Inhalt&Form recently published the new spring flyers for Vögele Shoes. The hip flyer is now even fresher and more stylish, the agency writes in a press release. The focus was placed on urban city dwellers in Switzerland, Austria and Slovenia. Reigning Miss Switzerland Whitney Toyloy is also featured, sporting a road movie look.
Responsible at Vögele ShoesDaniel Widmer (Head of Marketing), Carmela Vetsch (Head of Marketing Services). Responsible for content&formSerge Riedener (CD), Claudia Fuchs (AD), Diane Zivkovic (graphics), Claudio Zier, Alexandra Helbling (consulting), Claude Stahel (photography), Damaris Eigenheer (styling), Patrick Rohner (image editing).

The advertising agency Draftfcb has created a poster for Zurich's Theater Rigiblick to draw attention to the latest production of "Death and the Maiden", which will be performed on March 14. The subject shows a stage floor with broken parquet slats, which have probably been broken by the stamping steps of the flamenco dancers. All that remains of the flamenco dancer - in this case the world-famous Swiss dancer Nina Corti - is the air fan.
The advertising motif is aimed at established theater and concert audiences as well as Nina Corti's fans, according to an agency statement on Tuesday. Nina Corti has made a name for herself internationally with her spirited flamenco performances alongside greats such as José Carreras, the Gipsy Kings and Maxim Vengerov. The compositions by Franz Schubert will be played faithfully by the Carmina Quartet, which has won several international awards and has been ranked among the leading string quartets by the Financial Times.
The posters will be on display in Zurich from the beginning of March.

Responsible at Theater Rigiblick: Daniel Rohr (Manager). Responsible at Draftfcb: Daniel Comte (Executive CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Ute Jaeckels (consulting). Photography: Roth and Schmid. Lithography: Egli.Kunz & Partner.

The legal battle over the granting of the license to Radio Grischa continues: After Schawinski & Co filed an appeal against the granting of the license to Radio Grischa, Grischa operator Südostschweiz Radio attempted to lift the suspensive effect of the appeal. Without success. The Federal Administrative Court ruled that the Grischa operator must wait for the final ruling before it can broadcast under the new license conditions.
The Federal Administrative Court has come to the conclusion that both applicants have applied for the license "with high-quality applications", as Stefan Bühler, one of the initiators of the competing project Radio Südost, announced. According to the FAC, it is not possible to predict the outcome of the procedure at this stage, which is why the application was rejected. One consolation remains for Radio Grischa: it can continue broadcasting under its old license during the proceedings.
The license granted by the Uvek to Radio Grischa for a further ten years was contested by Chur publisher Stefan Bühler together with Roger Schawinski and Daniel Sigel. They want to go on air with Radio Südost. Schawinski had already appealed the licensing decision in Aargau to the Federal Administrative Court. There, he and his Radio AG project were defeated by the existing Radio Argovia of the AZ Media Group. The appeal proceedings are also still pending.

The Swiss strategic communications consultancy Hirzel.Neef.Schmid. Konsulenten, based in Zurich and Bern, is opening a branch office in Geneva. It will be managed by Marie-Hélène Hancock, as was reported in a press release on Monday.
The 42-year-old was previously responsible for all communication areas of the Pictet Group. Prior to that, she was responsible for the press service and corporate identity of the Geneva-based private bank Pictet. She also worked as a consultant for an international consulting firm in Geneva. She holds a degree in business management with a specialization in finance from the University of Geneva. She also completed postgraduate studies in visualization, communication and computer graphics at the University Lumière in Lyon and at the EPF Lausanne.
The focal points of Hirzel. Neef. Schmid. Konsulenten, Geneva, focuses on the development of communication strategies for national and international companies and institutions, M&A and financial communications consulting, crisis and issue management as well as personal consulting for the top management of companies and institutions.

SFLB has created a campaign for the organizations Bread for All, Fastenopfer and Partner sein to illustrate the unequal consumption of food around the world. The result is a world map on which the country sizes have been adjusted so that they visually depict the respective food consumption. According to the agency, this is intended to make the viewer aware that others are starving while we are almost bursting.
This world map is the key image of the ecumenical campaign of the three organizations, which is once again drawing attention to the right to food 40 days before Easter this year. A broad mix of measures will be used, including a Spot.
Responsible at Bread for all/Lenten charity: Matthias Dörnenburg (Fastenopfer, Head of Marketing, Communication, Education), Anne Bickel (Bread for All, Head of Marketing, Communication, Education). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter (CD), Pablo Schencke (AD), Christian Schäfer (text), Rolf Zimmermann, Charlotte Gut (consulting), Sebahat Derdiyok (art buying), film/photo (Soulpix Hannover).

Ringier has had a central online marketing unit since January 1, 2009. Under the leadership of Ueli Weber, former Managing Director of Publicitas Electronic & Interactive, Ringier Media Sales is responsible for the marketing of various Ringier websites. In addition, the new department launches pool products in the areas of women, luxury, reach and cars, which also include the platforms of the Media Swiss Group, as well as Ringier and Media Swiss Group-wide individualized campaigns.
The establishment of a centralized online marketing unit for Ringier websites meets an active need on the part of agencies and direct customers, according to the press release issued on Monday. The creation of the Media Sales department also reflects the increasing importance of vertical advertising campaigns across multiple platforms.

