Swisslos is launching a new Toto called Totogoal. The Hasenfeld agency in Zurich has realized the launch campaign, for which Swiss football expert Gilbert Gress was recruited. And a few people from the public, equipped with Gress wigs and Gress glasses.
The campaign starts at the beginning of March with POS measures at around 2,900 kiosks, online presence, advertisements, posters and a TV spot.
Responsible at Swisslos: Doris Rechsteiner (Head of PM Sports Betting), Lukas Wyder (Product Manager Totogoal). Agency: Hasenfeld Zurich. Film production: Onfilm, director: Patrkk Attenhofer. Photography: Noe Flum.

A Hamburg-based communications agency has just calculated that around 1.3 million tons of advertising mail end up in German letterboxes every year. This corresponds to around 2.4 kilograms per household per month. In comparison, the total annual consumption of paper in Germany is around 21 million tons, meaning that advertising mail accounts for around 6 percent.
According to the agency, the ecological consequences of the bulging German post boxes are catastrophic. It takes about the same amount of energy to produce one ton of paper as it does to produce one ton of steel. The comparison may be a little confusing in the internet age, but it sounds like a lot. In addition, the 1.3 million tons of paper used for advertising mailings produce about as much CO2 as 840,000 cars every year. That is quite impressive.
The analysis by the Hamburg-based company also showed that more than half of this advertising mail is thrown away unread. In addition, the number of advertising refusers (those with stickers on their letterboxes) in Germany has now risen to 20 percent. In many large cities, the figure is even as high as 50 percent. It goes without saying that the agency is promoting itself as an efficient alternative following this dismantling of direct mail. However, the figures themselves do not exactly indicate a high degree of efficiency in the advertising that ends up in letterboxes.

The German provider Dailyme.tv has presented the first program for the Google Android operating system at the mobile trade fair in Barcelona that allows you to watch television. It can currently be used to watch over 600 TV and video channels on the G1. The program was developed by the software company Enough Software.

The Internet Advertising Bureau (IAB), the British trade association for online advertising, has defined a series of guidelines for so-called tracking advertising. In doing so, the industry is focusing on self-regulation in an area of advertising that is becoming increasingly popular with advertisers, but which is causing increasing public controversy due to the violation of privacy. With tracking advertising or behavioral advertising, Internet companies such as Google or Yahoo track the surfing behavior of users, analyze their search queries and then place appropriate advertising.
The guidelines laid down by the IAB are primarily intended to limit the possibility of misuse of collected user data. In future, companies such as Phorm (manufacturer of an online tracking system), AOL, Google, Microsoft and Yahoo will have to inform users if they analyze their behaviour on the web for advertising purposes. Wherever possible, the express consent of users should be obtained before monitoring begins. Users must also have the option of opting out at any time.
This offensive by the industry is clearly an anticipatory and confidence-building measure. The quality standards for personalized online advertising are probably intended to take the wind out of the sails of public criticism of tracking advertising. The form of advertising was discussed very controversially in the USA in the middle of last year, for example. It is also an issue in Germany, where the trend is clearly towards more restrictive legislation.

The media magazine planned by the associations Impressum and SSM to replace the publications Gazette and Journalisten.ch is called Edito. The magazine will be published for the first time on April 20 in independently edited language editions in German-speaking and French-speaking Switzerland. The print run will be 10,000 copies.

Consumers should be able to freely choose their digital cable television receiver. With a motion, the National Council is calling on the Federal Council to provide the legal basis for this.
The Council of States criticizes the fact that Cablecom encodes free TV channels and only allows them to be decoded using a set-top box that can be purchased or rented from the company. In the fall of 2007, it therefore passed a motion calling for a ban on encryption or an open standard for operating systems.
At the request of its committee, the National Council approved an amended text on Thursday by 124 votes to 48, as reported by SDA. The Federal Council is to create the legal basis to be able to issue a ban on the encryption of free TV channels. In the case of encryption, customers should be able to choose the reception device under appropriate conditions. At the same time, the newly formulated motion demands that the provision of television programs via Internet Protocol Television IPTV (Swisscom's Bluewin TV) should not be made unnecessarily difficult. Distortions of competition between different technologies should also be avoided as far as possible.

