzerland has five new members. Charles Blunier from KSB/SJ, Livio Dainese from Jung von Matt/Limmat, Barbara Hartmann from Wirz Werbung, Fernando Perez from Jung von Matt/Limmat and Johannes Raggio from AY&R are now members. In 2008, a total of 16 interested parties applied for membership in ADC and submitted their best work. Of these, the five submissions from the new members were judged to be outstanding by the admissions committee.
The assessment took place on the basis of previous work. According to ADC, a new member is accepted "who has made a substantial creative contribution to several works that have received awards from ADC Switzerland or has otherwise achieved excellence in the field of advertising or design." The admission committee consisted of the following three board members and seven ADC members: Alfi Burkard, Markus Gut, Michael Kathe, Daniel Krieg, Thomas Kurzmeyer, Michael Rottmann, Walter Rüegg, Markus Ruf, Urs Schrepfer and Alberto Venzago.

Following the development of a new corporate identity, the agency Lesch+Frei has now also realized an image campaign for the Swiss Association of Master Painters and Plasterers (SMGV). The first motifs of the campaign are being released just in time for the association's 100th anniversary. The aim is to bring the painting and plastering profession closer to the general public and draw attention to the concerns of the industry.
According to the campaign, painters and plasterers are not just craftsmen, but "the creatives on the building site" and make a decisive contribution to the success of the building project. The fact that quality and craftsmanship are important in any case is illustrated by a failed "façade renovation", which shows the disfigured face of an elderly woman after unsuccessful cosmetic surgery. Another subject shows a prison cell transformed into a cozy home. The latter is intended to show that there are practically no limits to the creativity of the craftsmen.

Responsible at SMGV: Peter Seehafer (Marketing Manager for Painters), Walter Schläpfer (Marketing Manager for Plasterers). Responsible at Lesch+Frei Zurich: Peter Lesch (CD, text), Matthias Kadlubsky (AD), Stefanie Ledermann (AD), Susanne Fürst (consulting), Barbara Meier and Désirée Guzzo (polygraphy), Sven Germann (photography), Markus Graf (image processing).

TBWA has realized a print and online campaign for Sony Playstation in which it staged the former FCZ player and national footballer Daniel Gygax as a hunting trophy. The advertising campaign was prompted by the launch of the Playstation network in Switzerland. In the Playstation League, enthusiastic footballers and gamers can compete with the top Swiss footballer and - as the campaign promises - "play against the wall". Gygax, himself a die-hard gamer, competes in the virtual football league under the pseudonym "Gygax7". The advertisements and online banners were on display in October 2008.
Responsible at Sony Playstation Switzerland: Tom Weber (Marketing Director), Caroline Bobek (Project Manager Marketing). Responsible at TBWA Zurich: Frederick Rossmann (Creative Director), Werner Schellenberg (Art Director), Peter Bietenholz (Copy Writer), Charlotte Stampfli (Account Director), Duri Sulser (Junior Account Director), Markus Weber (Photographer).

Pepsi wants to catch up with industry leader Coca Cola again next year and has therefore given its logo a gentle overhaul. This means that the American soft drink manufacturer now has eleven different logos in its 110-year history.
The American industry newspaper Adage has now calculated that the new logo will cost the Group several hundred million dollars. The pure design costs - five months for a top agency - were estimated at over one million dollars. However, according to Adage, the real costs will only arise when the logo is changed worldwide. Replacing the old logo with the new one on trucks, drinks vending machines, perimeter advertising in stadiums and on POS materials could well cost several hundred million dollars.
In the new logo, the white center stripe between the red and blue halves of the circle forms a smiling mouth. A smile stands for the original Pepsi, a grin for Diet Pepsi and a laugh for Pepsi Max. The logo was received positively overall. It was described as youthful and humorous, and also had more personality. However, one brand expert told Adage that he thought the new logo was less consistent and classic than the old one. It gives the impression of a campaign idea rather than a brand personality.

The Swiss Fairness Commission has not responded to any complaints received by the supervisory body against the "Love Life Stop Aids" AIDS prevention campaign. The Commission justified this by stating that, according to its rules of procedure, it should only examine commercial communication for fairness. However, the Stop AIDS campaign of the Federal Office of Public Health (FOPH) is a campaign to protect public health.
The controversial poster series depicts various couples having sex in rather unusual situations and in unfamiliar surroundings. The campaign aims to encourage people to use a condom even in unexpected situations. The campaign motifs were accused of being offensive subjects that degraded the most intimate relationships between people, were hostile to children and families and violated morals and customs.

The Thun-based graphics and advertising agency Xpure drew attention to itself with an ambient media campaign on Saturday, October 25, 2008. In Zurich, Bern and Thun, eight people were out and about as "walking lettering" to promote the Homepage of the agency to advertise. On the website, the visitor then learns the message of the campaign: "We value customer proximity. That's why we are where you are."