Although PresseTV's TV program "Gesundheit Sprechstunde" has been broadcast weekly since the beginning of the year, the Ringier magazine of the same name is still published every two weeks. On February 20, however, it was published with a new look and a slightly revised concept. The most obvious change is that the title of the magazine has been aligned with that of the program, the word "Gesundheit" (health) now covers the entire width of the magazine and the title section "Sprechstunde" (consultation hour) has been moved slightly to one side. "Our new title says it all: the focus is on health in all its facets," writes Fibo Deutsch, Head of Ringier's Health Unit, in the foreword.
Inside, the magazine has four main sections - the main topic, which is already presented on the title page, is generously illuminated from several angles - the first issue deals with eye corrections, which is given six pages of space. This is followed by the sections on medicine (16 pages here), body and soul (7 pages each). This division is intended to provide readers with a better overview.
The magazine's advisory character has also been strengthened, whether in the form of sections within a section or as text boxes with tips within an article. Based on reader surveys, more weight is also given to complementary medicine. Fibo Deutsch states that Gesundheit Sprechstunde continues to uphold the principles of conventional medicine. "But not uncritically." At the same time, they are "very interested and open" to the treatment methods of complementary medicine. "However, we will always distance ourselves from charlatans and saviors." The magazine has retained something essential: The informative infographics and the generous use of imagery. It is not uncommon for them to arouse the interest of medical laypeople in a topic.
No changes are planned in terms of the basic concept. Although circulation is falling slightly, readership has remained stable for two years. "The primary target group will certainly remain women, although recent reader studies show that we are also increasingly being read by men," says publishing director Ratna Irzan. However, because the tone of the magazine is becoming more positive and fun-loving, we expect to attract new readers. In terms of reach (580,000 readers), Gesundheit Sprechstunde (GES) is already the number one among subscription health titles, ahead of GesundheitsTipp, the monthly magazine from KI Media (55,2000 readers). Irzan does not see any reason to copy anything from his competitor. Health policy topics, for example, will continue to be left primarily to GesundheitsTipp, says Irzan.
The advertising sector is not doing so well, with volumes falling by 23 percent last year. Nevertheless, everything remains the same here too. A repositioning in the advertising market is not planned, says Irzan. GES is also continuing to focus on its print magazine, TV program, events and website channels. The latter will be redesigned in March. "However, there are currently no plans to consistently distribute GES on other platforms," says Irzan. A multilingual edition of the magazine is also not under discussion, although the GES TV show is not only broadcast on SF1, but also on TSR and TSI.
Markus Knöpfli

Despite the crisis, the CP industry is characterized by double-digit growth figures. This was the result of the 2008 annual survey of Forum Corporate Publishing (FCP) members. In 2008, the turnover of the companies surveyed grew by an average of 13.55 percent. Since the survey began in 2003, this results in an average growth in turnover in the CP sector of 15 percent. "The results of the survey clearly show that the corporate publishing market is very stable, even in difficult economic times. No other type of media and no other marketing discipline has been able to achieve continuous double-digit growth rates in recent years," says Michael Höflich, Managing Director of Forum Corporate Publishing. Each member of the FCP realized the equivalent of ten additional print publications in 2008. The increasing importance of employee publications is outstanding. The number of in-house media doubled compared to the previous year.

Brüngger Bachmann Dialog created a simple and inexpensive mailing for this year's Geneva Motor Show. This is intended to lead interested parties and those who want to become interested to the Geneva Motor Show. Saab is presenting its Saab 9-3x model there.
Tickets for the Motor Show can only be purchased online. The main task was therefore to bring the mailing recipients to the Internet. The name of the mailing recipient is turned into a web address. In an address window, the recipient only sees the somewhat specially written name "daniel_bruengger". When the window is opened, the full URL www.welt-premiere.ch/daniel_bruengger appears. The recipient is then greeted personally on the Internet and taken to the ticket store.
The mailing triggered record response figures, the agency said in a statement.
Responsible at Saab Switzerland: Nathalie Busslinger (Advertising Manager), Melanie Brunner (Online & CRM Supervisor), Mario Klaus (Marketing Manager). Responsible at Brüngger Bachmann Dialog: Remo Bachmann (CD), Manuela Eigenmann (art), Jakob Schmid (text). Christina Lipp, Margot Vögele (consulting and production). Online programming: Jürg Thomann, Dominik Janko (Isobar).

