Rolf Niederhäuser will become Managing Director of Radio Emotion on February 1, 2009. He takes over the position from founder Richi Gasser, who died unexpectedly on September 14, 2008. Niederhäuser and Gasser worked together for Radio 24 for a total of eleven years.
Claudia Sieber and Peter Gmür, who co-founded the company in Urdorf in November 2007, are leaving the marketer for radio advertising and sponsorship due to differences of opinion about the company's strategy, according to a press release issued by Radio Emotion on Tuesday.

Felix Weber has announced his immediate resignation from the Publigroupe Board of Directors for personal reasons. This was announced by the Lausanne-based group on Monday evening. Weber had been a member of the Board since May 4, 2005.
The Board of Directors would like to thank Felix Weber for his great commitment to Publigroupe. It has decided not to elect a replacement as part of the planned redimensioning of the Board of Directors. As a result, the Board now has eight members.

Tangram has designed a new CI/CD for the non-profit organization "Scort for peace, for aid, for development" (Scort). The agency, based in Zurich and Vaduz, also developed corresponding stationery, a new website and various presentation documents for the new image of the internationally active NGO.
Scort supports children and young people in difficult life situations with the help of sports initiatives. The aim is to use sport to unite people and bridge ethnic, religious and cultural differences. The organization is supported by well-known football clubs such as Liverpool FC, Werder Bremen, Bayer Leverkusen and FC Basel.
In addition to the activities in Sudan and Kosovo, Scort is also responsible for organizing the 5th International Swiss U16 Cup and the Forum 2009, which will take place in Bad Ragaz at the end of July 2009. The agency will provide the sports organization with communications support for these events. Corresponding work is expected in spring 2009.

Responsible at Scort Foundation: Hanspeter Rothmund. Responsible for
Tangram: Ewald Frick (consulting), Franz Tschol (AD), Chris Ongarello (New
media).

Google once again fell victim to the nerd prank "Google Bombing". For a short time, the search engine spat out the biography of the new US President Barack Obama when people searched Google for the keywords "failure" and "cheerful achievement". In the meantime, the leak has been fixed by the search engine provider, according to 20min.ch. Anyone who now enters these words receives discussion posts on the subject of "Google Bombing".
As early as 2003, the biography of Obama's predecessor George W. Bush was briefly displayed at the top when people searched for "miserable failure". The reason for this was that numerous Bush opponents had linked to the document via this wording. Google could be tricked this way, since the search engine considers the number of links as an important criterion when evaluating search results. In 2004, even a Swiss politician fell victim to this Internet prank: Christoph Blocher's portrait was briefly displayed at number 1 when "pathetic wimp" was entered. After these incidents, Google adjusted its algorithm accordingly, but the search engine still does not seem to be immune to bombing attacks.

Advico Young & Rubicam have developed a campaign for the tailor-made suits from Swiss company Thatsuits. In keeping with the motto "Style that everyone can afford", the agency has tailored suits for a garbage collector, a car mechanic and a deep-sea fisherman that match their respective professional uniforms. The aim is to show that luxury tailored clothing is no longer reserved for the highest income brackets, the agency wrote in a press release on Monday.
The subjects are used regionally as posters, advertisements, sales displays, hanging boxes, flyers and for PR purposes.

Responsible at Thatsuits: Markus Soltermann (overall responsibility). Responsible at AY&R: Dominik Oberwiler (CD), Martin Stulz (text), Marietta Albinus (AD), Marcel Mägerle, Manuela Wettstein (consulting), Oliver Nanzig (photography), Damaris Eigenheer (styling), Alois Jauch, Andrea Ebner (photo assistance).

Startbahnwest was commissioned by food manufacturer Wander to create and implement this year's spring brand promotion for two Jemalt products. The campaign to promote the food supplements has the motto "A powerful combination". This is intended to appeal to families with children in particular, the agency writes in a press release. The promotion includes a competition to win a stay at Ravensburger Spieleland for the whole family.
Counter and window displays as well as brochures are used, which are presented in pharmacies in German- and French-speaking Switzerland in the spring.

Responsible at Wander: Christina Kieni Römer (Marketing Manager), Esther Baumgartner (Product Manager Jemalt).

The PR agency Border Crossing was able to prevail in a competitive presentation by Lungenliga Thurgau. The Bern-based communications company will design a referendum campaign entitled "For smoke-free spaces" for the cantonal referendum on May 17.

The agency KSB/SJ has realized a launch campaign for the newly founded Axa Bank of the insurance company Axa Winterthur. The aim is to advertise the direct bank's various products with television commercials and other measures and to position the bank with the slogan "Saving / redefined".
At the center of the two TV commercials is the so-called "Axa switch", a red line that is crossed by various people. The line is not only intended to represent the switch to the bank, but also to symbolize the transition from an existing to a new situation in the customer's life, according to a press release from the agency.
The two TV commercials can be seen nationally on various channels. The posters and advertisements also appear nationally, as do the various direct marketing and other bellow-the-line measures.

