Swissclick will drive forward Marionnaud Parfumeries' online marketing in 2009. The online store is to be expanded in a targeted manner and used even more as a complementary sales channel to the stores and mail order business. After the perfumery chain changed its online store last year with a focus on design and user-friendliness, the emphasis this year will be on customer acquisition, customer loyalty and innovation.
Media consumption on the Internet has increased considerably, which is why the relevance of online marketing in the perfumery chain's overall marketing mix has also increased significantly, Peder Casanova, Head of Marketing at Marionnaud Parfumeries, was quoted as saying in a press release on Tuesday.

Privatim, the association of Swiss data protection officers, commissioned a survey on the occasion of the third European Data Protection Day on January 28. Around 1,600 people were surveyed by the market and opinion research institute Demoscope in all Swiss regions. The results show that data protection is important to the Swiss population.
Three quarters are concerned about their data on the Internet. Nine out of ten insist on data protection in companies and administrations. Just under a fifth feel that their privacy is insufficiently protected. According to Privatim, the study disproves the idea that the population is not concerned about their data, as stated in a press release on Tuesday.
26% of respondents consider it very important and 52% consider it important what happens to their data on the internet. According to the study, internet protection is most important to 15 to 34-year-olds.

Trust in public authorities - mistrust in companies
22% think it is very important and 69% think it is important that companies and administrations protect personal data. More than four out of five respondents trust public bodies such as the police, hospitals or residents' registration offices to use their data correctly. Companies come off significantly worse.
22 percent distrust health insurance companies, 44 percent credit card companies and
54 percent to telecom providers. In general, just under 18% of respondents therefore consider protection to be inadequate, while 15% state that they have already been affected by data misuse at least once. According to the study, however, only a quarter would contact the cantonal data protection officers in the event of actual misuse.
According to Privatim President Bruno Baeriswyl, Data Protection Officer of the Canton of Zurich, the main complaint from those affected is that their data is being passed on. However, there is a clear discrepancy between the desire for good protection and carelessness, particularly when it comes to handling private data on the internet.

According to a survey conducted by Avira, a provider of Internet security solutions, most Internet users are indifferent to Web 2.0. Just under 11,000 out of 13,500 people who responded to Free-av.com do not believe that the web has evolved significantly. They voted for the statement "Web 2.0, Web 3.0: for me, this is just another marketing-heavy buzzword and therefore old wine in new bottles."
Around nine percent of people stated that they did not even know what Web 2.0 meant. 3.5 percent consider the increasing target group-specific approach to Internet users to be problematic, as this would involve monitoring user habits. Only three percent of participants are optimistic and expect a lot from Web 3.0.
Web 2.0 has remained a specialist topic that no one has communicated to the broad user base in a comprehensible way, Rainer Witzgall, Vice Executive President of Avira, was quoted as saying in a press release on Tuesday. There is still a great need for education.

The British Broadcasting Corporation (BBC) is coming under increasing pressure over its refusal to broadcast an appeal for donations for people in Gaza. In the House of Commons on Monday, 112 out of 646 MPs voted across party lines against the broadcaster's stance. The BBC rejected the broadcast, citing its independence and impartiality.
In this case, the BBC is applying different standards to similar appeals for traumatized children in the Congo war and the Darfur conflict, for example.
The private broadcaster Sky should also give up its blocking stance and show the appeal. The broadcasters ITV, Channel 4 and Fiver showed the controversial appeal for donations.
On Monday evening, around 15 students stormed into the lobby of the BBC headquarters in London and chained themselves together. After a few minutes, however, they were escorted out again by police officers, as seen on the BBC news program. In addition, a few dozen demonstrators responded to the call of the "Stop the War" coalition and burned their television license in front of the building, the annual income from which finances the BBC.

The Zurich-based media service provider Neidhart + Schön Group is expanding its environmental commitment. Following an energy efficiency check, the company implemented the Climate Partner printing process and supplemented its FSC certification as well as the ISO 12647-2 certification of the printing center. Climate-neutral printing not only means offsetting CO2, but also reducing emissions or, if possible, avoiding them altogether, the company writes in a press release.
With the Climate Partner printing process, the Group is able to precisely determine the unavoidable CO2 emission values of a print job and offset them by investing in certificates from recognized climate protection projects. In addition, an individual "climate calculator" can be used to show how CO2 can be saved efficiently by choosing the right paper or printing process.

The Vizner Borel agency is staging the new season of the Theater an der Winkelwiese with the season magazine "Winkel" and F4 posters. The theater wants to draw attention to the spring program with premieres and revivals. The motto of the first season in the new year is "Homeless Kids". The Swiss premiere of "The Dog, the Night and the Knife" forms the focal point of the theater season at Winkelwiese.