The agency Gestaltungsraum 42 has redesigned Fit for Life magazine, published by AZ Medien. The Swiss magazine for fitness, running and endurance sports will appear from March 2009 with a new design and modernized content. The range of topics covered by the monthly magazine, which has over 150,000 readers, extends from the sports of running, triathlon, mountain biking, racing velo and cross-country skiing to swimming.
In the first issue, Beat Glogger, science journalist of the year 2008, talks about gene doping, Viktor Röthlin reveals his training tips and the monthly interview was conducted with Ronnie Schildknecht, Switzerland's best long-distance triathlete. About Internet a 32-page mini-edition of the magazine is available.
At the same time as the magazine was revised, a weblog was set up at Fitforlife.ch, where authors and experts comment on sports topics. In addition, an extensive archive of articles is available for download. The trend goes to on-line information and to the exchange with Gleichgesinnten on appropriate Web platforms, is quoted editor-in-chief Andreas Gonseth in a press release from Monday. The community offerings are therefore to be further expanded in the future.
The relaunch was carried out under the leadership of Patrick Baeriswyl from the agency Gestaltungsraum 42. The editorial team of the magazine was supported in an advisory capacity by publicist Hans Amrein.

The Thurgauer Zeitung is launching a new focus page for young readers on February 24, 2009. Mostindia is devoted to the topics of going out, lifestyle, travel and music. The new page will appear in the Bund Thurgau on Tuesdays, Thursdays and Saturdays.
Mostindia is written and produced by a team of young up-and-coming journalists around Michaela Nägeli and Lukas G. Dumelin. Dumelin, a 21-year-old from Frauenfeld, has already written for the Thurgauer Zeitung as a freelancer and was co-editor of Mostindia Magazine from 2005 to 2008. The newspaper wants to offer a platform to talented young authors with the focus page, according to a press release on Tuesday. The inter¬nationally known fantasy young author Jyoti Guptara and the Thurgau slam poets Lara Stoll and Gabriel Vetter write as columnists.

Katrin Bachofen will take over as Head of Corporate Publishing at content producer Swisscontent Corp. on March 1, 2009. The previous holder of the position, Bernhard Bircher-Suits, will take over as Editorial Director of the investor magazine K-Geld. In addition to Bachofen, the editorial management will continue to consist of Werner Grundlehner and the two company owners Fredy Hämmerli and Daniel Kaczynski.
Journalist Katrin Bachofen has worked as an editor at Artis, ACS Zurich and Schweizerische Patientenzeitung, among others. At Handlungszeitung, she has long been responsible for the art/art market section. She has been working as a project manager in corporate publishing at Swisscontent for over a year.

The singer Duffy, the big winner of the 2009 Brit Awards, will be the head of the new European advertising campaign for Coca-Cola light. As part of her first major television advertising campaign, the Welsh singer will appear in a 30-second TV commercial. Duffy will be seen alongside other young women celebrating their right to say "no".
The new campaign is primarily aimed at a younger female audience between the ages of 20 and 35. Flavio Calligaris, Managing Director of Coca-Cola Switzerland, is quoted on Presseportal.ch as saying that in Duffy, a personality has been found who embodies the modern values of today's women in a great way and focuses on the individuality and uniqueness of young women. The new campaign can be seen throughout Switzerland from mid-March.

The Ringier Group is launching a new magazine for jewelry: Rock & Stones will appear for the first time on March 26, 2009, at the opening of the Baselworld trade fair, with a total circulation of 70,000 copies. The magazine will be sent to subscribers of Bolero and Edelweiss magazines and distributed at the World Watch and Jewelry Show in Basel. The magazine is also available at newsstands.
Rock & Stones is produced by the Bolero editorial team in collaboration with freelancers. The magazine is dedicated to topics such as jewelry and jewelers, studios, jewelry and fashion. The second issue is scheduled for publication in fall 2009. A first issue of the magazine will be published in China at the same time as the launch in Switzerland, Ringier writes in a press release on Monday.

Media Focus also has no good news when it comes to the advertising market: companies and organizations placed advertising worth
273.33 million francs. This is 8.7 percent less than in the same month last year.
With the exception of radio, teletext and the Internet, all media groups lost ground, according to the research company Media Focus on Monday. Cinema operators were the hardest hit. Advertising pressure fell by 44.7 percent. The consumer, financial and business press recorded a drop of 24.3 percent.

In terms of sectors, the advertising market primarily reflected the crisis in the automotive industry. Vehicles were advertised 19.4% less. Advertising for luxury cars in particular declined, while advertising pressure for mid-range vehicles increased.
The key market of telecommunications was also hit hard with a drop of 29.2 percent. The shift within the sector is striking: whereas in January 2008 products from the "Mobile" group had seven times more advertising pressure than Internet offerings, the two areas are now roughly equal. One of the reasons for this is the fierce battle for various ADSL offers, according to the report. The takeover of Tele2 by Sunrise is also making itself felt.