If you want to go down in history as a rock legend, you have to deviate a little from the norm. Just making good music is not enough. Even our Polo proves this: vehement political commitment to the legalization of hemp and always a good saying and a good dose of oddness in his luggage. Even the MTV series "The Osbournes" did nothing to diminish the fame of the English rock star Ozzy Osbourne, who has become quite confused in the meantime. On the contrary, it even enhanced it: even though Ozzy is raising a spoiled snob family in his huge house in Hollywood, spends his time doing useless things, has become hard of hearing and mumbles badly, he somehow remains very likeable. In a new TV commercial for Samsung Ozzy has even been able to earn good money with his linguistic handicap. The solution to his problems: simply send a quick text message.

Zattoo has expanded its high-quality offering. The Internet TV provider has added six additional channels to its program and now also offers the channels DMAX, Kabel1, MTV, Arte, RTL2 and TIMM. Zattoo has launched a try-before-you-buy campaign for interested parties who do not want to take out a subscription right away, allowing them to test the channels free of charge for one month. The promotion runs until the end of November.
According to Francesco Vass, Head of Free and Pay TV, using the service will become a social experience in future. Virtual sofas are being developed where customers can sit down with friends to watch programs together and talk about them.

Läckerli Huus is presenting a new image in time for Christmas: Contexta has developed a comprehensive communication campaign for the traditional Basel-based company with two TV commercials and various print applications. According to a press release, the Läckerli Huus brand has been "modernized, revitalized and clearly positioned as a premium label".
The message that the commercials want to convey: Only the original Läckerli sweetens your life and brings special moments of pleasure.
Responsible at Läckerli Huus AG, Münchenstein: Miriam Blocher (Managing Director), Jakob Lanz (Head of Marketing and Sales). Responsible at Contexta AG, Bern: Nadine Borter (overall responsibility), Bene Abegglen (CD), Karin Knabenhans (graphics), Reto Siffert (text), Philipp Tinguely (consulting); Filmproduktion Wirz & Fraefel Productions AG, Zurich: Stefan Fraefel, Esther Rutschmann (producers), Ernst Wirz (director); Media: MediaPlus AG, Bern.
>>Click here for spot 1
>>Click here for spot 2

The focus of the Zurich-based print and media company FO Print & Media on energy efficiency, environmental protection and resource conservation has been officially confirmed. By obtaining the FSC certificate and introducing climate-neutral printing, the company is promoting the concept of a globally clean eco-balance.
The print and media company has also met all the requirements for EN-ISO 14001 classification since November 2008, FO Print & Media said in a press release. The globally valid environmental management system fits in perfectly with the existing process systems and ensures that in future it will be possible to act and produce more efficiently at all levels of production in an environmentally relevant manner.

The Swiss ski manufacturer Stöckli is continuing its TV campaign with the two talking mountains in an impressive natural setting. To kick off the winter season, the mountains are talking shop about the fact that eight models from the current collection have been voted test winners by several specialist magazines. The campaign, created by the Zurich agency Baertschi, Meroni & Bolleter, will run for five weeks on SF1 and SF2.
Responsible at Stöckli Swiss Sports: Beni Stöckli (CEO) and Adrian Albrecht (Head of Marketing). Responsible at BMB: Flavio Meroni and Markus Rottmann (creation), Christian Baertschi and Marion Schwager (consulting). Production: Heinrich Reinacher (Markenfilm Schweiz AG). Animation: Animationsfabrik GmbH, Hamburg. Director: Kay Woitas. Media: Caroline Nünlist and Andreas Leuzinger (ZipMedia GmbH, Zurich).
>> to the new Stöckli commercial

The communications agency Burson-Marsteller has expanded its consulting team. The agency, which is based in Bern, Zurich and Geneva, is strengthening its corporate and financial communications as well as healthcare and science communications consulting divisions. Tanja Huber will join the corporate communications team on December 1, while Dr. Fabienne Jäggi will join Burson-Marsteller's healthcare and science communications team on November 1.

Tanja Huber is Head of Corporate Communications at Kompogas. Prior to this, she worked in advertising and sales at Swissair and was responsible for advertising and events/consumer products at Canon Switzerland.

Fabienne Jäggi is a research associate in forensic genetics at the Institute of Forensic Medicine at the University of Zurich. She had previously completed her doctoral thesis in experimental oncology.