Responsible at Theater Winkelwiese: Stephan Roppel (overall responsibility), Fanti Baum (dramaturgy). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Florian Steiner (AD), Andrea Vizzarro, Patricia Tschumi (consulting). Photography: Filippo Romano, Milan (angle), Jonas Kuhn (poster).

The advertising experts at Lowe have developed a promotional campaign for Facchinetti Automobiles to make the Mini known to as many people as possible. In the campaign, the advertising agency, which is part of the Draftfcb/Lowe Group, illustrates what you can do with a Mini if you can test drive it for a whole weekend: You travel with it to the most popular big cities in neighboring countries.
The advertising motifs show well-known landmarks in Paris, Berlin, Vienna, etc. However, they all have a no-turning sign. This sign is intended to make people aware that the rented Mini is only available for a weekend and must be returned on Sunday evening.
The promotional campaign has been launched with free postcards and other below-the-line measures. Facchinetti's promotion has now also been adapted by other Mini representatives in German-speaking Switzerland and Ticino.

Responsible at Mini Switzerland: Patrick Cupelin (Head of Mini Switzerland), Jonas Theiler (Head of Mini Communications), Daniel Knöpfel (Directeur Facchinetti Automobiles). Responsible at Lowe: Florian Birkner (CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Nicolaj Förderer (graphics), Matteo Lonati, Janine Rietmann, Laura Müller (consulting).

The consumer goods group Valora is changing its structures at the press and book wholesaler Melisa in Bedano, Ticino. As a result of the restructuring, 22 of a total of 74 jobs will be cut by October this year. The aim of the restructuring is to strengthen the company's market position, Kiosk AG announced on Tuesday.
Valora intends to centralize Melisa's press wholesaling operations, previously located in Ticino, at its Muttenz BL site. Book wholesaling will be retained for the time being. However, Valora is examining cooperation with other partners.
The bookstores in Lugano, Locarno and Grancia will continue to operate. However, they will now be assigned to the Valora Retail division. The logistics functions at the Bedano site will also be retained. They will now be assigned to Valora's Logistics division.
Melisa was founded in 1939 as a bookshop to supply Italian war refugees. It has belonged to Valora since 1999.

From February 2, it will be possible: Schweizer Radio DRS can now also offer its music programs as podcasts for download. This means that 19 additional programs will be added to the offering.
Until now, copyright reasons prevented editorially supervised, music journalistic radio programs from being offered for download on the Internet. In the case of speech broadcasts, the music contributions had to be removed.
An agreement with the Ifpi (International Federation Of Producers Of Phonograms And Videograms) has now changed this. From February 2, 19 additional podcasts will be available in high audio quality, as detailed in a DRS media release on Tuesday. Listeners of DRS 1, DRS Musikwelle, DRS 2, DRS 3 and DRS Virus will be able to benefit from this. A total of 62 programs are now available in MP3 format on Drs.ch. The new music podcasts will remain on the Internet for 28 days.

On January 27, 2009, "The Printed Blog", a free printed newspaper consisting exclusively of blog content and other amateur journalistic content, will be launched in the USA. The project is currently still in a test phase. The free newspaper will initially be published weekly in Chicago and San Francisco, Joshua Karp, founder and publisher of "The Printed Blog", told the New York Times. Karp is convinced that the project will fundamentally change the way people consume news and other information.
The free newspaper hopes that the lively participation of the advertising community will give it an economic advantage over conventional daily newspapers, which have to spend a significant proportion of their budget on staff and research.

The advertising agency Festland has realized a cross-media campaign for Pricewaterhouse Coopers (PWC). The aim is to position the auditing and consulting firm as a reliable companion in uncertain times with the slogan "Successfully through the crisis". Monolithic advertisements in the business press as well as video advertorials and wallpapers on business-related online portals are being used.
The economic crisis is putting companies and their managers under extreme pressure, according to a press release issued by the agency on Tuesday. The Pwc/confidence website therefore provides decision-makers with ten priorities for the crisis as well as more detailed information on PWC's services. All advertising material refers to the homepage.

Responsible at Pricewaterhouse Coopers: Markus Koch (responsibility), Mirko Paci (marketing/communications). Media planning: ZipMedia, Zurich.

On the occasion of RTL's 25th anniversary, TV personality Hans Meiser is having another big party. In keeping with the motto "Don't mess, don't spill", cakes are laid out and celebrations are held on a conveyor belt. All a puff of cake? Was it all just staged for the TV audience? According to the media service Kress, Meiser's production company Creatv is in insolvency proceedings. What a shame, as it was only yesterday that the unforgettable talk shows "Hans Meiser", "Bärbel Schäfer" and "Oliver Geissen Show" were generating huge profits for the company.
Meiser himself probably didn't really believe that the sophisticated talk shows would be so successful. Otherwise he would probably have snapped them up himself. Because almost all the talk show hosts - including Bärbel and Oli - who grew up with him, left after a few seasons - along with their successful formats.

(Image: Keystone)