At the CeBit 2009 trade fair, the Berlin-based blog marketing company Adnation announced a planned collaboration with the Zurich-based blog publisher Blogwerk and Yeebase Media, a publisher for Web 2.0 and Open Source. The aim is to create structures to increase marketing opportunities in the social media sector. The new partners are now planning various innovations at Adnation. Thanks to the expanded potential, companies can now advertise more specifically in topic channels within the network. In addition, a number of new blogs and blog magazines will be added to the marketing network in order to further increase reach. This currently stands at over 1.5 million visitors.
The marketing agency of and for weblogs in Germany was founded at the beginning of 2007 by Tanja Haeusler, Johnny Haeusler and Max Winde together with the advertiser, author and blogger Sascha Lobo. It was renamed Adnation in June 2008.

Winterthur's new radio station goes on air from midnight on Friday night. Radio Stadtfilter can be heard on FM at 96.3 MHz, via cable and the Internet. The alternative city radio station aims to report in detail on cultural and political life in Winterthur. A non-commercial music program will also be broadcast around the clock.
Radio Stadtfilter received its license last summer. It is run by the Radio Stadtfilter association, which has around 400 members. The majority of the 80 radio producers work on a voluntary basis. The planning work for the new station took a total of three and a half years.

The Ringier Group has revamped the German art magazine Monopol. The relaunch edition will be published in a new format on March 23. Readers can also expect a new design, a redesigned cover and new authors, sections and columns. The editorial and layout changes are the magazine's response to a changing art scene, as publishing director Germany Martin Pfaff told Horizont.net. The magazine will be five years old in May and has a print run of 35,000 copies.

The "Dialog" campaign for the Schild fashion house, which began in 2007, is being continued and expanded by ViznerBorel. Schild's motto for this summer is once again: those who tease each other, love each other, writes the agency in a press release. The leitmotif is therefore once again women and men "spraying fashionable sparks" with summery lightness, while taking small jabs at the opposite sex. The centerpiece of the campaign is the shield booklet, which is supported by mailings, posters and other measures.
Responsible at Schild: Stefan Portmann (Management) and Sascha Bättig (Marketing Coordination). Responsible at ViznerBorel: Lajos Vizner and Guillaume Borel (overall responsibility), Hanna Zimmermann and Gian Maurizio (art direction), Sascha Knauer (consulting/strategy), Patricia Tschumi (consulting) and Daniel Aeschlimann (photography).

The parents' magazine Fritz und Fränzi has hired a new advertising manager. With Roger Bochtler, publishing director Thomas Schlickenrieder completes his new team. The Swiss triathlete Bochtler previously worked as sales manager for both titles "Das Einfamilienhaus" and "Häuser modernisieren" from Etzel-Verlag.

The Federal Office of Communications (OFCOM) is conducting supervisory proceedings against the Ringier TV program "Gesundheit Sprechstunde". A sponsor may have received an advertising appearance in two programs. The Schulthess Clinic in Zurich was mentioned as a sponsor in the programs in question. At the same time, doctors from this clinic had a "conspicuous presence" in these broadcasts, as Susanne Marxer, Co-Head of the Legal Service for Radio and Television at Bakom, explained on request.
According to SDA, Marxer confirmed a report in the Tages-Anzeiger newspaper on Thursday that Bakom is now examining in a supervisory procedure whether the sponsor made an advertising appearance. According to the Radio and TV Act (RTVA), a promotional appearance by a sponsor is not permitted and is tantamount to surreptitious advertising.
This is not the first time that the program "Gesundheit Sprechstunde" has been targeted by the supervisory authority Bakom. In 2006, Ringier TV was fined CHF 5,000 for surreptitious advertising and undeclared sponsors and had to hand over part of its sponsorship income.
Bakom proceedings are also currently underway against Swiss Television SF due to possible advertising on its website, which is prohibited for SF. And last spring, Bakom found a violation of sponsorship regulations in connection with the coverage of the America's Cup sailing regatta. Other proceedings concerned possible surreptitious advertising in the "Swiss Award" program or unauthorized advertising on Swiss television's "Weather Channel".

McCann Erickson has been awarded the mandate for Siemens Audiologie's hearing aids with immediate effect. The agency will implement all communication measures. Siemens Audiologie develops and sells hearing aids through specialized stores, such as the Tek device, which can be used to make phone calls, watch TV and listen to i-Pods via Bluetooth.