In the long run, only power helps. That's what Switzerland's biggest magazine for fitness, running and endurance sports, "Fit for Life", thought too - and in the midst of the big newspaper and magazine revamp, it has come up with a new design: from March, the magazine will be presenting its sports-loving readers with a new look and modernized content. Topics in the first revised edition include the fitness of Swiss Federal Councillors, the carbohydrate balance of athletes and an interview with triathlete and winner of the Ironman Switzerland 2008, Ronnie Schildknecht. In addition, science journalist Beat Glogger writes about gene doping. The editorial team was advised on the relaunch by journalist and publicist Hans Amrein, while the agency Gestaltungsraum 42 from Eggersriet was responsible for the new design.
Ready, steady, go!
The fitness magazine, which is published by AZ Medien, has more than 150,000 readers every month - and the publisher hopes that it will also be available online in the future. From March, there will also be a weblog at www.fitforlife.ch with topics relating to running, triathlon, cross-country skiing, swimming, mountain biking and road biking. "The trend is towards online information and exchanging ideas with like-minded people on corresponding web platforms," says Andreas Gonseth, the magazine's editor-in-chief. "This is a challenge for us and we have addressed it in the relaunch." An article archive is also available for download on the website. The publisher is also planning to further expand the community offerings.
Anne-Friederike Wilhelm

With the "Paper and Print" workshop, paper manufacturer Myllyksoski and printing specialists Appl and Prinovis are launching a practice-oriented training program this spring. The concept was developed jointly by the three companies. The focus is on technical processes in the areas of paper, offset and gravure printing.
The course consists of various modules and is primarily intended for employees from creation, production, marketing, purchasing and sales. The participants will receive important information on the right choice of paper and optimization of the coordination process between customer and print shop, writes the paper producer in a press release on Wednesday.
Myllykoski is a family-owned company with plants in Finland, Germany, Switzerland and North America and is one of the world's largest producers of printing paper.

The newly founded agency Cecchetto & Hertig has acquired four clients since January.
These are the Private Banking division of ABN Amro, Aganola AG from Pfäffikon, Lucerne-based Intelligentfood and Clientis Sparkasse from Horgen.
Partner Roland Cecchetto was quoted in a press release on Wednesday as saying that the company is optimistic that it will soon be able to expand its customer list even further.
The Urdorf-based communications service provider Cecchetto & Hertig is involved in corporate communications and covers areas such as PR, marketing communications and customer loyalty measures.

Tea bags have been around for over a hundred years. So why not also offer coffee in a capsule? This idea was conceived in Nestlé's research and development department in 1970. However, it was not until 1986 that the system was launched on the market in French-speaking Switzerland.
Nespresso was initially a flop. It was only in 1991, after marketing expert Jean-Paul Gaillard took over the management of Nespresso, that the capsule became a success. The Nespresso Club subsequently developed into an important marketing tool. It is celebrating its 20th anniversary this year. The global pioneer of portioned premium coffee is celebrating this success with champagne at eight exclusive Nespresso galas throughout Europe.
Coffee is an equally sustainable "celebration". Five new Grands Crus have recently arrived in Nespresso boutiques. "Pure Origine" is a selection of three exquisite espressos, each of which consists of one hundred percent coffee varieties from a single country of origin. Indriya comes from India. Rosabaya from Colombia. Dulsão from Brazil. There are also two new Fortissio Lungo.
The new flavors were presented at a media event at the new Radisson Hotel at Zurich Airport. Over 40 trade journalists from Switzerland and Austria came to Zurich for this launch show to taste and comment on the new Grands Crus. "Feedback is very important to us," said Pascal Hottinger, Director of Nespresso Switzerland. "The opinions and suggestions of the club members have already motivated us to make numerous innovations and improvements," Hottinger reiterated on the following two evenings in the festively decorated Studio 1 of Swiss television. The most loyal Club members and resellers were invited to a party at which Nespresso wanted to say "a big thank you" to its base.
Branded entertainment of the highest caliber was on offer at this club event. None other than Luc Petit, the director of Cirque du Soleil, presented a show with 25 artists. Petit had "carte blanche" for this commissioned work. However, he managed to incorporate the Nespresso logo or the symbolic colors of the different flavors of the new Grands Crus into the spectacle in a virtuoso manner - always discreet but effectively surprising. The exclusive show was staged twice in Brussels and Zurich and once in Amsterdam, Madrid and Lisbon during the anniversary year. A DVD recording will be made available to other club members at a later date.
Cleverly integrated into the show, eight new models from the latest CitiZ machine line were also on display. The development of this new line is intended to be a "symbol of the company's strong innovative strength and unbridled pioneering spirit". And these values were ultimately also the idea that the circus artists expressed in artistic form in their show.
Andreas Panzeri

WWF has given its magazine a new layout and fundamentally revised its content. The new magazine will be published on March 4, 2009. With the relaunch, the WWF magazine aims above all to strengthen the dialog with its members.
Structural changes were also made with the first issue of the new magazine. The previously external editorial management was integrated into WWF Switzerland. The Basel agency Bachmann Medien collaborated on the new content concept, while the design was developed by the Zurich graphic design agency Raffinerie.
The reader guidance has also been significantly changed. In the "Report" and "Knowledge" sections, the magazine reports on current WWF projects and offers background information on environmental and nature issues, WWF said in a press release. In the "Good news" section, readers can read about where the WWF has achieved concrete successes, while the "Life" section provides concrete tips on environmentally friendly consumption. And the "Dialog" section invites readers to get in touch with the WWF.
In addition, a magazine platform is being set up on Wwf.ch to help make better cross-media use of WWF's various communication channels.
The aim of these measures is to create more dialogue and therefore stronger ties, more service and better awareness of WWF's concerns among members. The new magazine should also make the work of the WWF more visible.
The magazine has a circulation of 200,000 copies in three national languages and is published quarterly and sent to all members of WWF Switzerland. Over the past ten years, the magazine has been produced externally and only slightly revised.