Coop Mineraloel launched its annual scratch card campaign in January in more than 200 Coop Pronto stores with and without gas stations. The Facing agency created a campaign with the headline "Für 15 Millionen Freudensprünge" (For 15 million jumps of joy), which visually follows on from last year's campaign.
Coop Mineraloel is using the advertising space of Coop Pronto for this campaign. In addition, according to the agency's statement, there will be more cross-media work this year, including banners and advertorials, ads in print media and national F12 posters. In addition, the subjects can be seen in Coop's parking garages.
The scratch-off tickets are available in all Coop Pronto stores until the end of March 2009.
Responsible at Coop Mineraloel: Markus Schultheiss. Responsible at Facing: Lucius Leonhardt (overall responsibility), Roger Sandmeier (AD), Werner Gryffenberg (CD), Anthony Solenthaler (consulting).

The video portal YouTube is negotiating with the music label Universal Music Group about the creation of a new online music platform. According to the Wall Street Journal, citing anonymous insider sources, talks for the service, which goes by the working title Vevo, have already reached an "advanced stage". The long-term goal of the two partners is to establish a rival product to web offerings such as that of the music channel MTV, which contains video clips from artists from the Universal repertoire as well as music from other labels such as Sony Music, EMI and Warner Music. However, financial details of the planned cooperation have not yet been finalized.

The spring campaign realized by the Maxomedia agency for Autoscout 24 focuses on car experts. On Meet-the-experts.ch doubles of car freaks from legendary films or TV series show how to find, buy or sell your ideal car or motorcycle on Autoscout 24. A quiz will also allow visitors to test their newly acquired expert knowledge. The main prize is a Peugeot 308 CC.
Advertisements, posters, radio spots, online banners, ad screens and ambient media are being used to draw attention to the Autoscout 24 experts. The nationwide campaign has been running since March 2, 2009 and can be seen until the end of April 2009.
Responsible at Scout 24: Martin Koncilja. Responsible at Maxomedia: Andreas Schrag and Noemi Romano.

The Metzger Lehner agency, in collaboration with the international agency Leagas Delaney, designed the launch of the Italian brand Somatoline Cosmetic by Bolton Swiss. The campaign promotes the four Bolton Swiss cosmetic products launched at the beginning of spring. The slogan "It works" is intended to point to a demonstrable effect of the products, the agency said in a statement.
The Erlenbach advertising agency is responsible for implementing the campaign in Switzerland and Austria. The launch campaign comprises advertisements, including multi-page ad streets, as well as two TV spots, which will be placed at the end of March.
The figure care system of Somatoline Cosmetic reaches 70% market share in Italy. The brand also has a strong presence in France.
Responsible at Bolton Swiss Lugano: Amedeo Vida (Switzerland and Austria Manager), Christine Ottomann (Trade Marketing Specialist). Responsible at metzgerlehner Worldwide Partners, Erlenbach/ZH: Silvan Metzger and Silvan Hafner (Consulting), Marco Lehner (Strategy), Felix Dammann (Creative Direction), Philipp Stamm (Art Direction), Heike Gross (Text), Corinne Räber (Desktop), Giovanni Bucca (Production).

In collaboration with McDonald's and the Aargau municipality of Fislisbach, TBWA\Zurich has developed an anti-littering campaign. The agency developed posters on which an arrow points to a pile of garbage and refers to litter offenders as "Grüsel". In addition to the posters, the motifs were also printed on T-shirts.
As part of a "green waste campaign" on February 26, municipal employees and school classes collected carelessly discarded waste in the municipal area.
Responsible at McDonald's Baden-Dättwil and the municipality of Fislisbach: Martin Koller (McDonald's), Donat Blunschi (municipality of Fislisbach). Responsible at TBWA\Zurich: Urs Schrepfer (CD), Martin Friedlin (AD), Simon Smit (text), Dominique Magnusson (graphics), Guido Zehnder (consulting). Advertising material: posters and T-shirts