The Zurich advertising agency SFLB has designed a new motif for the Swedish car company Volvo. The image shows the Volvo as a ski lift to draw attention to the winter suitability of the new V70 and XC70 models. SFLB got to the heart of the matter with its motif, the agency writes in a press release. The ads and banners can now be seen throughout Switzerland.
Responsible at Volvo Automobile: Peter Rask (CEO), Dr. Andreas Block (Director of Marketing and PR), Eveline Bauert (Communication Manager). Responsible at Spillmann/Felser/Leo Burnett: Simon Staub, Patrick Suter, Martin Spillmann (CD), Simon Staub (AD), Patrick Suter (text), Moritz Stillhart (graphics), Suzana Kovacevic (art buying), Rolf Zimmermann, Audrey Isaak, Dominik Laubscher (consulting), Elif Gueltabak (banner programming). Photo: Uwe Düttmann, image editing: Peter Ruebenian

Switzerland Tourism takes you on a virtual tour of Switzerland on Myswitzerland.com. Every week, tourism expert Heinz Keller shows a video clip about a different place on the site. Against the backdrop of a blackboard from the 1950s, he provides interesting facts about the respective destination in a 60-second film.
Currently, 30 such spots can be viewed in the original language, German. Individual episodes are also available in French, English and Italian. The tips can also be viewed on Youtube.com or subscribed to as a podcast.

The Competition Commission approves the takeover of Tele2 by Sunrise. By taking over Tele2, Sunrise is expanding its customer base and strengthening its market position. Of the former 490,000 Tele2 customers in Switzerland, there are still 460,000 customers left that Sunrise can take over, Sunrise CEO Christoph Brand told the news agency SDA.
Tele2 will continue to exist as a brand, as will the existing Tele2 products. The 53 employees will be taken over and will continue to be employed at their current place of work or within Sunrise.
Tele2 had been operating in Switzerland since 1998. In the second half of 2008, the provider generated sales of CHF 115 million, but suffered an operating loss of CHF 2.6 million. Tele2 only entered the cell phone business in 2005, several years after its competitors. The company concentrated its cell phone antennas in the large conurbations. In order to achieve nationwide coverage, Tele2 agreed with Sunrise to share the latter's mobile network. As a result of the takeover, Sunrise now has Tele2's mobile phone license and its mobile phone antennas, which should improve coverage.
However, Sunrise will not be able to keep Tele2's mobile communications license permanently, but it will revert to the state by the end of the year at the latest, said Peter Bär, Secretary of the Federal Communications Commission (Comcom). During the takeover phase, Comcom wants to grant Sunrise a transitional period for the use of Tele2 mobile radio frequencies so that Tele2 customers do not suffer any loss of quality.

Jung von Matt/Limmat has secured two nominations at The Cup advertising festival. With the "Slim Poster" for Smart, the Zurich-based communications agency was honored in the two categories "Best of Cars" and "Best of Outdoor". The Cup judges work that has already attracted attention in the ADC Europe, Goldendrum, FIAP Iberio-American and ADFEST Asia-Pacific creative competitions.

Radio Munot in Schaffhausen is celebrating its 25th birthday this year. The regional radio station went on air for the first time on November 25. On the anniversary day, a review of the past quarter of a century will be broadcast. A number of alumni will be in the studio as radio presenters or guests. Excerpts from the archive will be broadcast between six in the morning and 6 pm. Before the anniversary day, Radio Munot invites you to an open day on Saturday, November 22.

The economic downturn is having a significant impact on the Swiss advertising business: In October, advertising pressure fell by a full 7.6% compared to the previous year. Telecom companies in particular were reluctant to advertise.
As the market research institute Media Focus announced on Thursday, of the three major telecoms companies in Switzerland, only Orange increased its advertising pressure in October. This resulted in a 30.5% decline for the entire telecoms market in October.
Advertising pressure also fell sharply in the beverages segment (-24.8%), household goods and appliances (-23.5%) and consumer electronics including photo and film (-21.6%). Tobacco products, on the other hand, grew by a whopping 220.3%. In the energy sector, advertising pressure increased by 23.2%. Media Focus attributes this to rising advertising expenditure for the image of electricity companies, which has been damaged by rising prices in the liberalized electricity market.
The decline affected the individual media to varying degrees. In the print sector, the financial and business press suffered the biggest slump with a drop of 14.4%. Among the losers in the electronic media were cinema (-17.6%) and public television (-15.7%). In contrast, Internet advertising (+47.4%) and teletext (+28.8%) defied the downward trend, according to Media Focus.