Zurich-based private radio station Energy submitted a petition with 100,000 signatures to the Federal Council on Thursday. It is calling for a 4th FM frequency for the Zurich-Glarus region in order to be able to continue broadcasting despite the rejection of the licensing decision. The petition was handed over to the Federal Chancellery by a delegation from Energy Zurich in front of the Federal Palace in Bern, said Managing Director Dani Büchi on request. The handover was accompanied by rapper Bligg, the music group Lovebugs and cabaret artist René Rindlisbacher, who have campaigned for the station in recent months.
Radio Energy justifies the petition by arguing that there is room for four private radio stations in the Zurich area. The regional station, which belongs to Ringier, was left empty-handed when the license was awarded in November 2008. In addition to Radio 24 and Radio Zürisee, Roger Schawinski's new station Radio 1 won the race. The Zurich station lodged an appeal against the licensing decision with the Federal Administrative Court. In any case, Radio Energy will be able to continue broadcasting for around three months after the decision of the highest court, said Büchi. Radio Energy has been in existence for 25 years.

The Swiss School of Journalism Maz is turning 25. The once small media training center on Lake Lucerne has become an internationally networked institution with numerous degree courses, basic and advanced training seminars as well as training courses for executives from the media, business and academia, Maz said in a press release. The anniversary celebration will take place on March 13 at Lucerne's Südpol. Keynote speakers and panel guests will address the topic of "local - international".

In 2008, the Goldbach Media Group earned CHF 17.6 million on the bottom line, more than 30 percent less than in the previous year, as the Group announced on Thursday. In 2007, however, the sale of Radio Z and Radio Ri had generated one-off income of around CHF 12.5 million for the company. Goldbach increased its turnover by 11.8 percent to CHF 264.9 million.
However, business was also good in operational terms: operating profit (EBIT) increased by
13.7 percent to CHF 20.3 million. The Board of Directors will propose the payment of a dividend of CHF 0.57 per share for 2008. Sales in the online segment alone amounted to CHF 80.23 million. With growth of 48.8 percent, the online segment thus grew disproportionately.
Adjusted for the companies acquired in Croatia, Slovenia, Poland, the Czech Republic, Romania and Russia in 2008, sales growth in this segment amounted to 15.2%.
The company also announced that international business had grown significantly by 79.3 percent. It now accounts for 13.7 percent of total revenue. The Group had made a pleasing start to 2009 and the number of orders in the online segment had developed positively. However, the company expects negative currency effects, particularly in the Eastern European business abroad.
Goldbach intends to make further acquisitions in the current year if the opportunity arises and to further increase the share of online business to between 35 and 40 percent and that of international business to between 20 and 25 percent.

The Mitlinks agency was responsible for the technical implementation of the Website of the Swiss Film Award. Büro 4 is responsible for the new design. The site contains information and trailers that can be rated and commented on by visitors. The Swiss Film Award Quartz 2009 will be presented for the first time on March 7, 2009 at the KKL Lucerne.

Responsible at Swiss Films: Natalia Guecheva (project management). Responsible at office 4: Stefan Hunziker (Design). Responsible for co-links: Patrizia Lehmann (project management), Watezz Bleuer (technical implementation).

Newsnetz expands. From March 5, the Thurgauer Zeitung will be part of the online network with the latest news. This means that Newsnetz will also provide content for North-Eastern Switzerland. The expansion of reach is also a benefit for the advertising market, according to the press release issued on Thursday: Thurgauerzeitung.ch will be added free of charge for national bookings in an initial phase.
As the Thurgauer Zeitung announced in its Thursday edition, the online edition of the Thurgauer Zeitung will be designed in Frauenfeld. The two new editors Romina Spina and Katja Balgger are responsible for this. They are responsible for the regional topics of the TZ and their placement on the internet platform. The Newsnetz editorial team is responsible for the remaining content.
Thurgauerzeitung.ch replaces the previous Thurgauer Zeitung website. This was not continuously updated during the day, but was more like the daily newspaper posted on the Internet. The new website should also offer readers additional benefits. For example, they will be able to find picture galleries that were not printed, as well as regularly launched surveys on regional topics.