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Responsible at Axa Winterthur: Markus Keller (Chief Marketing Officer), Mélanie Diserens (Head Advertising and Branding), Ray Immoos (Advertising Manager), Linda Demuth (Junior Manager Advertising and Branding). Responsible at KSB/SJ: Uwe Schlupp (CD), Charles Blunier (AD), Andrea Heierli (graphics), Adrian Hoenicke, Beat Egger (text), Marco Serratore, Christoph Bürge (consulting management), Irene Wellenzohn (consulting), Nadia Bachmann (DTP), Michèle Seligmann (agency producing), Danielle Stutz (art buying). Photos: Henning Bock, Sven Germann; Litho: RTK Kloten; Media: Initiative Media Western. Production company: Markenfilm Schweiz; Heinrich Reinacher, Harald Beelte (producer), Michael Fueter (director), Roland Schmied (camera), Marko Strihic (editor); post-production: Die Acht, Frankfurt; music: Adelphoi Music, Stephen Patman.

Nicolas Vontobel is the new Creative Director at Scholz & Friends Zurich. The 38-year-old replaces Jörg Jahn, who has been the interim creative director of the Zurich agency for the past nine months.
Vontobel most recently worked at DraftFCB/Lowe. Other stations in his career to date include Advico Young & Rubicam, Lesch+Frei, JWT+H+F, W,H,S, and McCann Erickson. As Scholz & Friends writes in a press release on Monday, the creative has won over 100 national and international advertising awards to date
The appointment of Nicolas Vontobel is a further building block in the Scholz & Friends strategy of expanding the location and further strengthening the presence of the "Orchestra of Ideas" with a clear commitment to the Swiss market and Swiss management, Scholz & Friends continues. Scholz & Friends recently added the Basel agency Favo to its network.
Nicolas Vontobel will join Erich Baumgartner (CEO Scholz & Friends Switzerland) and Hinrik Wachsmuth (Managing Director Scholz & Friends Basel) as a member of the Executive Board and will be responsible for the further development of Scholz & Friends Switzerland.
"I am delighted to be leading this young agency into a new era together with Erich Baumgartner and Hinrik Wachsmut," Vontobel himself is quoted as saying. He sees the "Orchestra of Ideas" concept as a "commitment to harmonizing all advertising instruments", which is what gives a brand its power and credibility.

On the Internet portal for French-speaking Switzerland Romandie.com surfing is CO2-neutral. Estia, a spin-off company of the Ecole Polytechnique Federale de Lausanne (EPFL), was commissioned to estimate the total energy consumption and global environmental impact caused by the use of the news portal.
According to the impact study, between 8,000 and 12,000 trees must now be planted each year to offset CO2 emissions. This is achieved by Romandie.com supporting a project run by the organization Aquaverde, which plants deforested areas in the Amazon rainforest. On Romandie.com/gotogreen shows how many trees have already been planted.
The study also estimated the total CO2 emissions of all French-speaking Swiss caused by the internet. Around 8,250 tons per year - to compensate for this, around 700,000 trees would have to be planted each year.
Romandie.com has been in existence since 1997 and, according to Net Audit WEMF, is now the market leader in French-speaking Switzerland with over three million visits per month. The portal belongs to the company Virtual Network.

The Zurich agency Four is advertising the Weisse Arena Group's rock resort. The apartments under construction at the valley station in Laax are being showcased with five mega posters. The advertisements, which cover a total area of 245 square meters, are attached directly to the cubic buildings and are intended to draw attention to the noble and natural materials used in the construction and furnishings, according to a press release issued by the agency on Monday.
The measure is complemented by a welcome board that promises "Living dreams instead of living rooms" and free postcards that pick up on the look of the mega posters.

Responsible at Weisse Arena Group: Andreas Bärtsch (Marketing and Sales). Responsible at Four Werbeagentur: Björn Brinkmann, Philipp Sträuli (CD), Raphael Schoen (graphics), Sandra Genge, Daniel Gerber (consulting), Marianne Crittin (DTP). Image editing: Sota.

Former "Tagesschau" presenter Charles Clerc takes to the news desk once again for the referendum campaign on the free movement of persons. For the "Stay in" campaign of the FDP, CVP and SP youth parties, the 65-year-old reports in a satire on "Tagesschau" that the free movement of persons was rejected by exactly one vote. However, the non-voter who "missed" the vote had been tracked down. The reporting is dramatized by various contributions from people affected by the result of the vote, as well as statements from Barack Obama and Christoph Blocher, for example. The non-voter is pilloried in the program as a traitor to the nation - even the CIA is said to be on to him.
The Clerc film is available on Dailynews.com and can be sent to friends via e-mail. The recipient's name can be entered as a supplement so that they appear in the "Tagesschau" as the "non-voter" in question. Among other things, their name appears on a large banner carried by demonstrators. The idea for the mobilization film was stolen from the Obama campaign, as campaign manager Andreas Graf told Sonntagsblick. Particularly practical: in order to protect potential "bums" or non-voters from such a fate, a wake-up service has been set up for the voting day of February 8, 2009. This can be ordered via SMS with the text "Wake me up" to 079 654 45 96.
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