This position is held by Urs Kühne (39) as deputy course director for the Bachelor's degree course in Business Communications. The part-time course was established in 2003 and today over 400 students are enrolled.
Kühne, who studied German, previously worked for ten years in corporate communications at several financial institutions, including Bank Julius Bär and Raiffeisen Switzerland.
The HWZ is part of the Zurich University of Applied Sciences and was founded in 1986 by the KV Switzerland and the Juventus Schools Foundation Zurich. In addition to part-time Bachelor's degree courses in business administration, business informatics and communication, it also offers higher continuing education courses.

Planetactive Zurich has created a Facebook profile page for mobile phone provider Sunrise. The aim is to strengthen Sunrise's presence on social Internet platforms.
Users can find competitions, product presentations and promotions on the brand page. The tool allows users to compile a personal cell phone history with all the mobile phones they have used to date.
According to the agency, the aim of the measures developed by Planetactive is to build on the positive image within the target group.
The concept of the full-service agency for digital marketing includes a media campaign on other social networks. A comprehensive measurement of the success of all social media activities will provide the basis for future measures.

On the pitch, Hertha Berlin coach Lucien Favre has his players under control. In the parking lot, however, their main sponsor Audi dominates. And it now has clear rules about parking in front of the stadium. The rule is: if you don't drive an Audi, you are not allowed to park in front of the stadium.
Many of Hertha Berlin's regular players drive other makes of car. And because their cars are parked in the front row in front of the stadium, the "wrong" brands are often present in photos and television pictures. At least Hertha sponsor Audi is convinced of this. The situation has been unpleasant for the sponsor for some time. It intervened with the club almost daily. Now, after a number of complaints, the sponsor has obtained a parking ban. According to 20min.ch, non-Audis had to park their cars in the backyard last Sunday. Coach Favre's car was parked in the first row in front of the stadium - an Audi, of course.

TSR has won its case against M6," said the French-speaking Swiss broadcaster in a press release on February 18. The Fribourg cantonal court came to the conclusion that the French broadcaster M6 had violated copyright law and was engaging in unfair competition.
The background: since 2001, M6 can be received in French-speaking Switzerland via a second signal in which some French advertising blocks are replaced by advertising for Switzerland. However, TSR, which buys some of the same broadcasting rights for films and series as M6, took the view that M6 was thus leveraging the exclusive rights acquired by TSR for Switzerland. Despite this, Cablecom was one of the first cable network operators to switch on this second signal in its Fribourg network. TSR therefore filed a lawsuit there to set an example.
What is piquant about the new decision is that the same court had already ruled on the same matter once before (at the beginning of 2007) - and dismissed the TSR claim at the time. In the court's opinion, TSR was not entitled to sue, as it was not TSR but the film or series distributors who were the rights holders. TSR then appealed to the Federal Supreme Court, which referred the ruling from Fribourg back to the cantonal court for reconsideration and at the same time held that TSR was entitled to sue.
On the basis of this verdict, the Freiburg judges now had to decide whether TSR's rights were actually infringed by the M6 advertising window. This question has now been answered in the affirmative, with the court finding a breach of UWG and copyright law.
M6 lawyer Bernhard Cron in Geneva was "surprised" when asked. The same applies to the M6 headquarters in Paris. However, as no written justification is yet available, he is unable to comment on the content. Whether M6 will now appeal the ruling to the Federal Supreme Court can only be decided once the reasoned ruling is available. However, he assumes so. "TSR may have won a set, but not the match," says Cron, putting TSR's jubilation into perspective.
Lengthy negotiations
As the ruling is not yet legally binding, the M6 advertising window will continue to be broadcast. According to IP Multimedia, which markets the advertising window, 95 percent of households in French-speaking Switzerland can currently receive the second M6 signal. M6 is in contact with the cable network operators and also wants to cover the missing 5 percent, says IP CEO Marcel Bosshard. Such negotiations are lengthy.
Only two years ago, the cable networks of Geneva and Lausanne took over the second signal, filling the largest gaps in coverage. In 2008, M6 achieved a net reach of 570,600 people and a market share of 9.5 percent in French-speaking Switzerland, and 305,000 people and 13.1 percent among 15 to 49-year-olds. According to the TSR communiqué, Mediafocus reported gross advertising sales of CHF 45 million for the M6 advertising window in the same period, which Cron describes as far too high. Bosshard, for his part, did not wish to comment on this.
Markus Knöpfli